Latest / The Strategize, Adapt, and Overcome Podcast by Brad Young / How The Art of War Rebuilds You: Turning Strategy Into Strength — Part 2
Transcript
- 0:00Speaker 1: How the Art of war can be used to break
- 0:01Speaker 1: yourself down and build you back up. Part two of
- 0:04Speaker 1: two Welcome to Strategize, Adapt, Overcome. Today we begin a
- 0:10Speaker 1: two part deep dive into one of the most influential
- 0:13Speaker 1: strategy texts ever written, The Art of War. For centuries, warriors,
- 0:19Speaker 1: leaders and thinkers have turned to Sue Sue for guidance
- 0:23Speaker 1: not just on the battlefield, but in the battles we
- 0:25Speaker 1: fight within ourselves the ongoing war. There is no final
- 0:30Speaker 1: battle in the work of personal transformation. This is perhaps
- 0:32Speaker 1: the most important and least comfortable truth that Sunsu's framework
- 0:36Speaker 1: reveals when applied to the work of becoming a better
- 0:39Speaker 1: version of yourself. The Art of War was not written
- 0:42Speaker 1: for generals who fought one war and then retired to peace.
- 0:47Speaker 1: It was written for those who understood that strategy is
- 0:49Speaker 1: a permanent orientation, a way of seeing and engaging with
- 0:54Speaker 1: the world that never stops being necessary because the conditions
- 0:57Speaker 1: of the world never stop changing. Will break yourself down
- 1:01Speaker 1: and build yourself back up more than once in the
- 1:03Speaker 1: course of your life. The version of you that needs
- 1:06Speaker 1: dismantling at thirty is not the same version that needs
- 1:10Speaker 1: dismantling at forty five. The habits that once served you
- 1:13Speaker 1: at one level of your development may become the very
- 1:16Speaker 1: obstacles that prevent you from reaching the next level. The
- 1:19Speaker 1: beliefs that protected you in one season of your life
- 1:22Speaker 1: may imprison you in another. This is not failure. This
- 1:24Speaker 1: is the nature of growth. The person who is truly
- 1:27Speaker 1: committed to becoming their best self is the person who
- 1:30Speaker 1: understands that the work is never finished, and who has
- 1:33Speaker 1: made their peace with that and even found a kind
- 1:35Speaker 1: of joy in it. What you carry forward up. By
- 1:38Speaker 1: the time you have moved through honest assessment, controlled demolition,
- 1:42Speaker 1: and patient rebuilding, you will have developed something no single
- 1:45Speaker 1: motivational moment can give you. You will have developed what
- 1:49Speaker 1: Sun Sou valued above all else in a commander, the
- 1:52Speaker 1: ability to operate effectively under uncertainty, because you have done
- 1:55Speaker 1: the deep, uncomfortable work of knowing yourself well enough to
- 1:58Speaker 1: make intelligent decisions even when conditions are hard. This is
- 2:02Speaker 1: what you carry forward. Not just the specific habits you
- 2:05Speaker 1: have built or the beliefs you have dismantled, Not just
- 2:07Speaker 1: the results you can point to as proof of change.
