Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business / Everything You Need To Know About A Community Migration

Transcript

Everything You Need To Know About A Community Migration · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  If
• 0:00
  you
• 0:00
  have
• 0:01
  ever
• 0:01
  considered
• 0:02
  migrating
• 0:02
  your
• 0:03
  community
• 0:03
  or
• 0:04
  you
• 0:04
  want
• 0:04
  to
• 0:04
  know
• 0:05
  what
• 0:05
  you
• 0:05
  need
• 0:05
  to
• 0:06
  know
• 0:06
  about
• 0:06
  migrating
• 0:07
  a
• 0:07
  community,
• 0:08
  this
• 0:08
  episode
• 0:09
  is
• 0:09
  for
• 0:10
  you.
• 0:10
  So
• 0:10
  we
• 0:11
  do
• 0:11
  a
• 0:11
  ton
• 0:11
  of
• 0:11
  community
• 0:12
  migrations
• 0:13
  at
• 0:13
  Affinity
• 0:14
  and
• 0:14
  they
• 0:15
  definitely
• 0:15
  come
• 0:16
  with
• 0:16
  a
• 0:16
  lot
• 0:16
  of
• 0:16
  risk
• 0:17
  and
• 0:17
  there's
• 0:18
  a
• 0:18
  huge
• 0:18
  opportunity
• 0:19
  with
• 0:19
  migrations
• 0:20
  that
• 0:20
  really
• 0:20
  nobody
• 0:21
  understands.
• 0:21
  They
• 0:21
  think
• 0:21
  about
• 0:22
  it
• 0:22
  as
• 0:22
  like
• 0:22
  a
• 0:22
  technical
• 0:23
  project
• 0:24
  rather
• 0:24
  than
• 0:24
  a
• 0:24
  strategic
• 0:25
  project.
• 0:25
  And
• 0:26
  so
• 0:26
  I
• 0:26
  just
• 0:26
  want
• 0:26
  to
• 0:26
  share
• 0:27
  our,
• 0:27
  our
• 0:28
  approach,
• 0:28
  how
• 0:28
  we
• 0:28
  think
• 0:28
  about
• 0:29
  community
• 0:29
  migration
• 0:30
  and
• 0:30
  things
• 0:30
  that
• 0:30
  you
• 0:30
  need
• 0:30
  to
• 0:31
  know
• 0:31
  if
• 0:31
  you're
• 0:32
  considering
• 0:33
  doing
• 0:33
  this.
• 0:34
  So
• 0:34
  I
• 0:34
  don't
• 0:34
  think
• 0:34
  it's
• 0:35
  any
• 0:35
  secret
• 0:35
  if
• 0:35
  you've
• 0:35
  been
• 0:36
  listening
• 0:36
  to
• 0:36
  the
• 0:36
  podcast
• 0:36
  that
• 0:37
  we
• 0:37
  mainly
• 0:37
  build
• 0:38
  on
• 0:38
  Circle
• 0:39
  app
• 0:39
  and
• 0:39
  that
• 0:39
  is
• 0:40
  because
• 0:40
  it
• 0:41
  is
• 0:41
  the
• 0:41
  best
• 0:42
  platform
• 0:42
  that
• 0:43
  includes
• 0:44
  events,
• 0:45
  programming
• 0:46
  for
• 0:46
  events,
• 0:46
  of
• 0:47
  course,
• 0:47
  online
• 0:48
  community,
• 0:48
  forum
• 0:49
  and
• 0:50
  courses,
• 0:51
  content
• 0:51
  experience,
• 0:52
  all
• 0:52
  in
• 0:52
  one.
• 0:53
  I
• 0:54
  have
• 0:54
  a
• 0:54
  background
• 0:54
  in
• 0:54
  tech.
• 0:55
  I
• 0:55
  used
• 0:55
  to
• 0:55
  be
• 0:55
  a
• 0:55
  user
• 0:56
  experience
• 0:56
  designer
• 0:56
  and
• 0:57
  I
• 0:57
  designed
• 0:57
  apps.
• 0:57
  I
• 0:58
  intimately
• 0:59
  know
• 0:59
  what
• 0:59
  it's
• 0:59
  like
• 0:59
  to
• 0:59
  be
• 0:59
  on
• 1:00
  a
• 1:00
  development
• 1:00
  team.
• 1:00
  I
• 1:01
  used
• 1:01
  to
• 1:01
  run
• 1:01
  a
• 1:02
  30
• 1:02
  person
• 1:02
  dev
• 1:02
  team
• 1:03
  and
• 1:03
  so
• 1:04
  the
• 1:04
  reason
• 1:05
  I
• 1:05
  like
• 1:05
  Circle
• 1:06
  is
• 1:06
  because
• 1:06
  the,
• 1:07
  the
• 1:07
  level
• 1:08
  to
• 1:08
  which
• 1:08
  they
• 1:09
  have
• 1:09
  already
• 1:09
  built
• 1:10
  their
• 1:10
  platform
• 1:10
  is
• 1:11
  much
• 1:11
  further
• 1:11
  than
• 1:11
  other
• 1:12
  companies.
• 1:13
  They
• 1:13
  have
• 1:13
  the
• 1:13
  most
• 1:13
  feature
• 1:14
  functionality.
• 1:14
  It's
• 1:15
  the
• 1:15
  best
• 1:15
  from
• 1:16
  the
• 1:16
  perspective
• 1:17
  of
• 1:17
  a
• 1:17
  product
• 1:18
  person
• 1:18
  being
• 1:18
  able
• 1:19
  to
• 1:19
  look
• 1:19
  at
• 1:19
  analytics.
• 1:19
  So
• 1:20
  if
• 1:20
  you
• 1:20
  want
• 1:20
  to
• 1:20
  know
• 1:20
  how
• 1:20
  many
• 1:21
  monthly
• 1:21
  active
• 1:21
  users
• 1:22
  you
• 1:22
  have,
• 1:22
  who
• 1:22
  your
• 1:22
  most
• 1:23
  active
• 1:23
  members
• 1:23
  are,
• 1:24
  what,
• 1:24
  what
• 1:24
  time
• 1:25
  of
• 1:25
  day
• 1:25
  they're
• 1:25
  using
• 1:26
  the
• 1:26
  app,
• 1:26
  like
• 1:26
  all
• 1:26
  of
• 1:26
  this
• 1:27
  kind
• 1:27
  of
• 1:27
  stuff
• 1:27
  is
• 1:27
  really
• 1:27
  important
• 1:28
  data.
