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The Life-Changing Power of Mindset (with Cliff Ravenscraft) · The Daily Writer

• 0:08
  SPEAKER_04: Welcome creative geniuses.
• 0:10
  SPEAKER_04: This is episode 100 of the Born to Create Podcast.
• 0:13
  SPEAKER_04: I'm your host, Kent Sanders, and this is the show where we explore the mindset, habits, and skills to help you make a bigger impact in your life and creative work.
• 0:22
  SPEAKER_04: You can find previous episodes, my free ultimate toolkit for creative entrepreneurs, and much more at KentSanders.net.
• 0:31
  SPEAKER_04: Well, friends, this episode marks a milestone for a couple of different reasons.
• 0:35
  SPEAKER_04: First of all, it's my longest episode ever.
• 0:38
  SPEAKER_04: And then secondly, this is episode number one hundred, so this is definitely cause for celebration.
• 0:44
  SPEAKER_04: From the very first time that I released an episode on the show, way back, I think it was on January the first, twenty seventeen, if I'm not mistaken.
• 0:51
  SPEAKER_04: So I released, I think, fifty episodes, then I took a break for a while, then I came back, and since this past October, October of twenty eighteen, I've been releasing pretty much on a weekly basis.
• 1:02
  SPEAKER_04: But regardless of all that, whenever I released the first episode of the show way back in 2017, I always told myself and I told people who were interested, I said, I think it's going to take me about a hundred episodes to really get a feel for what I want to do with this podcast.
• 1:16
  SPEAKER_04: And that has really been true.
• 1:17
  SPEAKER_04: Surprisingly and accurately very true.
• 1:21
  SPEAKER_04: Because it takes a while, at least it's taken me a while, to really get a feel for what I want the show to be about, to get a feel for my interviewing style, to get a handle on kind of what I want the show to be about.
• 1:32
  SPEAKER_04: So I feel like I have a much better handle on all that here a hundred episodes in than I did at the very beginning.
• 1:39
  SPEAKER_04: So hopefully you enjoy the show and if you've been listening to the show since the beginning, or even if you've been listening for a few months, you've probably seen some changes in the show over that period of time.
• 1:49
  SPEAKER_04: And you know what?
• 1:50
  SPEAKER_04: That's all good.
• 1:51
  SPEAKER_04: But I think that you should be improving and changing and um readjusting things as you go along because you're learning more.
• 1:59
  SPEAKER_04: You know, if if it's the same for years and years and years and you don't ever change your format up, if you don't ever change your style or you don't grow in your skills, then kind of watch the point.
• 2:08
  SPEAKER_04: So hopefully you're enjoying the show.
• 2:10
  SPEAKER_04: I know I'm enjoying the show, and I'm really, really happy that you're joining me for this what I consider kind of to be a landmark episode for me.
• 2:18
  SPEAKER_04: So as I mentioned, this is my longest episode ever, and there's a really good reason for that.
• 2:23
  SPEAKER_04: It's because I was engrossed in a compelling conversation with the one and only Cliff Raven's Craft.
• 2:28
  SPEAKER_04: Cliff is the host of the Cliff Ravenscraft Show, which is a podcast, and he's also the founder of the Free the Dream Conference.
• 2:36
  SPEAKER_04: A couple of years ago, Cliff transitioned his podcast coaching business, which was enormously successful, into a business where he now helps people to change their mindset and to grow in their success.
• 2:47
  SPEAKER_04: I've been listening to Cliff's podcast and have been in his circle for the last at least seven or eight years, I would say.
• 2:54
  SPEAKER_04: He's had a really deep impact on the way that I think and he's helped me to see the possibilities for success in my own life.
• 3:01
  SPEAKER_04: And in this conversation that you're going to hear, Califf challenges me to expand my mindset.
• 3:06
  SPEAKER_04: Now you have to understand that whenever I prep for these interviews on the podcast, I typically send the guest a list of ten to twelve or maybe even sometimes fifteen interview questions or points that I want to hit.
• 3:18
  SPEAKER_04: Now I'm always open to going a different direction because I never want the conversation to feel scripted or like we're just trying to hit some sort of talking points or interview points.
• 3:28
  SPEAKER_04: I always want it to feel natural and normal.
• 3:31
  SPEAKER_04: And it's really, really rare that I hit all the points.
• 3:33
  SPEAKER_04: In fact, it's probably not an interesting interview if we just go down the list of points.
• 3:37
  SPEAKER_04: This interview was actually kind of the other extreme where I thought we were going to be talking about several things and we ended up talking virtually about none of those things.
• 3:46
  SPEAKER_04: And that's because I really enjoyed just talking to Cliff and the conversation went in a totally different direction.
• 3:51
  SPEAKER_04: And I'm really thankful for that because it ended up being something that was much more meaningful to me, and I hope that you get something out of this as well.
• 4:00
  SPEAKER_04: This honestly is by far the most revealing and uncomfortable interview I've ever done on the show.
• 4:07
  SPEAKER_04: I share details of my life that I'm uh frankly not very comfortable putting out there, including, you know, sort of my some of my financial goals and other kinds of things like that.
• 4:17
  SPEAKER_04: And Cliff asks me some hard questions about my goals, my dreams, and even my income.
• 4:23
  SPEAKER_04: So this was a very uncomfortable interview, but uncomfortable in a good way.
• 4:27
  SPEAKER_04: And I'm so thankful that Cliff sort of pushes people to ask hard questions and to go places that maybe they hadn't considered going.
• 4:34
  SPEAKER_04: So I really appreciate that about him, and you will very quickly see in this episode that he's he's a guy who is there to help, and uh even if it makes you a little bit uncomfortable and uh makes you think about tough questions, he's gonna do that in order to help you be more successful.
• 4:50
  SPEAKER_04: I think that's what makes this a good interview.
• 4:52
  SPEAKER_04: Oftentimes you will hear me talking on this podcast about how I make myself the guinea pig in these interviews.
• 4:59
  SPEAKER_04: And this is definitely the case here.
• 5:01
  SPEAKER_04: In fact, there are moments in this interview where you will hear several uncomfortable seconds of silence after Cliff says something, and that's because I just don't know how to respond, or I haven't thought about that question before, whatever it is that he's asking.
• 5:16
  SPEAKER_04: So even while this is kind of a long interview and this is actually kind of a long introduction, I feel this this is completely worth your time.
• 5:22
  SPEAKER_04: At least I I hope and and believe that it is.
• 5:26
  SPEAKER_04: And I hope that it impacts you as much as it has me.
• 5:29
  SPEAKER_04: I'm gonna skip the ads in this episode.
• 5:31
  SPEAKER_04: Uh typically I have an ad in the middle of the interview, but I'm gonna skip that and I'm also gonna skip my QA segment and just focus on the interview as well as my takeaways at the end.
• 5:41
  SPEAKER_04: So if you want to check out the show notes after the conversation, you're welcome to do that.
• 5:45
  SPEAKER_04: Go to Kent Sanders.net slash one hundred, that's slash one zero zero to find the show notes and the links and all that good stuff.
• 5:53
  SPEAKER_04: All right, let's get into the conversation with my friend, Cliff Ravenscraft.
• 6:01
  SPEAKER_04: All right, I'm here with my good friend Cliff Ravenscraft.
• 6:04
  SPEAKER_04: Cliff, welcome to the Born to Create Podcast.
• 6:06
  SPEAKER_04: I appreciate you taking time out to join in this conversation.
• 6:10
  SPEAKER_00: Kent, I am honored to be here, and I'm so thankful that we have an opportunity to have an extended conversation about whatever is gonna about whatever's gonna take place because I know that we've run into each other on events in the past.
• 6:24
  SPEAKER_00: I think we've had one valuable conversation in the past, but you've been around my community for a very long time.
• 6:30
  SPEAKER_00: You've sent me a couple of email exchanges over the years, and I'm always delighted to go a little deeper in a relationship.
• 6:37
  SPEAKER_00: So I that's what I'm looking forward to most is going a little deeper in this relationship.
• 6:43
  SPEAKER_04: Well, awesome.
• 6:44
  SPEAKER_04: Well, let me let me share with you for a second the things that I remember about you because uh I have been listening to your shows, I've been sort of in your community in different ways for probably six, seven, eight years.
• 6:57
  SPEAKER_04: I don't even remember.
• 6:58
  SPEAKER_04: I mean, it's been a long time.
• 7:00
  SPEAKER_04: The very first thing that I remember as far as a one-on-one interaction with you was way back when Dan Miller had his community on uh what was that platform that he had?
• 7:11
  SPEAKER_04: Oh Ning.
• 7:13
  SPEAKER_04: That's right.
• 7:14
  SPEAKER_04: I was at the podcasting group on there, and I remember when I launched my previous podcast, this has been several years ago, I had some questions and I was frustrated because I wasn't getting very many downloads and didn't really know what I was doing, and I posted a question in that group thinking that it would be ignored.
• 7:29
  SPEAKER_04: And I remember specifically, you posted this detailed, really thoughtful response, and I was super impressed with that.
• 7:36
  SPEAKER_04: I'm sure among the tens of thousands of interactions that you have had with people since then, you don't remember that one specific thing, but I do.
• 7:43
  SPEAKER_04: So that that to me indicated, hey, here's a guy of substance, he cares about people, he is uh here to help people.
• 7:50
  SPEAKER_04: So, you know, through your podcasting and interactions and all kinds of stuff since then, you've really had a a pretty substantial impact on my life.
• 7:58
  SPEAKER_04: So I appreciate that.
• 7:59
  SPEAKER_00: Well, that that means a lot to me, and thank you for sharing that experience.
• 8:03
  SPEAKER_00: I do recall that interaction, believe it or not, because there were so few people that posted questions inning, maybe about 40 or 50 people in the time that I was there.
• 8:14
  SPEAKER_00: And you might be shocked to hear that, but people didn't post a lot in that podcasting community in the 48 Days community.
• 8:22
  SPEAKER_00: And so when somebody did and I got that notification, because it was Dan Miller's community, I I always jumped in.
• 8:28
  SPEAKER_00: I always wanted to find a way to serve his community.
• 8:31
  SPEAKER_00: And anybody who spent time investing in an online community that he created, I wanted to make sure that they got their value out of that.
• 8:37
  SPEAKER_00: And I didn't hear crickets when they posted a question and were we're looking for help.
• 8:41
  SPEAKER_00: And so I create, I mean, that community, believe it or not, created a lot of value in my own life as well, getting the word out about who I am and what I do.
• 8:50
  SPEAKER_00: And so those few people that did interact and engage, it always turned into something extremely valuable for all parties involved.
• 8:56
  SPEAKER_00: The person posting the question or a comment, myself, and as a far as far as having somebody like you who then follows me for six to eight years.
• 9:05
  SPEAKER_00: And of course, it had a lot of value for Dan because Dan be became that the the person who created the community for that exchange of information to take place.
• 9:15
  SPEAKER_04: Wow, that's cool.
• 9:17
  SPEAKER_04: Well, speaking of Dan Miller, just a couple weeks ago, I I'm a subscriber to your audio journal on Patreon and really enjoyed that.
• 9:24
  SPEAKER_04: And I was listening to Oh no, I'm sorry, this wasn't on on Patreon.
• 9:29
  SPEAKER_04: This was an episode of your regular podcast that you put out last year.
• 9:34
  SPEAKER_04: I had put it on my list of things to listen to, and I was listening to that a couple weeks ago, and it was the episode where you were talking about how Andy Traub helped lead you to Dan Miller and Michael Hyde and lots of other things.
• 9:47
  SPEAKER_04: And that was such a great episode, and I was really surprised to learn that up until just a couple years ago that you actually edited and I guess produced Dan's 48 Days Podcast.
• 9:58
  SPEAKER_04: That was really a surprise to me.
• 9:59
  SPEAKER_00: Yeah, I did I think I did it for almost 10 years.
• 10:03
  SPEAKER_00: Actually, well, eight years at least.
• 10:05
  SPEAKER_00: So I started in 2009 and I actually I stopped in 2017.
• 10:11
  SPEAKER_00: So September 2017, I made a decision to cut and kill anything that was related to podcast production or podcast coaching, consulting, anything where I made money from or did anything where people saw me as a valuable person to turn to for podcasting advice.
• 10:28
  SPEAKER_00: I I decided to kill all of that.
• 10:31
  SPEAKER_00: And I went to Dan, I said, Dan, I I'm divorcing myself from the brand podcast answer man, and I found somebody who is a suitable replacement for you.
• 10:40
  SPEAKER_00: And so I introduced him to Jody Smith, one of my star students, somebody that I refer all of my people to in my community now.
• 10:47
  SPEAKER_00: When they say, Cliff, can I teach can you teach me how to podcast?
• 10:50
  SPEAKER_00: I said, No.
• 10:51
  SPEAKER_00: But I'm going to introduce you to Jodie Smith, and he'll he'll do it at a very reasonable price.
• 10:56
  SPEAKER_00: Trust me, you'll be thankful that I'm referring you because he's quite frankly better at some of the technology stuff than I am.
• 11:02
  SPEAKER_00: He's been keeping up on it.
• 11:03
  SPEAKER_00: Quite frankly, I could care less about how technology's changing, what Apple's doing with their categories and and all the other how do you get into Spotify and all that stuff means nothing to me.
• 11:14
  SPEAKER_00: And so Jody's much better at this stuff than I am, and he's much more affordable than I am.
• 11:19
  SPEAKER_00: So here's Jody.
• 11:20
  SPEAKER_00: And I I worked out the same arrangement that Dan and I had with uh for Jody and him to have.
• 11:27
  SPEAKER_00: And Dan just thanked me uh last week, or actually 10 days ago.
• 11:31
  SPEAKER_00: He's like, Cliff, I just got to take a man.
• 11:33
  SPEAKER_00: Thank you so much for putting me in touch with Jody.
• 11:35
  SPEAKER_00: I'm like, absolutely.
• 11:37
  SPEAKER_04: Awesome.
• 11:39
  SPEAKER_04: Well, it's really cool the different connections that that podcasting can foster.
• 11:43
  SPEAKER_04: Like that's been my own experience, even though I consider my own audience still pretty small.
• 11:48
  SPEAKER_04: It's interesting because Wait a second.
• 11:50
  SPEAKER_00: I want to challenge you on that.
• 11:52
  SPEAKER_00: Okay.
• 11:53
  SPEAKER_00: There is no such thing as a small podcasting audience.
• 11:56
  SPEAKER_00: Define what you mean by your podcasting audience is small.
• 12:00
  SPEAKER_04: Well, I mean number of downloads, listens, that kind of thing.
• 12:03
  SPEAKER_04: What's your number?
• 12:05
  SPEAKER_04: My number is I have less than 10,000 total downloads at this point.
• 12:09
  SPEAKER_04: I think it's right at uh getting close to 8,000.
• 12:12
  SPEAKER_04: I've got uh 80 some episodes.
• 12:15
  SPEAKER_00: All right.
• 12:23
  SPEAKER_04: Yeah, within 30, it's uh within 30 days, probably 70 to 80 downloads per episode.
• 12:29
  SPEAKER_00: Okay, so I want you to replace the word downloads with people.
• 12:33
  SPEAKER_00: The word people.
• 12:34
  SPEAKER_00: So say that again.
• 12:37
  SPEAKER_04: Yeah, I yeah, I'd understand what you're saying.
• 12:39
  SPEAKER_00: So no, no, no, no.
• 12:41
  SPEAKER_00: I understand.
• 12:41
  SPEAKER_00: I I understand.
• 12:42
  SPEAKER_00: I want to hear the words.
• 12:44
  SPEAKER_04: Okay, 70 to 80 people, relationships, listeners.
• 12:48
  SPEAKER_00: 70 to 80 human beings are being impacted, influenced by every syllable of every word you speak on a weekly basis.
• 12:56
  SPEAKER_04: Yeah, which is substantial.
• 12:58
  SPEAKER_00: Put that, I mean, have you ever spoke in a in a like a little conference room at an event somewhere?
• 13:05
  SPEAKER_00: Yeah.
• 13:06
  SPEAKER_00: Have you ever seen 80 people in your audience in in a room like that?
• 13:10
  SPEAKER_00: In a in one of those breakout rooms?
• 13:12
  SPEAKER_00: Is that small?
• 13:13
  SPEAKER_04: Yeah, definitely.
• 13:16
  SPEAKER_00: How many tim how many times do people travel to speak see you speak at a conference in a breakout session where those same 70 to 80 people show up every single week to hear you talk on that stage?
• 13:28
  SPEAKER_00: That's what you have.
• 13:30
  SPEAKER_00: That's not that's not small.
• 13:32
  SPEAKER_00: That's huge.
