Latest / Outdoor Hospitality Podcast: Glamping, STR, Resorts, Unique Stays, RV Parks, RV Resorts & Campgrounds / Glamping on WHEELS? The story behind Sandy Vans and building a $350K van (Founder Story)
Transcript
- 0:09Connor Schwab: Welcome back to another episode of the Unique Hospitality Podcast.
- 0:13Connor Schwab: And I have to say, I think out of all the episodes I've recorded on this podcast, this might be the one I'm most excited for, the one that I think will be the most fun.
- 0:21Connor Schwab: I've been kind of waiting for my opportunity to ask Nick to let me do this one because it's a little bit outside of glamping, but I think uh I think we can do a nice spin and basically say it's uh it's glamping on wheels.
- 0:33Connor Schwab: And this episode uh I'm joined by Alan Mondis and Evan Purcell, uh two good friends of mine and also business partners.
- 0:41Connor Schwab: Um we they're the founders, or we're there's six founders behind Sandy Vans, and uh we basically uh I wanted a chance to get the Sandy Van story.
- 0:51Connor Schwab: Um it's been quite on quite a uh exciting and meteoric journey since uh since the company was started four or so years ago, and I thought it'd be there'd be a lot of good business learnings for any type of entrepreneur and broadly in the outdoor space, in the outdoor adventure space.
- 1:09Connor Schwab: And so uh yeah, Alan and Evan, welcome to the show.
- 1:12Connor Schwab: Thanks for having us on, Connor.
- 1:14Alan Mondus: Yeah, excited to be here.
- 1:15Alan Mondus: Thanks for finally making this happen.
- 1:17Alan Mondus: We've you know uh heard about the podcast, know you've been uh working on this for a while now and excited to finally be uh yeah, to be here with you and talk about Sandy Vans.
- 1:25Connor Schwab: All right, well, I wanted to start with something fun, and that is you guys, all of your vans have names, um, and they're usually related to action heroes or movie stars.
- 1:37Connor Schwab: Can you can you tell us maybe what's some of your personal favorites that you've come up with or any favorites that some of your customers have come up with?
- 1:46Evan Purcell: Yeah, I think uh that whole thing started with you, Connor, actually, why we did the uh the names, because you came with me to look at my very first van that I bought.
- 1:56Evan Purcell: It was a 1990 Ford E350.
- 1:59Evan Purcell: It was uh yeah, it was an old school beat-up rundown van, and uh you looked at it, and and what did you say, Connor?
- 2:08Connor Schwab: Oh my god, what is his name?
- 2:10Connor Schwab: Um, why can't I think of it?
- 2:11Connor Schwab: I actually wasn't trying to tee myself up as the person who forgot this.
- 2:15Connor Schwab: I forgot.
- 2:16Evan Purcell: This is what kicked off the whole thing, and then we'll actually answer the question.
- 2:19Evan Purcell: Van Zell Washington.
- 2:20Evan Purcell: Van Zell Washington.
- 2:22Evan Purcell: You looked at it, you're like, this just gives me Van Zell Washington vibes.
- 2:26Evan Purcell: It just feels like Vanzel, like or Denzel, Washington.
- 2:29Evan Purcell: And then look back at you was like Van Zell Washington, and that name stuck with that van and then carried over into Sandy Vans uh that we just had to come up with funny names for all the vans.
- 2:41Evan Purcell: Um that's been great.
- 2:43Alan Mondus: Yeah, and the the customers have have loved it.
- 2:45Alan Mondus: It's always been something that's uh caught attention, whether it's been on a listing or on our website.
- 2:51Alan Mondus: Uh, and then one of the favorite ones we did was um Hugh Jack Van.
- 2:55Alan Mondus: And it had a Wolverine type theme.
- 2:58Alan Mondus: It was when we were also uh developing new lighting features, and this one had like three lights, LEDs that were going at kind of like this zigzag and looked like a you know Wolverine mark on a on a ceiling.
- 3:10Alan Mondus: So uh so yeah, it's been fun to incorporate different design elements, you know, with the names or get customers involved in naming their own van and uh and having a little fun with uh yeah, what what really is uh an exciting, uh adventurous toy to get out there and you know experience the outdoors and have a fun name to drive around and call it.
- 3:31Evan Purcell: I I think my my favorite was uh uh Vangelina Jolie.
- 3:36Evan Purcell: Yes.
- 3:36Evan Purcell: And this is one of the first vans that we had built.
- 3:39Evan Purcell: And to all the trade shows we'd go to, we had this little placard with a Tomb Raider photo of Angelina Jolie that Vangelina Jolie that went with the van was attached to it, and uh it got just so many chuckles and great reactions from from all of our customers.
- 3:53Evan Purcell: And uh we haven't leaned into them quite as hard as we did at the at the beginning, uh, but that was my favorite.
- 3:59Evan Purcell: Yeah, it actually at first we had bobbleheads too.
- 4:02Alan Mondus: Oh, the free van and khaki van and little bobbleheads and yeah, they included with the purchase of every van.
- 4:09Evan Purcell: So we definitely gotta bring that back.
- 4:13Connor Schwab: I forgot about the bobbleheads.
- 4:14Connor Schwab: Oh man.
- 4:15Connor Schwab: Yeah, Vangelina Jilly.
- 4:17Connor Schwab: That was the first Joe Van.
- 4:18Connor Schwab: That was a good looking van.
- 4:19Connor Schwab: It was well named.
- 4:20Alan Mondus: Yeah.
- 4:21Alan Mondus: Um still on our uh on our homepage.
- 4:24Alan Mondus: Yeah, yeah, yeah.
- 4:25Connor Schwab: Yeah.
- 4:26Connor Schwab: And uh I think I heard of one that you guys had a customer name called Obi Van Kenobi, and I thought, oh as a Star Wars nerd, I thought that one was pretty good.
- 4:34Connor Schwab: And the the lighting with the Star Wars themed and the lightsabers in the van was pretty sick.
- 4:39Evan Purcell: That was such a such a fun project.
- 4:41Evan Purcell: And like Alan said, it's really cool when we get the opportunity to um to attach a name to a van and then carry that theme throughout the design in it.
- 4:48Evan Purcell: And so this customer loves Star Wars, and so we got to build them a uh a lightsaber entryway that had a motion detector.
- 4:56Evan Purcell: So when you opened the slider door, it detected that that door was opening, and in your entry step, there was a blue lightsaber that would then light up and you'd have the beam extend through it.
- 5:06Evan Purcell: And then we we should have done the sound.
- 5:08Evan Purcell: So this was a missed opportunity there.
- 5:10Evan Purcell: Uh and then we had these galaxy panels for the ceiling lighting, which is really, really cool.
- 5:15Evan Purcell: It was a challenging one to figure out how to make it all work, uh, but it came out so well.
- 5:19Evan Purcell: It was a really cool beautiful one of my favorite bands we've done.
- 5:21Evan Purcell: Yeah.
- 5:22Connor Schwab: Oh, love that.
- 5:23Connor Schwab: All right.
- 5:23Connor Schwab: Well, maybe you guys could just give us a quick overview of like where is Sandy Vans at today as a business.
- 5:29Alan Mondus: Well, here it is, right here in Miramar.
- 5:31Alan Mondus: We're down in San Diego.
- 5:32Alan Mondus: Uh, we're at our headquarters, uh, a really uh exciting space, 12,000 square feet uh in Miramar.
- 5:39Alan Mondus: And uh Sandy Vans out of San Diego, you're not having the right adventure unless you got a little bit of sand in that van.
- 5:47Alan Mondus: Uh so that's where the name comes from, from the location and use case.
- 5:52Alan Mondus: Uh and uh yeah, we've been in this facility now for uh almost two years, 18 months or so uh before that, down in Chula Vista.
- 6:00Alan Mondus: And before that, Evans Driveway, actually, you know, you guys both lived at that house on Gallison back in the day.
- 6:05Alan Mondus: So uh yeah, obviously have you know made a journey through locations, and now we're at uh 22 full-time employees plus uh a number of contractors.
- 6:16Alan Mondus: So uh over 30 individuals working on this business uh day in and day out uh and building three vans per month, uh, as well as a full suite of products.
- 6:27Alan Mondus: So there's a few different divisions uh within the the company now, and uh each division you know growing with regards to you know revenue and uh and just responsibilities over the the products and the personnel.
- 6:39Alan Mondus: So um yeah, on track to to do uh $5 million in revenue this year, and this will be the the fourth year of operation.
- 6:46Alan Mondus: Amazing.
- 6:47Connor Schwab: What does one of these vans go for?
- 6:48Connor Schwab: Like what's the price range?
- 6:50Evan Purcell: We started about 129, uh, and then that ranges up to um on our 144, which is the small wheelbase, uh, to about 200 fully optioned out.
- 7:00Evan Purcell: And then recently this year, uh, we had a really exciting project uh called the Concrete Oasis, which is actually a collaboration we did uh with Edn and Nicole, who run Ananda Living Experiences, and they do um high-end boutique designs, and they've done that in a couple different vans.
- 7:18Evan Purcell: And we were able to take the one that they had done, the Concrete Oasis, that had gone viral on the internet, and actually turn that into a limited series.
- 7:25Evan Purcell: Uh, and so now we're producing a limited run of those.
- 7:28Evan Purcell: Uh, and so that's getting up to the upper end on our price point, and that one starts at 300.
- 7:33Connor Schwab: Yeah, and that's uh such an exciting opportunity.
- 7:36Connor Schwab: And if you go on the website of Instagram, you can see some amazing uh you know photos and videos of the concrete away.
- 7:43Connor Schwab: So it's it's probably you know in the top 1% of uh luxury and uh quality craftsmanship builds that you that exist you know in the US of custom sprinter van builds.
- 7:53Connor Schwab: So it's top, top tier.
- 7:55Connor Schwab: Um super exciting for for both uh uh Inan Nicole and and Sandy Vans, that partnership.
- 8:01Connor Schwab: And we'll maybe we'll dive into that a little bit more later.
- 8:04Connor Schwab: But um maybe we could back up a little bit and just uh you could tell uh maybe Alan will start with you and just give us a little bit of your background how you got into how you got into Sandy Vans.
- 8:16Alan Mondus: Yeah, yeah, that's um that's a journey.
- 8:18Alan Mondus: I mean it basically, you know, entrepreneurship and uh you know, starting our own company.
- 8:23Alan Mondus: I was involved in a products company in 2017, launched on Kickstarter.
- 8:27Alan Mondus: Uh it was a coaster company, actually, of all things, called the Barnacle Coaster.
- 8:31Alan Mondus: And it was something like an idea that uh, you know, a friend had, and and we decided to develop this product and launch it uh on Kickstarter and had great success.
- 8:40Alan Mondus: Uh the Barnacle, Barnacle Coaster, it basically stops those condensation rings, those pesky condensation rings on your on your coffee table, uh, you know, from your iced coffees, and and yeah, had some success with that and uh really enjoyed you know the process and and uh you know launching a product and starting a brand.
- 8:57Alan Mondus: Um and that was on the side of the day job, which had always been in you know different sales and marketing roles, uh, and was working in the medical device um manufacturing uh world for many years.
- 9:09Alan Mondus: Uh and during COVID, the company I was working for got acquired and and kind of left me at a crossroads of what's next.