• 1:28
  And
• 1:29
  you
• 1:29
  guys
• 1:29
  know
• 1:29
  I
• 1:29
  love
• 1:30
  data.
• 1:30
  And
• 1:31
  so
• 1:31
  the
• 1:32
  analytics
• 1:32
  are
• 1:32
  incredible.
• 1:33
  The
• 1:33
  user
• 1:34
  experience
• 1:34
  is
• 1:34
  a
• 1:35
  lot
• 1:35
  simpler
• 1:35
  than
• 1:36
  other
• 1:36
  apps.
• 1:36
  It's
• 1:37
  easy
• 1:37
  to
• 1:37
  navigate
• 1:38
  and
• 1:38
  again,
• 1:38
  they're
• 1:39
  just
• 1:39
  ahead
• 1:39
  of
• 1:39
  the
• 1:39
  game
• 1:40
  with
• 1:40
  like
• 1:40
  their
• 1:40
  feature
• 1:40
  functionality,
• 1:41
  they
• 1:41
  just
• 1:41
  have
• 1:41
  a
• 1:42
  lot
• 1:42
  more
• 1:42
  features
• 1:42
  than
• 1:42
  other
• 1:43
  platforms.
• 1:44
  But
• 1:44
  all
• 1:44
  this
• 1:44
  to
• 1:45
  say
• 1:45
  even
• 1:45
  though
• 1:46
  all
• 1:46
  of
• 1:46
  our
• 1:46
  migrations
• 1:47
  are
• 1:48
  to
• 1:48
  Circle
• 1:49
  and
• 1:49
  our
• 1:49
  builds
• 1:50
  are
• 1:50
  typically
• 1:50
  on
• 1:51
  Circle,
• 1:51
  that
• 1:52
  doesn't
• 1:52
  mean
• 1:52
  we
• 1:52
  always
• 1:53
  recommend
• 1:53
  that
• 1:54
  our
• 1:54
  clients
• 1:54
  migrate.
• 1:55
  We
• 1:55
  work
• 1:55
  with
• 1:55
  people
• 1:56
  on
• 1:56
  all
• 1:56
  kinds
• 1:57
  of
• 1:57
  platforms
• 1:58
  to
• 1:58
  help
• 1:58
  them
• 1:58
  with
• 1:59
  scaling
• 1:59
  their
• 1:59
  communities,
• 2:00
  looking
• 2:00
  at
• 2:00
  how
• 2:00
  they
• 2:01
  can
• 2:01
  improve
• 2:01
  the
• 2:01
  experience
• 2:02
  and
• 2:03
  all
• 2:03
  of
• 2:03
  this.
• 2:03
  But
• 2:03
  we
• 2:03
  don't
• 2:03
  always
• 2:04
  recommend
• 2:05
  like,
• 2:05
  hey,
• 2:05
  you
• 2:05
  need
• 2:05
  to
• 2:05
  be
• 2:05
  on
• 2:06
  Circle.
• 2:06
  That's
• 2:06
  it's
• 2:07
  not
• 2:07
  like
• 2:07
  the
• 2:07
  best
• 2:08
  platform
• 2:08
  for
• 2:08
  everyone,
• 2:09
  it's
• 2:09
  just
• 2:09
  the
• 2:09
  best
• 2:09
  platform
• 2:10
  when
• 2:10
  you
• 2:11
  have
• 2:11
  an
• 2:11
  entire
• 2:11
  offer
• 2:12
  suite
• 2:12
  and
• 2:12
  you're
• 2:12
  doing
• 2:12
  all
• 2:13
  of
• 2:13
  these
• 2:13
  different
• 2:13
  things.
• 2:13
  And
• 2:14
  so
• 2:14
  I'm
• 2:14
  going
• 2:14
  to
• 2:14
  tell
• 2:15
  you
• 2:15
  some
• 2:15
  case
• 2:15
  studies,
• 2:16
  a
• 2:16
  little
• 2:16
  bit
• 2:16
  about
• 2:17
  the
• 2:17
  different
• 2:17
  platforms
• 2:18
  we've
• 2:18
  migrated
• 2:19
  from.
• 2:20
  But
• 2:20
  I
• 2:20
  want
• 2:20
  you
• 2:21
  to
• 2:21
  know
• 2:21
  that
• 2:21
  the
• 2:21
  first
• 2:22
  thing
• 2:22
  you
• 2:22
  need
• 2:23
  to
• 2:23
  know
• 2:23
  is
• 2:24
  about
• 2:24
  a
• 2:25
  community
• 2:25
  migration
• 2:26
  is
• 2:27
  that
• 2:27
  you
• 2:27
  should
• 2:27
  only
• 2:28
  migrate
• 2:28
  if
• 2:29
  it's
• 2:29
  going
• 2:29
  to
• 2:29
  significantly
• 2:30
  improve
• 2:31
  the
• 2:31
  member
• 2:31
  experience.
• 2:32
  So
• 2:33
  I'm
• 2:33
  going
• 2:33
  to
• 2:33
  give
• 2:33
  you
• 2:33
  some
• 2:34
  examples.
• 2:35
  So
• 2:35
  our
• 2:35
  client
• 2:35
  Carla
• 2:37
  had
• 2:37
  a
• 2:37
  bunch
• 2:38
  of
• 2:38
  different
• 2:38
  courses
• 2:39
  on
• 2:40
  teachable.
• 2:40
  She
• 2:41
  had
• 2:41
  a
• 2:41
  community
• 2:41
  on
• 2:42
  Facebook
• 2:43
  and
• 2:43
  she
• 2:44
  added
• 2:44
  a
• 2:44
  membership
• 2:45
  offer
• 2:45
  to
• 2:45
  her
• 2:45
  business.
• 2:46
  So
• 2:46
  she
• 2:46
  traditionally
• 2:47
  has
• 2:47
  like
• 2:48
  absolutely
• 2:48
  crushed
• 2:48
  it
• 2:49
  with
• 2:49
  courses.
• 2:49
  I
• 2:50
  mean
• 2:50
  we're
• 2:50
  talking
• 2:50
  of
• 2:50
  thousands
• 2:51
  and
• 2:51
  thousands
• 2:51
  of
• 2:51
  customers
• 2:52
  and
• 2:52
  she
• 2:53
  did
• 2:53
  over
• 2:53
  a
• 2:53
  million
• 2:53
  dollars
• 2:54
  in
• 2:54
  revenue
• 2:54
  in
• 2:54
  20
• 2:56
  with
• 2:56
  her
• 2:57
  courses
• 2:57
  and
• 2:57
  her
• 2:58
  membership.