• 13:33
  SPEAKER_00: Let me ask you this.
• 13:34
  SPEAKER_00: Well, what's the average pastor who's been preaching for the last 30 years of his life?
• 13:41
  SPEAKER_00: The average pastor on a church on Sunday, what's the what's the size of their audience?
• 13:45
  SPEAKER_04: Average church size is about 75.
• 13:48
  SPEAKER_04: There you go.
• 13:49
  SPEAKER_00: Dude, you and and they've been doing and they've been preaching for the last 20, 30 years, and that's their size.
• 13:55
  SPEAKER_00: How long have you been podcasting?
• 13:57
  SPEAKER_00: A few years.
• 13:59
  SPEAKER_00: On and off.
• 14:00
  SPEAKER_00: Few years on and off, not even consistently, and you're already rivaling the size of most people's churches.
• 14:08
  SPEAKER_04: Right, right.
• 14:09
  SPEAKER_04: And I and I was not meaning to minimize my audience at all.
• 14:12
  SPEAKER_00: No, I know you weren't.
• 14:13
  SPEAKER_00: But I but language is important.
• 14:15
  SPEAKER_00: And it is, it is.
• 14:17
  SPEAKER_00: And I and I and I I just wanted to make sure there is no such thing as a small stage, there is no such thing as a small audience.
• 14:25
  SPEAKER_00: Uh any person out there that's giving you however I mean, you said before your average length of your episodes are 30 minutes.
• 14:32
  SPEAKER_00: Dude, 30 minutes of people's lives is a huge investment.
• 14:37
  SPEAKER_00: It is.
• 14:38
  SPEAKER_00: And if if there are if there are 70 to 80 people who are giving you 30 minutes of their attention, that's massive.
• 14:45
  SPEAKER_00: That's a massive audience, one to be proud of.
• 14:49
  SPEAKER_04: Well, and uh yeah, I guess back to what I was kind of thinking, my line of thinking earlier was that even though in comparison to other podcasts that have you know a larger audience, it is interesting because even a show like mine that doesn't have a large audience, it is still an amazing platform to reach out to people, develop relationships, and so forth.
• 15:10
  SPEAKER_04: So that's why I I love podcasting, because that to me is a unique platform that's not like blogging, it's not like other kinds of things.
• 15:19
  SPEAKER_04: It there's just something unique about podcasting where it's really an open community, people are there to help each other, we support each other's shows and platforms and so forth.
• 15:27
  SPEAKER_00: So Do you want to know what my favorite podcast is that I produce right now?
• 15:31
  SPEAKER_00: Um yeah, I'm curious.
• 15:32
  SPEAKER_00: It's the audio journal.
• 15:34
  SPEAKER_00: Really?
• 15:35
  SPEAKER_00: How many subscribers do you think there are?
• 15:38
  SPEAKER_04: Okay, uh I'm gonna guess I have no idea.
• 15:43
  SPEAKER_04: Uh hundred, three hundred, five hundred?
• 15:45
  SPEAKER_00: Well, let's go.
• 15:46
  SPEAKER_00: Let me just check here.
• 15:50
  SPEAKER_00: And there are forty-six.
• 15:54
  SPEAKER_00: I have forty-six subscribers to the Patreon uh audio journal podcast.
• 15:59
  SPEAKER_00: It is my favorite podcast, and I'm producing I would say pretty much eighty to ninety percent of the content that I produce is for those forty-six people.
• 16:09
  SPEAKER_04: That's interesting.
• 16:11
  SPEAKER_04: I didn't realize that.
• 16:12
  SPEAKER_04: Yeah.
• 16:14
  SPEAKER_04: Now, how do you let's say somebody's listening to this who they want to they want to use their podcast to create a platform?
• 16:23
  SPEAKER_04: I would say this is me to some extent, but but not really.
• 16:25
  SPEAKER_04: Somebody who wants to go in really hardcore into podcasting, they want to create a platform and a business side of it.
• 16:31
  SPEAKER_04: How how do you marry those two concepts of you know, it's okay to have a small audience and there is no small audience, and that idea of relationship building and really pouring into individuals' lives, but kind of the business side of that where some people want to have as as quick a they want to quickly get a large platform to build their business.
• 16:51
  SPEAKER_04: How do you to somebody who's is using podcasting as their main platform, how do you think about those two things?
• 16:57
  SPEAKER_00: Aaron Powell Well, first of all, I don't work with anybody who wants to build a big audience quickly.
• 17:02
  SPEAKER_00: I refuse to work with those people unless I can convince them that that's not really what they want.
• 17:07
  SPEAKER_04: Good.
• 17:07
  SPEAKER_04: I'm glad to hear you say that because the goal is not to build a big audience quickly.
• 17:11
  SPEAKER_00: Yeah, the the question I have, and now the people that I most work with are people who want to have a significant amount of impact and influence in people's lives through their skill and desire and calling of teaching and coaching and mentoring in whatever field that may be.
• 17:27
  SPEAKER_00: That's those are the people I most work with.
• 17:30
  SPEAKER_00: And the reality is that anybody who wants to build a profitable, financially successful business that will make them extremely wealthy, they do not need a website, they don't need a mailing list, they don't need a blog, they do not need a podcast, they don't need a Facebook account, a YouTube channel, they don't need an Instagram account, a Twitter, a LinkedIn, they need no technology whatsoever.
• 17:58
  SPEAKER_04: So then what would in other words, that goes against basically everything that you hear today about building a platform?
• 18:04
  SPEAKER_00: Yeah, it does.
• 18:06
  SPEAKER_00: But here's here's here's what I say.
• 18:08
  SPEAKER_00: It's like, okay, let me ask you, what most people I say, how much money do you want to make neck uh next year?
• 18:14
  SPEAKER_00: And on average, most people say somewhere around$120,000 a year, which is about$10K a month.
• 18:20
  SPEAKER_00: And I'm like, well, do you think you could find uh 10 people to pay you$1,000 a month on a recurring basis?
• 18:26
  SPEAKER_00: And about 40% say yes, then I said, go do that, and then you're done.
• 18:33
  SPEAKER_00: And about the six sixty percent say no, I don't think that's possible.
• 18:36
  SPEAKER_00: I said, Do you think you can get 20 people to pay you$500 a month?
• 18:39
  SPEAKER_00: Yeah, I think I could do that.
• 18:40
  SPEAKER_00: Most people say that.
• 18:41
  SPEAKER_00: Then go do that.
• 18:43
  SPEAKER_00: You don't need tens of thousands, you don't need a blog, you don't need a mailing list.
• 18:46
  SPEAKER_00: Go find 20 people to hire you at$500 a month recurring.
• 18:50
  SPEAKER_00: Boom, you got your$120K a year.
• 18:53
  SPEAKER_03: Yeah.
• 18:54
  SPEAKER_00: It's that simple, friends.
• 18:56
  SPEAKER_00: If you want to have a podcast, go have a podcast.
• 18:58
  SPEAKER_00: Sure, a mailing list will be helpful.
• 19:01
  SPEAKER_00: Um a podcast will be helpful, but does it matter if you have 47 people?
• 19:07
  SPEAKER_00: Do you know how 46 people?
• 19:09
  SPEAKER_00: Those 46 people who listen to the audio journal, can't you're an audio journal subscriber.
• 19:14
  SPEAKER_00: I am.
• 19:15
  SPEAKER_00: Let me ask you this.
• 19:16
  SPEAKER_00: How much content have I put into that in the month of July?
• 19:19
  SPEAKER_00: Do you have any idea?
• 19:21
  SPEAKER_04: Month of July.
• 19:22
  SPEAKER_04: Okay.
• 19:23
  SPEAKER_04: Uh without looking at my overcast app, I'm gonna guesstimate that you put out an episode about every five days.
• 19:31
  SPEAKER_00: Okay, so six days?
• 19:32
  SPEAKER_00: Let me tell you what happened.
• 19:34
  SPEAKER_00: Uh let's see here.
• 19:36
  SPEAKER_00: I put out seven episodes per week, every week, minimum.
• 19:41
  SPEAKER_00: Seven episodes per week, a minimum of an hour each.
• 19:44
  SPEAKER_00: So at least seven, somewhere between seven to ten hours of podcast audio content per week, every week in the month of July.
• 19:53
  SPEAKER_00: Okay.
• 19:54
  SPEAKER_00: And of the 46 subscribers, I would say about three-fourths of them have listened to every syllable of every word spoken in every single one of those podcast episodes.
• 20:05
  SPEAKER_04: That's amazing.
• 20:06
  SPEAKER_00: Yes.
• 20:08
  SPEAKER_00: And what that is, is it's going deep, it's having significant impact and significant influence in people's lives.
• 20:14
  SPEAKER_00: And those people are hearing all of these new distinctions that they've never heard before.
• 20:19
  SPEAKER_00: Things they they hear me share things from different perspectives.
• 20:22
  SPEAKER_00: They you're just not going to catch that in a one-hour episode of the Cliff Ravenscraft show every week.
• 20:27
  SPEAKER_00: But man, they're hearing this stuff, and it's like all of a sudden certain things are clicking that never clicked before for them.
• 20:34
  SPEAKER_00: And they're like, okay, Cliff, I'm definitely coming to your Free the Dream conference.
• 20:38
  SPEAKER_00: Or hey Cliff, I'm definitely coming to your next uh next level workshop in your studio.
• 20:43
  SPEAKER_00: Or hey Cliff, I'm definitely I have to hire you for a one-on-one mentoring.
• 20:47
  SPEAKER_00: See if you can help me experience what you just did for that other person on that call that you shared in the episode.
• 20:53
  SPEAKER_00: And this, by the way, the audio journal podcast, 46 subscribers.
• 21:00
  SPEAKER_00: I just started it a few months ago, has already brought in at least$200,000 worth of income.
• 21:07
  SPEAKER_04: Through coaching, different things like that?
• 21:10
  SPEAKER_00: Through one-on-one mentoring, next level mastermind, which is$12,000 a year.
• 21:16
  SPEAKER_00: Currently it's going up to$25,000, uh, through one-day workshops, which by the way is a seven one-day one-on-one call, which is a$7,500 expense to come here and spend one eight-hour day with me, uh,$2,000 tickets to Free the Dream Conference.
• 21:32
  SPEAKER_00: So yeah, over$200,000 of income generated from those 46 subscribers.
• 21:38
  SPEAKER_00: And I've only been doing that podcast for a few months.
• 21:42
  SPEAKER_04: So then for someone with a or who wants to start a podcast or who has a podcast, you would say a potential good business strategy would be then to have other offerings that those listeners could then that sort of acts as a funnel for them to go into.
• 21:56
  SPEAKER_00: Absolutely.
• 21:56
  SPEAKER_00: Yeah.
• 21:57
  SPEAKER_00: And a matter of fact, I would say that before you launch your podcast.
• 22:00
  SPEAKER_00: You should have those offerings available.
• 22:02
  SPEAKER_04: Oh, interesting.
• 22:03
  SPEAKER_04: Interesting.
• 22:05
  SPEAKER_04: So you're saying I should get busy creating some offerings like that.
• 22:08
  SPEAKER_00: Well, let me ask you this.
• 22:09
  SPEAKER_00: The people who are subscribed to your podcast, the 70 to 80 people, how long has this show been in existence, Kent?
• 22:17
  SPEAKER_04: Well, I started this show the beginning of 2017.
• 22:22
  SPEAKER_04: I went for about 50 episodes, then took a break for about a year and a half.
• 22:25
  SPEAKER_04: Long story.
• 22:26
  SPEAKER_04: And then rebooted it back in October and have been doing pretty much weekly since then.
• 22:32
  SPEAKER_00: Okay, so let's just start since October of last year.
• 22:35
  SPEAKER_00: You've been doing the show weekly pretty consistently.
• 22:38
  SPEAKER_00: Now, the 70 to 80 people who are hearing our voice within the 30 days of you publishing this episode, how can they pay you money?
• 22:49
  SPEAKER_04: Well, there could be a mastermind group, there could be how can they now?
• 22:56
  SPEAKER_00: Yes.
• 22:57
  SPEAKER_00: Right from October through today, what would what existing products have you been marketing to these 70 to 80 people on a weekly basis since October of last year?
• 23:10
  SPEAKER_00: The only existing thing is they can purchase a book from me.
• 23:14
  SPEAKER_00: And how much would that how much profit would you generate from that?
• 23:19
  SPEAKER_04: Profit, well, uh the book is$9.99 on Amazon, and I clear about five bucks from that.
• 23:25
  SPEAKER_00: So that's pretty much it.
• 23:26
  SPEAKER_00: So if you could convince all, let's just say 70 people to buy that book, which you know is not going to happen.
• 23:34
  SPEAKER_00: So 70 people times five dollars, you'd make 350 bucks since October.
• 23:41
  SPEAKER_00: Yeah.
• 23:42
  SPEAKER_00: How do you feel about that?
• 23:44
  SPEAKER_04: Well, I'm not sure that would actually cover my podcasting expenses as to be honest with you.
• 23:50
  SPEAKER_00: So so in and is there anything else anybody could have purchased for you from you from October through today?
• 23:57
  SPEAKER_04: You know, I just I just remembered, so just a few weeks ago I started putting um I have an affiliate thing with Audible and with Convert Kit that I advertise up my show.
• 24:06
  SPEAKER_00: Sure.
• 24:06
  SPEAKER_00: So somebody signs up for Convert Kit, you get$8.70 if they sign up and stay with it for the lifetime of the account.
• 24:13
  SPEAKER_00: So that and and you've probably seen what, two or three of those come in within audience once?
• 24:20
  SPEAKER_00: Okay, yeah.
• 24:20
  SPEAKER_00: One actually.
• 24:21
  SPEAKER_00: Yep.
• 24:21
  SPEAKER_00: So you're making uh uh you're banking eight dollars and seventy cents a month in commission from Convert Kit.
• 24:27
  SPEAKER_00: So you see where I'm coming from.
• 24:29
  unknown: Yes.
• 24:30
  SPEAKER_00: And and I by the way, Kent, I deal with this all day, every day.
• 24:33
  SPEAKER_00: So I see this all the time.
• 24:34
  SPEAKER_00: People have been podcasting for years, or you know, and that's I just can't seem to grow my audience and this and that and this and that.
• 24:40
  SPEAKER_00: It's like, listen, tell me what you want.
• 24:43
  SPEAKER_00: And what you want, people say, well, what I want is 10,000 subscribers.
• 24:47
  SPEAKER_00: That's not what people want.
• 24:49
  SPEAKER_00: What people want is a dollar amount.
• 24:51
  SPEAKER_00: Tell me how much money you want to make from your business.
• 24:53
  SPEAKER_00: Do you want to make$350 between October through uh October of last year and it's it's now what, August?
• 25:02
  SPEAKER_00: Do you want to make$350 over uh the 10 months if every if 100% of your audience buys your book?
• 25:10
  SPEAKER_00: Is that what you want?
• 25:11
  SPEAKER_00: Or would you prefer making, let's just say, five to ten thousand dollars a month?
• 25:15
  SPEAKER_00: Which would you desire?
• 25:17
  SPEAKER_04: Well, of course, ten K a month would be ideal.
• 25:19
  SPEAKER_00: All right, ten K a month ideal.
• 25:21
  SPEAKER_00: I would take that.
• 25:22
  SPEAKER_00: All right.
• 25:22
  SPEAKER_00: So, Kent, if you were to host a mastermind group, do you believe you could find ten people to pay a thousand dollars a month for it?
• 25:30
  SPEAKER_04: I don't know.
• 25:31
  SPEAKER_04: That's that might be tough.
• 25:33
  SPEAKER_00: Okay, so do you believe you could find twenty people to pay five hundred dollars a month in a mastermind group that you would facilitate, or maybe two mastermind groups that you would facilitate?
• 25:42
  SPEAKER_00: So ten in each group.
• 25:44
  SPEAKER_04: Uh possibly.
• 25:46
  SPEAKER_04: I'd never never thought about it.
• 25:47
  SPEAKER_00: All right.
• 25:48
  SPEAKER_00: Honestly.
• 25:48
  SPEAKER_00: Do you think you could host four 10-person mastermind groups where uh each of the four groups have 10 people in them that pay you$250 a month recurring revenue to be in one of your mastermind groups?
• 26:01
  SPEAKER_00: Do you think you could do that?
• 26:04
  SPEAKER_04: Yes, I'm gonna answer yes and no.
• 26:06
  SPEAKER_04: And the reason I say yes is I do think it's possible.
• 26:10
  SPEAKER_04: The reason that I would hesitate and maybe say no is because I'm not sure that my audience is large enough to where if I presented that.