- 2:10Speaker 1: You carry forward to methodology, a way of approaching life's
- 2:14Speaker 1: inevitable difficulties with strategic intelligence rather than reactive emotion. You
- 2:20Speaker 1: carry forward the habit of honest self assessment, so you
- 2:22Speaker 1: will catch problems earlier and address them more effectively. You
- 2:27Speaker 1: carry forward the discipline of patient incremental work so you
- 2:31Speaker 1: won't be derailed by the absence of immediate results. And
- 2:35Speaker 1: you carry forward the understanding that the enemy within is
- 2:39Speaker 1: not something to be feared or hated, but something sue
- 2:42Speaker 1: to be studied. Engage with intelligence and transform into the
- 2:46Speaker 1: raw material of your greatest strengths. Sun Sou ended many
- 2:51Speaker 1: of his teachings not with triumph, but with preparation, but
- 2:54Speaker 1: reminding us that the work continues, the conditions change, and
- 2:59Speaker 1: that the greatest victories belong to those who never stop
- 3:02Speaker 1: learning the terrain. That is where this episode ends too,
- 3:06Speaker 1: not with a finish line, but with an invitation to
- 3:08Speaker 1: keep going, to carry these tools into the next day
- 3:13Speaker 1: and the day after that, until strategic self knowledge becomes
- 3:16Speaker 1: as natural and essential as breathing meant, so you will
- 3:20Speaker 1: catch problems earlier and address them more effectively. You carry
- 3:23Speaker 1: forward the discipline of patient incremental work so you won't
- 3:28Speaker 1: be derailed by the absence of immediate results, and you
- 3:31Speaker 1: carry forward the understanding that the enemy within is not
- 3:35Speaker 1: something to be feared or hated, but something to be studied,
- 3:38Speaker 1: engaged with intelligence, and transformed into the raw material of
- 3:43Speaker 1: your greatest strengths. Sun Sue ended many of his teachings
- 3:47Speaker 1: not with triumph, but with preparation, reminding us that the
- 3:51Speaker 1: work continues, the conditions change, and that the greatest victories
- 3:55Speaker 1: belong to those who never stop learning the terrain. That
- 3:58Speaker 1: is where this episode ends, too, not with a finish line,
- 4:01Speaker 1: but with an invitation to keep going, to carry these
- 4:04Speaker 1: tools into the next day and the day after that,
- 4:07Speaker 1: until strategic self knowledge becomes as natural and essential as breathing.
- 4:14Speaker 1: Suns Sou's tenets and how you can change your life
- 4:16Speaker 1: if you follow them. There are books that contain information,
- 4:21Speaker 1: and there are books that contain transformation. The distinction matters.
- 4:25Speaker 1: A book of information gives you facts to file away,
- 4:28Speaker 1: data points to retrieve when needed, knowledge that sits in
- 4:31Speaker 1: memory and waits to be called upon. A book of
- 4:35Speaker 1: transformation does something entirely different. It gets inside the operating
- 4:38Speaker 1: system of how you think and feel and move through
- 4:41Speaker 1: the world, and it rewires something at a level deep
- 4:44Speaker 1: enough that you are genuinely different on the other side
- 4:47Speaker 1: of having encountered it. Sunshu's Art of War, when read
- 4:51Speaker 1: with full attention and honest application, is the second kind
- 4:54Speaker 1: of book. It was written over two thousand years ago
- 4:57Speaker 1: by a Chinese military strategist who understood something that most
- 5:01Speaker 1: people in the modern world are still only beginning to grasp.
- 5:05Speaker 1: That the principles governing success and conflict are universal. They
- 5:08Speaker 1: do not apply only to armies. They do not apply
- 5:11Speaker 1: only to nations or generals, or the great dramatic movements
- 5:14Speaker 1: of history. They apply to the conflicts of ordinary life,
- 5:17Speaker 1: to careers and relationships, to goals and obstacles, to the
- 5:21Speaker 1: internal battles that determine what kind of person you ultimately become.
- 5:25Speaker 1: The tenants sun Su laid down are not relics. They
- 5:28Speaker 1: are living principles, and in this episode we are going
- 5:31Speaker 1: to walk through the most essential of them one by
- 5:34Speaker 1: one and examine what they actually mean for the life
- 5:37Speaker 1: you are living right now. The first tenant, know yourself,
- 5:41Speaker 1: know your enemy. We've touched on this already, but it
- 5:47Speaker 1: deserves full treatment because it's the foundation of Sunsu's entire system.
- 5:52Speaker 1: Know yourself, know your enemy in personal development. The enemy
- 5:57Speaker 1: is your inner resistance, self defeating passatterns in the world
- 6:00Speaker 1: around you. This tenet has three distinct layers, and most
- 6:03Speaker 1: people only engage with the first one. Layer one self knowledge,
- 6:07Speaker 1: the honest understanding of your actual strengths and weaknesses, your
- 6:10Speaker 1: real motivations and fears, your genuine capacity and limitations. This
- 6:15Speaker 1: is harder than it sounds because our minds are built
- 6:18Speaker 1: for self deception. We overestimate our strengths where we feel secure,
- 6:22Speaker 1: and underestimate our capacity where we feel vulnerable. We create
- 6:26Speaker 1: flattering stories about ourselves and defend them fiercely because our
- 6:29Speaker 1: identity depends on them. Sun Sue demands that you step
- 6:33Speaker 1: outside these narratives and see yourself clearly, with respect, but
- 6:36Speaker 1: without flattery. Layer two Knowledge of the enemy, knowledge of
- 6:41Speaker 1: what's actually working against you. This includes external conditions your environment,
- 6:47Speaker 1: the people around you, the systems that shape your options.