- 9:16Alan Mondus: Uh so uh got in a van of my own, actually, and uh a built-out 2013 uh sprinter.
- 9:22Alan Mondus: We called it Van Diesel.
- 9:24Alan Mondus: They always had that, they all have a name.
- 9:26Alan Mondus: And so uh I was on a trip up uh up to Oregon and hey, ran into to this guy.
- 9:33Alan Mondus: Obviously, all of us are friends through uh many different you know paths, but uh a core uh I think to the friend group activity-wise is kiteboarding, kite surfing.
- 9:43Alan Mondus: And so we were up in Hood River, the Columbia Gorge, and and cruising around there and doing um, yeah, as much kite surfing as we could that summer, four summers ago, actually, right now, I think.
- 9:52Alan Mondus: Uh and and yeah, Evan uh had built out that van that we already talked about, Van Zell.
- 9:59Alan Mondus: Uh, and so he was he was out of that band.
- 10:01Alan Mondus: And so we, yeah, we were van camping, adventuring and kite surfing, and and on that trip, you know, starting to see during you know COVID the opportunity that there was in the Class B van space, how uh accessible it it made um, you know, the band made getting to all the activities that I love to do or that we love to do, um, you know, surfing and kiting and biking and you know, anything, you know, being closer to where you're adventure and then having a home base right when you're done with your adventure to wash your gear off and make some food and have a beer with friends and talk about the amazing session on the water.
- 10:35Alan Mondus: Uh it just yeah, it was like that moment uh that really, you know, uh opened the door to me, uh to my eyes, to like what the vans are capable of and looking more at the space.
- 10:46Alan Mondus: Honestly, Evan, being a product engineer, and we'll get to his story, you know, kind of came up with some ideas about products on that trip.
- 10:53Alan Mondus: And it was kind of like that energy of the trip, it's like, well, let's do it right now, you know.
- 10:57Alan Mondus: And Evan's like, oh, we could build that.
- 10:59Alan Mondus: And so we had this idea for a storage box on the back of the vans that no one was really doing at the time.
- 11:04Alan Mondus: And so all the kite surfing gear, instead of throwing it in the van or on top of the van, it's like, oh, we need a you know, a place to put this on the rear side of the van.
- 11:11Alan Mondus: And so I went to, you know, one of Evan's friends' shop and uh shops and uh manufacturing facilities in Idaho and and made a prototype.
- 11:19Alan Mondus: And on the rest of that trip throughout the Pacific Northwest, there were a lot of people going, hey, where did you get that?
- 11:24Alan Mondus: And that was the moment that I think spun into you know the idea of Sandy Bands.
- 11:29Evan Purcell: There's something here.
- 11:30Evan Purcell: Yeah, exactly.
- 11:31Evan Purcell: Exactly.
- 11:32Connor Schwab: All right, how about you, Eve?
- 11:35Evan Purcell: Um, so like Alan said, my background's in uh product design, manufacturing, engineering.
- 11:41Evan Purcell: Um and so I actually did uh I've done done a couple different different business ventures and startups in the past.
- 11:49Evan Purcell: Um and I don't know if you guys remember this, but I actually I moved up to Colorado, I left my own gas job, moved up to Colorado to start doing engineering and product design.
- 11:59Evan Purcell: I had all of my possessions in my truck, and then met you guys the first night I got in Colorado.
- 12:04Evan Purcell: Breaking ridge, yeah.
- 12:08Evan Purcell: Then we started our first business that night.
- 12:10Evan Purcell: Our very first business.
- 12:11Evan Purcell: So we all had been, yeah, I've been drinking for a while, came in strong.
- 12:17Evan Purcell: We all all drank probably more than we should have.
- 12:19Evan Purcell: Well, yeah, you won the test every martini.
- 12:24Alan Mondus: Yeah, the difference between every martini because one of the members of the crew didn't know the difference.
- 12:29Alan Mondus: I didn't know the difference.
- 12:30Evan Purcell: It was an educational experiment, which led us to our first business venture, which at dinner that night, I think we realized your girlfriend at the time, Connor, um, was big in the crypto space.
- 12:42Evan Purcell: And so she was talking about all these NFTs and cryptos.
- 12:45Evan Purcell: I'm like, hey, I don't know what any of that is, but we could buy the domains and sell the website domains.
- 12:52Evan Purcell: Right, right.
- 12:52Evan Purcell: And so we punched all of them in and we got on GoDaddy.
- 12:54Evan Purcell: We started buying web domains for crypto dragons and all sorts of crypto Google.
- 13:00Evan Purcell: And uh I remember passing the phone around, guys.
- 13:04Evan Purcell: We got to make sure this is all spelled right and everybody at the table check it.
- 13:06Evan Purcell: Yep, yep, that's right.
- 13:07Evan Purcell: Okay, perfect.
- 13:08Evan Purcell: Purchase, purchase.
- 13:09Evan Purcell: And then we're genies for the rest of the trip.
- 13:12Evan Purcell: Had an amazing ski trip together.
- 13:14Evan Purcell: Uh, and you know, that's the start of a fantastic friendship with uh with the two of you gentlemen.
- 13:19Evan Purcell: Uh and then I remember at the end of the trip, we're driving down to the airport, and we uh we remembered that we had purchased these domains.
- 13:27Evan Purcell: We needed to check and we hop on, and we see one of our domains that we had purchased three nights before for $12 is now selling for $10,000.
- 13:34Evan Purcell: It's like, guys, we did it.
- 13:35Evan Purcell: Yeah, we just paid for the ski trip and uh you know, I don't know.
- 13:38Evan Purcell: I didn't list it.
- 13:39Evan Purcell: Did you list it?
- 13:40Evan Purcell: How did we get this listed for $10,000?
- 13:42Evan Purcell: And then we went into our account and realized we had misspelled every single domain that we had purchased.
- 13:47Evan Purcell: We had not spelled one of them correctly, and we'd misspelled them all in different ways.
- 13:52Alan Mondus: That's right.
- 13:53Evan Purcell: Yeah, the martinis worked big one that night.
- 13:55Evan Purcell: Yeah, definitely.
- 13:56Evan Purcell: Um, so anyways, um that was kind of the start of my uh my career.
- 14:02Evan Purcell: In uh in entrepreneurship uh product design.
- 14:08Evan Purcell: I ended up going um doing product design consulting for individuals, and that led me up to Cordelaine, Idaho, uh, where I did hypersonics engineering, uh was employee number one for a small business up there, um, sending things up into space and using hypersonics to break rock.
- 14:24Evan Purcell: Um while doing that, um, I saw Alan over here launch this Kickstarter that he had mentioned earlier.
- 14:32Evan Purcell: He's like, hey, I think I can do that.
- 14:34Evan Purcell: I know how to design products.
- 14:36Evan Purcell: I don't know anything about sales or business, but I know products.
- 14:39Evan Purcell: Um and so I ended up uh kicking off a business called Nobo Pets, uh, had designed a leash, got a few different patents on it, uh, called up Alan, said, hey, how do I do this Kickstarter thing?
- 14:50Evan Purcell: Um, got that kicked off and ended up doing well on Kickstarter.
- 14:54Evan Purcell: And then uh realized I had to go fulfill it and actually do a little bit more than just design the product.
- 15:00Evan Purcell: So I called you up, Connor, and said, hey, how do we do sales?
- 15:03Evan Purcell: And uh and we got involved in that and um we were doing great.
- 15:07Evan Purcell: It's rocking and rolling uh until the injection molding company uh that we had spent $20,000 on an injection mold with uh ended up getting bought out.
- 15:18Evan Purcell: And so we ended up going through a lot of issues with being able to get our product produced.
- 15:22Evan Purcell: So we ran out of product to sell.
- 15:24Evan Purcell: And in that limbo period is when we decided to go on this van trip, linked up with Alan, and uh had a business with no product, uh, but still the entrepreneur appetite.
- 15:36Evan Purcell: And uh so that's when the the idea for Sandy Vans came about.
- 15:39Evan Purcell: Uh and getting back from that trip, it was it was full court press on Sandy Vans.
- 15:44Evan Purcell: And um, you know, Nobus still exists and floats around, but no real effort going into that.
- 15:50Evan Purcell: No time.
- 15:51Evan Purcell: Yeah, no time.
- 15:52Evan Purcell: Yeah, yeah.
- 15:52Evan Purcell: Sandy time is a full full-time job and a half.
- 15:56Connor Schwab: I didn't know that you talked to Alan about the Kickstarter.
- 15:58Connor Schwab: I didn't I didn't notice that connection.
- 16:00Connor Schwab: Oh, that's too funny.
- 16:01Connor Schwab: Um, so what what would you guys say?
- 16:03Connor Schwab: You know, I think it's interesting when you listen to some other entrepreneurial podcasts like how I built this, like you, you know, you see that a lot of folks who uh you know hit it big on a company, they've usually had a couple uh swings at bats that they've done before.
- 16:17Connor Schwab: You guys both did, you know, barnacle coasters and no bo pets and you had some uh and crypto dragons um and you know a couple other swings at you know small business and entrepreneurship, I guess.
- 16:27Connor Schwab: What lessons did you take forward from those um that that you applied to Sandy Vans or maybe helped you with that?
- 16:32unknown: Uh-huh.
- 16:33Connor Schwab: You know, maybe there's two.
- 16:34Connor Schwab: One would be like what informed your opportunity selection where it's like, oh, the Sandy Vans is a good idea, this is a good business venture, and then maybe from like an executing standpoint.
- 16:43Alan Mondus: Yeah, um, from my perspective, it was you know, Barnacle was a yeah, like you say, great first swing and it and it was a uh a product, right?
- 16:51Alan Mondus: It wasn't really uh a business.
- 16:54Alan Mondus: So there's a great learning opportunity where you know, I think everyone in America you're kind of brought up with that idea where you can uh that's a million-dollar product right there, right?
- 17:03Alan Mondus: And and and that's kind of like uh that's that's that mindset is just, you know, and that opportunity does exist, right?
- 17:09Alan Mondus: But it's more than that if you're trying to make one product and then sell it to a company that already has the established, you know, like like Evan said, all the other things in business, the supply chain, the sales, the customer feedback, the um um, yeah, the packaging and shipping and all those all those other hurdles that it take, that it takes to have a successful company.
- 17:31Alan Mondus: And so um, you know, we were looking to to start a brand from a product and from uh from a coaster of all products, which was uh a tall task.
- 17:42Alan Mondus: Uh and and then also in there was uh two other partner, business partners I had in that uh journey, and um, but Barnacle still exists, and you can you know buy them on on the way uh online right now today.
- 17:54Alan Mondus: Uh, but what happened was you know, in trying to go down that journey, entrepreneurship is a very difficult path.
- 18:00Alan Mondus: It's a very difficult thing to decide that you want to do, and you have to um be willing to yeah, to to to climb every you know mountain and and and really you know keep charging uh and have um you know persistency in this journey.
- 18:15Alan Mondus: And and it really takes uh a core team.
- 18:18Alan Mondus: And that's what I found out about, you know, that was a side project that working for fun with you know others.
- 18:24Alan Mondus: And so um, and and everyone had their own jobs and their own careers and their own lives, and and our lives took us to different locations.
- 18:30Alan Mondus: We were all in San Diego and wanted to end up, you know, work moving to Houston to uh also, you know, work on things that were going into space.