• 26:18
  SPEAKER_00: You don't need an audience.
• 26:19
  SPEAKER_00: Okay.
• 26:20
  SPEAKER_00: You don't need a podcast to do this.
• 26:22
  SPEAKER_00: Sure.
• 26:23
  SPEAKER_00: Okay.
• 26:23
  SPEAKER_00: So notice I didn't notice I didn't say, do you think you could convince 40 of your subscribers who are hearing our voice to sign up?
• 26:30
  SPEAKER_00: I said, Do you believe that you could could find 40 people to pay$250 a month?
• 26:37
  SPEAKER_00: By the way, there are people who are paying me$25,000 a year, Kent, that don't subscribe to my mailing list.
• 26:43
  SPEAKER_00: They're not on my they don't listen to my podcast, and they have never signed up for anything that I do online.
• 26:50
  SPEAKER_00: They just were referred to me and and I add value to their lives through one-on-one mentoring.
• 26:55
  SPEAKER_04: Yeah, that makes sense.
• 26:57
  SPEAKER_00: So do you believe that you could find 40 people who would be willing to pay$250 a month to be in a mastermind group that you facilitate?
• 27:06
  SPEAKER_00: Yeah.
• 27:06
  SPEAKER_00: Yeah.
• 27:07
  SPEAKER_00: So my wife, by the way, stay-at-home mom.
• 27:11
  SPEAKER_00: That's what she's been doing for the last 18 years of her life, 19 years, going on 19 years.
• 27:16
  SPEAKER_00: And last year, she had a bunch of women who saw her speak for the very first time at our free Free the Dream conference.
• 27:23
  SPEAKER_00: And they're like, Stephanie, how how can I work with you as a coach and a mentor?
• 27:28
  SPEAKER_00: You know, do you have anything that you're offering?
• 27:30
  SPEAKER_00: And she was gonna wait until our youngest daughter, who is just going into high school now, she's getting ready to become a freshman in high school.
• 27:36
  SPEAKER_00: She was gonna wait until all three of our kids were out of high school before she started anything to build products or services.
• 27:44
  SPEAKER_00: But these women heard her share her story on stage.
• 27:48
  SPEAKER_00: There were 87 people at Free the Dream conference.
• 27:51
  SPEAKER_00: Is that a small audience?
• 27:53
  SPEAKER_00: That's about what my audience is.
• 27:55
  SPEAKER_00: There is 87 people by the way, there were 87 people at Free the Dream last year.
• 28:00
  SPEAKER_00: Stephanie got on stage for 40 minutes and told her story.
• 28:03
  SPEAKER_00: That's all she did.
• 28:04
  SPEAKER_00: Afterwards, five women said, I want to be in a mastermind group with you.
• 28:07
  SPEAKER_00: She starts, she says, How much?
• 28:09
  SPEAKER_00: They say, How much is it?
• 28:10
  SPEAKER_00: She said,$250.
• 28:11
  SPEAKER_00: They said, sign me up.
• 28:13
  SPEAKER_00: They've been in her mastermind group.
• 28:14
  SPEAKER_00: She's been making$1,250 a month every month since October of last year.
• 28:21
  SPEAKER_00: That's amazing.
• 28:22
  SPEAKER_00: Yeah, and if so, I can tell you right now, if my wife can do that, could you do that?
• 28:28
  SPEAKER_04: Yeah, so here's my question.
• 28:29
  SPEAKER_04: Yes.
• 28:30
  SPEAKER_04: Is this what a lot of people struggle with.
• 28:33
  SPEAKER_04: In fact, I just had a conversation with somebody this morning on Facebook about a very similar issue to this.
• 28:38
  SPEAKER_04: Is that yes, it's possible, but how do you what are the avenues that how does a person know which avenues to go through to then build those relationships?
• 28:48
  SPEAKER_04: Should they do blogging, podcasting, speaking?
• 28:51
  SPEAKER_04: Um none of the above.
• 28:56
  SPEAKER_00: Okay.
• 28:57
  SPEAKER_00: They should they should do relationships one person at a time.
• 29:03
  SPEAKER_04: But then what is the okay, so give us some direction about okay, let's say somebody has this this thing they want to help people with.
• 29:11
  SPEAKER_04: What do they do to start building those relationships?
• 29:13
  SPEAKER_00: I'm gonna give you I'm gonna tell you a story.
• 29:15
  SPEAKER_00: His name is uh about a man named Chris Pavone.
• 29:17
  SPEAKER_00: Chris Pavone, I met him Yeah, I know Chris.
• 29:19
  SPEAKER_00: I met him two years ago at Ray Edwards Copywriting Academy event.
• 29:23
  SPEAKER_00: It's very clear that this guy's a motivational inspiration guy.
• 29:26
  SPEAKER_00: This this guy who knows what he wants and goes after it, regardless of how many obstacles that he comes across, how many hills he has to climb, he's always gonna find a way to make what he wants happen.
• 29:36
  SPEAKER_00: That's how he became had took this childhood dream of becoming a world uh WWE professional wrestler and turned it into a reality where he was literally a celebrity.
• 29:46
  SPEAKER_00: I mean, the guy used to wrestle with John Cena and Dwayne the Rock Johnson.
• 29:50
  SPEAKER_00: I mean, come on, seriously?
• 29:52
  SPEAKER_00: So this guy made his childhood dreams come true.
• 29:54
  SPEAKER_00: Well, when I met him, he was a high school, he had already retired from the WWE, and he's now a high school teacher at an elementary high school teacher.
• 30:05
  SPEAKER_00: You like that?
• 30:05
  SPEAKER_00: He's an elementary elementary school art teacher for little kids.
• 30:10
  SPEAKER_00: And that's an inspirational story in and of itself, but man, it became very clear that there were a lot of people who were asking him for life advice on how to achieve their dreams and goals.
• 30:19
  SPEAKER_00: So two years ago, he decided to start stepping into this pursuit of becoming a life coach.
• 30:25
  SPEAKER_00: Now it took he had a lot of limiting beliefs and struggles and all this other stuff to overcome, and he's got an amazing story, which he will actually be sharing at Free the Dream this year because he's gonna he's an incredible case study.
• 30:37
  SPEAKER_00: Well, anyway, Chris has been podcasting for over 100 weeks without ever missing a single week, never missing a single week.
• 30:46
  SPEAKER_00: He has an amazing mailing list and all this other stuff, and and he's got mastermind group, he's got one-on-one coaching, and he's you know, he's he's kind of just been eking by until finally he discovered this thing called the prosperous coach method for inviting, uh, or I'm sorry, connecting, inviting, creating, and proposing.
• 31:06
  SPEAKER_00: A four-step process for how to become profitable as a coach.
• 31:11
  SPEAKER_00: And here's here's an interesting story.
• 31:13
  SPEAKER_00: Chris Pavone is walking out of the gym, Tampa, Florida.
• 31:18
  SPEAKER_00: As he walks out the gym, he looks across the street and there's this attractive girl, and he's like, hmm, she looks familiar.
• 31:24
  SPEAKER_00: And he looks, he hollers out, he goes, Hey, aren't you my wife's Rachel's friend?
• 31:30
  SPEAKER_00: And she says, Chris Pavone, and he crosses the street to go talk to this woman.
• 31:36
  SPEAKER_00: And so he's she says, Chris, how's it going?
• 31:39
  SPEAKER_00: And you know, they're they're just chatting, you know, connecting, if you will.
• 31:44
  SPEAKER_00: And she begins to talk to him about, you know, hey, this is what's going on in my life.
• 31:49
  SPEAKER_00: What's going on in your life?
• 31:50
  SPEAKER_00: He goes, Well, you know, I've been, you know, I'm off for the summer teaching and stuff like that.
• 31:54
  SPEAKER_00: And she goes, What do you do during this?
• 31:56
  SPEAKER_00: He says, Well, I've been building a coaching career.
• 31:58
  SPEAKER_00: I help people experience major breakthroughs in their lives and the dreams and goals.
• 32:02
  SPEAKER_00: He goes, matter of fact, what's your dream goal?
• 32:04
  SPEAKER_00: What you doing?
• 32:04
  SPEAKER_00: What are you most excited about?
• 32:06
  SPEAKER_00: She goes, Well, it's just so funny because I've been trying to build a business for the last three years and I've really been struggling.
• 32:10
  SPEAKER_00: And he goes, Really?
• 32:12
  SPEAKER_00: What have you been been struggling with?
• 32:13
  SPEAKER_00: And she explains what he goes, hmm.
• 32:16
  SPEAKER_00: You know what?
• 32:16
  SPEAKER_00: I think I could help with that.
• 32:18
  SPEAKER_00: And then he does stage two.
• 32:20
  SPEAKER_00: So he's already connected.
• 32:22
  SPEAKER_00: Stage two is invite.
• 32:24
  SPEAKER_00: He goes, you know what?
• 32:25
  SPEAKER_00: I'd love to offer you a 90-minute coaching experience, my gift to you, complimentary, no, no expectations.
• 32:33
  SPEAKER_00: Just I I think I could help you with this.
• 32:34
  SPEAKER_00: Would you be interested?
• 32:35
  SPEAKER_00: And she said, sure.
• 32:36
  SPEAKER_00: So they schedule the call.
• 32:37
  SPEAKER_00: He pulls out his calendar.
• 32:38
  SPEAKER_00: He's like, you know, here, let's schedule this thing.
• 32:41
  SPEAKER_00: So they schedule the call, comes time for that 90-minute coaching experience.
• 32:45
  SPEAKER_00: And then what he's doing is he's creating a client.
• 32:48
  SPEAKER_00: That's step number three, creating a client.
• 32:50
  SPEAKER_00: Now, in this 90-minute call, his desire is not to do a sales pitch or talk about his packages or anything like that.
• 32:57
  SPEAKER_00: Instead, he literally has a conversation with her, saying, How can I most serve you?
• 33:03
  SPEAKER_00: What would you most get out of a valuable conversation here?
• 33:07
  SPEAKER_00: What would you most want to accomplish by the end of our 90 minutes together?
• 33:10
  SPEAKER_00: She goes, I need some clarity and I need to get some accountability on how to accomplish these things.
• 33:15
  SPEAKER_00: And he's he tells he says, Tell me more about that.
• 33:17
  SPEAKER_00: And so basically, he helped her get some clarity about why she's failed to do some of uh to take action on some of the things that she knows she should be doing and helped her really change and shift her perspective on how to go about things, seeing things from a different perspective.
• 33:33
  SPEAKER_00: And by the way, when you change somebody's perspective on how they see life, you literally cause them to have a completely different experience in life.
• 33:42
  SPEAKER_00: So within that 90-minute call, he literally changed that woman's life.
• 33:46
  SPEAKER_00: By the end of the call, he says, Listen, what are three things that you're gonna do over the next three over the next two weeks that you know you have to get done to get closer to making this business what you want it?
• 33:57
  SPEAKER_00: And she shared what they were.
• 33:58
  SPEAKER_00: He says, on a scale of one to ten, how likely are you to accomplish all three of these based upon what we've talked about today?
• 34:05
  SPEAKER_00: And she says, I'm I'm confident, solid ten on all of them.
• 34:08
  SPEAKER_00: He says, Great.
• 34:09
  SPEAKER_00: I'll tell you what, I'm invested at this point.
• 34:11
  SPEAKER_00: I'd like to give you another complimentary session in two weeks from now.
• 34:15
  SPEAKER_00: Would you be interested in me checking in and we can have another conversation?
• 34:19
  SPEAKER_00: Things see things are going.
• 34:21
  SPEAKER_00: Now, by the way, when he invited, he invited her on the street in Tampa, Florida, just outside of the gym, right?
• 34:26
  SPEAKER_00: Remember that?
• 34:27
  SPEAKER_00: And what he did is he says, This is what I do for a living.
• 34:31
  SPEAKER_00: This is who I am, this is the business that I do.
• 34:33
  SPEAKER_00: She knows that she's getting a complimentary coaching experience with Chris Bavone.
• 34:38
  SPEAKER_00: So you fast forward two weeks later, they get uh it's now time for the second what?
• 34:43
  SPEAKER_00: Complimentary session.
• 34:45
  SPEAKER_00: All right?
• 34:46
  SPEAKER_00: So the first question you ask when you're in one of those is Chris would say, Hey, tell me what has life been like over the last two weeks since we last.
• 34:54
  SPEAKER_00: Oh my gosh, Chris, I have done more in the past two weeks than I have in the past three years of trying to do my business.
• 35:03
  SPEAKER_00: Everything that it's like, it seems like I've got so much more clarity.
• 35:06
  SPEAKER_00: I have never, it's like, oh, this is insane.
• 35:09
  SPEAKER_00: This is incredible.
• 35:10
  SPEAKER_00: And she goes, now this came up.
• 35:12
  SPEAKER_00: I have a question for you.
• 35:13
  SPEAKER_00: And so he works through her, you know, works with through with her on shifting her things about this and gives her some clarity and discernment.
• 35:20
  SPEAKER_00: And she's like, oh my gosh, now the thing is, is by the end of this call, Chris is trying to discern, do I actually make a proposal step four?
• 35:29
  SPEAKER_00: This I want to propose how we could continue to work together through one of my products or services, through coaching one-on-one or through a mastermind group or whatever the case may be.
• 35:38
  SPEAKER_00: Now the thing is Chris never got to go to step four because she proposed first.
• 35:44
  SPEAKER_00: Halfway through the call, the second call, halfway through the call, she goes, okay, Chris, enough is enough.
• 35:49
  SPEAKER_00: How do I keep doing this with you?
• 35:51
  SPEAKER_00: How does this work?
• 35:53
  SPEAKER_00: I've never had a coach before.
• 35:55
  SPEAKER_00: How much does it cost?
• 35:56
  SPEAKER_00: What does this look like?
• 35:57
  SPEAKER_00: How do we work together?
• 35:59
  SPEAKER_00: And then he just told her.
• 36:01
  SPEAKER_00: And he gave out the, you know, it I'm not going to say what his prices were, but his it trust me, it it will it would blow your mind if you heard it.
• 36:09
  SPEAKER_00: And he says, it's going to be X amount of dollars for the neck for three months.
• 36:12
  SPEAKER_00: That gives us weekly calls.
• 36:14
  SPEAKER_00: And um and if you pay it monthly, it's a little bit, it comes out as a little bit more, but you have your option.
• 36:19
  SPEAKER_00: You can pay it monthly or you can pay this lump sub up front.
• 36:22
  SPEAKER_00: She goes, send me the invoice for the lump sub.
• 36:24
  SPEAKER_00: I'd I'd rather actually no, that wasn't the one.
• 36:26
  SPEAKER_00: This one was, oh, let me think about that.
• 36:28
  SPEAKER_00: He goes, that's great.
• 36:29
  SPEAKER_00: Yes, think about it.
• 36:30
  SPEAKER_00: Talk to whoever you need to talk to.
• 36:31
  SPEAKER_00: She was going to let him know in about a week and a half or so.
• 36:34
  SPEAKER_00: You know, I'll let you know in about a week or so.
• 36:35
  SPEAKER_00: He says, that won't work.
• 36:37
  SPEAKER_00: She goes, what do you mean?
• 36:38
  SPEAKER_00: He says, Well, that don't work.
• 36:39
  SPEAKER_00: I I only work with people who know how to make a decision about what does and does not work for them.
• 36:45
  SPEAKER_00: And when they see an opportunity that's going to help them move forward, that they take it.
• 36:49
  SPEAKER_00: Now, I'm not saying you need to make a decision right here, but a week or so from now it doesn't work for me.
• 36:54
  SPEAKER_00: You have until the end, let's just say it's Wednesday, you have until the end of the day on Friday to let me know.
• 37:00
  SPEAKER_00: It's either a heck yes or it's a heck no.
• 37:02
  SPEAKER_00: If it's past Friday evening, I won't work with you any further.
• 37:07
  SPEAKER_00: See, this is all a part of a method and a strategy of how you create clients.
• 37:12
  SPEAKER_00: And she reached out to him that more Friday morning, says, I'm in, send me the invoice for the whole amount.
• 37:18
  SPEAKER_00: Now, Kent, he's walking out of the gym in Tampa, Florida, sees a girl on the other side of the street, and says, Hey, I'd like to get your email address.
• 37:27
  SPEAKER_00: Can I put you on my mailing newsletter?
• 37:29
  SPEAKER_00: I have a free email opt-in form, this PDF download that you can have.
• 37:34
  SPEAKER_00: Or check out my sales page.
• 37:37
  SPEAKER_00: Set up a 20-minute prospecting call so I can answer questions about how we can work together.
• 37:42
  SPEAKER_00: That's how everybody else says you do it.
