Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Hidden Cost of Video Marketing Retention
Lucas and Luna break down why most video marketing strategies fail not because of poor production, but because of context collapse. They analyze how short-form algorithms are reshaping long-form engagement, using specific data from recent platform updates to show how retention rates have shifted. The hosts explore the asymmetric advantage of B2B video marketing and how brands can adapt their content strategy to survive in a zero-click environment. This episode offers actionable advice for marketers looking to improve their video ROI without increasing production costs.
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The skinny
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