• 2:58
  So
• 2:58
  she
• 2:59
  added
• 2:59
  this
• 2:59
  new
• 2:59
  membership
• 3:00
  offer
• 3:00
  last
• 3:00
  year.
• 3:00
  She
• 3:01
  has
• 3:01
  300
• 3:01
  members
• 3:02
  in
• 3:02
  there
• 3:02
  so
• 3:02
  far.
• 3:03
  It's
• 3:03
  a
• 3:03
  content
• 3:04
  subscription
• 3:04
  type
• 3:05
  of
• 3:05
  membership
• 3:05
  and
• 3:06
  she
• 3:06
  started
• 3:06
  experimenting
• 3:07
  with
• 3:07
  adding
• 3:08
  community
• 3:08
  features.
• 3:08
  So
• 3:09
  previously
• 3:09
  she
• 3:10
  had
• 3:10
  just
• 3:11
  the
• 3:11
  content
• 3:12
  itself
• 3:12
  that
• 3:12
  they
• 3:12
  would
• 3:13
  get
• 3:13
  like
• 3:13
  their
• 3:13
  content
• 3:13
  drops
• 3:14
  they
• 3:14
  were
• 3:14
  subscribing
• 3:15
  for
• 3:15
  in
• 3:16
  teachable
• 3:17
  and
• 3:18
  that
• 3:18
  is
• 3:19
  leaving.
• 3:20
  So
• 3:20
  her
• 3:20
  retention
• 3:21
  wasn't
• 3:21
  great.
• 3:21
  And
• 3:21
  that's
• 3:22
  because
• 3:22
  we're
• 3:22
  not
• 3:23
  including
• 3:23
  a
• 3:24
  lot
• 3:24
  of
• 3:24
  like
• 3:24
  programming
• 3:25
  or
• 3:25
  community
• 3:25
  aspects
• 3:26
  that
• 3:26
  could
• 3:26
  really
• 3:27
  drag
• 3:27
  drive
• 3:27
  engagement
• 3:28
  and
• 3:28
  drive
• 3:30
  the
• 3:30
  programming
• 3:30
  aspect
• 3:31
  that
• 3:31
  really
• 3:31
  gets
• 3:31
  people
• 3:32
  engaged
• 3:32
  and
• 3:32
  connecting
• 3:33
  with
• 3:33
  one
• 3:33
  another,
• 3:33
  which
• 3:33
  is
• 3:34
  like
• 3:34
  really
• 3:34
  what
• 3:34
  makes
• 3:34
  a
• 3:34
  community
• 3:35
  sticky
• 3:35
  and
• 3:36
  a
• 3:36
  subscription
• 3:36
  product
• 3:37
  sticky.
• 3:37
  And
• 3:38
  so
• 3:38
  we
• 3:38
  looked
• 3:38
  at
• 3:38
  like,
• 3:39
  how
• 3:39
  can
• 3:39
  we
• 3:39
  bring
• 3:39
  all
• 3:40
  of
• 3:40
  these
• 3:40
  things
• 3:40
  together?
• 3:40
  And
• 3:41
  she
• 3:41
  had
• 3:41
  all
• 3:41
  these
• 3:41
  sort
• 3:42
  of
• 3:42
  disparate
• 3:43
  systems.
• 3:43
  And
• 3:44
  so
• 3:44
  we
• 3:44
  migrated
• 3:45
  all
• 3:45
  of
• 3:46
  her
• 3:46
  courses,
• 3:46
  like
• 3:47
  10
• 3:47
  plus
• 3:47
  courses,
• 3:48
  her
• 3:48
  community
• 3:50
  membership
• 3:51
  into
• 3:52
  Circle.
• 3:53
  But
• 3:53
  what's
• 3:53
  exciting
• 3:54
  about
• 3:54
  this
• 3:55
  project
• 3:56
  is
• 3:56
  that
• 3:56
  we
• 3:56
  really
• 3:57
  got
• 3:57
  to
• 3:57
  think
• 3:57
  through
• 3:57
  the
• 3:58
  entire
• 3:58
  member
• 3:58
  journey
• 3:59
  and
• 3:59
  how
• 3:59
  to
• 4:00
  upsell
• 4:00
  from
• 4:01
  all
• 4:01
  of
• 4:01
  these
• 4:01
  like
• 4:01
  lower
• 4:02
  ticket
• 4:02
  offers
• 4:02
  that
• 4:03
  she
• 4:03
  has.
• 4:03
  Your
• 4:04
  migration
• 4:04
  is
• 4:05
  a
• 4:05
  huge
• 4:05
  opportunity
• 4:06
  to
• 4:06
  upgrade
• 4:07
  your
• 4:07
  member
• 4:08
  experience.
• 4:08
  You
• 4:09
  don't
• 4:09
  want
• 4:09
  to
• 4:09
  just
• 4:09
  migrate
• 4:10
  one
• 4:10
  for
• 4:10
  one
• 4:10
  exactly
• 4:11
  what
• 4:11
  you've
• 4:11
  already
• 4:11
  been
• 4:12
  doing.
• 4:12
  And
• 4:13
  this
• 4:13
  is
• 4:13
  the
• 4:13
  difference
• 4:13
  between
• 4:14
  a
• 4:14
  technical
• 4:14
  migration
• 4:15
  and
• 4:15
  a
• 4:15
  strategic
• 4:16
  migration.
• 4:17
  So
• 4:17
  our
• 4:17
  team,
• 4:17
  of
• 4:18
  course
• 4:18
  we
• 4:18
  do
• 4:18
  technical,
• 4:19
  but
• 4:19
  more
• 4:19
  important
• 4:20
  we
• 4:20
  really
• 4:21
  lean
• 4:21
  into
• 4:21
  strategy.
• 4:22
  We
• 4:22
  want
• 4:23
  to
• 4:23
  look
• 4:23
  for
• 4:23
  where
• 4:24
  are
• 4:24
  the
• 4:24
  areas
• 4:25
  we
• 4:25
  can
• 4:25
  reduce
• 4:25
  overwhelm
• 4:26
  by
• 4:26
  simplifying
• 4:27
  what's
• 4:27
  included.
• 4:28
  We're
• 4:28
  actually
• 4:28
  working
• 4:28
  on
• 4:29
  an
• 4:29
  actor
• 4:30
  community
• 4:30
  migration
• 4:31
  right
• 4:31
  now.