• 37:44
  SPEAKER_00: No.
• 37:45
  SPEAKER_00: He sees somebody on the street, he's she's never once been on his website, doesn't subscribe to his podcast, and is one of his highest paying clients.
• 37:54
  SPEAKER_00: Do you see a difference?
• 37:56
  SPEAKER_02: Yeah, yeah.
• 37:57
  SPEAKER_00: Does he need his podcast?
• 38:01
  SPEAKER_04: Doesn't need it.
• 38:03
  SPEAKER_00: No.
• 38:04
  SPEAKER_00: That's exactly what I said in the beginning.
• 38:05
  SPEAKER_00: You don't need a podcast, don't need a blog, don't need a mailing list.
• 38:08
  SPEAKER_00: Those things are not bad.
• 38:09
  SPEAKER_00: I have all of them.
• 38:11
  SPEAKER_00: And they serve me well.
• 38:13
  SPEAKER_00: But I do not require them to generate business.
• 38:16
  SPEAKER_00: I went to Ray's I went to Ray Edwards event in Franklin, Tennessee, and in one day I sold 62, I generated$62,000 in sales.
• 38:27
  SPEAKER_00: In one day, didn't send a single person to my website, not a single person to my mailing list, and I did not actually ask any of them to buy anything.
• 38:38
  SPEAKER_00: All I did is I showed up and I served those people.
• 38:42
  SPEAKER_00: Anywhere they had no less than 20-minute conversations with me.
• 38:46
  SPEAKER_00: One person had a three and a half hour conversation with me.
• 38:50
  SPEAKER_00: And I did that for like from 6 a.m.
• 38:53
  SPEAKER_00: to six p.m.
• 38:54
  SPEAKER_00: for three days in a row, but in one day I made$62,000.
• 38:58
  SPEAKER_04: That's amazing.
• 39:03
  SPEAKER_00: But that you can by the way, you can't do that if you don't know how much your coaching package is, how much your mastermind group is, or or any other number of or how much your conference tickets are in 47 days from now.
• 39:15
  SPEAKER_00: Until you have products and services, you're wasting your time putting your voice out into the world.
• 39:21
  SPEAKER_00: That's not true.
• 39:22
  SPEAKER_00: There's value in what you've been doing.
• 39:24
  SPEAKER_00: You are inspiring, you are motivating.
• 39:26
  SPEAKER_00: I mean, the fact that 70 people show up every single week, their lives are benefiting.
• 39:31
  SPEAKER_00: You're adding value, and that's fulfilling in and of itself.
• 39:35
  SPEAKER_00: But it's not building a business for you.
• 39:39
  SPEAKER_04: See, to me, that is a really critical distinction, and and I will confess that has probably been my main source of I'm not going to say anxiety or tension, though that doesn't describe exactly what I've what I've felt.
• 39:53
  SPEAKER_04: But that is kind of the the crux of my my own thinking and my own mindset, I think the last few years is that I've always seen myself as primarily a writer and a content and a content producer.
• 40:04
  SPEAKER_04: That's what I do, that's my natural gifting.
• 40:06
  SPEAKER_04: My natural gifting is writing and content production, and I love that.
• 40:10
  SPEAKER_04: And I've not naturally seen myself as a coach.
• 40:13
  SPEAKER_04: I mean I I have led plenty of masterminds and am a part of masterminds and all that stuff, but I don't see myself primarily in that light.
• 40:20
  SPEAKER_04: But but you would challenge that notion, correct?
• 40:23
  SPEAKER_04: In terms of if someone doesn't see themselves as a coach, you would say, maybe start thinking of yourself as a coach.
• 40:29
  SPEAKER_00: I would potentially do that.
• 40:31
  SPEAKER_00: I would need to spend some more time with you and learn if that's actually something that's inside of you.
• 40:35
  SPEAKER_00: You may not be a coach.
• 40:37
  SPEAKER_00: So what I've been talking about so far are people who are called to be coaches and and very well could be.
• 40:43
  SPEAKER_00: Some of it could just be limiting beliefs about whether or not you could make be an effective coach and whether or not you would enjoy making$10,000 a month in one hour a week.
• 40:53
  SPEAKER_00: I mean, I don't know how much you would enjoy having those conversations.
• 40:57
  SPEAKER_00: Right.
• 40:57
  SPEAKER_00: But so I don't know.
• 40:59
  SPEAKER_00: But I can tell you right now, for a coach who wants to make$10K a month, they could do it in an hour to 90 minutes a week.
• 41:05
  SPEAKER_00: Yeah, if if that's for you.
• 41:07
  SPEAKER_00: If not, then the the the same approach could apply.
• 41:11
  SPEAKER_00: So for example, you know, the thing is, is you're writing.
• 41:14
  SPEAKER_00: What in what ways, other than a$5 per per book purchase, can people pay you?
• 41:21
  SPEAKER_00: I mean, it's like, is there is there something you can write that would actually generate significant amounts of sales?
• 41:27
  SPEAKER_00: I mean, in and actually higher dollar figure.
• 41:29
  SPEAKER_00: And is there something you could write that would make recurring revenue?
• 41:33
  SPEAKER_00: I happen to know people who write, Kent, who actually have$500 per month subscriptions to the physical newsletter that gets mailed out to them every month.
• 41:44
  SPEAKER_04: Right, right.
• 41:45
  SPEAKER_04: I think Mike Kim does that.
• 41:47
  SPEAKER_00: There's a couple people I know that do that.
• 41:50
  SPEAKER_00: So the thing is, is again, the problem is that if you want to build a profitable business, you have to know number one, what is your dollar figure outcome?
• 42:02
  SPEAKER_00: What is your dream life?
• 42:03
  SPEAKER_00: What does your dream life look like?
• 42:05
  SPEAKER_00: How many hours a week do you want to work?
• 42:06
  SPEAKER_00: What kind of things do you want to achieve in life?
• 42:08
  SPEAKER_00: What do you want your life to look like?
• 42:10
  SPEAKER_00: And how much would it cost you to live that life?
• 42:13
  SPEAKER_00: Dream step number one, you've got to dream a big dream.
• 42:16
  SPEAKER_00: And you have to know why you must have that dream.
• 42:19
  SPEAKER_00: And by the way, if you don't, if you don't actually come to the place where you have to have a specific dollar amount, you'll never generate that dollar amount because generating that dollar amount requires too much stepping outside of your comfort zone.
• 42:33
  SPEAKER_00: So that's why you have to start with what you want.
• 42:37
  SPEAKER_00: Go ahead.
• 42:37
  SPEAKER_04: By the way, thank you for the recommendation of the big leap last year.
• 42:42
  SPEAKER_04: You're welcome.
• 42:43
  SPEAKER_04: I've thought more about that book than probably anything else that I've read the last year.
• 42:47
  SPEAKER_00: Yeah.
• 42:48
  SPEAKER_00: Gosh, that book you well, you saw what it did for me.
• 42:51
  SPEAKER_00: I read that book once and I decided to shut down a half million dollar business.
• 43:01
  SPEAKER_04: Okay, so let me uh on this podcast, I oftentimes will put myself out there as a guinea pig because you know, as I mentioned before, podcasting for me is relationships and I love the ability to connect with people.
• 43:13
  SPEAKER_04: You know, like if I didn't have a podcast, I wouldn't be talking to you right now.
• 43:17
  SPEAKER_04: So to me, podcasting is valuable even if it that's the only thing that I can get out of it.
• 43:21
  SPEAKER_00: If you had one if you had just one subscriber to your podcast, I'd still be having this conversation with you.
• 43:28
  SPEAKER_04: Exactly, exactly.
• 43:30
  SPEAKER_04: So let me put myself out there as a guinea pig.
• 43:32
  SPEAKER_04: Okay.
• 43:32
  SPEAKER_04: So I am a writer, podcaster, have a day job, I'm a college professor.
• 43:37
  SPEAKER_04: But let's say if I want to generate substantially more income, something that I'm wrestling with right now, in fact, is in my mind I'm having this debate of whether or not to go full fledged in on coaching or consulting and kind of my own content, my own books and writing and so forth.
• 43:55
  SPEAKER_04: But I have a limiting belief, and maybe you wouldn't define this as a limiting belief, but I'm My mind, that's what it is, that I can't generate enough income as fast as I could if I were to do ghostwriting or freelance writing or doing writing for things that maybe I'm not passionate about, but it's client work.
• 44:14
  SPEAKER_00: I wouldn't just call it a limiting belief, but I would I I would downright call it a an absolute lie that you're buying into.
• 44:22
  SPEAKER_05: Okay.
• 44:23
  SPEAKER_00: So, first of all, as as a coach, you could be generating 10K per month in 90 minutes a week within 30 to 90 days from now.
• 44:34
  SPEAKER_00: How long would it take you to ghostwrite a book?
• 44:38
  SPEAKER_00: Oh, probably three months.
• 44:39
  SPEAKER_00: And would you be able to make a recurring 10K a month from it?
• 44:44
  SPEAKER_04: No, if I were to work at that after a couple years, I could probably generate 25 to 30k from a book project.
• 44:51
  SPEAKER_04: Overall, the entire length of it.
• 44:53
  SPEAKER_04: Overall.
• 44:53
  SPEAKER_04: Overall.
• 44:55
  SPEAKER_04: So that's a one-to-one ratio of time, though.
• 44:57
  SPEAKER_00: Okay.
• 44:58
  SPEAKER_00: You tell me which one nine ninety minutes a week, 10K per month, versus ghostwriting, but which one's more profitable and faster?
• 45:07
  SPEAKER_04: Yeah, obviously the coaching.
• 45:09
  SPEAKER_00: Alright.
• 45:10
  SPEAKER_00: So so therefore, the original belief stated was it I it would take me longer to do this than it would ghostwriting a project.
• 45:19
  SPEAKER_00: A ghostwriting project is I'm not saying that's a bad thing.
• 45:23
  SPEAKER_00: I mean, if that's your gifting is something that you love to do, then go do some of those.
• 45:27
  SPEAKER_00: But here's here's something I just learned about you that I did not know before.
• 45:32
  SPEAKER_00: And it makes a lot of sense because I'm actually seeing video of you.
• 45:34
  SPEAKER_00: The people who are hearing our voice, they don't see what I see.
• 45:37
  SPEAKER_00: I see a booksh, I see three bookshelves stacked with books all over them.
• 45:42
  SPEAKER_00: I would imagine that's only a small segment, too.
• 45:45
  SPEAKER_00: And I would imagine you've read a couple of those books.
• 45:48
  SPEAKER_02: I have.
• 45:49
  SPEAKER_00: Alright.
• 45:49
  SPEAKER_00: That means you already have an incredible amount of wisdom and knowledge that you've gleaned from many of those books that sit behind you.
• 45:57
  SPEAKER_00: All right.
• 45:58
  SPEAKER_00: Not only that, but you also have all of your own life experience that you you have to offer.
• 46:05
  SPEAKER_00: And I also just learned in this conversation that you're a college professor.
• 46:09
  SPEAKER_00: What do you teach?
• 46:11
  SPEAKER_04: I teach, in fact, I teach basically the same stuff that my platform is built around.
• 46:16
  SPEAKER_04: Um my title is Professor of Communication Arts.
• 46:20
  SPEAKER_04: So I teach courses on arts, storytelling, film, podcasting, blogging, new media, all that kind of stuff.
• 46:28
  SPEAKER_00: So you you basically teach people storytelling and how to communicate effectively.
• 46:36
  unknown: Yeah.
• 46:36
  SPEAKER_00: As a professor.
• 46:38
  SPEAKER_05: Yes.
• 46:38
  SPEAKER_00: And you're already paid to do this.
• 46:41
  SPEAKER_00: Yes.
• 46:49
  SPEAKER_04: So my contract is right about 40 grand, not including benefits, which is about another I'm going to say it's close to 20 grand, like including health insurance and all the other stuff on top of it.
• 47:02
  SPEAKER_00: Aaron Powell All right.
• 47:02
  SPEAKER_00: And then you understand that the university also has to pay taxes and meet those things.
• 47:07
  SPEAKER_00: And so you're it's costing them about 80 grand a year to have you on staff.
• 47:15
  SPEAKER_04: No, I think I would probably be about sixty.
• 47:17
  SPEAKER_04: That would be all inclusive.
• 47:19
  SPEAKER_00: Okay.
• 47:19
  SPEAKER_00: So it's 60 grand.
• 47:21
  SPEAKER_04: But yeah, 60 to 80, something like that.
• 47:23
  SPEAKER_00: All right.
• 47:23
  SPEAKER_00: So si 60 grand a year is so you're and and I'm going to argue that you're already coaching as a professor.
• 47:32
  SPEAKER_04: I do a lot of coaching, actually.
• 47:33
  SPEAKER_04: Do you do a lot of and we call that advising in the academic world?
• 47:36
  SPEAKER_00: Yeah, we call it advising.
• 47:37
  SPEAKER_00: So the thing is, though, is you you have students write projects, you evaluate it, you give them feedback, give them some advice on how they can improve.
• 47:47
  SPEAKER_00: AKA coaching.
• 47:49
  SPEAKER_05: Yes.
• 47:50
  SPEAKER_00: Exactly.
• 47:51
  SPEAKER_00: So you're already make so you're already a professional coach making 60K a year from your coaching.
• 47:56
  SPEAKER_04: Yeah.
• 47:57
  SPEAKER_04: Basically, but that that's my struggle is how do I see I've had this mindset thing of of I've just I'm just blocked on how do I transition that over to to a non-academic setting and make it work.
• 48:10
  SPEAKER_04: And there there's no reason I can't do it.
• 48:12
  SPEAKER_04: I just I've had this this limiting belief, I guess.
• 48:16
  SPEAKER_00: Yeah.
• 48:16
  SPEAKER_00: So the question is is first of all, you have to know how much money you must make.
• 48:20
  SPEAKER_00: You've already said 10K would be a really nice number.
• 48:22
  SPEAKER_00: The thing is, really nice numbers are are nebulous.
• 48:26
  SPEAKER_00: You know, you you need to figure out why you must make no less than 10K a month.
• 48:30
  SPEAKER_00: All right.
• 48:31
  SPEAKER_00: So what would your life look like?
• 48:32
  SPEAKER_00: What are the things that you could afford?
• 48:34
  SPEAKER_00: What are the what is how much stress would it relieve for you to have 10K a month?
• 48:38
  SPEAKER_00: And you need to get to the place where that 10K a month is something you must have.
• 48:42
  SPEAKER_00: It's like the thought of making anything less than that is way too painful.
• 48:46
  SPEAKER_00: There's a whole process to go through that that I work with people.
• 48:49
  SPEAKER_00: But once you get to that, it's like I have to make 10K per month.
• 48:52
  SPEAKER_00: That's what I must make.
• 48:54
  SPEAKER_00: All right?
• 48:55
  SPEAKER_00: Then the question is, is can I find 10 clients to pay me$1,000 a month to do the coaching I've already been doing?
• 49:01
  SPEAKER_00: Or can I find 20 clients who will pay me$500 a month?
• 49:05
  SPEAKER_00: By the way, the answer to both of those is yes.
• 49:08
  SPEAKER_00: All right?
• 49:09
  SPEAKER_00: I can promise you the answer to both of those is yes.
• 49:12
  SPEAKER_00: Especially given your experience in all the years that you've been teaching this stuff, the amount of time that you've invested in learning how to communicate and do storytelling.
• 49:21
  SPEAKER_00: And there are people out there, quite frankly, they are pro they are professional public speakers who are looking to improve their communication skills.
• 49:30
  SPEAKER_00: There are business leaders who are CEOs and vice presidents of companies that need to tell stories more effectively.
• 49:37
  SPEAKER_00: They need to actually learn how to communicate more with more impact and influence.
• 49:41
  SPEAKER_00: They need somebody to come along and teach them the skills that they didn't get in college because their communications professor in college was a lightweight, if you will.
• 49:51
  SPEAKER_00: All right.
• 49:53
  SPEAKER_00: And so you you could come in and they could be a part of your group and you could be leading a mastermind group of your own of these people where every week you're you're doing group coaching and masterminding on how to take their communications to whole new levels of success.
• 50:09
  SPEAKER_00: Twenty people per month,$500 a month.
• 50:12
  SPEAKER_00: That's two different groups, 10 people per group.
• 50:14
  SPEAKER_00: You could have that in 90 days.
• 50:17
  SPEAKER_00: Then how do you how do you find these people?
• 50:19
  SPEAKER_04: Like are you talking about just you could walk out the gym going out to working things or no?
• 50:23
  SPEAKER_00: You could walk out to the gym and see somebody on the other side of the street and say, Hey, I'd love to hey, how's it going today?