- 18:38Alan Mondus: He he worked for NASA and uh and then the other one moved to Orange County and had a family.
- 18:42Alan Mondus: And so that core team, you know, started to uh move to different locations.
- 18:46Alan Mondus: And and so what I found when I was going into Sandy Vans and going into the next entrepreneurship type of journey was all right, a team is so important to bring different skill sets to the table and really uh you know work with people that that you trust and know are gonna have your back.
- 19:01Alan Mondus: And uh and I think uh you know, I think partnerships get a really bad rap in the business community because it's it's tough to be on the same page for a long time uh in business.
- 19:11Alan Mondus: So uh sooner or later you're gonna have different conflicts and you're gonna have different you know things come up.
- 19:16Alan Mondus: But if you have uh a team, a core team that you know truly has you know friendship and uh and trust and the same type of vision in mind, uh, it's going to go further quicker, uh, in my mind.
- 19:28Alan Mondus: And so that's what I learned in that uh that short snit or that you know kind of uh side hustle project from from Barnacle and really going into uh Sandy Vans with that open mind of uh coming together with a really awesome team to the leadership team to make something happen quick.
- 19:46Evan Purcell: Yeah.
- 19:46Evan Purcell: I think um man, there's so many, so many learnings from every step that you take.
- 19:53Evan Purcell: Um and uh you know, first thing was right, Crypto Dragons spell things correctly.
- 19:58Evan Purcell: Uh the real lesson that I think I took, the biggest one from Nobo Pets, uh, was there's so many different risks that you take on uh when you start a business.
- 20:09Evan Purcell: Um and so coming into Sandy Vans, there was a couple risks that I didn't want to take.
- 20:13Evan Purcell: Um, one of which being um having a uh a supplier risk.
- 20:18Evan Purcell: And so with that business, we had one supplier that controlled everything.
- 20:23Evan Purcell: And if they got bought out, disappeared, uh all of a sudden we couldn't get our product and now had to shift things, and it caused so many issues within the business that caused this little loss of momentum, and then you know, lost some momentum in myself as well to steer into another big business venture.
- 20:38Evan Purcell: Um, so that's been a big one in Sanity Vans is there is no vendor risk that we have within the business.
- 20:46Evan Purcell: Every single product we have, there are multiple vendors that we can get that from.
- 20:50Evan Purcell: Um every time we send something out for quote, it's going out to multiple people.
- 20:55Evan Purcell: And anything that that we can't control or trust a single vendor to uh to be able to handle for us, we bring that in-house and we control it ourselves.
- 21:05Evan Purcell: Um so I think that was probably my biggest learning and and takeaway uh is you're the owner of your own destiny.
- 21:12Evan Purcell: Uh, and so you need to figure out which ones are most important for you to control.
- 21:15Connor Schwab: I love it.
- 21:15Connor Schwab: Was there uh was there like a why behind creating Sandy Vans?
- 21:21Evan Purcell: It came from passion, honestly.
- 21:23Evan Purcell: Um, you know, we both were out on van trips in our own vans because it was a conduit or tool to be able to allow us to go do the things that brought us the most joy.
- 21:33Evan Purcell: Um, you know, in that particular trip, we were out kit surfing and just chasing the wind.
- 21:38Evan Purcell: Uh, and there really isn't a better way to be able to do that than having a van where you have all of your gear with you and you can just in an instant up and move and chase whatever it is with the swell conditions, the wind conditions, um, and having that access to be able to go do these hobbies and adventures, go down to Baja and chase surf.
- 21:57Evan Purcell: I mean, and and be in the middle of nowhere.
- 21:59Evan Purcell: There are no hotels out in some of those spots, there's no Airbnbs.
- 22:03Evan Purcell: Um, and just having uh yeah, being able to have that access is incredible.
- 22:07Evan Purcell: So I know for me it was something that I was passionate about uh and something that could really connect with all of our customer base on.
- 22:16Alan Mondus: Yeah, I think you know, as you get older and you're just looking for more of the whys in in life, and I think uh community is so important.
- 22:25Alan Mondus: Uh this was uh a time in life where there was a break for myself when it came to work, and it was uh nice to have that and nice to have flexible and freedom to spend some time in a van and being out in nature and being with you know incredible friends and and community and doing the things uh I love to do.
- 22:44Alan Mondus: Uh and so I think this vehicle literally you know allows you to get out and feel more alive.
- 22:50Alan Mondus: So that's that's kind of the essence of what Sandy Vans is trying to capture is that that feeling of being alive, whether it's you know being with your community on uh a unique uh kayaking trip in the middle of nowhere or down surfing through Baja, which we had an amazing experience when we kicked this company off.
- 23:07Alan Mondus: We brought 18 people down through Baja with the first couple of vans we built and uh and and you know, chased wind waves and uh awesome swell and and just had uh bonfires on you know uh desolate cliffs in the middle of nowhere and uh and had a really unique experience.
- 23:24Alan Mondus: And and that's what these you know, these vehicles, Sandy Vans, is able, you know, to provide.
- 23:29Evan Purcell: And I've actually got a great photo right right behind here in the lobby of that first trip.
- 23:34Evan Purcell: It's a sunset van and uh and a surfboard in hand.
- 23:37Connor Schwab: Yeah.
- 23:37Connor Schwab: Oh man, uh maybe at the end of the episode we'll have you guys give us a little tour of the dream factory that you're sitting in right now.
- 23:44Connor Schwab: If you're watching it on video, you can see otherwise you can go see some stuff on their website.
- 23:48Connor Schwab: Yeah, um maybe maybe you could walk us through the uh like how how how did you like raise money for this business and maybe through like your first two vans, Jackie Van and Morgan Freevan, and like the you know, the first six months of being a business.
- 24:05Connor Schwab: You know, that's probably always the most exciting part.
- 24:07Connor Schwab: Like, what was that like?
- 24:08Evan Purcell: Yeah, I think kind of going back to the first question of some of the learnings we had from previous business ventures, that was another one.
- 24:14Evan Purcell: I talked about risk.
- 24:15Evan Purcell: Um, was figuring out what I was willing to risk and what risks I didn't want to take.
- 24:19Evan Purcell: And coming into this one, um, I didn't want to risk my own personal capital um on this this business venture.
- 24:27Evan Purcell: So once Alan and I decided that this is something we were gonna pursue, uh, we went to build the right team, like Alan had mentioned, uh, and then also to find the cash um that we needed to be able to get the business kicked off.
- 24:40Evan Purcell: Um and so we went to to uh our closest friends uh is where we started, going to friends and family.
- 24:47Evan Purcell: Uh we raised $140,000, um, which you know today's dollars of how much the business spends is nothing.
- 24:53Evan Purcell: Goodbye in a week.
- 24:55Evan Purcell: Um but uh that's what we needed to get kicked off.
- 24:59Evan Purcell: Uh and we set out, we had a pitch deck together, pitched our friends, um, said, hey, we need to raise $140,000 to build two vans and prove that there is uh an opportunity here and then build these couple products.
- 25:12Alan Mondus: Yeah, and we came back just full of energy, right?
- 25:14Alan Mondus: That trip was uh just ignited the the passion, the interest for the space, uh, and and just yeah, just excitement.
- 25:22Alan Mondus: We just thought, okay, this is this is it.
- 25:25Alan Mondus: Um, we just had this amazing trip.
- 25:26Alan Mondus: So we're coming off of this high.
- 25:28Alan Mondus: We built this prototype, you know, out of a shop, and then we're on a kite trip and got asked, hey, where did you get this?
- 25:35Alan Mondus: And in that moment was like, okay, there's energy, there's people that that want these products, there's not that much uh in the space right now.
- 25:42Alan Mondus: And so we came back, you know, on the way back, making a pitch deck and had kind of an A, B, C tiered list of individuals who we've come across who are were, you know, entrepreneur-minded or uh investors, or you know, individuals we, yeah, just high net worth individuals that we've come across in our own personal journey.
- 26:00Alan Mondus: Um, but first we're like, okay, let's go to our circle.
- 26:02Alan Mondus: We have this really tight-knit kiteboarding community that are good friends.
- 26:07Alan Mondus: And like, hey, let's so we had a pitch in my kitchen uh or living room and on my own screen, you know, TV, flat screen, and got it set up and brought, you know, five friends in.
- 26:18Alan Mondus: And and yeah, uh luckily, luckily enough, we were able to raise it, you know, within our community within that first pitch, and and that gave us more more motivation and uh and energy that we're on, you know, uh going the right way, uh, excitement that we're on the right path.
- 26:34Alan Mondus: And so uh, you know, from there, we you know, we kind of had it mapped out where there was uh 18 months, like this is where we were gonna budget that 140 grand, and we had a lot of different business paths, uh, three different prongs of the business.
- 26:47Alan Mondus: You know, Connor, you Sandy Van's experiences was involved in the original pitch.
- 26:51Alan Mondus: There was the van builds themselves, and then there were products, which is actually what the core of the company was uh gonna be based on.
- 26:57Alan Mondus: And uh, and as we got into it, those first six months, you're learning.
- 27:00Alan Mondus: We learned so much, of course, you know, and how you know, financing, and we didn't even think about like, oh, you know, being a dealer and and how you're gonna resell these vans or own these vans and the insurance and where do you park?
- 27:11Alan Mondus: You know, there's just so much you start to uncover when you don't know what you don't know, but that also ignorance is bliss because that helped.
- 27:18Alan Mondus: If you knew all the red tape and all the headaches that were gonna come, you know, there's a lot more hesitation, and we just went guns and blazing full on into the battle.
- 27:26Alan Mondus: Um, you know, just just saying, hey, we got optimistic mindset and uh and some energy moving us forward.
- 27:32Alan Mondus: So it took us, you know, clean into that first marketing trip, uh the first two builds, building those two vans out of your driveway in six weeks and not knowing what we're doing, also designing products, also, I mean, just working 20 hours a day and just living and breathing Sandy Vans uh and every you know new logo design and trying to come up with you know website creating at night when the sun's down while we're not building the vans.
- 27:57Alan Mondus: It was uh full on excitement, and so was the first marketing trip.
- 28:01Alan Mondus: And then our first van sale happening right away when we listed, you know, listed the van for sale.
- 28:07Alan Mondus: It just once again gave us another win and allowed that momentum to really carry carry forth um to to help you know get us to where we are today.
- 28:16Connor Schwab: Yeah, and I could maybe elaborate on that and chime in.
- 28:18Connor Schwab: And when when Evan and Alan came to the uh sat us down in in Alan's uh living room for the pitch, um you know, it was a a group of friends and a lot of really talented people with with different uh skill sets um and a lot of people who've been successful in their uh their previous uh ventures.
- 28:37Connor Schwab: And uh yeah, and and it was a really a dynamite team.
- 28:40Connor Schwab: And I remember when I was uh when I was listening to the pitch, I was like, all right, well, uh first and foremost, I believe in uh in Alan and Evan and the team they've assembled and their and their skill set and their just like track record of success that they're gonna get the job done.
- 28:54Connor Schwab: Uh-huh.
- 28:54Connor Schwab: And then the second piece was I really believed in the product and the problem that it was solving.
- 28:59Connor Schwab: You know, I work a lot in the RV space as well, and I really think that these operator vans, I don't think that they're just a fad.
- 29:04Connor Schwab: I think that they're uh solving a very real problem for changing customer preferences.