• 4:31
  So
• 4:31
  they
• 4:31
  use
• 4:32
  Slack
• 4:33
  and
• 4:33
  they
• 4:33
  have
• 4:34
  all
• 4:34
  of
• 4:34
  their
• 4:34
  content
• 4:35
  on
• 4:35
  ThriveCart.
• 4:36
  And
• 4:36
  because
• 4:37
  they're
• 4:38
  slack,
• 4:38
  if
• 4:38
  you've
• 4:39
  ever
• 4:39
  been
• 4:39
  in
• 4:39
  a
• 4:39
  Slack
• 4:39
  instance,
• 4:40
  a
• 4:40
  lot
• 4:40
  of
• 4:40
  times
• 4:40
  there's
• 4:41
  like
• 4:41
  a
• 4:41
  lot
• 4:41
  of
• 4:41
  channels
• 4:42
  we
• 4:43
  really
• 4:43
  looked
• 4:43
  at
• 4:43
  like,
• 4:43
  okay,
• 4:44
  where
• 4:44
  can
• 4:44
  we
• 4:45
  reduce
• 4:45
  and
• 4:45
  simplify
• 4:46
  this
• 4:47
  while
• 4:47
  also
• 4:47
  bringing
• 4:48
  over
• 4:48
  the
• 4:48
  things
• 4:48
  that
• 4:49
  people
• 4:49
  love
• 4:49
  the
• 4:49
  most
• 4:50
  and
• 4:50
  keeping
• 4:50
  that
• 4:50
  consistency
• 4:51
  through
• 4:51
  through
• 4:52
  so
• 4:52
  that
• 4:52
  when
• 4:52
  they
• 4:53
  migrate
• 4:53
  there
• 4:53
  is
• 4:54
  some
• 4:54
  familiar
• 4:54
  elements
• 4:55
  but
• 4:55
  it's
• 4:56
  much
• 4:56
  simplified
• 4:56
  and
• 4:57
  we
• 4:57
  give
• 4:57
  them
• 4:57
  a
• 4:57
  really
• 4:58
  incredible
• 4:58
  new
• 4:59
  member
• 5:00
  onboarding
• 5:00
  experience
• 5:01
  so
• 5:01
  that
• 5:01
  they're
• 5:01
  getting
• 5:02
  this
• 5:02
  like
• 5:02
  quick
• 5:03
  win
• 5:03
  right
• 5:04
  away.
• 5:04
  Next
• 5:05
  week's
• 5:05
  episode
• 5:05
  I'm
• 5:06
  going
• 5:06
  to
• 5:06
  talk
• 5:06
  about
• 5:07
  Onboarding
• 5:08
  and
• 5:08
  so
• 5:09
  I
• 5:09
  will
• 5:10
  dive
• 5:10
  into
• 5:10
  that
• 5:10
  a
• 5:10
  little
• 5:10
  bit
• 5:11
  deeper
• 5:11
  and
• 5:11
  what
• 5:11
  these
• 5:11
  member
• 5:11
  journeys
• 5:12
  and
• 5:12
  quick
• 5:12
  wins
• 5:12
  mean
• 5:13
  then.
• 5:13
  So
• 5:13
  definitely
• 5:14
  look
• 5:14
  out
• 5:14
  for
• 5:14
  that
• 5:14
  episode.
• 5:15
  But
• 5:16
  what
• 5:16
  I
• 5:16
  want
• 5:16
  you
• 5:16
  to
• 5:17
  take
• 5:17
  away
• 5:17
  from
• 5:17
  this
• 5:17
  is
• 5:18
  when
• 5:18
  you
• 5:18
  migrate,
• 5:19
  you're
• 5:19
  able
• 5:20
  to
• 5:20
  sort
• 5:20
  of
• 5:20
  rethink
• 5:21
  the
• 5:21
  entire
• 5:21
  member
• 5:22
  journey
• 5:22
  and
• 5:22
  get
• 5:22
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  feedback
• 5:23
  from
• 5:23
  your
• 5:24
  members.
• 5:24
  This
• 5:24
  is
• 5:24
  a
• 5:24
  great
• 5:25
  opportunity
• 5:25
  to
• 5:26
  co
• 5:26
  create
• 5:26
  with
• 5:26
  them
• 5:27
  in
• 5:27
  this
• 5:28
  new
• 5:28
  experience
• 5:28
  that
• 5:29
  you're
• 5:29
  building.
• 5:30
  And
• 5:30
  so
• 5:30
  I
• 5:30
  want
• 5:30
  you
• 5:31
  to
• 5:31
  survey
• 5:32
  your
• 5:32
  members
• 5:32
  and
• 5:32
  say,
• 5:33
  what
• 5:33
  do
• 5:33
  you
• 5:33
  love?
• 5:33
  What
• 5:34
  could
• 5:34
  be
• 5:34
  better?
• 5:34
  How
• 5:34
  can
• 5:34
  we
• 5:34
  restructure
• 5:35
  this?
• 5:35
  What's
• 5:36
  working,
• 5:36
  what's
• 5:36
  not,
• 5:37
  what
• 5:37
  drives
• 5:37
  you
• 5:37
  crazy
• 5:37
  about
• 5:38
  the
• 5:38
  platform.
• 5:39
  Get
• 5:39
  use
• 5:39
  all
• 5:39
  of
• 5:40
  that
• 5:40
  data
• 5:40
  so
• 5:41
  that
• 5:41
  we
• 5:41
  can
• 5:41
  design
• 5:41
  a
• 5:42
  member
• 5:42
  journey
• 5:43
  that
• 5:43
  is
• 5:43
  just
• 5:44
  going
• 5:44
  to
• 5:44
  blow
• 5:44
  them
• 5:44
  out
• 5:45
  of
• 5:45
  the
• 5:45
  water
• 5:45
  and
• 5:45
  also
• 5:46
  answer
• 5:46
  a
• 5:46
  lot
• 5:47
  of
• 5:47
  their
• 5:47
  problems
• 5:47
  and
• 5:47
  questions
• 5:48
  so
• 5:48
  they
• 5:48
  feel
• 5:48
  like
• 5:48
  they
• 5:49
  were
• 5:49
  really
• 5:49
  part
• 5:49
  of
• 5:49
  the
• 5:50
  process.