• 50:29
  SPEAKER_00: And and you could go talk to them.
• 50:31
  SPEAKER_00: You I don't know if you've ever been to a Starbucks and talked to somebody who's delivered you coffee before.
• 50:37
  SPEAKER_00: Uh I don't know.
• 50:38
  SPEAKER_00: I mean, the clients are everywhere, Kent.
• 50:41
  SPEAKER_00: They're everywhere.
• 50:42
  SPEAKER_00: The thing is, let me ask you this.
• 50:43
  SPEAKER_00: What kind of car do you drive?
• 50:46
  SPEAKER_04: Uh well, it is a uh older car.
• 50:49
  SPEAKER_04: It is a 2002 Ford Ranger.
• 50:52
  SPEAKER_00: When you first got it, was it new or do you remember?
• 50:55
  SPEAKER_00: No, it was used when I got it.
• 50:56
  SPEAKER_00: All right.
• 50:56
  SPEAKER_00: Well, let me ask you this.
• 50:57
  SPEAKER_00: When you got the 2002 Ford Ranger, do you remember all of a sudden you you're driving down the road and you see a lot of other 2002 forward rangers on the road?
• 51:07
  SPEAKER_00: Oh yeah.
• 51:08
  SPEAKER_00: Absolutely.
• 51:08
  SPEAKER_00: All right, but before you had it, you didn't really notice that there were many of these things around, but now they're everywhere.
• 51:14
  SPEAKER_00: Right, right.
• 51:15
  SPEAKER_00: Thing is, is the clients that you want, they're everywhere, Kent.
• 51:20
  SPEAKER_00: You've literally you the the the you have how have you left your house today yes, I checked the mail.
• 51:28
  SPEAKER_00: All right.
• 51:29
  SPEAKER_00: You checked the mail.
• 51:30
  SPEAKER_00: All right.
• 51:30
  SPEAKER_00: So did you see anybody while you checked the mail today?
• 51:33
  SPEAKER_00: I did not see anybody.
• 51:34
  SPEAKER_00: No.
• 51:35
  SPEAKER_00: All right.
• 51:35
  SPEAKER_00: Have you left the house for more than an hour where you were in the proximity of other people within the last seven days?
• 51:42
  SPEAKER_05: Oh yeah.
• 51:43
  SPEAKER_05: Yeah.
• 51:43
  SPEAKER_04: Where?
• 51:45
  SPEAKER_04: Let's see.
• 51:46
  SPEAKER_04: Yesterday, so I have a part-time gig leading worship at a church, actually.
• 51:49
  SPEAKER_04: So I was around tons of people yesterday morning.
• 51:52
  SPEAKER_04: How many is there tons of people?
• 51:54
  SPEAKER_04: Uh I'd say maybe seventy or eighty.
• 51:57
  SPEAKER_03: Whoa! Wait a s oh my gosh, Kent! Dude, did you just hear what you said?
• 52:04
  SPEAKER_03: Yeah, that's true.
• 52:05
  SPEAKER_03: Did you just hear what you said?
• 52:09
  SPEAKER_00: 70 or 80 is now tons of people.
• 52:13
  SPEAKER_00: That's true.
• 52:14
  SPEAKER_00: What the heck?
• 52:16
  SPEAKER_04: I'm not being very consistent in my uh in my thinking with numbers, am I?
• 52:21
  SPEAKER_00: Oh my gosh.
• 52:23
  SPEAKER_00: 70, 80 is a small audience.
• 52:25
  SPEAKER_00: Now it's tons of people.
• 52:26
  SPEAKER_00: Oh, I love it.
• 52:28
  SPEAKER_00: I love it.
• 52:28
  SPEAKER_00: Alright, so you had 70 or 80 people when you were leading war.
• 52:32
  SPEAKER_00: That's 70 or 80 people.
• 52:34
  SPEAKER_00: Of those 78 or 80 people, there's no doubt in my mind at least four of them could be in your mastermind group.
• 52:41
  SPEAKER_00: At least four of them.
• 52:45
  SPEAKER_04: See, this is so interesting.
• 52:47
  SPEAKER_04: Um, and I'm so glad the conversation this is, by the way, not at all what I had planned on talking about.
• 52:51
  SPEAKER_04: I'm glad.
• 52:52
  SPEAKER_04: But I'm so but I'm glad because uh this is way more valuable.
• 52:55
  SPEAKER_04: And for people who are listening, I think this is a good case study.
• 52:58
  SPEAKER_04: So here's and this is helping me to think differently about this, because I had always I have always thought in terms of I'm a content producer, that's so you do blogging, you do podcasting, you know, and podcasting the way that I do it, I like to have good show notes, I like to edit well.
• 53:13
  SPEAKER_04: So, you know, a single episode of my podcast is several hours.
• 53:17
  SPEAKER_04: Yep.
• 53:17
  SPEAKER_04: You know, because I want to produce something good, but the problem is that I've not had anything to sell or anything to to offer to people.
• 53:25
  SPEAKER_04: And it's so funny because just a couple days ago, so I had I do an audience survey every year.
• 53:31
  SPEAKER_04: So um I had I think like 30 people respond to a survey just on basically there was one question it said, What is your biggest pain point as a creative person?
• 53:40
  SPEAKER_04: Yep.
• 53:41
  SPEAKER_04: You know, and I have different options in there like I don't know how to make money or I don't know how to write a book or I need motivation and accountability.
• 53:48
  SPEAKER_04: The number one thing that people said is I need motivation and accountability.
• 53:51
  SPEAKER_04: In fact, one of the comments that people put on there was, I really wish I had some kind of a group that I could be a part of.
• 53:57
  SPEAKER_04: So see the thing is that people basically asking me for something.
• 54:01
  SPEAKER_00: They're begging for it.
• 54:02
  SPEAKER_00: They want to be in your group.
• 54:04
  SPEAKER_00: The thing is, is you've just never known to look for those people.
• 54:08
  SPEAKER_00: By the way, show notes, episode six thirteen.
• 54:10
  SPEAKER_00: If you go to Mindsetanswerman.com slash six one three, my show notes is are this one image, which is by the way, the same image for every episode with with just the title written over top of it.
• 54:23
  SPEAKER_00: Here's my show notes.
• 54:24
  SPEAKER_00: Are you ready, Kent?
• 54:25
  SPEAKER_04: I'm ready.
• 54:26
  SPEAKER_00: In this episode, I share some extraordinary things that have taken place during the road trap that I'm road trip that I'm currently on.
• 54:35
  SPEAKER_00: Click here to get your Free the Dream conference tickets.
• 54:38
  SPEAKER_00: That's my show notes.
• 54:40
  SPEAKER_00: Took me 30 seconds to write them.
• 54:44
  SPEAKER_04: What is your okay, so you're you're probably the most experienced podcaster that I've ever talked to.
• 54:49
  SPEAKER_04: So this is like a real struggle point for me is that podcasting for the way that I have done it, it it's really time consuming.
• 54:57
  SPEAKER_04: Stop it.
• 54:58
  SPEAKER_00: You know, with the show notes and so you're saying basically show notes are more or less worthless.
• 55:03
  SPEAKER_00: I'm saying your show notes are more or less worthless.
• 55:06
  SPEAKER_04: Okay.
• 55:06
  SPEAKER_04: Fair enough.
• 55:07
  SPEAKER_04: See, that's hard for me as a writer to hear, but I'd intuitively I know that's true, but I still feel this impulse.
• 55:13
  SPEAKER_04: I'm like, I gotta write it out, but nobody's reading it, so what's the point?
• 55:17
  SPEAKER_00: Yeah, if nobody's reading it, what's the point?
• 55:21
  SPEAKER_04: Yeah, yeah.
• 55:22
  SPEAKER_04: But I love podcasting, so maybe uh it would sure save a lot of time if I didn't have to mess with all these show notes.
• 55:29
  SPEAKER_03: Stop it.
• 55:31
  SPEAKER_04: I could be doing stuff that's more valuable and profitable.
• 55:35
  SPEAKER_00: Yeah, like inviting people into a coaching experience and then uh showing them extreme value and then asking them if they'd like to continue to have this kind of engagement on a weekly basis where you could have what what did those people want?
• 55:47
  SPEAKER_00: Accountability and what?
• 55:49
  SPEAKER_00: Motivation.
• 55:50
  SPEAKER_00: And motivation on a weekly basis?
• 55:52
  SPEAKER_00: Yeah.
• 55:54
  SPEAKER_00: Just imagine if you imagine all the hours you've spent on show notes, and instead if you would have been prospecting and creating clients.
• 56:04
  SPEAKER_04: I don't want to imagine it because it's too emotionally painful.
• 56:07
  SPEAKER_00: Yeah, it is.
• 56:07
  SPEAKER_00: I'm glad.
• 56:08
  SPEAKER_00: That's exactly what I want you to experience.
• 56:11
  SPEAKER_04: So how do you deal with uh let's say you have this coaching package or mastermind or whatever, and you run across somebody who says, I would love to do that, but there's no way I can afford that.
• 56:21
  SPEAKER_04: How do you deal with those people who you want to help, but they they either can't or or don't want to afford whatever it is that you have to offer?
• 56:30
  SPEAKER_00: Aaron Powell Well, first and foremost, Kent, I will tell you that everybody has plenty of money for all the things they truly want.
• 56:36
  SPEAKER_00: So the question is, if they say if they say I'd love to, but I could but I can't afford it, then they they don't they wouldn't love to enough.
• 56:44
  SPEAKER_00: All right?
• 56:45
  SPEAKER_00: That's what they're saying.
• 56:46
  SPEAKER_00: I'd love to, but I can't afford it is another way of saying, yeah, this sounds interesting, but quite frankly, I don't want it enough.
• 56:52
  SPEAKER_00: I'd much rather just uh continue to drink two or three Starbucks a day.
• 56:56
  SPEAKER_00: Um, or you know, I'd I'd much rather hang on to my who lose subscription or you know, all the other things that I waste my money on, uh, you know, that where I invest my resources.
• 57:08
  SPEAKER_00: Or, you know, hey, I I'd love to, but yeah, you haven't shown me anything that would be valuable enough for me to actually hustle and go make a little extra money above and beyond what I currently have.
• 57:18
  SPEAKER_00: Okay.
• 57:19
  SPEAKER_00: That's what that's what they're that's what they're saying to me if they say that.
• 57:22
  SPEAKER_00: Now the thing is if somebody says, man, that's you know, I send them a proposal.
• 57:25
  SPEAKER_00: It's like, listen, twelve thousand dollars a year is what is it what it costs to be in my next level mastermind.
• 57:30
  SPEAKER_00: Wow, that's a lot of money.
• 57:31
  SPEAKER_00: I'm like, yep, it is.
• 57:32
  SPEAKER_00: And let me ask you this.
• 57:34
  SPEAKER_00: I would say somebody I might say to somebody, it's like, from what I understand, the most anybody, the most amount of money that you could have generated from the past year of your podcasting efforts every single week with the number of hours you've invested, the most you could have even possibly generated from all of that is$350.
• 57:53
  SPEAKER_00: And the reality is, is that's if 70 people bought your book, which from what I understand has not happened.
• 58:01
  SPEAKER_00: Right, right.
• 58:02
  SPEAKER_00: So what if from our conversation that we have now had for more than 30 minutes, by the way, I don't owe you$10 now.
• 58:10
  SPEAKER_00: Um I I that by the way, the people don't understand that that's something that happened in the pre pre-recording.
• 58:17
  SPEAKER_00: It's an inside joke.
• 58:18
  SPEAKER_00: So the thing is, is that here's here's what I will say is that um just imagine the conversation we've had so far.
• 58:26
  SPEAKER_00: Are you or are you not already seeing so many possibilities that exist for you that did not even exist in your own mind prior to us having the conversation?
• 58:37
  SPEAKER_00: Yeah, I would say so.
• 58:39
  SPEAKER_00: Do you or do you not see at least three different avenues for you to generate$10,000?
• 58:47
  SPEAKER_00: Yeah.
• 58:48
  SPEAKER_00: Yeah.
• 58:48
  SPEAKER_00: And while you still may be experiencing some apprehension and there's uh several questions that are that you don't quite have the answer to yet.
• 58:59
  SPEAKER_00: On a scale of one to ten, Kent, how confident are you that if we had more conversations moving forward pretty consistently, that I have the answers to all of those questions, that I've done it personally, and I've helped lots of other people do it, and that if I can help other people do it, I can help you do it as well.
• 59:19
  SPEAKER_00: On a scale of one to ten, how confident are you that if you were to work with me, that you'd get much further faster than you ever dreamed possible?
• 59:28
  SPEAKER_00: Yeah, I would say so.
• 59:30
  SPEAKER_00: So my question is would it be worth a thousand dollars a month for you to have the access to what you feel in your heart could be generating that will help you generate 10K a month within the next couple months.
• 59:47
  SPEAKER_00: Yeah, I think the the value is definitely there for sure.
• 59:50
  SPEAKER_00: And by the way, you and I have just been doing a quote unquote podcast interview.
• 59:54
  SPEAKER_00: This is this isn't even a coaching experience.
• 1:00:06
  SPEAKER_00: So you haven't even tapped into what true coaching is here.
• 1:00:09
  SPEAKER_00: And so I want you to know creating clients is way easier than you could possibly imagine when you know how to really help people get experiential breakthroughs in the way that they see themselves and the way that they see the world, which you already have the power to do inside of you.
• 1:00:26
  SPEAKER_04: So would you say uh okay, so again, I'm thinking of the people who are listening to this, which is a wide swath of people, but basically people who listen to the show, they're artists, they're creative types, people who and I'm not gonna say everybody, but generally artists struggle with the business side of things.
• 1:00:44
  SPEAKER_04: They struggle to think of okay, of funnels and sometimes relationships, and artists think about making stuff.
• 1:00:51
  SPEAKER_04: That's what artists do.
• 1:00:53
  SPEAKER_04: So would you say one of the keys to to all this is having different levels of engagement with your potential clients?
• 1:01:01
  SPEAKER_04: You know, like for example, a podcast is free, or you could have a mastermind that's less expensive than personal coaching, which is different than a conference, which is different than a book.
• 1:01:11
  SPEAKER_04: Is that kind of a key to all this is having some different levels that people can engage with you?
• 1:01:15
  SPEAKER_00: Sure.
• 1:01:16
  SPEAKER_00: The thing is, though, is is the problem is most people start trying to uh start on products and services that the are the free, you know.
• 1:01:26
  SPEAKER_00: For example, people who create podcasts on a weekly basis and put it out for free and they're making no money.
• 1:01:32
  SPEAKER_00: And then they move into the low-cost uh products such as some courses and stuff like that.
• 1:01:37
  SPEAKER_00: And even if they sold a hundred of those every single month, it's not paying the bills.
• 1:01:42
  SPEAKER_00: And so the and and the thing is that and they and because they're so unsuccessful in generating the amount of income that they need to survive, let alone thrive, because they can't grow their audience to thousands, then all of a sudden their confidence gets knocked, and they they don't even have the confidence to do the next step, which is to have the high-priced ticket items.
• 1:02:07
  SPEAKER_00: And my recommendation is why don't you start the other way?
• 1:02:10
  SPEAKER_00: Why don't you find the marketable skill that you have, the what the gift, the talent, the experience?
• 1:02:15
  SPEAKER_00: And if there is any part of you that feels like you would love to impact and influence people's lives through coaching or mentoring, and you could actually do that in a transformative way, then gosh, you could actually be making all the income you need within a very few number of hours per week, which frees you up to create all the creative projects you want.
• 1:02:36
  SPEAKER_00: So for me, Kent, I I got the reason why I when I read The Big Leap, I'm like, I'm spending 40, 50 hours a week teaching people the technical ins and outs of podcasting.
• 1:02:46
  SPEAKER_00: And I'm not creating the content that I want.
• 1:02:49
  SPEAKER_00: And so I'm like, you know what?
• 1:02:51
  SPEAKER_00: I'm shutting that down.
• 1:02:52
  SPEAKER_00: And now I make 20K, at least 20K per month from leading mastermind groups.
• 1:02:58
  SPEAKER_00: And I make about$24,000 to$60,000 in weekend workshops when I host a weekend workshop here in my studio.
• 1:03:07
  SPEAKER_00: I have an annual conference that I do.
• 1:03:10
  SPEAKER_00: And what do you see me?
• 1:03:12
  SPEAKER_00: I gosh, I'm I'm this is my second one hour plus interview for the day today.
• 1:03:18
  SPEAKER_00: I will do four more interviews this week.
• 1:03:20
  SPEAKER_00: I will produce one video for my YouTube channel, Instagram channel, uh, my LinkedIn channel, and my Facebook channel every single day this week.
