Latest / Luxe & Legacy Podcast / Your Questions, Our Honest Answers
Transcript
- Welcome to the Lux and Legacy Podcast.
- I'm Marie from Marie Elizabeth Photography.
- And I am Amber from Light Live in Photography.
- We created this show for photographers who are ready to run a luxury business with clarity, intention, and elevated artistry.
- Each week we uncover the strategies behind high level brands from shooting and styling to client communication, to marketing, to designing heirloom products that increase your value.
- If you want to attract aligned clients, produce, work with a recognizable aesthetic and build a business that supports the life you want, this podcast will guide you there.
- Let's dive in.
- Today's episode is going to be a fun one because we're diving into a q and a.
- Amber and I both shared a question box in our Instagram stories and asked you what your most pressing questions are currently in your photography business, and we had lots of responses.
- So today we're gonna walk through as many of those as we can and give you our honest.
- Real time answers based on what's actually working in our businesses right now.
- So let's go ahead and dive in.
- Okay.
- The first question, and there were a few like this, so I kind of lumped them into one.
- How do you get more eyes on your work? Basically, how to get more inquiries and clientele.
- And so for me, I would focus on three things.
- First, I would make regular posts to my Google business profile because that will help my website get seen better by Google.
- And if you haven't set up a Google Business profile, you definitely need to.
- It's basically.
- Those little pages that will pop up shortly after.
- Any AI content in a Google search, you'll see, if you're ever Googling best restaurants in my city, you'll see a bunch of businesses pop up and like how many reviews they have.
- And that's a Google business profile.
- So it does get shown before that organic search content typically.
- And so you can make posts in your Google Business profile.
- And when I say posts, I'm not talking like a blog post.
- I'm talking like a one sentence, like, look at this recent spring blossom session I had in Washington DC and upload like one photo, super easy takes like five seconds.
- And so by doing regular posts in your Google business profile.
- It'll help boost your Google business profile, which will in turn help your website get seen, and it's really helpful just to update your Google business profile regularly with hosts, adding new images, getting reviews.
- That's really important.
- So that would be the first thing I would do.
- Secondly, I would write actual blog posts that appeal to a local market.
- I recently wrote a blog post that was titled something along the lines of Best Photo Shoot locations in Maryland, and it began ranking within a few weeks.
- And so what that means.
- Anytime someone typed in best photo shoot locations of Maryland into Google, which had a frequent number of monthly searches, I think it has like 150 to 300 monthly searches.
- My blog post was ranking up there in.
- The top three searches.
- And so that is helpful because it's going to at the very, very least, bring traffic to your website, which will then in turn help your overall homepage ranking.
- And at the very best, it'll get you inquiries.
- So writing blog posts that appeal to a local audience that people are searching is very helpful.
- Then finally I would come up with an Instagram schedule that works for me.
- I only post once or twice a week because that's where my threshold is of, you know, knowing what I can be successful at.
- With Instagram, I don't get too overwhelmed or give up, and same with stories came up to sharing behind the scenes every week or whatever it is.
- Going to leave you feeling inspired, but I'm gonna pass this off to Amber 'cause Amber is the Instagram queen, so I'm sure she can share more Instagram secrets and hacks.