• 5:50
  And
• 5:51
  that's
• 5:51
  another
• 5:51
  thing
• 5:52
  that's
• 5:52
  really
• 5:52
  important
• 5:52
  with
• 5:53
  a
• 5:53
  migration.
• 5:53
  Your
• 5:54
  members
• 5:54
  need
• 5:55
  to
• 5:55
  feel
• 5:55
  like
• 5:56
  they
• 5:56
  are
• 5:56
  part
• 5:56
  of
• 5:56
  this
• 5:56
  process,
• 5:57
  that
• 5:57
  they're
• 5:57
  very
• 5:58
  aware
• 5:58
  of
• 5:58
  what's
• 5:58
  happening,
• 5:59
  that
• 5:59
  they're
• 6:00
  part
• 6:00
  of
• 6:00
  the
• 6:00
  decision,
• 6:01
  that
• 6:01
  they're
• 6:01
  excited
• 6:02
  about
• 6:02
  it.
• 6:02
  And
• 6:02
  so
• 6:03
  you
• 6:03
  need
• 6:03
  a
• 6:03
  very
• 6:03
  solid
• 6:04
  communication
• 6:05
  plan
• 6:05
  that
• 6:06
  starts
• 6:06
  a
• 6:07
  month
• 6:07
  or
• 6:07
  more
• 6:08
  ahead
• 6:08
  of
• 6:08
  your
• 6:08
  migration.
• 6:09
  The
• 6:09
  communication
• 6:10
  plan
• 6:10
  is
• 6:10
  really
• 6:11
  important
• 6:11
  because
• 6:12
  you
• 6:12
  can
• 6:12
  definitely
• 6:13
  anticipate
• 6:13
  some
• 6:14
  churn,
• 6:14
  like
• 6:14
  meaning
• 6:15
  there
• 6:15
  are
• 6:16
  going
• 6:16
  to
• 6:16
  be
• 6:16
  disengaged
• 6:17
  members
• 6:18
  that
• 6:18
  but
• 6:18
  never
• 6:18
  move
• 6:19
  over.
• 6:20
  And
• 6:20
  your
• 6:20
  strategy
• 6:21
  and
• 6:21
  your
• 6:21
  incentives
• 6:22
  and
• 6:22
  your
• 6:22
  communication
• 6:23
  plan
• 6:23
  with
• 6:23
  telling
• 6:24
  them,
• 6:24
  hey,
• 6:24
  this
• 6:24
  is
• 6:24
  happening,
• 6:25
  hey,
• 6:25
  we
• 6:25
  want
• 6:25
  you
• 6:25
  to
• 6:26
  be
• 6:26
  involved
• 6:26
  in
• 6:26
  this.
• 6:26
  Hey,
• 6:27
  we're
• 6:27
  really
• 6:27
  excited
• 6:27
  about
• 6:28
  this.
• 6:28
  This
• 6:28
  is
• 6:28
  what
• 6:29
  all
• 6:29
  the
• 6:29
  things
• 6:29
  that
• 6:29
  you're
• 6:29
  gonna
• 6:30
  get
• 6:30
  and
• 6:30
  those
• 6:30
  incentive
• 6:31
  pieces
• 6:31
  in
• 6:31
  the
• 6:32
  new
• 6:32
  platform,
• 6:33
  we're
• 6:33
  adding
• 6:33
  this
• 6:34
  new
• 6:34
  event
• 6:34
  on,
• 6:34
  we
• 6:35
  want
• 6:35
  you
• 6:35
  to
• 6:35
  be
• 6:35
  a
• 6:35
  part
• 6:35
  of
• 6:35
  it.
• 6:36
  All
• 6:36
  of
• 6:36
  the
• 6:36
  incentives
• 6:37
  that
• 6:37
  get
• 6:37
  them
• 6:37
  to
• 6:37
  come
• 6:37
  over
• 6:38
  help
• 6:39
  combat
• 6:39
  the
• 6:40
  churn.
• 6:40
  And
• 6:40
  so
• 6:41
  that's
• 6:41
  why
• 6:41
  you
• 6:41
  need
• 6:41
  this
• 6:42
  like
• 6:42
  very
• 6:43
  strong
• 6:43
  strategy.
• 6:45
  But
• 6:45
  you
• 6:45
  also
• 6:47
  are
• 6:47
  always
• 6:47
  going
• 6:47
  to
• 6:48
  have
• 6:48
  the
• 6:48
  people
• 6:49
  that
• 6:49
  just
• 6:50
  don't
• 6:50
  engage
• 6:51
  right
• 6:51
  and
• 6:51
  don't
• 6:51
  come
• 6:52
  over.
• 6:52
  And
• 6:52
  so,
• 6:52
  you
• 6:52
  know,
• 6:53
  you
• 6:53
  just
• 6:53
  need
• 6:53
  to
• 6:53
  like
• 6:53
  run
• 6:53
  your
• 6:54
  numbers
• 6:54
  and
• 6:54
  be
• 6:54
  okay
• 6:54
  with
• 6:55
  that
• 6:55
  and
• 6:55
  recognize
• 6:55
  what
• 6:56
  that's
• 6:56
  going
• 6:56
  to
• 6:56
  look
• 6:56
  like.
• 6:56
  But
• 6:57
  once
• 6:57
  you
• 6:57
  improve
• 6:57
  your
• 6:58
  member
• 6:58
  experience,
• 6:59
  the
• 6:59
  best
• 6:59
  way
• 7:00
  to
• 7:00
  grow
• 7:00
  a
• 7:01
  community
• 7:01
  product
• 7:01
  is
• 7:02
  through
• 7:02
  word
• 7:02
  of
• 7:02
  mouth
• 7:02
  marketing,
• 7:03
  through
• 7:03
  serving
• 7:03
  your
• 7:04
  members
• 7:05
  very
• 7:06
  with
• 7:06
  a
• 7:06
  lot
• 7:06
  of
• 7:06
  intention
• 7:07
  and
• 7:07
  with,
• 7:08
  you
• 7:08
  know,
• 7:08
  support
• 7:08
  and
• 7:09
  making
• 7:09
  sure
• 7:09
  that
• 7:09
  they're
• 7:09
  successful.
• 7:10
  And
• 7:10
  the
• 7:11
  best
• 7:11
  way
• 7:11
  to
• 7:11
  grow
• 7:11
  a
• 7:11
  community
• 7:11
  product
• 7:12
  is
• 7:12
  getting
• 7:12
  them
• 7:12
  talking
• 7:13
  about
• 7:13
  it
• 7:13
  and
• 7:13
  inviting
• 7:13
  their
• 7:14
  friends.