• 1:03:30
  SPEAKER_00: I will write two email newsletters to my email newsletter list because I love those people and it'll be based on the other content they create.
• 1:03:37
  SPEAKER_00: And I have plenty of time to go out and spend the afternoon with my wife and my kids.
• 1:03:42
  SPEAKER_00: And I dude, I have so much freedom and flexibility and all the income that I need to do all the things in my business, I generate all of that income in six hours a week or less.
• 1:03:54
  SPEAKER_00: And the rest of my week, I work because I love what I do and I get to create what I want to create, and I get to do it exactly how I want to do it.
• 1:04:04
  SPEAKER_04: So let me throw this question out there.
• 1:04:06
  SPEAKER_04: I'm I'm basically I'm I'm throwing out all the things that I'm struggling with because I know other people are struggling with them as well.
• 1:04:13
  SPEAKER_04: So I'm seeing or I'm hearing kind of two different pathways.
• 1:04:17
  SPEAKER_04: Maybe this isn't how you would frame it, but this is how I'm thinking of it.
• 1:04:20
  SPEAKER_04: So, like one pathway is the pathway of okay, you have these different offerings, whether it's masterminds, conferences, books, coaching, whatever it is.
• 1:04:29
  SPEAKER_04: And, you know, the idea is you don't just put that thought for free for its own ends, that a podcast should be, at least in part, a way to to get clients, you know, to discover your value, to make connections and all that stuff.
• 1:04:43
  SPEAKER_00: I do not agree with that.
• 1:04:45
  SPEAKER_00: Okay.
• 1:04:46
  SPEAKER_00: For me, I'm gonna tell you what my podcast is.
• 1:04:48
  SPEAKER_00: My podcast is a way for me to give my content away for free, my message away for free to people who may or may not believe they could ever afford it.
• 1:04:57
  SPEAKER_00: Okay.
• 1:04:58
  SPEAKER_00: Because I I can tell you right now, Camp, for me, my greatest calling in life since I was 18 years old, I knew for a fact I wanted to devote my life to full-time Christian ministry.
• 1:05:11
  SPEAKER_00: And that's what I'm doing.
• 1:05:13
  SPEAKER_00: I consider myself to be pastor to thousands and thousands of people around the world.
• 1:05:18
  SPEAKER_00: And my congregation listens to my messages on a weekly basis through the content that I create, either through my podcast or through my YouTube channel, and it requires no fee from them whatsoever.
• 1:05:31
  SPEAKER_00: I could it it whether they ever buy a product or service from me doesn't even cross my mind.
• 1:05:38
  SPEAKER_00: I don't even ever look to see how many people download my show.
• 1:05:41
  SPEAKER_00: See, the thing is, is if you were to ask me, Cliff, how many people download your show?
• 1:05:45
  SPEAKER_00: I don't know.
• 1:05:46
  SPEAKER_00: I haven't checked in several months since the last time I had to prove to a client it doesn't matter how many people listen to your show.
• 1:05:55
  SPEAKER_00: So for me, I don't see my podcast content as a way of generating clients.
• 1:05:59
  SPEAKER_00: Matter of fact, One thing I will tell you, Kent, is yeah, I I do realize if I want to scale my business, yeah, I I should probably implement implement and be more effective in sales funnels and stuff like that.
• 1:06:13
  SPEAKER_00: And I will, because I think that will allow me to scale my message and reach further and farther beyond what I'm currently reaching today.
• 1:06:22
  SPEAKER_00: None of that is required for me to make as much money as I desire.
• 1:06:27
  SPEAKER_00: I could make a million dollars next year without a podcast, a mailing list, and uh blog or any social media channels.
• 1:06:42
  SPEAKER_04: Interesting, okay.
• 1:06:44
  SPEAKER_00: I'm rethinking a lot of assumptions I've had for many years, so the thing is is Kent, how long is the inner gosh, I remember what was it, 1995 that they introduced this thing called HTML 1.0.
• 1:06:58
  SPEAKER_00: Alright?
• 1:06:59
  SPEAKER_00: The World Wide Web, you know, 1994, 1995.
• 1:07:04
  SPEAKER_00: Before that, we had America online, we had BBS systems and stuff like that.
• 1:07:08
  SPEAKER_00: You go all the way back to 1982, all right?
• 1:07:11
  SPEAKER_00: 1982.
• 1:07:13
  SPEAKER_00: That's when the first personal computers really became available.
• 1:07:16
  SPEAKER_00: All right.
• 1:07:17
  SPEAKER_00: They weren't there was no internet back then.
• 1:07:19
  SPEAKER_00: Alright?
• 1:07:20
  SPEAKER_00: Now, do you think for a second there weren't multimillionaires who were coaches?
• 1:07:29
  SPEAKER_00: There were.
• 1:07:43
  SPEAKER_00: Can you expand on that?
• 1:07:45
  SPEAKER_00: Sure.
• 1:07:46
  SPEAKER_00: So this is the whole free the dream message.
• 1:07:48
  SPEAKER_00: So if you think about whatever results you have today, financially or in our physical health and fitness as far as our weight and stuff like that, uh, in the relationships that we have, those are the results that we have today.
• 1:08:02
  SPEAKER_00: The results that we have financially or or in in our own physical fitness or whatever, it's the result of the actions that we have taken in life.
• 1:08:11
  SPEAKER_00: It's the fact that we refuse to create products and services, but will instead spend hours every single week creating a podcast episode in show notes that you know is is not generating any income.
• 1:08:23
  SPEAKER_00: So therefore, we we believe this is what we should do, which leads us to the actions that we take.
• 1:08:28
  SPEAKER_00: So it's our beliefs that lead to the actions that we choose to do, and the actions get us the results that we have.
• 1:08:36
  SPEAKER_00: So if you want a different result in life, you actually have to change the actions.
• 1:08:40
  SPEAKER_00: But you don't change the actions until you change the beliefs.
• 1:08:44
  SPEAKER_02: Right.
• 1:08:44
  SPEAKER_00: Right.
• 1:08:45
  SPEAKER_00: That's what I'm saying.
• 1:08:46
  SPEAKER_00: So what I'm saying is that because today there are so many people out there say, here's how you build a profitable online business today, you must have a mailing list.
• 1:08:59
  SPEAKER_00: You must have a free opt-in.
• 1:09:01
  SPEAKER_00: It's called a lead magnet.
• 1:09:03
  SPEAKER_00: You must create a sales funnel of automated emails that walk people to come to know, like, and then trust you through a series of automated persuasive copywritten messages that influence people to get closer to a decision of giving you money.
• 1:09:21
  SPEAKER_00: And then you need to actually create m uh top-of-the-funnel systems such as maybe a podcast that gets people to sign up for your opt-in, or you need to do Facebook ads to get people into your opt-in.
• 1:09:32
  SPEAKER_00: And all of these things is these are all required for you to build a profitable business that will one day generate$120,000 a year for you.
• 1:09:42
  SPEAKER_00: How many times have you heard that, Kent?
• 1:09:46
  SPEAKER_04: Oh, millions.
• 1:09:47
  SPEAKER_04: I mean, and that that pretty much describes a lot of the stuff that I am doing now or have done.
• 1:09:52
  SPEAKER_00: Yeah.
• 1:09:53
  SPEAKER_00: And so why have you done that?
• 1:09:55
  SPEAKER_00: Because you believe that's what's required.
• 1:09:57
  SPEAKER_00: Why do you believe that?
• 1:09:59
  SPEAKER_00: Because you hear a thought that you feel certain is true, because so many people have said it, so many people you respect have said it, and you hear it over and over again.
• 1:10:08
  SPEAKER_00: It becomes conditioned.
• 1:10:10
  SPEAKER_00: Now you don't even question the belief, and now you believe that you must do all of those things to build a profitable business.
• 1:10:17
  SPEAKER_00: Because you believe those things, those are the actions you've been taking, and because of the actions you've been taking, you get the results you have today.
• 1:10:27
  SPEAKER_00: Now, go back to 1979.
• 1:10:32
  SPEAKER_00: All right, and you take Dr.
• 1:10:33
  SPEAKER_00: Maxwell Maltz, who wrote a book called Psycho, actually, go back to the 1960s.
• 1:10:38
  SPEAKER_00: All right.
• 1:10:39
  SPEAKER_00: So there is no internet back then.
• 1:10:41
  SPEAKER_00: And Dr.
• 1:10:41
  SPEAKER_00: Maxwell Maltz has this practice where he helps people.
• 1:10:45
  SPEAKER_00: Uh he was a uh You mean this book?
• 1:10:48
  SPEAKER_00: Yeah, that book right there.
• 1:10:49
  SPEAKER_00: The one you're holding in your hand.
• 1:10:51
  SPEAKER_00: That that guy was a millionaire.
• 1:10:55
  SPEAKER_00: And do you think he became a millionaire through his sales funnel and online marketing and email and distribution list and his weekly podcast?
• 1:11:06
  SPEAKER_00: Well, no, of course not.
• 1:11:09
  SPEAKER_00: No.
• 1:11:10
  SPEAKER_00: All he needed to do is he needed to know what is my message, how do I show up and serve people in their lives, how do I create transformations, and can I sell people on my coaching and experience of helping them experience in their mind the same transformation I used to do in my practice as a uh plastic surgeon, and he did.
• 1:11:30
  SPEAKER_00: Right, right.
• 1:11:33
  SPEAKER_04: But I think this is why a lot of creative people are confused because that they will see a book like this or any other book that sold you know millions of copies, and then they'll think, okay, so to be successful, I've got to write a book that just sells a bunch of copies.
• 1:11:45
  SPEAKER_04: Yeah, they're not.
• 1:11:48
  SPEAKER_00: Kent, I will tell you right now, I have seven high-profile friends that if I said their names, you would know their names.
• 1:11:57
  SPEAKER_00: And when I told them in December of 2011 that I had I had 12 goals for 2012.
• 1:12:05
  SPEAKER_00: And two of my goals, the top two goals on my list for 2012, I wanted to be a paid public speaker, and I wanted the name, I wanted the words keynote speaker next to my name.
• 1:12:16
  SPEAKER_00: And not one of those keynote speakers where like there's a five-day event and every morning has a keynote and every evening has a keynote.
• 1:12:22
  SPEAKER_00: No, I'm saying I want to be the first speaker who opens up the event or the one who closes it down.
• 1:12:27
  SPEAKER_00: When I say keynote speaker, that's what I mean.
• 1:12:30
  SPEAKER_00: Seven of my friends told me these words.
• 1:12:33
  SPEAKER_00: You'll never get paid to speak, nor will you ever have a chance to be a keynote speaker unless you have published a book.
• 1:12:46
  unknown: Kent?
• 1:12:47
  SPEAKER_00: Yeah, that's a very common belief.
• 1:12:49
  SPEAKER_00: It is a very common belief.
• 1:12:50
  SPEAKER_00: And I said, I don't believe you.
• 1:12:54
  SPEAKER_00: Three of those seven people have paid me to speak at their event.
• 1:13:00
  SPEAKER_00: And one of those people actually had me as their keynote speaker.
• 1:13:05
  SPEAKER_00: And by the way, I have spoken, I've done keynote and I've been paid to speak, well, ever since I actually had two paid keynote speaking gigs in 2012, and um I've been doing it ever since.
• 1:13:18
  SPEAKER_00: And my my two favorite experiences as a keynote a paid keynote speaker, one was in Manchester in the UK for New Media Europe, and the most awesome experience I've ever had in my life was an all expenses paid trip to New Zealand for 10 days.
• 1:13:36
  SPEAKER_00: Where I got to go on the Lord of the Rings film set tour, the Hobbiton movie set tour in Matamata.
• 1:13:42
  SPEAKER_00: Uh I I got to and I was all expenses paid, travel there and back.
• 1:13:48
  SPEAKER_00: I was paid$1,500 New Zealand money for just spending cash while I was there.
• 1:13:53
  SPEAKER_00: I was given a house to stay in for 10 days, and I was given a car to drive for my entire journey there.
• 1:14:01
  SPEAKER_00: And by the way, to this day I still do not have a book.
• 1:14:10
  SPEAKER_04: So what's the what's the lesson that writers should take away from that?
• 1:14:15
  SPEAKER_00: If someone The lesson that I think people should take is this All beliefs have consequences.
• 1:14:23
  SPEAKER_00: And I would encourage everyone to read a book.
• 1:14:26
  SPEAKER_00: And by the way, I haven't read it myself yet, but it's written by my friend Jeff Goynes, and I think you probably know where I'm going with this.
• 1:14:31
  SPEAKER_00: He wrote a book called Real Artists Don't Starve or something like that.
• 1:14:35
  SPEAKER_00: Is that the name of his book?
• 1:14:37
  SPEAKER_05: Yes.
• 1:14:37
  SPEAKER_00: Have you read that book?
• 1:14:39
  SPEAKER_04: I have, yeah.
• 1:14:40
  SPEAKER_00: Is it good?
• 1:14:41
  SPEAKER_00: It's very good.
• 1:14:41
  SPEAKER_00: Yeah.
• 1:14:42
  SPEAKER_00: All right.
• 1:14:42
  SPEAKER_00: So it is it does it kind of resonate with some of the things I've been saying here?
• 1:14:46
  SPEAKER_00: Because I from just Oh, totally, yeah.
• 1:14:48
  SPEAKER_00: Yeah.
• 1:14:48
  SPEAKER_00: So I I have not read that book.
• 1:14:50
  SPEAKER_00: It's writ I'm actually speaking at Jeff Going's conference, uh, and I'm getting paid to speak there.
• 1:14:56
  SPEAKER_00: Uh and and guess what?
• 1:14:58
  SPEAKER_00: I still don't have a book.
• 1:15:01
  SPEAKER_04: I think the confusion comes in for at least uh I'll share where my confusion always comes in.
• 1:15:07
  SPEAKER_04: It is I understand what you're saying and I and I believe all of it, but I for people who overthink things, which is myself, I think the question is, well, what do I do now?
• 1:15:18
  SPEAKER_04: You know, because you have all these options of podcasts and speaking and blogging and books and all this stuff, and you just get overwhelmed with options and you hear conflicting advice, you know, even from people who are in, you know, our circles.
• 1:15:32
  SPEAKER_04: I love this question.
• 1:15:34
  SPEAKER_00: It's just it's so confusing to know what do I do?
• 1:15:37
  SPEAKER_00: It absolutely I love this question.
• 1:15:39
  SPEAKER_00: And dude, I couldn't have set it up any better than what you just said.
• 1:15:42
  SPEAKER_00: So so what what if you've got somebody who's in high school and he's got a lot of talent and and he and and he's on the baseball team and he's got all this conflicting advice out there about what he should do and all this other stuff, and on the internet there's all these YouTube channels and there's podcasts from people saying these are the things you need to do and the steps that you need to do.
• 1:16:03
  SPEAKER_00: What would what would a baseball player with lots of skill and talent who wants to become major league, what would he do?
• 1:16:11
  SPEAKER_04: Probably look at the person who he wants to become and find out what they did.
• 1:16:16
  SPEAKER_00: Yes.
• 1:16:17
  SPEAKER_00: And he would ask them, would you coach me or mentor me?
• 1:16:24
  SPEAKER_04: Right, right.
• 1:16:25
  SPEAKER_04: I think the the difficulty is there's a lot of people who have done a lot of things who I respect and that I resonate with, but the question is, okay, which one do I pick?
• 1:16:34
  SPEAKER_04: I mean, you pick the one-mind, that's that's really what the question comes down to is which person do I pick to follow because they're all doing different things.
• 1:16:41
  SPEAKER_00: Aaron Powell That's exactly right.
• 1:16:42
  SPEAKER_00: You pick the one that you resonate with the most.
• 1:16:45
  SPEAKER_00: You pick the one who you feel that is going to give you the time and energy and effort to speak into your life that you is required.
• 1:16:53
  SPEAKER_00: So, for example, you you know, there's a lot of different people out there who have achieved the things that you want to achieve.
• 1:16:59
  SPEAKER_00: All right.
• 1:17:00
  SPEAKER_00: The question is, is how many of them are willing to give you the personal attention to hold your hand and answer all the questions that you have along the way?
• 1:17:09
  SPEAKER_00: And and and as the thing is, there's no one way.
• 1:17:13
  SPEAKER_00: My way isn't the only way.
• 1:17:14
  SPEAKER_00: Do you know how many people are very successful at creating sales funnels and evergreen funnels and all that other stuff?
• 1:17:20
  SPEAKER_00: Uh that there's tons of people that do that.