- I still absolutely love Instagram Over the years people will be like oh the algorithm is against me And having that negative mindset can definitely impact you Whereas if you say I love the Instagram algorithm because it shows my work to the right people rather than everyone then you're going to change your mindset and get your Instagram moving a lot quicker now with Instagram personally I prefer carousels over reels which may be surprising to you guys but because I'm a photographer a videographer taking great video my Instagram carousels that tell a story from a session they have closeup details they have emotional connection they have a range of emotions from joy to softness to cuddly and then playful have a range in the post so now you can do quite a few Slides within one post So I always recommend don't post just one or two photos from your session Post a whole carousel of as many as you can You can even use the scroll app SCRL to create like a collage on each page that really tells the story of the session those do really well for me a thousand plus likes and lots of views lots of engagement So that's what I would say as the number one thing and your cover image for those matters So rather than I think what a lot of people end up doing is they're like oh well my feed I should have the closeup and then and then vary it based on what feed has Whereas for me for each Session or each carousel I'm actually choosing the most scroll stopping image as the cover photo a hundred percent of the time I wouldn't post a closeup of a hand or smiling at the camera just by themselves as the cover I always am showing something with interaction Between at least two people Typically mother and child posts do better for me and I always make sure that the post on the cover photo has some sort of beautiful composition with layering and light I like to be able to show the surroundings somewhat because I take a lot of time to find beautiful locations and showing off that location a uni unique location or flowers or something like that It typically does weigh better on Instagram whereas if I were to do a closeup where you can't really tell the background is really blurred out that doesn't tend to perform as well So I always am picking okay yes I wanna make sure the colors and everything look good next to each other in my preview app ahead of time which I use preview If you don't have a app to plan out your feed then I highly recommend that one but am prioritizing what I know will stop someone scroll over what might be in the feed Okay So that's something to keep in mind what was I gonna say next Okay So thinking of each slide in that storytelling carousel as building connection not just showing A couple pretty photos from this shoot but kind of guiding your viewer through a feeling or a moment Another difference in Instagram the past couple years has been the switchover from hashtags to SEO still love to utilize the hashtags as much as possible because I'm able to other areas that Instagram might not Target for me for instance I sometimes have clients who fly in from other states as they think that they're the my locations are so exotic right So I target certain areas all over the United States and I do have clients book from those but SEO has become the more prioritized Thing for categorizing within the app So instead of it relying on your hashtags it uses both AI to recognize visual elements of the photo but it also uses your SEO keywords in the caption So the way you write the captions may be a little bit different now So You can put things just written out like how you would Google search more now rather than hashtag all one word So instead of hashtag San Jose family photographer you can put it all in separate words San Jose Family Photographer And you can also do Idea or tips in the caption with the SEO so like family photo shoot ideas with toddlers something that people might type into Google might also type that into Instagram A lot of people millennials and younger they use Instagram as a search tool Not just social media tool So something that they're looking for like what Marie was talking about with blogs You can also do an Instagram in your in your caption So like what to wear for a family photo shoot or natural family photos or luxury family photographer in California that type of thing Or you can do like a popular one here would be like flower fields like the best flower fields in California the best lupine locations Even though you're not a photographer I I think you know we should be sharing our locations because then there'll be overrun by people However we can put something like that in the caption just to attract Clients to look at it and they're like oh she knows where all the great spots are Let me book her for my lupine session You know what I mean So are some ideas you can also do in your caption what to wear for your motherhood photos or what to wear for your family session or how to prepare your kids for your session So tips like that often do well on Instagram and those are great For reels too like to use as a real hook I do think that it's a great idea to do reels every once in a while Still Some people rely totally on reels and those are what convert best for them I think you have to see what converts best for you For me I get higher engagement and leads from my carousels still do reel sometimes because it's an opportunity for people to see what I'm like at a photo session what I look like behind the camera with my mom bun and my jeans and my sneakers and doing my peekaboo and and you know playing with the kids with my puppets and things like that So that can help people build trust with you as well Lead to more bookings So right now it's not about beating the algorithm it's about creating content People actually stay on for longer and engage with matter more than likes So your content needs to be valuable or relatable enough to come back to or to send to a friend like oh hey check out this photographer or oh let me save this photographer for later so that I I remember to book a photo shoot with her So if you're doing reels make sure you have a strong hook in their first few seconds And consistency you guys it Consistency is important but quality is still key on Instagram because if you're consistently posting getting low engagement low likes low saves low shares it actually will tell Instagram that your content is quote unquote not valuable So it's not going to be pushing it out to a majority of people in the first you know 10 minutes decides if this is something that a lot of people are gonna like or not and they start with a small test group and then they build it out from there depending on the engagement that you get So it's actually way more valuable to post a quality piece of content that you spent time and thought on and it's a really great session to share that's gonna attract your ideal client once a week is gonna do a lot better for your bookings and your Instagram and engagement as a whole because then Instagram goes oh when she posts it gets a lot of likes Like this is a popular account Let's share it with more people I if you can do quality amazing content every day more power to you But I think that a lot of us have you know have kids we've got our photography business to run and we don't wanna be making reels and posts every single day Right We can share something on your stories every day That's much easier cause that's much more casual You don't have to put a lot of thought into how it looks or how what song is there or you know what the caption says You can just post oh I'm at my session today Like this is the you know look at the beautiful location and you can do q and as for clients Marie had a funny one this morning that really caught my attention because Marie I'll let you share what that story was cause stories can really really be entertaining as well And that's been my whole approach to Instagram stories over the past like few months, is to share when I am inspired.
- And a lot of times that's just to be kind of silly or funny or like share something like crazy that's happening in parenting or life.
- And so I'm in the middle of Blossom.
- Photos right now, and I was at the title basin this morning, and when you see the photos, it looks so dreamy and peaceful, but in real life it is an S show.