• 7:14
  So
• 7:14
  when
• 7:14
  you
• 7:14
  focus
• 7:15
  on
• 7:15
  retention,
• 7:15
  when
• 7:16
  you
• 7:16
  focus
• 7:16
  on
• 7:16
  member
• 7:17
  journey
• 7:17
  and
• 7:17
  experience
• 7:18
  and
• 7:18
  customer
• 7:19
  service,
• 7:20
  you
• 7:20
  will
• 7:20
  grow
• 7:21
  your
• 7:21
  Community.
• 7:22
  Last
• 7:22
  year
• 7:23
  we
• 7:23
  worked
• 7:23
  with
• 7:23
  Breakthrough
• 7:24
  Academy,
• 7:25
  which
• 7:25
  is
• 7:26
  a
• 7:26
  membership
• 7:27
  for
• 7:27
  contractor
• 7:28
  businesses,
• 7:28
  to
• 7:29
  help
• 7:29
  them
• 7:29
  scale
• 7:30
  to
• 7:30
  multimillion
• 7:31
  dollar
• 7:32
  small
• 7:33
  contractor
• 7:33
  businesses,
• 7:33
  like
• 7:34
  think
• 7:34
  window
• 7:34
  washing,
• 7:36
  roofing
• 7:36
  companies,
• 7:37
  that
• 7:37
  kind
• 7:37
  of
• 7:37
  thing.
• 7:38
  And
• 7:39
  it
• 7:39
  was
• 7:40
  a
• 7:40
  really
• 7:40
  long
• 7:41
  process
• 7:41
  where
• 7:42
  we
• 7:42
  got
• 7:42
  feedback
• 7:43
  from
• 7:43
  their
• 7:43
  members
• 7:44
  early
• 7:44
  on
• 7:45
  with
• 7:45
  like,
• 7:45
  what's
• 7:46
  working,
• 7:46
  what's
• 7:46
  not.
• 7:46
  We
• 7:47
  talked
• 7:47
  to
• 7:47
  stakeholders
• 7:47
  on
• 7:48
  the
• 7:48
  team.
• 7:48
  They
• 7:48
  have
• 7:48
  a
• 7:49
  pretty
• 7:49
  big
• 7:49
  team.
• 7:49
  They
• 7:49
  have
• 7:49
  over
• 7:50
  a
• 7:50
  thousand
• 7:50
  members.
• 7:51
  And
• 7:52
  before
• 7:53
  we
• 7:54
  worked
• 7:54
  on
• 7:54
  this
• 7:54
  migration
• 7:55
  project,
• 7:55
  what
• 7:55
  they
• 7:56
  basically
• 7:56
  had
• 7:56
  was
• 7:56
  like
• 7:57
  an
• 7:57
  incredible
• 7:58
  online
• 7:59
  education
• 7:59
  program
• 8:00
  experience.
• 8:01
  So
• 8:01
  they,
• 8:01
  they
• 8:01
  would
• 8:02
  teach
• 8:02
  live
• 8:02
  and
• 8:03
  they
• 8:03
  had
• 8:03
  lots
• 8:03
  of
• 8:03
  like
• 8:03
  online
• 8:04
  trainings
• 8:04
  and
• 8:04
  resources,
• 8:05
  but
• 8:05
  it
• 8:05
  was
• 8:06
  basically
• 8:06
  all
• 8:06
  built
• 8:06
  in
• 8:07
  like
• 8:07
  an
• 8:07
  lms
• 8:08
  and
• 8:08
  then
• 8:08
  they
• 8:09
  had
• 8:09
  in
• 8:10
  person
• 8:10
  events
• 8:10
  that
• 8:11
  they
• 8:11
  were
• 8:11
  absolutely
• 8:11
  crushing.
• 8:12
  So
• 8:12
  they
• 8:12
  had
• 8:12
  actually
• 8:12
  an
• 8:13
  incredible
• 8:13
  community
• 8:14
  from
• 8:14
  the
• 8:14
  standpoint
• 8:14
  of
• 8:15
  people
• 8:15
  supporting
• 8:16
  each
• 8:16
  other
• 8:16
  in
• 8:16
  the
• 8:16
  programs
• 8:17
  and
• 8:17
  people
• 8:18
  going
• 8:18
  to
• 8:18
  these
• 8:18
  live
• 8:18
  events.
• 8:19
  But
• 8:19
  they
• 8:19
  didn't
• 8:19
  have
• 8:19
  that
• 8:20
  like
• 8:20
  sticky
• 8:20
  community
• 8:21
  piece
• 8:21
  in
• 8:21
  between.
• 8:22
  They
• 8:22
  did
• 8:22
  have
• 8:23
  a
• 8:23
  platform,
• 8:23
  a
• 8:24
  community
• 8:24
  platform
• 8:24
  on
• 8:24
  HiveBright,
• 8:25
  but
• 8:25
  nobody
• 8:25
  used
• 8:26
  it.
• 8:26
  And
• 8:26
  so
• 8:27
  what
• 8:27
  we
• 8:27
  did
• 8:28
  was
• 8:28
  we
• 8:28
  migrated
• 8:29
  everybody
• 8:29
  into
• 8:30
  Circle,
• 8:31
  but
• 8:31
  really
• 8:31
  brought
• 8:32
  everything
• 8:33
  together
• 8:33
  and
• 8:33
  added
• 8:34
  new
• 8:34
  programming
• 8:35
  because
• 8:35
  they
• 8:35
  didn't
• 8:36
  have
• 8:36
  like
• 8:36
  a
• 8:36
  community
• 8:37
  programming
• 8:37
  strategy.
• 8:38
  And
• 8:38
  programming
• 8:38
  is
• 8:38
  one
• 8:39
  of
• 8:39
  the
• 8:39
  most
• 8:40
  important
• 8:40
  things
• 8:41
  to
• 8:41
  drive
• 8:42
  engagement
• 8:42
  and
• 8:42
  retention
• 8:43
  in
• 8:43
  your
• 8:43
  community.
• 8:44
  And
• 8:44
  so
• 8:44
  when
• 8:44
  we
• 8:45
  did
• 8:45
  that,
• 8:45
  we
• 8:45
  basically
• 8:46
  took
• 8:47
  them
• 8:47
  from,
• 8:47
  okay,
• 8:48
  we're
• 8:48
  gonna
• 8:48
  like
• 8:49
  ask
• 8:49
  people
• 8:50
  what
• 8:50
  they
• 8:50
  think.
