Why MoviePass Failed As A Business | Ep. #1175

Marketing School - Digital Marketing and Online Marketing Tips · Oct 19, 2019 · 7m

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why MoviePass Failed as a Business.

[00:30] What was MoviePass? Do you remember it?

[01:08] What we can learn from their business model.

[02:41] Going for sustainability over initially undercutting competition.

[03:01] The example of WeWork and high…