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From Taylor Swift Tickets to Federal Courts: The ROI of Community First
Key Takeaways
The Platinum Rule reigns supreme: Treat clients exactly how they want to be treated, not how you think they should be treated.
Hyper-local marketing yields massive returns: Initiatives like buying cheap bulk tickets for university basketball games or giving away concert tickets build deep community trust and generate direct cases.
Elite co-counsel partnerships are essential: When handling massive, complex litigation like aviation disasters, choose partners who respect your drive and actively teach you the ropes.
Deep local roots attract high-profile cases naturally: Defending…
The skinny
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