He Found an Overlooked Wine Niche — Then Grew 100%+ in a Year (Part 1/2)

Millionaire University · Sep 4, 2026 · 29m

#1065 What if the biggest opportunity in a crowded industry is hiding in a category most people are overlooking? In Part 1 of this two-part episode, host Britlyn Williams sits down with Peter Andrews, founder of Culture Wine Co., to unpack how a trip to South Africa reignited his passion for wine and inspired him to build a business around the country’s new generation of winemakers. Peter shares how he returned home, wrote a business plan in two months, traveled more than 1,000 kilometers to meet with 50 winemakers, and launched Culture Wine Co. with nine producers — despite having no…