• 1:17:23
  SPEAKER_00: The question is, are those people going to devote to you the number of hours every month required to get you through all of your mental hurdles or the little tiny questions that come up in the middle of the week and all of that stuff?
• 1:17:38
  SPEAKER_00: The question is, is who is the right coach that you feel confident is going to pour into you to help you achieve what it is that you're setting out to do?
• 1:17:49
  SPEAKER_00: That's the coach you find.
• 1:17:52
  SPEAKER_04: And doesn't it come into play as well?
• 1:17:55
  SPEAKER_04: You have to take a really hard look at yourself and think, what are my strengths and my gifts?
• 1:18:00
  SPEAKER_04: You know, if somebody is if they hate writing, if they hate that process, then probably they're not gonna want to pick as their model or their mentor someone who is primarily a writer.
• 1:18:11
  SPEAKER_00: Potentially.
• 1:18:13
  SPEAKER_00: However, um I can tell you there are four classes of behavior.
• 1:18:17
  SPEAKER_00: I don't have all enough time to go into all of them, although uh I will tell you that there I'm gonna tell you about two classes of behavior, class one and class two.
• 1:18:25
  SPEAKER_00: A class two behavior is something that is good for you, it's good for others, and it serves the greater good.
• 1:18:32
  SPEAKER_00: But you really don't enjoy doing it.
• 1:18:34
  SPEAKER_00: That's a class two behavior.
• 1:18:36
  SPEAKER_00: A class one behavior is almost the same.
• 1:18:39
  SPEAKER_00: It's good for you, it's good for others, and it serves the greater good.
• 1:18:43
  SPEAKER_00: But the only difference is a class one behavior is you love doing it.
• 1:18:47
  SPEAKER_00: Yes.
• 1:18:48
  SPEAKER_00: And I happen to be an expert in helping people change pretty much any behavior that they want to change from a class two to a class one behavior.
• 1:18:59
  SPEAKER_00: So, for example, I have somebody who's in one of my mastermind groups.
• 1:19:02
  SPEAKER_00: He's a talker, he's a podcaster, and matter of fact, let me see if because I'm gonna refer you back to this one.
• 1:19:09
  SPEAKER_00: Um it I'm gonna give you a referral to a podcast episode, and it's gonna take me a moment to find this episode because it was it was a good while ago.
• 1:19:19
  SPEAKER_00: But uh a guy, his name's Matt Dobbs, and he quite frankly has been wanting to write a book, and he just hasn't been able to get himself to do it.
• 1:19:30
  SPEAKER_00: He's just like, man, I just don't know that I can do it.
• 1:19:33
  SPEAKER_00: It's a chore, um, all of this other stuff.
• 1:19:36
  SPEAKER_00: So a journey of a true fan.
• 1:19:38
  SPEAKER_00: Gosh, what born to be, I I think we're getting close to it here.
• 1:19:44
  SPEAKER_00: Getting beyond uh getting yes, episode, so go to Mindsetansorman.com slash five nine eight.
• 1:19:51
  SPEAKER_00: Mindsetansorman.com slash five nine eight.
• 1:19:56
  SPEAKER_00: The title of the episode is called uh Getting Beyond the Fear of Failure.
• 1:20:01
  SPEAKER_00: That is a you will actually hear an audio recording of a hot seat session inside of one of my mastermind groups.
• 1:20:08
  SPEAKER_00: And his thing is I have this desire to write a book to be published, and I just can't ever seem to get myself to actually type words on a screen.
• 1:20:20
  SPEAKER_00: And by the end of that episode, he's made a commitment to do it.
• 1:20:24
  SPEAKER_00: And then, of course, there's a another so after that, he's like, Cliff, I've made some progress and stuff like that, but you know, I'm just not really enjoying it.
• 1:20:32
  SPEAKER_00: And then I had a private one-on-one call in between one of our mastermind calls.
• 1:20:36
  SPEAKER_00: And see, I can do that because they these people that my clients pay me a thousand dollars a month.
• 1:20:41
  SPEAKER_00: I can jump on an extra call every in every now and then without nickel diming them and sending them additional invoices.
• 1:20:47
  SPEAKER_00: You see where I'm coming from?
• 1:20:49
  SPEAKER_00: So I so I jumped on another call with him and I said, Is there ever been an area of your life where you really hated something, but then you learned to love it?
• 1:20:57
  SPEAKER_00: And he goes, Yeah, let me tell about this time when I used to hate to run, but how I actually learned to love running and I looked forward to running.
• 1:21:04
  SPEAKER_00: And I said, What changed for you?
• 1:21:06
  SPEAKER_00: And I just actually walked him through about five or six questions, and then I sat there, I said, Do you see how we're gonna do this for writing for you?
• 1:21:12
  SPEAKER_00: And by the way, he's written for the first hour of every day since months ago, and he's gonna have his book published by I think it's uh it's September or something, but anyway, I've got the date somewhere.
• 1:21:24
  SPEAKER_00: Anyway, he's he's been writing for the first hour of the day, every day since we had that conversation, and he loves it, and it's actually fueling all of the other content that he creates.
• 1:21:35
  SPEAKER_00: So I'm not saying everybody will want to want to love writing, but I'm just saying that if writing is going to get you what you do want, there's a way for you to love doing it.
• 1:21:47
  SPEAKER_04: Yes, yes, definitely.
• 1:21:52
  SPEAKER_04: Well, this is really thought-provoking.
• 1:21:53
  SPEAKER_04: I've got a lot of thoughts swimming around my head.
• 1:21:57
  SPEAKER_00: Awesome.
• 1:21:58
  SPEAKER_00: I love to hear that.
• 1:21:59
  SPEAKER_00: Which is good, which is good.
• 1:22:01
  SPEAKER_00: The thing is, though, uh, Kent, is to get all of those thoughts channeling you into one specific direction.
• 1:22:07
  SPEAKER_00: You know, having lots of thoughts going in in all kinds of direction is not that helpful.
• 1:22:13
  SPEAKER_00: So, what I would like to do, and this is what I would do if I were in a mentoring or coaching experience with you, I would encourage you to go away from here today asking yourself, how much money must I make on a monthly basis?
• 1:22:28
  SPEAKER_00: And I'm talking about the word must, not would like to, would be nice to.
• 1:22:32
  SPEAKER_00: How much money must I make in 2020 on a monthly basis?
• 1:22:38
  SPEAKER_00: And then I want you to also you don't worry, you'll have the audio of this.
• 1:22:42
  SPEAKER_00: You can come back and listen to these questions again.
• 1:22:44
  SPEAKER_00: So the next question I would ask is what would life be like?
• 1:22:47
  SPEAKER_00: What kind of things could I do in my life if I had this much financial income?
• 1:22:54
  SPEAKER_00: All right?
• 1:22:55
  SPEAKER_00: What what kind of things could I do for my wife, for my kids?
• 1:22:58
  SPEAKER_00: What kind of things could I do?
• 1:22:59
  SPEAKER_00: How could I show up to help serve other people when I see a need?
• 1:23:03
  SPEAKER_00: In what ways would my life be better?
• 1:23:05
  SPEAKER_00: And specifically as many ways as I could list, why my life would be awesome if I had that amount of money every single month.
• 1:23:13
  SPEAKER_00: All right?
• 1:23:13
  SPEAKER_00: And then I want you to kind of not just think about that, but feel it, kind of imagine it.
• 1:23:19
  SPEAKER_00: And then I want you to get to the place where it feels so good to imagine it and it puts a smile on your face.
• 1:23:24
  SPEAKER_00: And then I want you to think about the fact that you're making$10,000 a month, and then I want you to think about somebody who has hacked into your email and they got your e they changed the password account on your bank, and they're actually you and you just realize that uh they they've just been taking six thousand dollars a month every month out of your bank account without you knowing about it.
• 1:23:48
  SPEAKER_00: And that's what you're doing.
• 1:23:51
  SPEAKER_00: And I want you to feel I want you to feel the pain of not having that amount.
• 1:23:57
  SPEAKER_00: See, that's the that's that's so that's all step one in the process.
• 1:24:01
  SPEAKER_00: Step two is how many hours am I willing to work?
• 1:24:06
  SPEAKER_00: Who do I want to work with, and how do I want to work with them to be able to generate that amount of income.
• 1:24:12
  SPEAKER_00: Because the thing is, is you could the reality is you could spend you could generate whatever that amount is.
• 1:24:17
  SPEAKER_00: I don't care if it's$5,000 a month,$10,000 a month,$50,000 a month.
• 1:24:22
  SPEAKER_00: It doesn't matter what the number is.
• 1:24:24
  SPEAKER_00: You just must have you must come to the place where that's the number you must have.
• 1:24:28
  SPEAKER_00: And the thing is, is the reality is you could generate any of those amounts.
• 1:24:32
  SPEAKER_00: And it you could generate those in 70 to 80 to 90 hours a week, or you could generate it in three hours a week.
• 1:24:41
  SPEAKER_00: All of those are possible.
• 1:24:43
  SPEAKER_00: It just depends on what you believe.
• 1:24:48
  SPEAKER_00: And then it's powerful.
• 1:24:50
  SPEAKER_00: It is extreme.
• 1:24:51
  SPEAKER_00: This is why I do what I do.
• 1:24:54
  SPEAKER_00: I don't I don't mess around anymore, Kent.
• 1:24:56
  SPEAKER_00: That's why I had to shut down my podcasting business because it wasn't powerful enough.
• 1:25:00
  SPEAKER_00: And it and trust me, the fact that I've helped over 40,000 people launch a podcast is pretty darn powerful.
• 1:25:07
  SPEAKER_00: But it was a waste of my time to consider doing that for the next 10 years of my life when I realized this conversation that I'm having with you is where the real power is.
• 1:25:22
  SPEAKER_00: So those are the two steps that I would have you channel your energy on.
• 1:25:27
  SPEAKER_00: And then you say, okay, what is what is the what are the products and services that I could create and generate that account count kind of money in the least amount of my time, effort, and energy so that I have the freedom and flexible flexibility and the margin of my life to take care of myself physically, to take care of myself spiritually, to take care of my family and their needs, and to spend quality time with them to build and develop relationships.
• 1:25:55
  SPEAKER_00: What are the product and what you'll find is that you'll need to start becoming an expert at saying no to all those things that you've been wasting your time doing.
• 1:26:04
  SPEAKER_00: Good point.
• 1:26:05
  SPEAKER_00: That's what I would have you do next.
• 1:26:11
  SPEAKER_04: Well, I've got some things to think about.
• 1:26:13
  SPEAKER_00: Awesome.
• 1:26:14
  SPEAKER_00: And if you or any if you or anybody out there is looking for a mastermind group who could actually help you in this way every single week, reach out to me, Cliff at Cliffravenscraft.com So one final question here.
• 1:26:31
  SPEAKER_04: Okay, you have to remember that I'm a very analytical person and I overthink things.
• 1:26:37
  SPEAKER_04: So my mind is always swimming with details.
• 1:26:40
  SPEAKER_04: So with your type of business that is focused on coaching, you know, it masterminds speaking, that kind of a thing, that's different than, say, something like what Pat Flynn has, which he has a lot of affiliate marketing involved in his, he has a huge email list and all that stuff.
• 1:26:57
  SPEAKER_04: Somebody like me, should I at my level, should I be messing with affiliate marketing?
• 1:27:03
  SPEAKER_04: Because it's kind of a hassle, but unless you really have a substantial audience, it seems like it's not really worth it.
• 1:27:10
  SPEAKER_00: Let me ask ask me if I mess around with affiliate marketing.
• 1:27:15
  SPEAKER_00: Well, I don't think you do.
• 1:27:17
  SPEAKER_00: I I I recall I dabble in it.
• 1:27:19
  SPEAKER_00: I make uh I make a couple hundred bucks a month from A Weber, I make a couple hundred bucks a month from Convert Kit, I make a couple hundred bucks from a bunch of different places.
• 1:27:28
  SPEAKER_00: But it's none of them are the the I mean, they're nothing like what you see on Pat Flynn's income report.
• 1:27:35
  SPEAKER_00: Thing is, Pat Flynn has an audience that's in the hundreds of thousands.
• 1:27:39
  SPEAKER_00: Cliff Ravenscraft has an audience in the thousands.
• 1:27:45
  SPEAKER_04: So I think it goes back to to really what you I guess what you want your business model to be and how you want to make your income and and so forth.
• 1:27:53
  SPEAKER_04: So for me it seems like it's not worth the effort to mess around with it too much.
• 1:27:58
  unknown: Okay.
• 1:28:00
  SPEAKER_04: level.
• 1:28:01
  SPEAKER_04: But I don't know.
• 1:28:02
  SPEAKER_00: Well I I certainly I certainly would you know we I mean we could go deeper into that and ask, you know, it the thing is is incrementally when people come along and work with you, like for example, let me tell you why I why I do dabble with some I have I have affiliate links, but you don't ever see me market them.
• 1:28:22
  SPEAKER_00: So you don't see me going out and creating tons of content trying to convince people to sign up for affiliate marketing things.
• 1:28:29
  SPEAKER_00: But what I will tell you is that the people who are my mastermind groups and they say Cliff I'm looking for an email provider.
• 1:28:35
  SPEAKER_00: Well I use Convert Kit.
• 1:28:37
  SPEAKER_00: Here's why I use it and here let me show you how it's done.
• 1:28:39
  SPEAKER_00: And I figure, well, if they're going to sign up then by all means use my affiliate link.
• 1:28:44
  SPEAKER_00: You don't have to but if you do, I get 30% commission from ConvertKit for as long as they have their account.
• 1:28:49
  SPEAKER_00: And guess what?
• 1:28:50
  SPEAKER_00: There's a handful of my clients who will develop lists of hundreds of thousands of people and guess what?
• 1:28:57
  SPEAKER_00: One day my convert kit affiliate commission might be in the thousands of dollars per month.
• 1:29:03
  SPEAKER_00: So I I I I would not say stop messing with it, but I would stop trying to make it a primary source of income until you have a larger audience.
• 1:29:14
  SPEAKER_04: Right.
• 1:29:14
  SPEAKER_04: Right.
• 1:29:15
  SPEAKER_04: And don't make that the focus.
• 1:29:16
  SPEAKER_04: See that that makes a lot of sense because the way I perceive a lot of that stuff and the way it normally goes is okay let's let's take convert I'll pick on convert kit for a second.
• 1:29:24
  SPEAKER_04: I love Convert Kit by the way I do too.
• 1:29:26
  SPEAKER_04: I use it myself but the general the general way that that all this stuff goes is you know you set up your convey um affiliate stuff but then you've got to write a big blog post on why Convert Kit is so awesome and you've got to put a bunch of time into that you know so that people will then sign up through your affiliate link and like the whole process just is very stressful to me.
• 1:29:48
  SPEAKER_00: And and I would I could probably change your belief about that in 10 minutes.
• 1:29:54
  SPEAKER_00: Unfortunately we we need to start slowing we need to start wrapping this.
• 1:29:59
  SPEAKER_00: But the reality is is I would I would challenge that belief and by asking you a couple questions I could actually get to the place where you would actually love that and see that as the most valuable use of your time.
• 1:30:12
  SPEAKER_00: And the reality is that it's it's for what it's going to do for you down the road.
• 1:30:17
  SPEAKER_04: Exactly exactly and that's my whole point is you know a lot of people are in my situation are like what do I do now?
• 1:30:24
  SPEAKER_04: You don't do that two years down the road.
• 1:30:26
  SPEAKER_00: See the thing is those are things that you will do but they're not the right things to do now.
• 1:30:32
  SPEAKER_00: The right thing to do now is to start generating that income that you must have that right now you don't even know that you must have but you must have it you just don't know that you must have it.
• 1:30:44
  SPEAKER_04: That's the work to do now Kent Yes yes that makes sense Wow this has been really helpful Cliff I'm glad to hear that my head is swimming awesome I know you like to make people's heads swim in a good way.
• 1:31:02
  SPEAKER_00: I like you know what I like to do is I like to change people's beliefs about who they are and what they're able to achieve in this world.
• 1:31:09
  SPEAKER_04: And if I did that then I'm successful I'm gonna be listening back through this conversation probably I'm gonna split this up over two weeks I think on my podcast because this is too much too digested in one conversation if if you do that I will not promote this episode.
• 1:31:30
  SPEAKER_05: Okay.
• 1:31:31
  SPEAKER_00: I I I will not promote an episode of a conversation that I've had broken up into two recordings.
• 1:31:38
  SPEAKER_04: Okay.
• 1:31:39
  SPEAKER_00: Makes sense the reason you're mix you're definitely missing the context and I will tell you right now anybody who starts this episode and they made it past the first 10 or 15 minutes of this conversation they're still listening to us right now.
