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AI Is Rewriting How We Discover Products | Toronto News
AI is rewriting the rules of shopping—no more typing “running shoes,” now ask “What should I wear to a wedding?” and AI delivers personalized product discoveries. Retailers are entering the “AI Moment of Discovery,” where AI shapes initial purchase intent before traditional searches even begin. Canadians are already embracing it—with 25% using AI for buying decisions, and Gen Z leading the charge. The key? AI needs context—not just specs. Brands must enrich product info with how-tos, reviews, and videos to stay visible. Ignoring this shift means getting left behind before shoppers even open a…
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