• 8:51
  We're
• 8:51
  going
• 8:51
  to
• 8:52
  run
• 8:52
  a
• 8:52
  pilot
• 8:53
  in
• 8:53
  a
• 8:53
  beta.
• 8:53
  And
• 8:54
  so
• 8:54
  we
• 8:54
  actually
• 8:54
  ran
• 8:54
  a
• 8:54
  beta
• 8:55
  experience
• 8:55
  with
• 8:55
  some
• 8:56
  of
• 8:56
  their
• 8:56
  members
• 8:57
  and
• 8:57
  set
• 8:57
  up
• 8:57
  a
• 8:57
  Circle
• 8:58
  instance
• 8:58
  just
• 8:58
  to
• 8:59
  get
• 8:59
  feedback.
• 8:59
  And
• 8:59
  this
• 9:00
  is
• 9:00
  something
• 9:00
  we've
• 9:00
  done
• 9:00
  a
• 9:00
  few
• 9:01
  times
• 9:01
  with
• 9:01
  a
• 9:02
  lot
• 9:02
  of
• 9:02
  our
• 9:02
  like
• 9:02
  larger
• 9:03
  clients
• 9:03
  that
• 9:03
  have
• 9:03
  a
• 9:03
  lot
• 9:04
  of
• 9:04
  members
• 9:05
  is
• 9:05
  we'll
• 9:05
  take
• 9:06
  like
• 9:06
  a
• 9:06
  small
• 9:06
  portion
• 9:06
  of
• 9:06
  them,
• 9:07
  we'll
• 9:07
  put
• 9:07
  them
• 9:07
  in
• 9:07
  a
• 9:07
  Circle
• 9:08
  community
• 9:08
  and
• 9:09
  we'll
• 9:09
  get
• 9:09
  their
• 9:09
  feedback
• 9:09
  about
• 9:10
  how
• 9:10
  we
• 9:10
  structured
• 9:10
  it,
• 9:10
  how
• 9:11
  we
• 9:11
  set
• 9:11
  it
• 9:11
  up,
• 9:11
  what
• 9:12
  they
• 9:12
  think
• 9:12
  we're
• 9:13
  this,
• 9:13
  we're
• 9:14
  actually
• 9:14
  working
• 9:14
  on
• 9:14
  one
• 9:15
  right
• 9:15
  now
• 9:15
  for
• 9:16
  an
• 9:16
  80,000
• 9:17
  person
• 9:17
  membership.
• 9:18
  So
• 9:18
  we're
• 9:19
  inviting
• 9:19
  a
• 9:19
  thousand
• 9:20
  people
• 9:20
  in
• 9:20
  to
• 9:20
  like
• 9:21
  have
• 9:21
  a
• 9:21
  little
• 9:21
  test
• 9:22
  group
• 9:22
  to
• 9:22
  see
• 9:23
  what
• 9:23
  works
• 9:23
  and
• 9:23
  what
• 9:23
  doesn't
• 9:24
  and
• 9:24
  how
• 9:24
  we
• 9:24
  might
• 9:24
  want
• 9:24
  to,
• 9:24
  you
• 9:25
  know,
• 9:25
  adjust
• 9:25
  our
• 9:25
  design
• 9:26
  plan.
• 9:27
  And
• 9:27
  then
• 9:27
  when
• 9:28
  we
• 9:28
  actually
• 9:28
  went
• 9:29
  to
• 9:29
  launch
• 9:29
  the
• 9:30
  full
• 9:30
  migration
• 9:31
  and
• 9:31
  bring
• 9:31
  over
• 9:31
  all
• 9:32
  a
• 9:32
  thousand
• 9:32
  members,
• 9:32
  it
• 9:33
  went
• 9:33
  super
• 9:33
  smoothly
• 9:34
  because
• 9:34
  we
• 9:34
  had
• 9:35
  this
• 9:35
  incredible
• 9:36
  plan
• 9:37
  for
• 9:38
  communication,
• 9:39
  for
• 9:39
  telling
• 9:39
  people
• 9:39
  what
• 9:40
  was
• 9:40
  coming.
• 9:40
  They
• 9:41
  knew
• 9:41
  they
• 9:41
  had
• 9:41
  done
• 9:42
  all
• 9:42
  of
• 9:42
  this,
• 9:43
  you
• 9:44
  know,
• 9:44
  giving
• 9:44
  us
• 9:44
  feedback
• 9:45
  and
• 9:45
  doing
• 9:45
  the
• 9:45
  research
• 9:46
  that
• 9:46
  we
• 9:46
  had
• 9:46
  done
• 9:47
  to
• 9:47
  like
• 9:47
  design
• 9:47
  this
• 9:48
  experience.
• 9:48
  And
• 9:49
  then
• 9:49
  we
• 9:49
  got
• 9:49
  their
• 9:49
  feedback
• 9:49
  to
• 9:49
  make
• 9:50
  it
• 9:50
  better.
• 9:50
  And
• 9:51
  so
• 9:51
  when
• 9:51
  they
• 9:51
  came
• 9:52
  in,
• 9:52
  the
• 9:52
  engagement
• 9:53
  was
• 9:53
  already
• 9:54
  there.
• 9:54
  The,
• 9:56
  the
• 9:56
  everybody
• 9:56
  came
• 9:57
  over
• 9:57
  Smoothly.
• 9:57
  There
• 9:57
  was
• 9:58
  no
• 9:58
  technical
• 9:58
  issues.
• 9:59
  And
• 9:59
  so
• 9:59
  we
• 10:00
  have
• 10:00
  this
• 10:00
  very
• 10:01
  strategic
• 10:02
  process
• 10:02
  that
• 10:03
  makes
• 10:03
  migration
• 10:04
  successful.
• 10:04
  So
• 10:05
  really
• 10:05
  what
• 10:06
  I
• 10:06
  want
• 10:06
  you
• 10:06
  to
• 10:06
  take
• 10:06
  away
• 10:06
  from
• 10:07
  this
• 10:07
  episode
• 10:07
  is
• 10:08
  that
• 10:08
  when
• 10:08
  you
• 10:08
  consider
• 10:09
  a
• 10:09
  community
• 10:09
  of
• 10:09
  migration,
• 10:10
  you.
• 10:11
  You
• 10:11
  should
• 10:12
  do
• 10:12
  it
• 10:12
  if
• 10:13
  it's
• 10:13
  going
• 10:13
  to
• 10:13
  significantly
• 10:14
  improve
• 10:14
  the
• 10:14
  member
• 10:15
  experience.