- Okay? It's packed.
- And so I just shared a little video of.
- All the, the whole crowd.
- And it's like before a sunrise.
- Mind you, it's still dark.
- The sun has not even come up.
- And just a caption of when you think it's calm and peaceful during cherry blossom photos, this is real life.
- So yeah, I like to keep it light and fun.
- So.
- ski as I was getting breakfast this morning and I hear this like horror movie music like I'm like what is this Oh and it was Marie's story of tons of people which would definitely be a horror show to me but she makes it look beautiful It was my own personal horse.
- She, Amber.
- Okay, next question is, should I wipe my Pinterest and start over? I think it.
- It depends on what you're trying to do, but no, I do not think you need to wipe your Pinterest and start over.
- Go ahead and definitely make any boards that are not relevant to your business secret or hidden.
- I have so many boards that I had had years before I started my business that are just hidden, like my recipes and.
- Home design inspiration.
- Then create boards for your big keywords.
- For example, I think I have one that's DC newborn photos and pin your images to that.
- Make sure you have your main keyword and location in your profile.
- So for example, DC newborn photographer.
- Now, personally, I don't think I've ever gotten a client directly from Pinterest, but I know that it can help with your website's, SEO, if you're pinning images from your website, from your blog posts.
- So that's basically the extent of what I do, but I don't focus a lot of time on it.
- Yeah Pinterest is something that do when I have a va So that's something that I really like to outsource because it doesn't take a lot of personalization You know I feel like my Instagram I never outsource it because it feels so personal to me what I put in the captions what I share Pinterest it's really just pinning making cover images that go really well with your blog P to your blogs pinning to your website real quick to back up And I just wanna agree with what Marie said about Because the question says should I wipe my Pinterest and start over But you don't have to do that You can just as long as your business name on it you can make all your old boards secret yeah anything that's irrelevant to your business like recipes home design all that definitely needs to be a secret board And if you have pins that have your old old work that you're like Ooh that doesn't even represent my brand anymore What I would do instead it was deleted off Pinterest Yes but the old blog you can still use that blog but update the images Right because that keeps the SEO going with it But you can have brand new images in that and then rein those images so you can still have the same blog that carries that SEO on in your website but just rein those I love Pinterest when I have been posting regularly to it I have booked clients from it especially People who will book it from My What to Wear Ones mostly However I haven't been utilizing it enough lately and I would love to find a Pinterest expert that we can bring on the show So let us know in the dms if that's something you guys would be interested in But a couple of tips really quick that I know from past experience is that Pinterest is a search engine It is a very Highly curated search engine not social media So every pin should be built around what your client is already searching for So each blog that you do make sure it's something relevant to what your client might search for and you can use Uber suggests which I'll let Marie talk about Uber suggest a little bit to get Some topics that are the most searched for results Make blogs around that and then pin those to Pinterest because likely things that people are Googling in Pinterest they're also I mean Googling on Google they're also typing into Pinterest if they prefer that as their platform for searching So like what to wear for family photos or my favorite flower locations in California light area maternity photos to do to prep for your family session Why now is the time for your family session So things like that are gonna do well for bookings and I'm all about efficiency so I wanna create things around what's going to be something that people are actually searching for So Marie tell us a little bit about Uber suggest because I learned that about that From you for finding the best search phrase that gets the most amount of hits per month Yeah, so Uber suggests is basically just a keyword research tool.
- And there are a few out there, and Uber suggests is one of them.
- It was just the first one I learned about.
- And so basically what you can do is type in.
- A keyword that you're interested to see how many monthly searches it gets.
- So for example, when I first started working on my SEO, I had my main keyword as like DC newborn family and maternity photographer.
- So all three, 'cause that's what I did.
- I did all three of those.
- When I put that into Uber suggest it showed me that nobody was typing into Google DC newborn family and maternity photographer.
- No one was typing all that in.
- And so instead, it's gonna show you similar searches of what people are actually typing in and how many monthly searches they get, as well as the difficulty level it is to rank for that particular keyword.
- And so it's extremely helpful when you're choosing what keywords.
- You know, to try to optimize your homepage for and any other pages on your website, but also for blog posts.
- So for example, going back to that blog post I wrote about best photo shoot locations in Maryland.
- Now, I can't remember the exact phrase I used for the title of that blog post or what I optimized it for, but what I did was I.
- Typed into Uber suggests what I thought people would search, which I think is best photo shoot locations in Maryland, and that could be very well what I ended up using.