- 29:09Connor Schwab: Uh-huh.
- 29:09Connor Schwab: I think the days of you know wanting a 35-foot RV that's a bus that you know our grandparents drove around that you could put you know six kids in.
- 29:19Connor Schwab: I don't really think that's really the the direction the industry's headed.
- 29:23Connor Schwab: Uh-huh.
- 29:23Connor Schwab: And I think you have people that uh you know live in suburbia or that live in urban places and they want something uh uh that's smaller, that's minimalism, that's sleep, that's sexy, that allows them outdoor adventure, can get them to uh off the grid, hard-to-reach spaces, you know, vehicles that are all wheel drive and have lifted suspension um, you know, so they can get to really remote and outstanding places uh while still being able to drive into a city and go get lunch with their friends and be able to uh park their vehicle.
- 29:52Connor Schwab: Um and then the last thing is, you know, it's an industry that I really believe in that I think is going to continue to grow, and that's just outdoor adventure.
- 29:59Connor Schwab: And I think that's never going to stop growing.
- 30:03Connor Schwab: So, you know, that was a really big reason why I believed in these guys and put a little bit of that startup capital in.
- 30:09Connor Schwab: And I was also working with them part-time for the first six months.
- 30:12Connor Schwab: And then ultimately had to make the one of the toughest decisions of my life to choose whether to um continue working with Sage and do the glamping thing that I've been working on for three years or work uh continue to work with the Sandy Vans guys and ultimately made the the very tough choice to go with Sage.
- 30:29Connor Schwab: And I think it broke broke my heart, but but alas, here we are.
- 30:34Connor Schwab: And moving on from that.
- 30:36Evan Purcell: We're always here, Connor.
- 30:37Evan Purcell: You can come back.
- 30:38Evan Purcell: We got desk for you up too.
- 30:42Evan Purcell: The mega desk still exists.
- 30:44Evan Purcell: Wait, is it the same mega desk?
- 30:46Connor Schwab: The exact same same desk.
- 30:48Connor Schwab: Oh man.
- 30:50Connor Schwab: All right.
- 30:51Connor Schwab: So maybe get a little more color on the like first six first six months.
- 30:55Connor Schwab: So so they buy their first two vans.
- 30:57Connor Schwab: First of all, like what does it what does a new Mercedes Sprinter van cost?
- 31:01Evan Purcell: 50,000.
- 31:01Evan Purcell: Yeah, 55, I think at the time.
- 31:04Evan Purcell: Yeah.
- 31:04Connor Schwab: For real rear-wheel drive we're getting.
- 31:06Connor Schwab: We haven't done a rear wheel drive in a minute.
- 31:07Connor Schwab: Yeah, long time.
- 31:08Connor Schwab: Yeah.
- 31:09Connor Schwab: And then basically, you guys were in the driveway of Evan and Evan and I's house.
- 31:14Connor Schwab: I remember looking out the window, and you guys are cutting holes in the van and starting to build the first prototypes.
- 31:20Connor Schwab: And as soon as it's finished, what do we do?
- 31:23Connor Schwab: But with like, oh, what's the first thing we're going to do?
- 31:25Connor Schwab: We're going to do on a thousand-mile road trip down through Baja with our brand new shiny product.
- 31:29Connor Schwab: Like walk us through that decision.
- 31:33Alan Mondus: Well, it was in the original pitch deck.
- 31:34Alan Mondus: It had to be done.
- 31:36Alan Mondus: It was part of, you know, so the but the marketing expense was a big chunk of that, not a big chunk, but a reasonable chunk of that 140,000.
- 31:43Alan Mondus: And luckily enough, we were able to kind of work with some uh you know partners within the industry that were family friends to help get the funding uh sorted out or straight away from the first two vans so we weren't putting the those huge chunks down for the vans.
- 31:57Alan Mondus: So that helped a lot.
- 31:59Alan Mondus: And then um and then yeah, we we led with marketing in mind because this is like everything you just mentioned, Connor, it's it's one of those opportunities to get you into unique places and they they photo so well the video that's captivating, and that that marketing is what really drove us to um you know to have this brand kick off as fast as it did.
- 32:18Alan Mondus: And this marketing trip, whether it was basically, you know, work like uh non-stop around the clock to build these first two vans and then go uh for six weeks down through Baja and hire a film crew um through the kyboarding community that we knew and build that first brand video and get the content that we need to launch uh the website and social media and everything to really kick off um the visuals behind what Sandy Vans was gonna stand for.
- 32:43Alan Mondus: So uh yeah, it was nerve-wracking and definitely a push to even make it happen and all like all these things coming together uh to have the right crew to join us.
- 32:53Alan Mondus: Uh so to get like 18 people together, even at any point in life, to head down to Baja was uh yeah, it was you know, really grateful for that time and that journey and for those individuals who jumped on board to come help make something really cool.
- 33:07Alan Mondus: And that brand video is on our YouTube, and it's it's really one of those things we're definitely proud of to this day.
- 33:12Evan Purcell: Yeah, and I think that that kind of goes into the the everyone bringing their own element to the team, you having a background in sales and marketing.
- 33:19Evan Purcell: Uh, and one of the big things you were really emphasizing at the beginning is like, hey, we need to be brand first and build a brand.
- 33:26Evan Purcell: Uh, and it takes content, it takes something that can be emotive to people.
- 33:30Evan Purcell: Uh, so we started out with that that trip to be able to have the right foundation to build that brand on.
- 33:37Evan Purcell: Uh, and it it shows today.
- 33:38Evan Purcell: I mean, we continued with that same mentality over the last four years, um, but it is it is cool to see um you know so many people out in Sandy Van swag.
- 33:47Evan Purcell: You know, or what's rule number one?
- 33:48Evan Purcell: Brand new friends.
- 33:50Evan Purcell: Um but I I hear it all the time.
- 33:54Evan Purcell: I get texts from friends all the time, like, man, I was wearing my Sandy Vans hat and complete stranger came up and said, Oh, Sandy Vans, I love those guys.
- 34:00Evan Purcell: I'm just seeing their YouTube videos or whatever it is.
- 34:02Evan Purcell: Um, and just hearing that so, so frequently because we've gone to such emphasis to be able to have this brand.
- 34:10Evan Purcell: Uh, and then that filters down into the community through our owners that we've bought as we set out to build this brand that shows the uh the action adventure, the types of things that you can go out and do with these vans, uh, and then bringing our owner group and customers into that community to be able to go out and do that and share that together.
- 34:30Evan Purcell: And we have a Facebook group where they're all posting and sharing their photos.
- 34:34Evan Purcell: Uh, and it just starts with that little catalyst uh on the brand, and now um it all lives through every one of our customers on the road.
- 34:42Alan Mondus: Yeah, we recently had a customer, it's a couple with four kids, and there's the six of them out, and they hit every state this summer in there.
- 34:50Alan Mondus: They started from here and just went throughout the entirety of the United States, and they got a pop top and they got the full cap.
- 34:57Alan Mondus: It's just such a cool and they've um posted about every day.
- 35:00Alan Mondus: And so it's been so fun to just like see these, you know, these stories, these customer journeys.
- 35:05Alan Mondus: Uh, and there's an insider, you know, Facebook uh community uh that they're all part of, and so they're sharing the stories and really starting to, yeah, just kind of build that community across you know the country with now 70 plus vans uh out there.
- 35:18Connor Schwab: I didn't know that.
- 35:19Connor Schwab: That is so cool.
- 35:20Connor Schwab: That should be its own Sandy Vans TV episode, right?
- 35:23Connor Schwab: Definitely we'll get to that.
- 35:26Connor Schwab: Yeah, yeah, right.
- 35:27Connor Schwab: So um it's so funny heading down to Baja, you know, in the first in the first two months.
- 35:33Connor Schwab: And one to kind of product test it and get a feel for your own products, you see what could be improved.
- 35:37Connor Schwab: Also to be brand first, get this content, also to you know, feel alive and go go, you know, really sink into the reason that we started the company was to get people out there.
- 35:47Connor Schwab: Um and yeah, we we hired through you know um Kiding and Hood River a really talented group of videographers who came with us and we let them uh borrow a van for free.
- 35:57Connor Schwab: And they basically did a super high quality episode with the van.
- 36:00Connor Schwab: And it was a really, really strong start.
- 36:02Connor Schwab: And you guys have always constantly been brand forward, and maybe we'll get into kind of Sandy Van's TV stuff in a little bit.
- 36:08Alan Mondus: But um yeah, definitely shout out to Jackson Lepsack and the Siccos, they've absolutely blown up since then.
- 36:14Alan Mondus: That was the starting point for for the Siccos.
- 36:17Alan Mondus: Now they have a YouTube channel with I think it's over a half a million, you know, subscribers and uh yeah, just adventure forward type of really you know fun and active, uh doing wild, wild things all the time and you know, kite surfers, and that's where we connected with them in in Hood River in the gorge.
- 36:33Alan Mondus: Um, but yeah, Jackson had done work with Jamie O'Brien out and uh you know, surfing in in uh Hawaii and on the islands for many years.
- 36:41Alan Mondus: And so it was really cool to have you know his talent, you know, within our our trip to kick off our brand was was just like a jump start in the right direction.
- 36:49Connor Schwab: And the way, you know, we'd met them briefly in Hood River kiting, but basically we reached out and said, hey, we know you guys want to create fun new episodes for the Sicco's channel.
- 36:56Connor Schwab: Like, what if we give you a van and you shoot great content and we we basically are giving you an episode of content in a van to use and you trade us content and it worked out great.
- 37:06Connor Schwab: And yeah, I mean, there's stuff now.
- 37:08Connor Schwab: So actually, Jackson did the brand video on Sage Outdoor Advisory's website, which I which was a project that I don't know.
- 37:15Connor Schwab: Oh yeah, yeah.
- 37:16Connor Schwab: It's super cool, and there's some Sandy Vans shots in there, actually.
- 37:19Connor Schwab: So a little nugget, if anyone goes to the Sage website, there's a Sandy Vans clip in there that I had Jackson put put in.
- 37:24Connor Schwab: But uh I love it.
- 37:25Connor Schwab: He's probably one of the most like uh I don't like he's one of the most prolific content creators that I've seen.
- 37:32Connor Schwab: Like his stuff is unbelievable.
- 37:34Connor Schwab: So we really got in there early.
- 37:35Connor Schwab: So good good work on on that guy.
- 37:37Connor Schwab: Yeah, yeah.
- 37:40Connor Schwab: What uh tell tell me about uh naming Sandy Vance, because you know what well, one of the moments that we had when we were sitting down at a table and trying to decide to start, you know, we decided to start the company.
- 37:51Connor Schwab: I think we signed the agreement, raised the money, and we're like, all right, what are we gonna name this?
- 37:55Connor Schwab: And I think our what our first 50 names were taken.
- 38:00Connor Schwab: There was already websites and there was already van companies.
- 38:03Connor Schwab: So like three hours in to looking to brainstorming names, we're like, oh wow, we're gonna have a lot of competition in this space.
- 38:12Evan Purcell: I yeah, I think it was we didn't realize how many players were in the space until we went down the name search.
- 38:19Evan Purcell: Uh and it it's a business that has a really low barrier to entry because you know it could be some buffoons in their driveway kicking things off like we did.
