Years of Reviews Gone Overnight: How eXp Fixed the Google Business Profile Crisis for Agents

X-Factor Marketing With Wendy Forsythe · Aug 17, 2026 · 8m

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Google Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this episode, Seth Siegler, eXp's Chief Innovation Officer, breaks down exactly what happened, why it was happening to virtual businesses across the industry, how eXp escalated directly to a leader at Google…