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Everyone Can See It But You | Classics with Ron Tester
A scientist sails to the Arctic hunting a legendary giant jellyfish. She finds nothing but the reader can see it on every page - right next to her ship. Show regular Ron Tester is back to discuss Chloe Savage's delightful The Search for the Giant Arctic Jellyfish, which for our purposes turns out to be a book about blind spots. We discuss why your customers see your business more clearly than you ever will + the silent clients who watch you for years without ever saying hello. Rude? This is a Classics episode, where we treat a book that is absolutely not a business book as though it were…
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