- 38:28Evan Purcell: And uh that's how we started.
- 38:30Evan Purcell: Um, and so it just takes you know a couple power tools in a driveway to to start a business, and it takes a hell of a lot more to build a brand and a company.
- 38:40Evan Purcell: Um, but uh yeah, yeah, as far as the name, we had quite the list and so many were were taken in the space.
- 38:46Evan Purcell: And I'll let Alan take it away because he was the biggest uh advocate for for Sandy Bans.
- 38:51Alan Mondus: Well, yeah, see, I don't I I might remember it differently, I guess.
- 38:54Alan Mondus: So because I thought the name was always Sandy Bans, but I believe there was a um what is it?
- 39:02Alan Mondus: You know, everyone's coming to a kit pitch forks.
- 39:04Alan Mondus: There was a bit of a chain turning of the tides, and I realized I was outnumbered at one point, and there was a long list, and I was like, whoa, whoa, whoa, what do we already have the name, guys?
- 39:15Alan Mondus: So I think there was some uh some pushback, we'll just say, but I do remember the moment it was actually when we were driving back into the gorge from Sandpoint, Idaho.
- 39:25Alan Mondus: We just built the first ever boost box, and we were once again just like on cloud nine, you know, feeling like good energy, like this is the right path, and um, and this awesome product that we just kind of like whipped out on a weekend, and then and then we were like brainstorming different names, and and I was just looked at it and it was like the sun was setting.
- 39:44Alan Mondus: I was like, wait a San Diego, like what about Sandy Vans?
- 39:46Alan Mondus: And I was like, oh, kind of like that.
- 39:49Alan Mondus: And and so I remember like from that moment, I was like, oh no, it's it's Sandy Vans.
- 39:53Alan Mondus: And and then there were a lot of other, you know, stoked and West Coast and Ocean and surfing, like there's a lot of different things, like variants kind of like thrown out over the next you know, couple weeks, months as we you know put the business plan in place.
- 40:06Alan Mondus: But what was on that original pitch deck was definitely Sandy Vans.
- 40:09Alan Mondus: Now there were a lot of different logos, and I know we went every different direction, uh, and we had a lot of different voting on I remember on the logo, but in my eyes, it was always Sandy Vance.
- 40:21Connor Schwab: So Sandy Vans was your first choice.
- 40:24Alan Mondus: Oh, he's always Alan's first choice.
- 40:26Connor Schwab: That's so funny.
- 40:26Connor Schwab: I I always the way I remember it is like it was our 50th choice.
- 40:31Evan Purcell: No, no, it was Alan's.
- 40:32Evan Purcell: And I I I mean I liked it for me.
- 40:34Evan Purcell: It was always like this is good, unless something better comes along.
- 40:37Evan Purcell: You know, it's kind of like waiting to see if we came up with something else.
- 40:40Evan Purcell: There was one that was kind of like like flow or something, or rhythm.
- 40:43Alan Mondus: Rory was all about the flow bands or something.
- 40:45Alan Mondus: Yeah, I mean, there were some other ones I remember it came up, and Rory really didn't like Sandy Vans.
- 40:49Alan Mondus: I hated it.
- 40:50Alan Mondus: And he was gonna be an investor, and he didn't pass days.
- 40:53Alan Mondus: But uh, you know what, Rory, uh, he should have got behind it.
- 41:00Alan Mondus: So I still love you, Rory.
- 41:03Connor Schwab: Still love you.
- 41:03Connor Schwab: That's so funny because yeah, I always like, oh, Sandy fans, you you know, you got stand in your van.
- 41:08Connor Schwab: Like, uh But but you know, I think that is just a testament to the brand because a brand, you know, regardless of the name, it makes you love the name.
- 41:16Connor Schwab: And like now I see even just like the sign in the background that you guys have in the shop right now, it's like, oh, that sunset, that sunset logo has just come to be, I don't know, obviously iconic in my own mind, but it's really start to become something pretty special.
- 41:31Connor Schwab: So I think what you guys have done in the last, is it just three and a half years?
- 41:35Connor Schwab: I have that right.
- 41:36Connor Schwab: Well, almost four.
- 41:37Alan Mondus: Yeah, it was uh November 21.
- 41:39Alan Mondus: So yeah, we'll be gonna be four years in November.
- 41:42Alan Mondus: Holy smokes.
- 41:44Connor Schwab: So talk to me a little bit about uh the product.
- 41:49Alan Mondus: Yeah, so the original pitch was mainly around DIY kits, and we're we're it's still at that time, midst of COVID.
- 41:57Alan Mondus: Now it had blown up, of course.
- 41:59Alan Mondus: Like, you know, people were building vans in their driveways always, but um, and it was growing more and more popular in the in the 2015, 16, 17, 18.
- 42:08Alan Mondus: But COVID happened and everyone was building, you know, vans in their driveway, and and and having this problem.
- 42:15Alan Mondus: So we're like, okay, this is perfect.
- 42:16Alan Mondus: Let's uh build our first two vans, design the kits from it, and then that'll be the main product.
- 42:22Alan Mondus: Uh so that was like revenue generator number one.
- 42:25Alan Mondus: That was the primary goal of the business from the get-go, and that pivoted quickly, right?
- 42:30Alan Mondus: So that was something that we built.
- 42:32Evan Purcell: We sold one in exchange for our domain name.
- 42:36Evan Purcell: Oh, that's what the words so to build these first vans, the the initial concept with building those vans was we needed to design all the kits and design all the components and cat everything.
- 42:47Evan Purcell: Actually, build the van.
- 42:48Evan Purcell: Actually, yeah, we had to build vans, figure out all the pieces that would go into being able to do these flat pack kits.
- 42:53Evan Purcell: Uh, amidst doing that, we ended up somebody owned the domain, sandyvance.com.
- 42:59unknown: Yeah.
- 43:01Connor Schwab: Southern California, uh Orange County.
- 43:03Connor Schwab: I'll chime in because I think this was one of my greatest contributions to Sandy Vance was that I found I was able to contact the guy who had bought the name, reached out to him, got him on the phone, found out he was a pretty nice guy, and he's like, Oh yeah, I thought about doing it with something.
- 43:18Connor Schwab: I got a van, and I was like, listen, you know, we want to start a company with this name.
- 43:23Connor Schwab: Like, we're in San Diego.
- 43:24Connor Schwab: And I was like, would you consider selling it?
- 43:27Connor Schwab: And I was like, listen, like we're just a bunch of friends who started a company.
- 43:31Connor Schwab: Like, we don't have any big amount of money to pay you, but like maybe we could pay you like 300 bucks or something like that, or we could trade you for products.
- 43:38Connor Schwab: And then um, yeah, we ended up uh we ended up trading him and Evan, maybe you could take it from here because I think you actually facilitated that that trade.
- 43:46Alan Mondus: Yeah, we ended up we had uh we got to we met him a couple times, but uh yeah, we've done a number of work, uh a decent amount of work on his van.
- 43:53Alan Mondus: So we ended up like yeah, installing some products and and doing at like Evan said, the first ever wall panel kit and some fabric wrapping, and and he's like he just is a guy with a band, and he's like like he was naming his own band Sandy.
- 44:05Alan Mondus: So he's like so Sandy Vans.com, you know, and then we're like, wait a minute, we're gonna build this company, and and um and yeah, funny enough, it it worked out.
- 44:12Alan Mondus: So yeah, shout out, thanks, Connor, to uh finding this guy.
- 44:16Alan Mondus: And then and then, yeah, the one kit that we sold was uh in exchange for the domain.
- 44:21Evan Purcell: I was saying, I think that the reason we made the pivot on that is we started to see the opportunity in doing the full van builds.
- 44:29Evan Purcell: Um and so we wanted to really lean into that.
- 44:32Evan Purcell: I think that was something we we saw the opportunity in leveraging having things pre-engineered and pre-designed.
- 44:40Evan Purcell: We could deliver a van in a much, much shorter period of time of what you saw most of the competitors doing.
- 44:46Evan Purcell: Um, so at that time, and even now, what you mostly see is you either got your Winnebagos uh and your RV companies that are just cranking vans out super, super quickly.
- 44:56Evan Purcell: Uh, but the vans have no soul, they have no character, they don't have punny names.
- 45:01Evan Purcell: Um and there's just so much plastic and they're not built very well.
- 45:05Evan Purcell: And then you have the other end of the spectrum where you have these beautiful boutique vans that are being built and they're gorgeous works of art, but these builders are building three, four vans a year.
- 45:15Evan Purcell: And so you have this gap in the market uh where you could build something that had that character, had that personal touch.
- 45:21Evan Purcell: You could build a custom van for somebody, uh, but do it in a short time period uh and get to where we're turning these around in a four to six week time frame as opposed to a four to six month time frame.
- 45:33Evan Purcell: Uh we were able to do that with pre-engineering these kits that we'd use internally and having the bones of the build be identical throughout the various builds.
- 45:44Evan Purcell: And then we could put the last 10% is where we did that custom element.
- 45:47Evan Purcell: And we worked with the customer to pick their laminates to do a custom wild ceiling design, um, do some crazy epoxy countertops and still give them that custom fit, feel, and finish, but do it in a reasonable time frame to get more people out on the road.
- 46:01Evan Purcell: Uh so that is is the opportunity that we saw, and that's why we made that's why we made that shift uh into actually doing the full van builds as opposed to doing the kits.
- 46:12Evan Purcell: Um so we still made the kits, it was just for ourselves.
- 46:15Connor Schwab: We'll have the editor throw in some shots of the of the interior so people watching B-roll in there.
- 46:20Connor Schwab: I think one of the things that that you guys did really well uh in addition to that is I think that there most van builders were building these super rugged, super masculine, super industrial uh vehicles.
- 46:33Connor Schwab: And there wasn't a lot of people building a van that was kind of like uncomfortable and had a real interior design aesthetic.
- 46:42Connor Schwab: And I wouldn't say that our our vans are like feminine, they're pretty neutral, but it but it is like a a a very I don't know, aesthetic interior design that I think appeals to you know people that don't just want to do like super hardcore mountain biking and and and that's it.
- 46:58Connor Schwab: Um and and I think you guys occupied a niche in the space really well that no one was really doing um doing in a in a super effective way.
- 47:08Alan Mondus: Yeah, I think uh, you know, a lot of the industry is building, you know, it's guys building for guys, and guys don't really care as much about you know an aesthetic that's like, hey, I want a really nice garage on wheels to put all my gear in and to have the comforts at home and then to get out and and ride or you know do what they're gonna do.
- 47:25Alan Mondus: Uh which I think there's plenty of that out there, and uh many of the companies focus on that.
- 47:30Alan Mondus: And uh and obviously they that works, right?
- 47:33Alan Mondus: Uh so we came in with a different twist saying, okay, let's get a little bit of more of that luxury aesthetic, that uh boutique, you know, ambiance of a you know, nice hotel room or Airbnb feel uh in the van.
- 47:47Alan Mondus: Once you're in it, you feel like you have the amenities at home and you have that um that warm feeling.
- 47:52Alan Mondus: But then still, I you know, as our vans have uh evolved over time too, it's like now you have separation of okay, your gear goes back here and it does feel like a garage in the back.
- 48:01Alan Mondus: But then when you're in the front, you have these different unique lighting features, um, you know, all dimmable, and you know, you have your nice, you know, rug and and hot water and all the things you need um with a nice feeling of home uh on the go.