• 1:31:54
  SPEAKER_00: They may have paused this three or four times throughout the day or throughout a throughout the week but they're still listening to us at this point.
• 1:32:02
  SPEAKER_00: But if you break it up into a second episode those that I would refer to you might check out the first episode and then all of a sudden they see that the second half is broken out and they they get to the end of that episode and they say I've got to wait until next week until I hear the end of this I ain't nobody got time for that.
• 1:32:18
  SPEAKER_00: And you actually lose the potential of subscribers by doing it.
• 1:32:22
  SPEAKER_04: Yeah that makes sense that does make sense so yeah this will just go in one episode then.
• 1:32:28
  SPEAKER_04: Awesome because it was a conversation that happened in one episode yeah yeah well I guess this goes back to my limiting belief there we there goes that limiting belief again of you know all my shows are under an hour or almost all of them so I'm thinking of this template that only exists in my head.
• 1:32:51
  SPEAKER_00: Yep.
• 1:32:53
  SPEAKER_00: Yep you know you here's what I tell people I I don't know if you know this, but I used to do podcast coaching and consulting.
• 1:33:00
  SPEAKER_00: I know you know that here's what I have told people listen when you put out your first podcast episode please do not introduce the show and say listen this is a weekly show where I give you one episode a week and I do an interview with an exciting person and each episode is going to be between 20 and 40 minutes and I said dude there's no reason to put yourself in the box.
• 1:33:20
  SPEAKER_00: Say hey my name's Cliff Ravenscraft and every week I'm going to create a piece of content that's going to transform your life here's my first episode right here, right now.
• 1:33:32
  SPEAKER_00: And just give them an episode.
• 1:33:34
  SPEAKER_00: It doesn't matter if it's an interview if it's solo if you brought your five friends to come in and have a panel discussion all that matters is it's the valuable content.
• 1:33:43
  SPEAKER_00: Doesn't matter if it's five minutes or five hours.
• 1:33:46
  SPEAKER_00: Look at Joe Rogan.
• 1:33:47
  SPEAKER_00: Let me tell you one of the most popular podcasts on the planet is the Joe Rogan show.
• 1:33:53
  SPEAKER_00: I don't think any of his episodes are less than two hours yeah I listen to his show a lot actually and does he break up his interviews into two episodes?
• 1:34:06
  SPEAKER_04: No he does not and if he did he'd lose half of his subscribers did I just change your police show versus doing a show where you're just talking and teaching or or whatever.
• 1:34:26
  SPEAKER_00: Do you see a distinction it it but it's all just about adding value no matter what format you have as long as the value I hate interview shows that are interview only shows personally and the reason why is because I mean especially if it's a weekly show the idea that you're gonna find 52 people who are going to bring incredible value into my life every single week or f 52 people a year.
• 1:34:48
  SPEAKER_00: I mean come on seriously you don't know that many people that's gonna agree to be on your show that's gonna be that amazing the thing is what why don't you step up to the plate and show how valuable you are to me.
• 1:35:00
  SPEAKER_00: And so I I I'm a solo hosted guy.
• 1:35:03
  SPEAKER_00: I don't I subs I subscribe to this show called How I Built This by Guy Ross.
• 1:35:08
  SPEAKER_00: It's an NPR show uh I listen to about 30% of the interviews and the only ones I listen to are big huge gigantic popular brands where it's like oh yeah I'd love to hear how Zappos got started or Tom Shoes or Southwest Airlines.
• 1:35:22
  SPEAKER_00: But then they have all these other interviews and I have never heard of those businesses.
• 1:35:25
  SPEAKER_00: Why I'm I'm not gonna go listen to somebody that hasn't already done something that I want to learn how they did it.
• 1:35:31
  SPEAKER_00: No the thing is is other people love interview shows and they'll it's like listen I can learn anything from everyone and that's great and that's wonderful but I really love connecting with personalities.
• 1:35:40
  SPEAKER_00: Now the thing is as long as the I the I do interviews on my podcast every now and then I do conversations but the thing is the question is is how many how long has it been since I did an interview?
• 1:35:50
  SPEAKER_00: Oh I can't do another interview because I just did one last week and people are used to a solo hosted show.
• 1:35:55
  SPEAKER_00: No I just episode 614 my wife and I just sat here and had an hour long conversation today.
• 1:36:02
  SPEAKER_00: It is going to come out this it's going to come out on Thursday of this week.
• 1:36:06
  SPEAKER_00: And and and my show is the Cliff Ravenscraft show which is 99.9% solo hosted episodes and I just had an hour long conversation with my wife today let your show be what your show is you know the I I I love this people used to say man you you know what if you want to create a podcast find pull your community do a survey find out what your your audience wants and then create that and I say baloney I say create what you want and then the audience will either choose to like it or not.
• 1:36:37
  SPEAKER_00: And and one thing I can tell you I do know my I my numbers from a few months ago Kent I do know that the podcast Answer Man at its height had 15,000 human beings who listen to every single episode every single week.
• 1:36:51
  SPEAKER_00: Fifteen I made the transition I I literally kept the same feed everything it be it went from podcast Answerman to the Cliff Ravenscraft show.
• 1:37:02
  SPEAKER_00: And three months ago I was running about 3,500 people downloading my show per week I lost a over a third or two thirds of my audience.
• 1:37:13
  SPEAKER_00: But you know what?
• 1:37:15
  SPEAKER_00: I'm far more profitable today than I've ever been I'm having way more impact and influence in people's lives than I ever have before and I'm more fulfilled than ever before.
• 1:37:25
  SPEAKER_00: And Howard Thurman was a theologian and an evangelical religious leader back in the civil rights days Howard Thurman and he said this he says listen don't ask what the world needs instead ask what makes you come alive and go do that.
• 1:37:43
  SPEAKER_00: Because what the world needs most are people who have come alive.
• 1:37:47
  SPEAKER_00: Yeah that's great.
• 1:37:49
  SPEAKER_00: Create content that makes you come alive every week can't man this is good stuff.
• 1:37:59
  SPEAKER_00: I feel like I need an invitation song you know at the end of a church service oh man I'll tell you what it's so much fun.
• 1:38:07
  SPEAKER_04: Well this is going to come out in a couple weeks I will release the full episode by the way awesome and on my show I also do a listener QA segment so that'll be part of it a little short thing where people submit a question and I answer it because I I'm a teacher and that's who I am so but I will uh shoot you an email when this is live.
• 1:38:28
  SPEAKER_00: I appreciate that I I can't wait and I will share it on my Facebook profile for people to check out longest podcast interview ever click here and my audience will love it.
• 1:38:39
  SPEAKER_04: It is my longest ever so I know and I am going to change my podcast show notes format.
• 1:38:44
  SPEAKER_04: You have you have released me emotionally from the need to have detailed show notes.
• 1:38:50
  SPEAKER_00: That is so awesome.
• 1:38:52
  SPEAKER_04: Dude it if that a how many hours a week were you spending on that well not really that that much um what I typically have done is I record the interview then I go back and I listen to the interview and do editing and then I make notes while I'm listening to the interview.
• 1:39:05
  SPEAKER_04: The editing and the the writing of the show notes takes probably 90 minutes.
• 1:39:10
  SPEAKER_04: In addition to the interview and all the other technical stuff.
• 1:39:13
  SPEAKER_00: If you don't have the big huge long show notes how much will you save for each episode?
• 1:39:19
  SPEAKER_00: Probably a half hour.
• 1:39:20
  SPEAKER_00: So that's two hours a month how much is your time worth yeah well it's depends on who you ask I guess but um how much do you believe your time worth well in my mind I have a hundred bucks an hour set as a a fee.
• 1:39:38
  SPEAKER_04: That's not what I usually charge for things but I would like to I'd like for that to be my bottom what if I told you that it needs to be at least triple that yeah I'd like to be there for sure.
• 1:39:51
  SPEAKER_00: So I I I will tell you if for if you want to have a profitable business it has to be at least triple that yeah all right so it has to be so basically in essence what I what I've just given you as a gift is six hundred dollars a month in value yeah yeah that makes sense so go do something with that six hundred bucks man well cliff this has been fun and informative and um very inspirational.
• 1:40:20
  SPEAKER_00: Well I thank you for the opportunity man and and of course you'll hear all of this in the audio journal uh I'm gonna get this now check this out I will tell you that this episode of the audio journal will be online in five minutes okay all right that's how long it that's how long it takes me to publish an episode and and the title of the episode is going to say interview with Kent Sanders and the show notes in if you look at the show notes inside of the app it'll say interview with Kent Sanders publish done nice nice all right man I love it have a blessed day so much you too thanks bye bye well I hope you enjoyed my conversation with Cliff that was a long conversation but totally worth it and so moving to me and so inspirational and encouraging and I hope that you got a lot of value of it as well.
• 1:41:17
  SPEAKER_04: I want to share my three biggest takeaways from this conversation so let's dive in with number one and these are all framed as questions.
• 1:41:25
  SPEAKER_04: So these were questions that that Cliff was more or less asking me and I want to ask you the same questions as well.
• 1:41:31
  SPEAKER_04: Number one what does your dream life look like?
• 1:41:36
  SPEAKER_04: That's a powerful question because many times in the busyness of life we get lost in the details.
• 1:41:42
  SPEAKER_04: Even if you have uh some kind of online business or you're a writer or you do client work or whatever it is that you do in your creative business, it's very easy to get lost in the details of what we're doing and we lose sight of that big goal or that big dream that we have.
• 1:41:56
  SPEAKER_04: For me my dream life consists of some combination of speaking, writing, coaching, teaching and those kinds of things.
• 1:42:06
  SPEAKER_04: What that might look like five or ten years from now I have no idea as far as the specifics but that's generally what I want my life to look like and Cliff has challenged me to really get clear on that and revisit what it is that really, really excites me.
• 1:42:20
  SPEAKER_04: So what about you?
• 1:42:21
  SPEAKER_04: What does your dream life look like?
• 1:42:23
  SPEAKER_04: You know we only get one shot at this life.
• 1:42:26
  SPEAKER_04: We don't get two shots or three shots, we get one shot and that's it.
• 1:42:29
  SPEAKER_04: So I figure why not go for your dreams and really try to achieve the life that we want.
• 1:42:37
  SPEAKER_04: Takeaway number two how much money will it take to fund your dream life?
• 1:42:42
  SPEAKER_04: Now this is the part of the interview that made me sort of uncomfortable but in a good way.
• 1:42:47
  SPEAKER_04: Now one of the reasons is that I'm a Christian and if you've listened to this podcast any length of time you probably know that.
• 1:42:53
  SPEAKER_04: A lot of times Christians don't like to talk about money as if it's evil.
• 1:42:57
  SPEAKER_04: So that's kind of one reason is that just my pastoral background and my church and ministry background I just sort of have this um I I feel a little bit weird when I talk about money sometimes and there's nothing wrong with money of course but just because of my background I think there's a part of me that still that still feels just a little bit weird talking about financial goals and dreaming bigger and so forth and that's some things in my own mindset I have to I still have to work through I understand.
• 1:43:25
  SPEAKER_04: But honestly I felt kind of weird talking about my salary on this interview.
• 1:43:29
  SPEAKER_04: I seriously considered cutting that part out because I just thought well I don't know if I want to put that out there I feel kind of weird talking about it.
• 1:43:35
  SPEAKER_04: But then I just thought why is it that I feel uncomfortable about this you know what does it matter if people know what my salary is I mean it's not like having a bigger or smaller salary makes you a better or worse person on any level.
• 1:43:48
  SPEAKER_04: So why not just put it out there?
• 1:43:50
  SPEAKER_04: So I thought you know the whole this whole podcast is about helping us to be more creative and successful and I think part of that is just being real and being transparent and authentic about here's where we are and here's where we want to be and here's what our goals are and if I can help other people by being more transparent with my life in a helpful way then what the heck it doesn't bother me.
• 1:44:11
  SPEAKER_04: So what about you?
• 1:44:14
  SPEAKER_04: How much would it take to fund your dream life?
• 1:44:17
  SPEAKER_04: One figure that Cliff threw out there was making$10,000 a month which is um more than twice what I make now just uh in my day job and I have no problem putting that out there.
• 1:44:28
  SPEAKER_04: It's not like it's you know big like um national secret confidential information.
• 1:44:35
  SPEAKER_04: I've never really understood why people get so weird about like talking about the salaries and stuff.
• 1:44:39
  SPEAKER_04: I mean I do get it but I don't know I'm just kind of an open person and I'm just like well that's what it is and that's what it is.
• 1:44:45
  SPEAKER_04: So I don't see what the big deal is really um with people knowing that I guess.
• 1:44:50
  SPEAKER_04: Maybe I'm naive a little bit that could totally be the case but I don't know I just don't uh feel that weird talking about it.
• 1:44:58
  SPEAKER_04: Anyway, what would your number be?
• 1:45:00
  SPEAKER_04: I don't need to know what you make I don't need to know your numbers but I want you to think to yourself how much money would it take to fund your dream life?
• 1:45:08
  SPEAKER_04: So think about what that number would do for you.
• 1:45:11
  SPEAKER_04: Would that give you the life that you want?
• 1:45:13
  SPEAKER_04: Would that give you the freedom that you want to create what you want to create to go where you want to go and to do what you want to do.
• 1:45:19
  SPEAKER_04: Get really specific.
• 1:45:20
  SPEAKER_04: How much money per month would you need to fund your dream life?
• 1:45:24
  SPEAKER_04: And then what are the income streams and what are the things that would would make that happen?
• 1:45:28
  SPEAKER_04: Whether it's you know writing more books or speaking or coaching or selling products or doing client work or whatever it is.
• 1:45:36
  SPEAKER_04: I do want you to think about that because if we don't get really specific on what those things are then they're not going to happen.
• 1:45:43
  SPEAKER_04: Then finally takeaway number three is what assumptions are standing in the way of your dream life?
• 1:45:49
  SPEAKER_04: Okay perfect example was that Cliff challenged my assumptions about needing to produce detailed podcast show notes.
• 1:45:58
  SPEAKER_04: So if you've ever look at my if you've ever look ever looked at my show notes for this podcast, you know that I have a summary and I have you know these takeaways and I have like a guest bio and I have all these things that are in there and I'm still going to have a version of that but I am going to be scaling it back.
• 1:46:13
  SPEAKER_04: I have always just assumed that I need to include that because that's the way that you do podcast.
• 1:46:17
  SPEAKER_04: But he really challenged that assumption and he was right because he said you don't really need to do all that stuff.
• 1:46:22
  SPEAKER_04: Just put your show out there with a summary and and that's fine.
• 1:46:25
  SPEAKER_04: Now because I'm a content creator as far as a writer because that's kind of who I am I still like to have that written element.
• 1:46:33
  SPEAKER_04: So I'm still going to have some of that but I'm I'm definitely going to scale it back and not spend as much time as I used to be spending on that.
• 1:46:40
  SPEAKER_04: So what about you?
• 1:46:41
  SPEAKER_04: What are you doing now that's based on assumptions or beliefs that you have what beliefs are driving those actions that you're taking you know Cliff mentioned that we won't change our actions until we change our beliefs.
• 1:46:54
  SPEAKER_04: So take a look at your beliefs and then think about what actions are happening as a result of those assumptions or beliefs.
• 1:47:01
  SPEAKER_04: Well friends those are my thoughts but I'd love to hear what you think about this episode.
• 1:47:05
  SPEAKER_04: You can do that by going over to Apple Podcasts and leaving a rating and a review which I always appreciate or you can also do it by leaving a comment on this episode at KentSanders.net slash one zero zero that's slash one hundred where you'll also find some shortened show notes.
• 1:47:23
  SPEAKER_04: I want to thank Cliff Ravenscraft so much for taking the time out of his busy schedule to share in this amazing conversation.
• 1:47:29
  SPEAKER_04: If you enjoyed this episode and got something out of it please let him know by hitting him up on Twitter and you can do that by going to at Cliff E O T C.
• 1:47:39
  SPEAKER_04: And finally I want to thank you because without you the show would not exist.
• 1:47:44
  SPEAKER_04: Make sure to check out my free ultimate toolkit for creative entrepreneurs which is packed with 24 amazing resources to help you write and self-publish your book, unlock your creative genius, grow your business and be more productive you can find the free toolkit at KentSanders.net slash toolkit so as we head into the home stretch here today's quote comes from Scott Adams who is the creator of Dilbert he said creativity is allowing yourself to make mistakes art is knowing which ones to keep.
• 1:48:15
  SPEAKER_04: Until next time remember that you were born to create and designed to make a difference.
• 1:48:20
  SPEAKER_04: Now go create something awesome