- 6:50Speaker 1: But it also includes internal conditions, the thoughts, beliefs, in
- 6:54Speaker 1: emotional patterns that undermine your intentions. You need to know
- 6:58Speaker 1: these things not to condemn yourself, but to engage with
- 7:00Speaker 1: them strategically. You cannot defeat an enemy you refuse to study.
- 7:05Speaker 1: Layer three, integration, the capacity to see yourself and your
- 7:09Speaker 1: conditions at the same time and make intelligent decisions that
- 7:12Speaker 1: account for both. This is true strategic thinking. It's not
- 7:16Speaker 1: just knowing who you are in isolation. It's knowing who
- 7:19Speaker 1: you are in relation to your environment and making the
- 7:21Speaker 1: best use of that relationship. This is the foundation of
- 7:24Speaker 1: any lasting personal transformation. The second tenant, choose your battles.
- 7:29Speaker 1: Sun Sue was skeptical of generals who fought every battle
- 7:32Speaker 1: available to them. Undiscriminating engagement was weakness, a failure of
- 7:37Speaker 1: strategic intelligence that drained resources and produced defeat. The skilled
- 7:42Speaker 1: commander chooses with care which conflicts deserve engagement and which
- 7:46Speaker 1: are better avoided. Victory at great cost wasn't worth celebrating.
- 7:51Speaker 1: Decisive victory and minimal cost was the goal. Applied to
- 7:56Speaker 1: your life, this is about managing your most precious resource,
- 7:59Speaker 1: your attention energy. You live in a world constantly presenting conflicts, arguments, problems, crises, demands.
- 8:06Speaker 1: Some deserve your full engagement, many don't, and the inability
- 8:10Speaker 1: to distinguish between them exhausts and frustrates you, preventing progress
- 8:15Speaker 1: on what actually matters. Choosing your battles means developing the
- 8:19Speaker 1: discipline of triage, sorting what demands your energy from what
- 8:23Speaker 1: only appears. To learn to recognize which conflicts move you
- 8:28Speaker 1: towards your most important objectives and which simply drain you.
- 8:31Speaker 1: You cannot fight every battle and win the war. Protect
- 8:35Speaker 1: your capacity for the engagements that matter by refusing to
- 8:39Speaker 1: waste it on those that don't. This isn't passivity. Sunsu
- 8:43Speaker 1: is clear that some battles must be fought. The skill
- 8:47Speaker 1: is in the selection. Developing the judgment to know the
- 8:50Speaker 1: difference between a battle that serves your larger purpose and
- 8:54Speaker 1: one that merely satisfies your ego. That judgment, cultivated over time,
- 8:59Speaker 1: is one of the most powerful strategic capacities you can develop.
- 9:03Speaker 1: Does this advance my mission? Before engaging any conflict, ask
- 9:07Speaker 1: honestly whether winning moves you closer to what matters most
- 9:10Speaker 1: or simply satisfies an immediate impulse. What is the true cost?
- 9:15Speaker 1: Every battle costs something, time, energy, emotional bandwidth, relationships account
- 9:21Speaker 1: for cost. Honestly, a victory that depletes you may leave
- 9:25Speaker 1: you worse off than a wisely avoided battle. Is the
- 9:29Speaker 1: timing right? Sometimes the right battle at the wrong time
- 9:32Speaker 1: produces the wrong result. Some Sioux valued timing as much
- 9:36Speaker 1: as strategy. Patience in selecting when to engage is as
- 9:40Speaker 1: important as wisdom in selecting whether to engage. The third tenant,
- 9:46Speaker 1: adapt or lose Water, sun Sioux wrote, has no constant shape.