- 48:16Alan Mondus: So yeah, I think that blending uh the two worlds is something we really focused on with the fit form and finish.
- 48:23Evan Purcell: Yeah, we always say luxury meets adventure is what we're trying to bring to the table.
- 48:28Connor Schwab: Which I think ties in super well with the glamping space and you know what we talk about on this podcast all the time, which is like, hey, you want to go be in nature, you want to go have fun, but you don't, you know, you want to get a good night's sleep and you you know wanna still want to take a hot shower or you know be able to use the you know the restroom in the middle of the night when it's dark.
- 48:44Connor Schwab: Um and so and I think you know you guys uh have done that very well.
- 48:49Connor Schwab: Alan, maybe you can uh talk with us a little bit more uh about all things marketing and advertising.
- 48:54Connor Schwab: What what was the strategy uh you know when you first started?
- 48:59Connor Schwab: Imagine it was throwing a lot of different things against the wall.
- 49:02Connor Schwab: Um and you know, what did you find that worked?
- 49:05Connor Schwab: You know, and you know, basically what did you what were you like, hey, we're gonna spend more money in these areas and we're gonna defund these other areas that that aren't working?
- 49:12Alan Mondus: Yeah, at the first, I mean, any entrepreneur will say, you gotta get scrappy, right?
- 49:16Alan Mondus: And and just do more.
- 49:18Alan Mondus: So doing as much as we can, like you say, throwing things at the wall, seeing what sticks.
- 49:22Alan Mondus: Uh, the big thing that we you know had, we're we're building vans to sell.
- 49:28Alan Mondus: So it wasn't, we didn't have the customers lined up.
- 49:30Alan Mondus: So we're building a van as what we thought, you know, the market wanted, uh, into and testing price points and putting it out there uh and going to the expos.
- 49:39Alan Mondus: So uh getting out in front of people, having people walk through uh our vehicles, being the ones, the owners out there, talking to the customers, trying to listen, understand, get feedback, uh, and really just putting uh ourselves uh in in the customers' shoes, right?
- 49:56Alan Mondus: So knowing that this is what we wanted to do and hoping there was more people like us that that wanted to live this experience and have this uh type of product to do it.
- 50:06Alan Mondus: Uh, and then and then taking that feedback at every one of the shows.
- 50:10Alan Mondus: So, I mean that was that's been a core of our um of our marketing presence since day one, you know, since we uh went to the show with Jackie Van and uh Tiny Fest here in San Diego as our first show and uh and the snowball the next year going to 10 shows.
- 50:24Alan Mondus: And then, you know, last year we did 25 different expos across the country, GoPro Mountain Games and Vale and um Barrett Jackson uh show at San Diego Auto Show, uh all the way up into you know the Overland show in in Oregon, up near you and you know, Bend.
- 50:40Alan Mondus: And so yeah, it's just you know, being out there uh talking to customers, getting that feedback has has been a core.
- 50:47Alan Mondus: And then uh part pairing that with online presence.
- 50:50Alan Mondus: And we knew from the get-go that you know that we're entering a world where you know everyone is is on uh social media, Instagram, and this is a great product uh to be you know visually appealing on on those platforms.
- 51:04Alan Mondus: And so uh so yeah, making sure that we had the right content that's being released you know weekly as as much as possible, uh, getting uh you know others in it that are adventure-minded outdoor enthusiasts in our vans in exchange for content.
- 51:19Alan Mondus: That is another thing that you know we've worked uh diligently on making sure that we are constantly content is king, we're constantly getting more content, having more options for more content.
- 51:30Alan Mondus: Um so so yeah, doing more, doing as much as possible and trying to keep uh it is uh as scrappy as possible when you're a smallest growing business.
- 51:39Shari Heilala: Hello, listeners.
- 51:40Shari Heilala: This is Sherry Halala, founder of Sage Outdoor Advisory.
- 51:43Shari Heilala: If you're launching an outdoor hospitality project like Lamping, we can help.
- 51:47Shari Heilala: We offer feasibility studies and appraisals.
- 51:49Shari Heilala: What that means is we look at your specific market and proposed business offering and complete an in-depth analysis to make sure that your planned business will be profitable.
- 51:57Shari Heilala: Getting a second opinion on your proposal and forecasted financials is critical to understand before you spend years of your time and hundreds of thousands of dollars.
- 52:05Shari Heilala: This is particularly important if you are looking to raise money for your project from a bank or private investors.
- 52:10Shari Heilala: They are going to want to see this type of deep dive analysis from an independent third-party specialist in the industry.
- 52:16Shari Heilala: We at Sage have completed well over 250 feasibility studies and appraisals in outdoor hospitality in North America in the last four years.
- 52:24Shari Heilala: So we understand what it takes to bring a project from concept to reality.
- 52:28Shari Heilala: If this sounds like it could be helpful to you, you can go to our website, SageOutdoorAdvisory.com, and schedule a call with our team.
- 52:35Shari Heilala: While you're there, check out our proprietary glamping database map too.
- 52:39Shari Heilala: Thanks.
- 52:39Shari Heilala: Now back to the show.
- 52:40Connor Schwab: I think I had a question in the lineup for scariest moments, and uh I think I might know one of yours, and it's when you thought we lost our our Google Drive with all the content in it.
- 52:50Connor Schwab: Maybe you could tell tell us about that and if and if any companies need a uh cautionary tale about making sure they have a backup, a backup drive.
- 53:00Alan Mondus: Yeah, when you're a small business, yeah.
- 53:02Alan Mondus: I mean, we still are running our whole business off Google Drive, right?
- 53:05Alan Mondus: But it's um yeah, you're working with different partners and trying to figure out who is gonna, you know, be these first hires, and a lot of things are being outsourced at first.
- 53:14Alan Mondus: And um, you know, one of the marketing partners, it's all about you know just meeting people and finding different people that believe in that, your story and your journey and and want to help out or connect you with the right people.
- 53:24Alan Mondus: And yeah, so we had a marketing partner that you know helped us develop a lot of the original content and the original website.
- 53:30Alan Mondus: And um and yeah, they had uh we had since moved on and they had moved on with their own life or their own business.
- 53:37Evan Purcell: But you're the one that set our Google Drive up for us, right?
- 53:39Evan Purcell: Correct, yeah.
- 53:40Alan Mondus: And so they had ownership of the drive of that marketing folder, and that that business was no longer.
- 53:46Alan Mondus: So that business had got bought by another business, and there was no one managing it.
- 53:50Alan Mondus: And uh, we didn't really realize it was all under their account being paid and they got payment, and all of a sudden it's all gone one day, and our whole marketing drive is just empty.
- 54:00Alan Mondus: And I'm like, oh no.
- 54:02Alan Mondus: And it was it was almost you know, two years in, a year and a half in.
- 54:05Alan Mondus: So it was, yeah, not a moment uh where you could think about starting over.
- 54:10Alan Mondus: So it was a scramble.
- 54:11Alan Mondus: I'm like, Connor, Connor, did you set this up?
- 54:13Alan Mondus: You know, it was a hair on fire type of day, but got it started.
- 54:17Connor Schwab: Yeah.
- 54:18Connor Schwab: And and there's just so much work that goes into that content folder.
- 54:22Connor Schwab: It's kind of hard to describe, and it's also it's like the half the sales funnel, you know, it's half the sales force of our business, right?
- 54:30Connor Schwab: Is those pictures and those videos and the ways that we get how people bleeds and people in the door.
- 54:34Connor Schwab: Um maybe you could tell us a little bit about you know, when I when I'm talking about the Sandy Man's marketing team, I'm always like, hey, I I have the chance to sit in on the Sandy Man's Wednesday marketing thing.
- 54:44Connor Schwab: And it's like a team of uh eight or nine specialists, and it's it's a whole group of people.
- 54:50Connor Schwab: And you know, maybe you could just talk about the team, the strategy, how that works.
- 54:56Alan Mondus: Absolutely.
- 54:57Alan Mondus: Yeah, it's been fun uh yeah, growing that that division uh over the years, and and it all started with yeah, just kind of so a lot to do and and trying to do as much as possible on your on your own and making sure there's listings in different areas and making sure the bands are in the right spot and the right shows.
- 55:14Alan Mondus: Um, and then you know, not only you know creating content, but putting it in the right areas and then having um you know ads and and and all the different things.
- 55:22Alan Mondus: So, you know, at this point we have today's Wednesday, we had our filmer in uh today, so he's here every Wednesday.
- 55:28Alan Mondus: We have a marketing manager who kind of ties it all together.
- 55:31Alan Mondus: We got a Google Analytics specialist making sure that you know our listings, our business is too two-pronged for the most part.
- 55:38Alan Mondus: You know, we have the vans itself and then all the products that Evan was mentioning.
- 55:42Alan Mondus: So we've over 155 SKUs on the website, and so it's just a matter of making sure those are all approved through Google, you know, tracking all the metrics onto our website where all that traffic is coming from.
- 55:53Alan Mondus: Then we have an ads manager, uh, and oh, from there, SEO, an SEO specialist, uh, and then all the different business units of products, the Solid Woodworks product line, which we still have to talk about.
- 56:07Alan Mondus: Uh, and then uh and then yeah, the sales rep that's here uh daily on the shop floor, uh taking all those inbound leads and working to turn them into van builds.
- 56:17Alan Mondus: So yeah, it's a large uh it's a large team that uh is mainly started out uh as contractors, right?
- 56:24Alan Mondus: Taking those specialists and um you know that are focused on doing this one niche for many different clients.
- 56:32Alan Mondus: Uh and so you know, their time uh being super uh pointed and efficient with regards to to Sandy Vans.
- 56:39Alan Mondus: Uh and then you know that being you know growing over the years.
- 56:42Alan Mondus: But yeah, now we've started uh a Sandy Vans uh YouTube channel or a TV show called Sandy Vans TV.
- 56:49Alan Mondus: Uh that was a big initiative this year.
- 56:51Alan Mondus: So many of our customer, you know, our customer base is you know living and breathing and watching all these tours on YouTube to uh to understand about the products in the vans more because this is yeah, one of the most expensive purchases they're gonna make in their life.
- 57:05Alan Mondus: Anyone would, it's $150,000 to $200,000 plus van.
- 57:08Alan Mondus: Uh so they're looking at all the different research uh and product options there are, and we want to make sure that we you know we have enough out there to have brand recognition and make sure that people are understanding the journey of what it's like to buy a Sandy Van.
- 57:23Alan Mondus: Uh so that's been uh a big push this year is uh Sandy Vans TV, with which recently got picked up by DirecTV and is now on channel 4366, which is an RV channel uh on DirecTV, which has been really exciting.
- 57:36Alan Mondus: So, all thanks to that, yeah, that marketing group's effort.
- 57:39Evan Purcell: It's actually a bit of a funny story on how that kicked off, too.
- 57:42Evan Purcell: What got us going down the path on Sandy Vans TV?
- 57:45Evan Purcell: Yep.
- 57:46Evan Purcell: We had um maybe a year ago that we had someone approach us, one of our customers um works in the TV world, she's a producer, and she said, Hey, I think that there's a fantastic TV show here in what it is that you guys do.
- 58:00Evan Purcell: Um, you know, think pimp might ride, but van edition.