• 10:15
  But
• 10:16
  you
• 10:16
  need
• 10:16
  to
• 10:16
  plan
• 10:17
  very
• 10:17
  strategically
• 10:18
  for
• 10:18
  redesigning
• 10:19
  your
• 10:19
  member
• 10:19
  journeys,
• 10:20
  for
• 10:20
  bringing
• 10:21
  your
• 10:21
  members
• 10:22
  along
• 10:22
  the
• 10:22
  way,
• 10:23
  for
• 10:23
  designing
• 10:24
  a
• 10:24
  super
• 10:24
  clear
• 10:25
  and
• 10:25
  solid
• 10:25
  communication
• 10:26
  plan
• 10:27
  that
• 10:27
  goes
• 10:27
  over
• 10:28
  at
• 10:28
  least
• 10:28
  30
• 10:29
  days
• 10:29
  before
• 10:29
  you
• 10:30
  actually
• 10:30
  migrate.
• 10:31
  And
• 10:31
  you
• 10:32
  need
• 10:32
  to
• 10:32
  anticipate
• 10:33
  a
• 10:33
  little
• 10:33
  bit
• 10:33
  of
• 10:34
  churn
• 10:34
  and
• 10:34
  run
• 10:34
  your
• 10:34
  numbers
• 10:35
  and
• 10:35
  make
• 10:35
  sure
• 10:35
  that
• 10:35
  you're
• 10:36
  okay
• 10:36
  with
• 10:36
  that.
• 10:37
  Um,
• 10:37
  so
• 10:38
  if
• 10:38
  you
• 10:38
  need
• 10:38
  help
• 10:38
  figuring
• 10:39
  out
• 10:39
  if
• 10:39
  you
• 10:39
  should
• 10:39
  even
• 10:39
  migrate,
• 10:40
  let's
• 10:40
  definitely
• 10:41
  chat.
• 10:41
  I'll
• 10:41
  put
• 10:41
  the
• 10:42
  link
• 10:42
  in
• 10:42
  the
• 10:42
  show
• 10:42
  Notes
• 10:42
  to
• 10:43
  book
• 10:43
  a
• 10:43
  call.
• 10:44
  We
• 10:44
  only
• 10:44
  migrate
• 10:45
  when
• 10:45
  it's
• 10:45
  absolutely
• 10:46
  necessary.
• 10:46
  We
• 10:46
  do
• 10:46
  a
• 10:47
  lot
• 10:47
  of
• 10:47
  migration
• 10:47
  projects,
• 10:48
  but
• 10:48
  we're
• 10:48
  not
• 10:48
  pushing
• 10:49
  migration
• 10:49
  on
• 10:50
  anyone.
• 10:50
  And
• 10:51
  if
• 10:51
  you
• 10:51
  already
• 10:52
  know
• 10:52
  that
• 10:52
  you
• 10:52
  want
• 10:52
  to
• 10:52
  migrate
• 10:53
  and
• 10:53
  you
• 10:53
  need
• 10:53
  help
• 10:53
  with
• 10:54
  executing
• 10:54
  that
• 10:55
  and
• 10:55
  you
• 10:55
  want
• 10:55
  our
• 10:56
  strategic
• 10:56
  minds
• 10:57
  on
• 10:57
  your
• 10:57
  business
• 10:57
  and
• 10:58
  your
• 10:58
  project,
• 10:58
  book
• 10:59
  a
• 10:59
  call
• 10:59
  with
• 10:59
  us.
• 10:59
  I
• 10:59
  would
• 11:00
  love
• 11:00
  to
• 11:00
  talk
• 11:00
  to
• 11:00
  you.
• 11:01
  And
• 11:01
  yeah,
• 11:02
  these
• 11:02
  are
• 11:02
  some
• 11:02
  of
• 11:02
  my
• 11:02
  favorite
• 11:03
  projects
• 11:03
  because
• 11:03
  we
• 11:03
  really
• 11:04
  get
• 11:04
  to
• 11:05
  improve
• 11:05
  the
• 11:05
  member
• 11:05
  experience
• 11:06
  and
• 11:06
  then
• 11:06
  watch
• 11:06
  it
• 11:07
  all
• 11:07
  play
• 11:07
  out
• 11:08
  in
• 11:08
  such
• 11:08
  an
• 11:08
  exciting
• 11:09
  way.
• 11:10
  So
• 11:10
  your
• 11:11
  migration
• 11:11
  doesn't
• 11:11
  have
• 11:11
  to
• 11:12
  suck.
• 11:12
  It
• 11:13
  doesn't
• 11:13
  have
• 11:13
  to
• 11:13
  be
• 11:13
  a
• 11:13
  stressful
• 11:14
  tech
• 11:14
  project.
• 11:15
  It
• 11:15
  can
• 11:15
  absolutely
• 11:16
  be
• 11:16
  this,
• 11:16
  like,
• 11:17
  really
• 11:17
  exciting,
• 11:18
  upgraded
• 11:19
  member
• 11:20
  experience.
• 11:21
  And
• 11:21
  if
• 11:21
  that's
• 11:22
  something
• 11:22
  you're
• 11:22
  looking
• 11:22
  for,
• 11:22
  I
• 11:23
  want
• 11:23
  you
• 11:23
  to
• 11:23
  have
• 11:23
  that.
• 11:23
  So
• 11:24
  thanks
• 11:25
  for
• 11:25
  listening.
• 11:25
  And
• 11:25
  if
• 11:26
  you
• 11:26
  know
• 11:26
  anybody
• 11:27
  that's
• 11:27
  considering
• 11:27
  moving
• 11:28
  their
• 11:28
  community
• 11:28
  right
• 11:29
  now,
• 11:29
  please
• 11:29
  send
• 11:29
  them
• 11:29
  this
• 11:30
  episode.
• 11:30
  I
• 11:30
  hope
• 11:30
  it
• 11:31
  will
• 11:31
  be
• 11:31
  really
• 11:31
  helpful
• 11:31
  and
• 11:32
  insightful
• 11:32
  for
• 11:32
  them.
• 11:33
  And
• 11:33
  I'm
• 11:33
  excited
• 11:34
  to
• 11:34
  talk
• 11:34
  to
• 11:34
  you
• 11:34
  about
• 11:34
  onboarding
• 11:35
  in
• 11:35
  the
• 11:35
  next
• 11:35
  one.