- 9:51Speaker 1: It conforms to the vessel that contains it. The wise general,
- 9:55Speaker 1: like water, has no constant formation. They adapt to the
- 9:58Speaker 1: conditions of the ground, nature of the enemy, and the
- 10:01Speaker 1: requirements of the moment. Rigidity was, for Sansou one of
- 10:05Speaker 1: the most dangerous qualities in a commander, because a rigid
- 10:08Speaker 1: strategy applied to a changing situation will eventually produce a
- 10:13Speaker 1: catastrophic mismatch between plan and reality. This principle has never
- 10:17Speaker 1: been more applicable than it is today. The pace of
- 10:20Speaker 1: change in every domain of life, professional, technological, social, relational
- 10:25Speaker 1: has reached a velocity that makes any fixed approach to
- 10:28Speaker 1: living obsolete very quickly. The person who decides at twenty
- 10:32Speaker 1: five exactly how life is supposed to work and then
- 10:34Speaker 1: defends that model with increasing rigidity as the decades past
- 10:38Speaker 1: is not being principled. They are being strategically blind, clinging
- 10:42Speaker 1: to a map of terrain that no longer exists. Adapting
- 10:46Speaker 1: does not mean abandoning your values or compromising your character.
- 10:51Speaker 1: Since Sue was not writing about moral flexibility, he was
- 10:55Speaker 1: writing about tactical and strategic flexibility. Your deepest values and
- 11:00Speaker 1: clear as principles should remain stable, but the methods by
- 11:04Speaker 1: which you pursue your goals, the approaches you take to
- 11:06Speaker 1: your work and relationships, the strategies you employ and navigating life,
- 11:12Speaker 1: these must change as conditions change. The person who holds
- 11:15Speaker 1: their values constant while adapting their methods intelligently is someone
- 11:19Speaker 1: soon Sue would have recognized as genuinely capable of sustained success.
- 11:24Speaker 1: Developing adaptive intelligence requires the same honest self assessment we
- 11:28Speaker 1: discussed earlier. You have to pay attention to whether what
- 11:32Speaker 1: you are doing is actually working. You have to be
- 11:36Speaker 1: willing to receive feedback from reality and let it inform
- 11:39Speaker 1: your choices, rather than dismissing it because it contradicts the
- 11:43Speaker 1: story you want to tell. The general who is too
- 11:46Speaker 1: proud to change courses, the general who loses, don't be
- 11:49Speaker 1: that general. The fourth tenant use deception wisely. This tenant
- 11:55Speaker 1: requires careful translation because on its surface, it sounds like
- 11:58Speaker 1: an endorsement of dishonesty. But Sun Sue's intent was far
- 12:02Speaker 1: more nuanced. When he wrote about deception. He was writing
- 12:05Speaker 1: about the strategic management of how you present yourself and
- 12:08Speaker 1: your intentions. He was writing about the intelligence of not
- 12:12Speaker 1: revealing every card in your hand, maintaining strategic ambiguity, and
- 12:17Speaker 1: not exhausting your advantages through premature disclosure. In the context
- 12:21Speaker 1: of personal development, this principle translates into something specific and powerful,
- 12:26Speaker 1: protect your growth. There is a well documented psychological phenomenon
- 12:30Speaker 1: in which publicly announcing a goal produces a feeling of
- 12:33Speaker 1: partial achievement that actually reduces motivation to pursue it. When
- 12:38Speaker 1: you tell everyone about the new habit you are building
- 12:40Speaker 1: or the transformation you are committed to, you spend social
- 12:43Speaker 1: currency that could be invested in the actual work. You
- 12:46Speaker 1: receive recognition for intentions rather than results, and the mind
- 12:50Speaker 1: partially satisfies its appetite for accomplishment through the announcement itself.
- 12:55Speaker 1: Sun SU's principle of deception in this context is not
- 12:59Speaker 1: about being secreted or manipulative. It is about the discipline
- 13:03Speaker 1: of letting the work speak instead of the announcement. It
- 13:06Speaker 1: is about protecting your emerging strength from the doubt and
- 13:08Speaker 1: skepticism of others as a mud, and from your own
- 13:12Speaker 1: tendency to perform your transformation rather than live it. There
- 13:16Speaker 1: is a time for sharing your journey and celebrating progress openly.