- 58:04Evan Purcell: And so she brought a whole team.
- 58:05Evan Purcell: She said, Would you guys be willing to uh film a sizzle?
- 58:09Evan Purcell: Or it's like a pre-pilot um for this.
- 58:11Evan Purcell: We said, heck, yeah, let's do it.
- 58:13Evan Purcell: And so she comes in, brings a whole film crew in.
- 58:15Evan Purcell: You know, they've got the lights and the camera, multiple camera angles, and it was a wild production.
- 58:21Evan Purcell: Uh, and they shot everything, and then crickets just absolutely never never never saw anything from it, yeah, nothing.
- 58:29Evan Purcell: And uh yeah, I think that that they just ended up getting uh pursuing other projects.
- 58:35Evan Purcell: Um, and so it was coming into this year, we're starting to game plan how we want to uh focus our marketing efforts this year.
- 58:42Evan Purcell: Uh and it kind of circled back to that and said, hey, think there's something there.
- 58:46Evan Purcell: Like we we want to give our customers uh the opportunity to uh to get to know what it is we do here better, to get to know the personalities within the company better.
- 58:56Evan Purcell: Uh, and also the sales journey is such a long process.
- 58:59Evan Purcell: This isn't something that somebody just decides on a Tuesday what they want to buy in a van and Wednesday they are picking it up.
- 59:05Evan Purcell: Um, most of these people are researching this for years.
- 59:07Evan Purcell: So here's an opportunity for us to get that connection with that customer and have that extend over multiple years.
- 59:14Evan Purcell: Uh so we said, hey, you know what?
- 59:16Evan Purcell: All right.
- 59:17Evan Purcell: Didn't work out to end up doing it with this producer and that this actual production company.
- 59:22Evan Purcell: Um, what if we end up taking this on ourselves?
- 59:24Evan Purcell: And we had another one of our customers who had actually had a similar idea.
- 59:28Evan Purcell: I'll let you take it over from there because they reached out to you.
- 59:31Evan Purcell: It's actually the owner of Morgan Free Band.
- 59:33unknown: Uh so one of the original bandowners.
- 59:35Alan Mondus: Yeah, and he came back around the shop and I was playing golf with him and talking to him about uh the business.
- 59:40Alan Mondus: And he goes, Hey, you know, you guys uh would make really great TV.
- 59:44Alan Mondus: Like I got a friend who uh does work with um, you know, Jay Leno.
- 59:49Alan Mondus: He does some, you know, TV shows that are on, like automotive TV shows.
- 59:54Alan Mondus: Uh, and you know, I will introduce you.
- 59:56Alan Mondus: And so he's actually in San Diego and uh a director and done.
- 59:59Alan Mondus: This, you know, really great work and in this industry.
- 1:00:02Alan Mondus: And he saw Sandy Mans, took the tour around.
- 1:00:04Alan Mondus: He's like, Yeah, you guys got something here.
- 1:00:06Alan Mondus: Let's let's film an initial pilot and see where we can go with it.
- 1:00:09Alan Mondus: And so that started, yeah, to kick off the year.
- 1:00:12Alan Mondus: And we've got three episodes that are uh on our YouTube now or and on direct TV.
- 1:00:16Alan Mondus: Uh and then four and five have already been um have already been yeah, filmed and and going through editing.
- 1:00:23Alan Mondus: Uh so yeah, season one is underway and it's been a ton of fun.
- 1:00:26Alan Mondus: And I think, yeah, it gives an opportunity for for customers and and just you know fans uh of the brand to kind of stay involved and and check out what uh what Sandy Vance is up to.
- 1:00:36Alan Mondus: I know it's oh go ahead.
- 1:00:39Evan Purcell: I was a man, is it a challenge to uh to run a production facility and also try to film at the same time.
- 1:00:46Evan Purcell: Uh neither one of them play that that nicely together.
- 1:00:49Evan Purcell: So it's definitely been uh been a challenge to make sure we're maintaining pace and everything with the production and actually running a business, not a TV show.
- 1:00:57Evan Purcell: Um and then running a production is so involved in and of itself.
- 1:01:01Evan Purcell: And so trying to merge the two has been it's been a really challenge.
- 1:01:04Evan Purcell: Yeah, a lot of really big noises.
- 1:01:06Alan Mondus: Like right now, we're filming, you know, this uh after business hours because during the day there's 20 people buzzing around here and a CNC running, and there are lots of loud noises.
- 1:01:15Alan Mondus: So uh Seth is, you know, he has an ear for if he hears a car drive by outside, he could hear it.
- 1:01:20Alan Mondus: So when he gets here, he's just like looking around, it's like can quiet on Seth, can you guys shut that down, please?
- 1:01:24Alan Mondus: Stop it.
- 1:01:24Alan Mondus: And it's it's comical because Brian, our other business partner, uh, you know, he loves it.
- 1:01:29Alan Mondus: He's just like, oh, Seth is gonna, his head's gonna explode.
- 1:01:34Connor Schwab: Man, that's that's so I know it's really early.
- 1:01:38Connor Schwab: Uh so you're really not gonna know how SVTV's really been performing from like an ROI standpoint.
- 1:01:44Connor Schwab: But any like early indications of how of if it's been getting leads and if it's been working.
- 1:01:50Connor Schwab: I know it's the first episode dropped like what, two months ago?
- 1:01:53Alan Mondus: Yeah, yeah, I think three months, but uh yeah, there's been a number of customers that are coming through the sales process, working with Tanner, our sales manager now, on um, you know, going through a build consultation and then they come in person and you know, get a chance, and Evan or myself are walking in, or we meet the potential customer as well and be like, oh yeah, I feel like I know you've seen you on YouTube, you know.
- 1:02:14Alan Mondus: So they they're going through and they're watching the the content because they're involved with you know the company and Tanner and the build consultation and the build process.
- 1:02:23Alan Mondus: So I think it is a great pairing.
- 1:02:25Alan Mondus: Like, I don't know if weeds are coming directly from the shows yet, but they're starting to get some traction.
- 1:02:30Alan Mondus: The first episode has just hit over 100,000 views.
- 1:02:33Alan Mondus: So we are seeing some some major traction from the shows, uh, as well as the concrete oasis, I know has a ton of content out on YouTube, uh, but this is unique and kind of a different spin on it.
- 1:02:45Alan Mondus: And we have seen some more uh conversations get started for the the build slots of the concrete oasis due to the the episodes because the episode two and three are on kind of that product line and that that partnership with Edna and Nicole, which was a really special uh, you know, just relationship with them, as well as that product is just unmatched.
- 1:03:05Connor Schwab: Yeah, it's it's interesting.
- 1:03:06Connor Schwab: I uh I always try to encourage people to think of their marketing and advertising and really in terms of investments and and what are or what are when are you just spending dollars and when are you investing in something that will you know live on and have uh reoccurring views?
- 1:03:21Connor Schwab: And I think uh long form YouTube content um is a really good way or you know, that those videos that you're investing time and money in now are gonna you know live on YouTube and be seen forever, right?
- 1:03:33Connor Schwab: It's an asset of the business.
- 1:03:34Connor Schwab: Um and uh you know what I think what we've seen from bringing a lot of really high profile guests on this show is that uh people really want to uh see and connect with the humans behind these businesses.
- 1:03:47Connor Schwab: And uh, you know, you know, when we think of uh you know Isaac French and Ben Wolf and you know uh Tori and Seth Bull the Farm Treehouse the people that get over a hundred thousand, five hundred thousand uh followers, you can see they lean way into uh uh filming themselves talking.
- 1:04:04Connor Schwab: Like it's a human, it's a story, it's an experience, it's a person, there's emotion.
- 1:04:09Connor Schwab: Um and so I know it's a little early in the journey, but I think you guys are gonna really kill it with uh with this SV TV stuff.
- 1:04:15Connor Schwab: So I'm excited about it.
- 1:04:16Connor Schwab: And uh we did just do uh uh an episode, we just shot an episode cycling down the Oregon coast.
- 1:04:23Connor Schwab: I got to sneak in for two days of that, which was a ton of fun.
- 1:04:26Connor Schwab: So, you know, stay tuned, go check out the Sandy Van's YouTube video if you want to see Evan and Alan and I in really tight biking shorts.
- 1:04:33Connor Schwab: It's it's quite a sight.
- 1:04:34Evan Purcell: Rand X, yeah, yeah, yeah.
- 1:04:36Evan Purcell: That was a that was a fun one to do.
- 1:04:38Evan Purcell: And uh yeah, we had a little competition amongst uh amongst all of us.
- 1:04:42Evan Purcell: So, you know, when we launched that, go out and uh vote for Connor and I's team as uh as the victors.
- 1:04:47Evan Purcell: Yes, that we we won.
- 1:04:50Connor Schwab: Yeah, Evan and I uh came in with no road biking experience, but yeah, you'll you'll just have to watch the episode to know who wins the competition.
- 1:04:56Connor Schwab: Stay tuned.
- 1:04:57Connor Schwab: Yeah, yeah, yeah.
- 1:04:58Connor Schwab: Alan, what do you think from a marketing and advertising perspective has been uh maybe the most high ROI that you're like, well, you know, I don't know where our sales funnel or like our business would be if we didn't invest in this thing, you know, whether it's SEO or organic socials or you know, long forward YouTube content or uh influencer partnerships, like what what do you think it is?
- 1:05:21Alan Mondus: Yeah, it's not one thing.
- 1:05:22Alan Mondus: It's uh it's that's the the toughest thing about marketing is you never know what's going to get take you to that next level or why those eyes are going to hit.
- 1:05:31Alan Mondus: You know, it's not a perfect science.
- 1:05:32Alan Mondus: And that's where you know doing more and spreading and spreading yourself, honestly, you know, more and more thin because you're you're trying so much.
- 1:05:40Alan Mondus: Like, you know, we went uh we went to SEMA, um, we we did a write-up in Motor Trend, uh, you know, we did all of these things SEO-wise backlinks on on all these different publications, uh, and just building our domain, our domain now being one of the, you know, we're domain being over 30, which is equal with all the the top companies um in, you know, van companies in the space, you know, for a relatively newer company oncoming company, three and a half years, uh, it's been such a journey to be able to accomplish that.
- 1:06:09Alan Mondus: And it and it does take you know all the blog creation, uh, continuously updating the website, continuously seeing what you know we can tweak on the website, adding new products, and making sure, you know, blog, YouTube, and all different content like works together to be able to bring customers that are searching the internet, you know, realistically we're trying to get people searching on YouTube or uh YouTube and Google onto Sandy Vans, right?
- 1:06:33Alan Mondus: And and what are they looking for and making sure our content, copy and uh and visuals are are fitting, uh matching with with the customer needs is is basically it.
- 1:06:43Alan Mondus: But but yeah, there's there's not one silver bullet, that's for sure.
- 1:06:46Alan Mondus: It's it's quite you know complex and it's different every month, really.
- 1:06:49Evan Purcell: Yeah, which is interesting because I know some businesses just find we have this one thing, this is where our leads come from, and it just works.
- 1:06:56Evan Purcell: Uh, and I don't think we we haven't found that one thing.
- 1:06:59Evan Purcell: It really is uh a combination effort of of so many different ones.
- 1:07:03Evan Purcell: Uh and I think some of that comes down to this being such a long customer journey.
