Latest / Marketing Execution with Mark Donnigan
The Lean Product Playbook
Dan Olsen's Lean Product Playbook offers a systematic framework that eliminates guesswork: identify high-value customer needs through discovery interviews, calculate ROI on each feature before building, and validate assumptions with minimum viable products. Olsen's value proposition table forces you to score your product against competitors across essential, performance, and bonus features—revealing exactly where to compete and where to ignore the market entirely.
On this Marketing Execution Podcast episode, I break down Olsen's three-stage process that transformed how technical founders…
The skinny
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