- 13:20Speaker 1: But that time is after the foundation has been laid,
- 13:22Speaker 1: after new patterns have taken root, after the work has
- 13:25Speaker 1: produced results strong enough to withstand public attention. All warfare
- 13:30Speaker 1: is based on deception. All transformation is based on protecting
- 13:33Speaker 1: new growth long enough for it to become strong enough
- 13:36Speaker 1: to stand in the open. The fifth tenant win without fighting.
- 13:42Speaker 1: This is arguably the most sophisticated and most misunderstood principle
- 13:46Speaker 1: in the entire art of war. Sunsu wrote that the
- 13:49Speaker 1: supreme excellence is not winning every battle. It is breaking
- 13:53Speaker 1: the enemy's resistance without fighting at all. The greatest victory
- 13:57Speaker 1: is the one achieved through the intelligent alignment of conditions,
- 14:01Speaker 1: through preparation so thorough and positioning so superior that the
- 14:05Speaker 1: enemy sees clearly the futility of opposing you and yields
- 14:08Speaker 1: without the costly expenditure of actual conflict. This is not weakness.
- 14:12Speaker 1: It is the highest expression of strategic mastery. Consider what
- 14:16Speaker 1: this looks like in practice. If you are trying to
- 14:18Speaker 1: eat better, the willpower approach is to sit down in
- 14:21Speaker 1: front of the same kitchen full of the same foods
- 14:24Speaker 1: and make a different choice through the force of determination
- 14:27Speaker 1: every single time. The sun su approach is to remove
- 14:31Speaker 1: the foods that undermine your goals from the kitchen entirely,
- 14:34Speaker 1: so that the battle never has to be fought in
- 14:36Speaker 1: the first place. If you are trying to focus better,
- 14:39Speaker 1: the willpower approach is to stare at your phone sitting
- 14:42Speaker 1: on your desk and decide not to pick it up.
- 14:45Speaker 1: The sun sux approach is to put the phone in
- 14:48Speaker 1: another room and make the decision once instead of one
- 14:51Speaker 1: hundred times. The conditions are changed so that the conflict
- 14:55Speaker 1: becomes unnecessary. This is what Sun Sue meant by winning
- 15:00Speaker 1: without fighting. It is the patient, intelligent work of designing
- 15:04Speaker 1: your life so that the conditions favor the person you
- 15:06Speaker 1: are trying to become, so that the right choices are easy,
- 15:10Speaker 1: the wrong choices are difficult, and the energy that would
- 15:13Speaker 1: otherwise be spent in constant internal combat can be redirected
- 15:16Speaker 1: toward the actual work of growth and achievement. Know yourself,
- 15:20Speaker 1: know your enemy. The foundation of all strategy is honest, clear,
- 15:25Speaker 1: eyed self knowledge, integrated with an equally honest understanding of
- 15:29Speaker 1: the conditions and forces working against you. Choose your battles.
- 15:36Speaker 1: Not every conflict deserves your energy. The discipline of selective
- 15:39Speaker 1: engagement and investing fully in the battles that serve your
- 15:42Speaker 1: larger purpose and declining the rest is a fundamental strategic skill.
- 15:48Speaker 1: Adapt like water, rigidity, and strategy is the precursor to defeat.
- 15:53Speaker 1: Develop the capacity to hold your values constant while adapting
- 15:56Speaker 1: your methods intelligently to changing conditions when without fighting. Design
- 16:04Speaker 1: your environment and condition so that the right behavior is
- 16:07Speaker 1: easy and the wrong behavior is hard. The best victory
- 16:11Speaker 1: is the one achieved before the battle begins. Through superior
- 16:15Speaker 1: preparation and positioning, Concentrate your force. Dispersed effort produces dispersed results.