- But it showed me, first of all, does it make sense to try to rank for a post for this? Do people actually search it? And for.
- People were, I remember it got like over a hundred searches and then it tells you the exact phrase or similar phrases to try.
- And so sometimes you'll see like the top phrase may have a high difficulty level in terms of actually being able to achieve ranking for it, but slightly.
- Lower, you'll see an alternative phrase that might have a little less monthly searches, but it's easier to rank for, and so sometimes that's a good approach.
- So it's a very, very informative tool that will help you with your SEO.
- Perfect Yes And you can use that in the same exact way on Pinterest and link things to your blog and get more traffic to your website And also sometimes direct booking from there I've had people say oh my God I found you on Pinterest And I was like oh she's in the Bay Area She's only an hour away So it does work However you do need to be a little bit more consistent on Pinterest to really get your traffic going So that's a great thing to outsource I Okay Our next question is can you explain how to perfect your contract Any good tips and tricks to include So we don't wanna be writing our own contracts We don't wanna be using chat GPT or any other AI to be writing our contracts because we wanna make sure they're legally sound and we are protected in case something happens Maybe someone trips at our session or there's this god forbid a snake or something like that We wanna make sure we are protected and Things are clear when there's reschedules for rain and all of that good stuff So I actually hired a lawyer to create my contract I also purchased the rights to sell this contract So if you're looking for something that's really good it's really beefed up to make sure that all the protections are there put a half off coupon code for you guys in the show notes below so if you wanna check that out I'll put the link in the show notes Some things that you wanna make sure are in your contract definitely are like I said the liability waiver to make sure you're not held up accountable if there's an injury at a photo session How much the rescheduling fees are if they cancel within a certain amount of time you decide that amount of time So for me it's about a week if they reschedule in less than I I can't even remember now It's been so it's been a few years since I've created this contract But yeah if people reschedule you need to have it Oh them aware that they have to pay a fee Unless there's an emergency like they're sick or something what you're gonna be doing if bad weather occurs if it's cloudy do we still continue Yes If there's rain do we still continue No long for delivery of images No making changes to edits So you need to make sure that they are not going to change the edits of your photo So you need to make sure that something like that is in the contract that all edits and culling and deciding of which photos are delivered are all up to the photographer and no changes may be made to that I also like to make sure that they know they must put photo credit On their photos So in the caption on all social media platforms they need to put photo credit to me That way it's not such a huge favor or a ask afterwards to be like oh could you please tag me No they were aware of it beforehand and they initialed that they will do that So you don't have to ask them They're just aware of that and that's to make sure that people know about your business if they love their photos come hire you as well So those are just a few of the many things that are in my contract But yeah let me know if you are interested in that I'll put it in the show notes and if you ever need it later you can send me a DM and I'll send you that Okay.
- Next question is how do you handle getting permits for photographing at specific locations? So for me, I have my clients pay for all photo permits.
- I do all the coordinating and obtaining of the permits, but the client pays for the fee and permits around here can range in price anywhere between $50 to 300, even more, especially some, locations in the city.
- Now, if I was photographing at the same location frequently that had, let's say, a yearly pass or a membership, I would probably just include that in my pricing.
- But because I photograph at locations with all sorts of fees and some locations don't have any fees at all, and there's just so many options, I don't include it in my pricing just because it varies so much.
- Yeah and in California Northern California at least we don't have a there's some areas that have permits but I actually don't shoot at locations like that Typically it's mostly private farms and then you have to pay a farm fee or the private Booking fee for that farm So say it's the lavender farm I purchase a ticket for a photographer out one hour for a hundred dollars and then I just charge my client that How do you deal with comparison with other photographers? So we actually did a whole episode on comparison that we recommend you check out.
- But in short, I find that leaning into the community aspect is really helpful for me because.
- It makes it fun.
- You feel like you are not alone and you're more working together and not against each other.
- So finding other photographers, doing photography for meetups, finding opportunities for connection because it is so powerful.
- And in that episode about comparison, we list some other strategies, but that's just like the big picture on it.
- One is that really you should only be comparing to yourself and only be basing your own pricing off of what your expenses are and what you want to make at the end of the year not what someone else is doing Because we know in every location in the country There's always photographers who are better than you and then there are always photographers who have not learned as much as you yet there's always someone that you can compare to it's important to just stay in your own zone of okay is what I need to make this is what I need to charge is how I'm gonna get there and I'm not gonna let this other person's low pricing hold me back things like that For sure there will always be photographers better than you.