- 16:23Speaker 1: Identify your decisive point, and bring your whole force to
- 16:26Speaker 1: bear on it consistently until breakthrough becomes possible. Integrating the
- 16:31Speaker 1: tenets into a living practice. The greatest risk with any
- 16:37Speaker 1: framework is rich and comprehensive, as Son sues, is that
- 16:40Speaker 1: it becomes an object of intellectual appreciation rather than a
- 16:44Speaker 1: tool of practical transformation. People read the Art of War
- 16:47Speaker 1: and find it fascinating, quotable, and wise. They carry the
- 16:51Speaker 1: quotes in their minds and deploy them occasionally in conversation,
- 16:56Speaker 1: and then they continue living their lives in exactly the
- 16:58Speaker 1: same way they were living them before. Because the distance
- 17:01Speaker 1: between intellectual appreciation and genuine behavioral change is far greater
- 17:05Speaker 1: than most people acknowledge. Sun Su would have been deeply
- 17:09Speaker 1: frustrated by this response. He was not writing philosophy for
- 17:12Speaker 1: its own sake. He was writing a practical guide for
- 17:14Speaker 1: people who needed to win. The practice of integration is
- 17:18Speaker 1: itself an expression of Sun SU's principles. It is the
- 17:22Speaker 1: application of concentrated force to the most important front. It
- 17:26Speaker 1: is the use of intelligence, your growing self knowledge, to
- 17:30Speaker 1: direct the application of your effort. It is the patient
- 17:33Speaker 1: building of momentum through consistent small actions, compounding over time.
- 17:37Speaker 1: It is, in every meaningful sense, the art of war
- 17:40Speaker 1: applied not to a campaign outside you, but to the
- 17:43Speaker 1: most important campaign. There is the long, demanding, ultimately rewarding
- 17:47Speaker 1: work of becoming the fullest version of who you are
- 17:49Speaker 1: capable of being. The life since Sue points toward, there
- 17:56Speaker 1: is a quality of life that Sun SU's principles followed
- 17:59Speaker 1: with discipline and intelligence over a sustained period of time
- 18:02Speaker 1: make possible. It is not a life without conflict or difficulty.
- 18:06Speaker 1: Sun Sue was too honest for that kind of promise.
- 18:09Speaker 1: It is a life in which you meet conflict and
- 18:11Speaker 1: difficulty from a fundamentally different position than most people occupied.
- 18:15Speaker 1: You meet them with self knowledge rather than self deception.
- 18:19Speaker 1: You meet them with strategic intelligence rather than reactive emotion.
- 18:22Speaker 1: You meet them with prepared conditions rather than improvised responses.
- 18:28Speaker 1: You meet them with the patient confidence of someone who
- 18:30Speaker 1: has done the work of knowing themselves and their terrain
- 18:33Speaker 1: well enough to engage effectively with whatever presents itself. Since
- 18:37Speaker 1: Sue wrote the Art of War is a gift to
- 18:39Speaker 1: those who were serious about winning, who understood that winning
- 18:43Speaker 1: required preparation, intelligence, discipline, and the humility to keep learning
- 18:47Speaker 1: as long as they were alive, he was writing for you.
- 18:51Speaker 1: He was writing for the person who is done with
- 18:54Speaker 1: comfortable stagnation and genuinely committed to the demanding, rewarding world
- 19:00Speaker 1: of becoming someone capable of achieving something worth achieving. That person,
- 19:05Speaker 1: whoever and wherever they are, will find in Sunsu's tenants
- 19:10Speaker 1: not just ancient wisdom, but a living breathing guide to
- 19:14Speaker 1: the life. They are trying to build the opportunities multiply
- 19:17Speaker 1: as they are seized. Begin where you are, Use what
- 19:21Speaker 1: you have, do what you can with the full intelligence
- 19:26Speaker 1: and full discipline of a general who understands that every
- 19:30Speaker 1: day is a campaign and every choice is a move
- 19:33Speaker 1: on the board until next time. The art of war
- 19:38Speaker 1: has endured for over two thousand years because it addresses
- 19:41Speaker 1: timeless questions. How do I understand my situation clearly? How
- 19:46Speaker 1: do I build the capacity I need? How do I
- 19:49Speaker 1: sustain growth through constant change? How do I engage fully
- 19:53Speaker 1: with life while keeping the bigger picture in view? These
- 19:56Speaker 1: are an ancient questions. They're the ones you're facing today.
- 20:00Speaker 1: Sun Sou spent his life developing the most practical and
- 20:03Speaker 1: enduring framework for answering them. Take what you've learned here forward,
- 20:07Speaker 1: not as theory, but as practice, as a way to
- 20:10Speaker 1: build a strategic relationship with your own life that compounds
- 20:14Speaker 1: into something you'll genuinely value. This is Brad Young, This
- 20:18Speaker 1: is strategized adapt overcome, and this is for you