- There will always be photographers not as experienced as you it.
- That will never change.
- So it is important to have some strategies to just help deal with it.
- Okay.
- How do I book more newborns? I have a great portfolio, but bookings are far and few between.
- So if you have a large portfolio, just focus on sharing newborns all the time.
- Write blog posts and Instagram posts that will be helpful to your clients.
- Kind of going back to what Amber said earlier, sharing some educational resources for clients so you could.
- Write a post, like when to book your newborn session, how to prepare for your newborn session, when to have your newborn session, et cetera.
- So your clients will view you as an expert and you can make those.
- You can make canvas slides, you know, for actual Instagram posts and just repurpose the Instagram posts into blog posts so you're not reinventing the wheel.
- But essentially you want to be sharing newborns all the time and position yourself as an expert with newborns.
- Okay client closet This question the person wanted to know anything and everything about how to start actually get clients to use it number one is having a style guide and utilizing marketing images only Well primarily not only but primarily using marketing images where you've controlled exactly what the styling looks like That way you're attracting exactly what you want to shoot and create So that's number one Number two I make people aware of my styling Oh there's balloons on my screen Can you see the balloons Like Marie and I are we can see each other and just like these balloons popped up around me they're like yay I appreciate it.
- So when people inquire one of the things in the immediate email that they see is my styling and how I shoot with soft light colors mixed with neutrals And I say is that a style you love too Because I only want I I never wanna make anyone feel like they hate what they're wearing at all So I'd rather them not book with me if they don't like my styling preferences I just wanna work with people who are on the same page as me So that is the number one for how to actually get clients to do to use it use your client wardrobe then how to actually create one It does take a long time and you do have to significantly Jump up your prices more than you might even feel comfortable with because it is a lot of money Okay Some ways we can save money though are finding them on Poshmark You can find needle and thread or dome dresses on Poshmark or Facebook marketplace I've gotten some like designer like a I got a $2,000 dress that I love It's very like old world fairytale esque but not too poofy on Facebook marketplace for $300 and it's a $3,000 dress Or you can use D st So the Motherhood anthology D Stash page I just bought a dome dress off of there is a great place but those are gonna take a long time to make you know you're not gonna get it next weekend But I love those for maternity dresses when it's they're super romantic tool or something like that So yeah and just making sure that your style guide your feed your website is all showing only images that match the aesthetic you want to attract Yeah, when I first started, I did a stock the closet event, and this allowed.
- Be to not only build my wardrobe, but also build my portfolio.
- So I really liked that you just require clients to wear one of the dresses on your wishlist, have them purchase it, and you can either do their session, you know, for like a mini session price.
- Or free.
- It depends on where you are in your business.
- Another thing you can do is basically build your wardrobe with each client who books you.
- So give each client a few options and purchase based off that.
- And then in terms of having clients use it, as Amber said, you basically need to just share images of sessions where clients have worn the wardrobe.
- And this can be where a stock, the wardrobe event can be really helpful since you'll get a lot of content.
- Okay, next question.
- Scheduling clients during weekdays and how to shoot late morning or midday outdoors.
- I do all my sessions on weekdays, and I just tell clients that weekends are for my for family time.
- Plus, even if I could do weekends, I would not want to photograph at some public parks and monuments on weekends because of crowds.
- So it's really better for the client.
- And also I tell clients that outdoor sessions.
- Are at the bookend times of the day, so either before or after work.
- So they might need to move things around a little bit.
- But really not that much.
- And a lot of luxury clients, they have a little flexibility in their jobs.
- Not all, but a lot do.
- And so I would just explain this all to clients.
- And I also have a note on my inquiry page that says, most sessions are on weekday mornings.
- And then for outdoor locations, late morning or midday.
- I personally don't photograph midday outside or late morning frequently there.
- However, there is one location I photograph at that is better mid-morning as opposed to like close to sunrise, and it's because there are a lot of trees, but not too much that it's too dark with greenish tones.
- So you kind of need to find spots that have a lot of trees, so you have a lot of open shade.
- While allowing some sun to come through so it's not too dark or get weird color tints buildings also provide really good open shame, so locations with tall structures can be very helpful for this too.
- Yeah I can't seem to get my clients to do mornings but Mm-hmm.
- not opposed to them However a weekend surcharge works wonders to get people to magically want to have a weekday session So that's pretty much it I do mostly golden hour occasionally I'll shoot two or three hours before sunset but Like Marie said that's because the location and what looks best what for the lighting Some locations look better three hours before sunset because there's really tall trees or buildings around and that's when you're gonna get the most glow However most areas where I shoot at where they're open spaces and such I prefer around golden hour So yeah but the surcharge for the weekends will do wonders Your clients will magically to have a weekday cause they it's $200 less or whatever Right, right.
- Okay.
- How to handle friends with your business and having them take advantage of you.
- This is a good one because it happens to.
- Everyone.
- And if it hasn't, it will.
- There will always be some people that think you have a cute little photography business and since you are their friend, you'll quote, hook them up with a free or discounted session and.
- I before, long before I wa was a business owner.
- I used to be a person who would try to save money in every which way possible.
- I would look for sales discounts, talk people down, et cetera.
- And truthfully, there is a time and place for that and venue for that, but not with small business business owners.
- At least most of us, our friends should be supporting our businesses.
- Even if they can't afford to work with us, which full disclosure, most of my friends would never invest the amount that I charge for photography, and I'm fine with that.
- But they could also support us in other ways, like sharing about our business, like in our posts, et cetera.
- That's super easy and very minimal effort.
- So, back to the question I think for me as a people pleaser, I need to have like a general rule of thumb.
- So.
- It is like a default response.
- So if someone, a friend says, oh, I would absolutely love for you to photograph our family, your work is so beautiful, blah, blah, blah.
- I can just say, great, I'll send info over and I have a friends and family discount and that way right from that.
- Quick sentence, it's clear that I do have some kind of perk that I give friends and family and full, full disclosure of that perk is only 10% off the digital files.
- Now, I might say that to them live, I might not, but like that way it's very clear that I am, you know.
- Giving them a little something, but I am still a business and a business that needs to be profitable to help support my family.
- And so having that go-to default, I think is really important.
- So things don't get messy.
- Okay The next question is how do you accept your bookings not booking when you raise your prices And how can you change your marketing to reach your ideal client We have A whole episode about what to do when it's slow season So go back and check that out because that's gonna expand on this a lot more but How can you change your marketing to reach your ideal clientele I think number one just to give a really quick response here can go through your Instagram and your website and delete anything that's not attracting your ideal client could mean you go down to 50 posts on Instagram and that's actually gonna work more for you than having 10 zillion posts that are not attracting the right type of clientele that you want Also going through your website cleaning it up making sure the fonts look nice that the images are representing your current brand that you want to attract Also creating an ideal client avatar in Claude or chat GPT just to make sure you fully understand and are speaking to that ideal client directly Messaging that sending direct messaging to that person rather than the type of photography that attracts anybody and everything cause that's not gonna reach high end clientele that's going to reach a budget shopper In our next and last question is what is something that you feel will most likely convert a lead into booking And I would say the number one thing for that as a quick answer would be consultation calls especially for if you're in an expensive bracket like thousand dollars plus as the base To work with you Consultation calls work wonders because they will see your friendly face You can get to know them a little bit on the call make them feel at ease and with my consultation calls if they've gotten that far to book a call and get on the call with me 99 of those complete the booking that day What about you Marie Yeah, consultation calls definitely help with conversion.
- And they also really help with laying the foundation for artwork, which is a major reason why I still do them.
- Other things that can help convert a lead into a booking is really talking about.
- The experience you provide clients on all marketing channels, so Instagram, your website, blog, et cetera, because that will help set you apart from other photographers because remember, there's always gonna be photographers better than you.
- So.
- Doing what you can to set yourself apart by providing a luxurious experience will help give you an advantage.
- And of course there's always gonna be price shoppers, so don't get too phased by that.
- I'm at the point my business where I do not get bummed at all if someone doesn't book me because of price and.
- I'll go through these waves or seasons where it seems like so many people I'm getting so many nos because of price, and then I'll get a ton of yeses.
- So your right clients are out there.
- They do exist.
- It's all about communicating the value.
- Yeah And just real quick to add to that Is that it's okay when you're not booking your past clients cause you really raised your rates There are people looking for a zero to 500 photographer There are different people looking for 500 to a thousand photographer and an even different bucket of people looking For a thousand dollars plus photographer and in each of those groups that person is not gonna book with a photographer even if they absolutely love them I have so many clients that they absolutely loved their galleries and wanted to book with me again but I raised my rates so much that they could no longer do it and I had to let them go And that's That's something you have to process and be okay with We can't let our past clients hold us back from getting new clients who value us in the new price back bracket So I just wanted to add that in there before we end Okay.
- We always love hearing what you're navigating in your business and getting to answer your questions in real time.
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