- 1:07:09Evan Purcell: Um, like I mentioned earlier, is it's just this is something that so many of our customers will meet him at a show two years later, they're coming in the door and buying a van from us.
- 1:07:17Evan Purcell: Uh, and so it makes it one tough to track, and also you need to have those multiple touch points.
- 1:07:22Evan Purcell: Um, because there's I can't tell you how many people I talked to at a show and they say, hey, this is my retirement plan.
- 1:07:27Evan Purcell: When I retire in three years, when my kids go off to college, this is what I'm doing.
- 1:07:30Evan Purcell: And so they start thinking about this and think about it for so long and research it for so long.
- 1:07:35Evan Purcell: You want to make sure that they're seeing your billboard um up as they're you know, they're driving to work and whatever it is.
- 1:07:41Evan Purcell: And yeah, we ended up we we had a billboard.
- 1:07:43Evan Purcell: Um, I guess I just took that down, huh?
- 1:07:45Alan Mondus: Yeah, it's actually here.
- 1:07:46Alan Mondus: We're gonna put it up now next.
- 1:07:48Alan Mondus: It was like a large vinyl.
- 1:07:49Alan Mondus: We got to keep it so it'll be up in our uh in the shop uh you know, parking lot here soon.
- 1:07:55Alan Mondus: But that was that was a really cool moment.
- 1:07:57Alan Mondus: We got to, you know, see, you know, over the Pacific in San Diego, sunset, which was actually this this photo was the billboard.
- 1:08:05Alan Mondus: Um, you know, Sandy Vans was kind of like a moment you we got to set sit back and be like, oh wow, we have a company that has a billboard.
- 1:08:11Alan Mondus: It's pretty cool.
- 1:08:12Connor Schwab: That was a very cool moment.
- 1:08:15Alan Mondus: Yeah, yeah.
- 1:08:16Alan Mondus: I think you know, going back, it's it's like we have three core values here at Sandy Vans.
- 1:08:20Alan Mondus: Um, you know, we take pride in our work.
- 1:08:22Alan Mondus: Uh the we try and innovate as much as possible with you know Evan's engineering experience for the industry of how we build things, how we bring things to market.
- 1:08:31Alan Mondus: And then we have uh customer obsession.
- 1:08:34Alan Mondus: We're trying to really understand who our customer is uh and you know, be be friends with them, make sure that they're like fans of the brand.
- 1:08:43Alan Mondus: And here's an example like one is this one of the first ever, do you remember the first ever show we did, Connor?
- 1:08:49Alan Mondus: It happened to be in La Ventana, Mexico.
- 1:08:52Connor Schwab: Yeah, yeah, yeah.
- 1:08:54Alan Mondus: You set it up.
- 1:08:55Alan Mondus: We had we had vans and champagne.
- 1:08:57Alan Mondus: We brought the van into Playa Central, which is a little kite boarding shop in La Ventana, small little town Mexico.
- 1:09:04Alan Mondus: And honestly, there was like 50 people that showed up and walked through the van, and one of the guys there, he was a yacht captain, and he happened to be like cruising through.
- 1:09:13Alan Mondus: It was his couple days off, and he was back here yesterday, three and a half years later, and just bought his first product from us.
- 1:09:22Alan Mondus: He's been following us the entire time.
- 1:09:24Alan Mondus: We stayed at his house in Vale last year at GoPro Mountain Games.
- 1:09:28Alan Mondus: So, so that's where we're just trying to be, you know, be relatable, be human, like you said, and be fans uh of our customers and have our customers be obsessed with our brand.
- 1:09:39Alan Mondus: And and that is, I think, the biggest lead to our success is saying, hey, we're, you know, we're the company, we're the people behind the company.
- 1:09:47Alan Mondus: And, you know, when we want uh to help you uh achieve what, you know, he was here with his son, they're going camping this weekend up in Big Bear, and they needed some products and and their Bronco to help achieve, you know, their goals of being off-grid and overlanding.
- 1:10:00Alan Mondus: And uh, and that's what you know, Sandy Vans and this company is all about.
- 1:10:04Evan Purcell: And I I think that's been one of one of our biggest emphasis in the business, one of our biggest strengths and successes.
- 1:10:11Evan Purcell: And we get this all the time where people touch base with us and like, wow, you know, they call us up and say, hey, you can actually get a human on the phone with Sandy Vans.
- 1:10:18Evan Purcell: And that's something we're gonna make.
- 1:10:19Evan Purcell: We've got three people that are always attending to those phones.
- 1:10:22Evan Purcell: So you're always gonna be able to contact somebody.
- 1:10:24Evan Purcell: Um, once you've bought a van from us, if you have issues in warranty, you've got Alan's personal cell phone number, you've got my personal cell phone number.
- 1:10:30Evan Purcell: So you're able to get directly in contact with us.
- 1:10:33Evan Purcell: And people are reaching out to us at wee hours of the night, but we're gonna do whatever we can to make sure we get you sorted out, get you back on the road.
- 1:10:40Evan Purcell: Um, if there's, I mean, I can't tell you the number of FaceTimes I've been on with customers to walk them through.
- 1:10:45Evan Purcell: Well, you got to press and hold that power button.
- 1:10:48Evan Purcell: You can't just tap it once or whatever it is.
- 1:10:50Evan Purcell: Um, but I cannot think of many other businesses in our industry that you get that kind of um uh connection to the business uh in that kind of customer support.
- 1:11:00Evan Purcell: And that's been our biggest emphasis and something that uh we want to make sure we maintain as the business grows and scales.
- 1:11:07Connor Schwab: You know, I I still am connected to the the Google Business account.
- 1:11:11Connor Schwab: So every time a customer leaves a review on the Google Business account, I get a little chime, and I've been it's just been going off lately.
- 1:11:19Connor Schwab: So I think you guys, whatever you're doing is is working because uh I think it's 4.9 stars out of like 130 reviews now, which is amazing.
- 1:11:27Connor Schwab: Uh um so the I think the the dedication and customer obsession is really shining through.
- 1:11:33Connor Schwab: And I remember sitting in on one of your guys' uh uh Wednesday meetings for for the marketing and advertising, and we were talking about SEO and and you and we had basically and this was a year ago, so we were two and a half months into the business, and our SEO person was like, Yeah, we're now ranking number third when someone types a luxury adventure sprinter van.
- 1:11:53Connor Schwab: And I was like, we're we're number third on Google.
- 1:11:57Connor Schwab: There's companies that have been in there for 10 years that are doing $50 million in in van and product sales, and we're ranking ahead of them because of like this team and what they've been doing.
- 1:12:07Connor Schwab: And I actually just Googled it just now.
- 1:12:08Connor Schwab: I just Googled luxury adventure sprinter vans, and guess who's number one?
- 1:12:12Connor Schwab: It's Sandy Vance.
- 1:12:14Connor Schwab: Um, whatever you guys are doing um is working.
- 1:12:19Connor Schwab: It's probably a good time to chat about Nectar Media.
- 1:12:22Connor Schwab: Um, do you guys want to chat at all about that?
- 1:12:25Evan Purcell: Yeah, definitely.
- 1:12:26Evan Purcell: That that one kind of came about.
- 1:12:28Evan Purcell: You talked earlier a little bit about the team that we had uh had assembled um and kind of having the realization that we've we've built this rock star team of uh of marketers.
- 1:12:40Evan Purcell: Um said, hey, they've done so much to grow our business and our brand and grow us to where we are today.
- 1:12:47Evan Purcell: Um what are the opportunities of having these people, instead of being individual contractors, actually put them under one umbrella?
- 1:12:54Evan Purcell: Um they're already acting as a team for our business, but what if they acted as a team for other businesses as well?
- 1:12:59Evan Purcell: And I'll let you take it away from here.
- 1:13:01Alan Mondus: Yeah, it was really it's been uh fun building out this team and why it all started is because of the content we were originally putting out, and and because we were brand focused from the get-go and worked with Jackson to create such an incredible brand image and brand video.
- 1:13:17Alan Mondus: That was our original content we put out.
- 1:13:19Alan Mondus: That got eyes on individuals who were young, hungry, looking uh for this type of work.
- 1:13:25Alan Mondus: Uh and our content creator, uh, our filmer, who is incredible and has been here for three years now.
- 1:13:31Alan Mondus: You know, he started when he was 18, you know, just out of out of high school.
- 1:13:34Alan Mondus: And he's like, this is what I want to do.
- 1:13:35Alan Mondus: I've been behind a camera since I, you know, could hold a camera.
- 1:13:39Alan Mondus: And he's incredible.
- 1:13:40Alan Mondus: He's all-time uh and our marketing manager, same with her.
- 1:13:44Alan Mondus: You know, she had done some work in real estate, but they got attracted to that original content and the and basically, you know, this this lifestyle and what we were putting out, and now have, you know, been here developing this brand for the last three years, uh, as well as yeah, just kind of like working within that niche and seeing how great um, yeah, how how we've been impactful in those in those meetings with that team.
- 1:14:08Alan Mondus: So wanting to recreate this because they were working for they have been, you know, all these individuals are have been contractors working, you know, on different projects as well.
- 1:14:15Alan Mondus: So having them all having us all under one house, uh starting a company called Nectar Media, uh looking to launch in the next couple months here, have our first couple you know, clients.
- 1:14:25Alan Mondus: Also, obviously, Sandy Man's gonna continue being done the marketing from Nectar, uh, and it'll be kind of housed remotely uh as well as out of this facility.
- 1:14:35Alan Mondus: So um, yeah, more content will be coming from Nectar in the coming months on the official launch.
- 1:14:40Alan Mondus: But um, yeah, we will be working and focusing on the overlanding, you know, lamping and outdoor uh industry and sector as a whole.
- 1:14:48Connor Schwab: Yeah, and I think it's it's a it's honestly a perfect product for I think 80 to 90 percent of the things that work in the lecture adventures printer man space will work in the um in the glamping space from a content and media perspective.
- 1:15:01Connor Schwab: So if uh if any you know glamping operators are interested in getting in touch with you guys to learn more about your media services, what's the best way for them to reach out or contact you?
- 1:15:10Alan Mondus: Yeah, Nectar Media on uh Instagram just launched, but uh Sabrina, she's uh the manager and so to be Sabrina at NectarMedia.com, and that's NKTR Media.
- 1:15:22Alan Mondus: So uh yeah, there's there's more, but uh you know it's you gotta you gotta you gotta squeeze it out to to get more of the story behind Nectar Media, and that'll have to be in the next podcast.
- 1:15:34Connor Schwab: Yeah, the next the next episode.
- 1:15:35Connor Schwab: Yeah, if you want to check out uh Sandy Vent stuff, you can just go go check out their Instagram.
- 1:15:40Connor Schwab: It's just really beautiful, high quality content.
- 1:15:43Connor Schwab: What's um uh Evan, what'd you guys do?
- 1:15:46Connor Schwab: What was your last month of product sales?
- 1:15:49Evan Purcell: I think we've been uh now with Solid Woodworks.
- 1:15:53Evan Purcell: Um I guess that's another thing we need to touch in into is we ended up um acquiring uh a business through um that does slide out drawer systems for forerunners, Tacomas, um, and then we started expanding that product.
- 1:16:07Evan Purcell: Yeah, maybe you can we've got one sitting on the wall right next to us.
- 1:16:10Evan Purcell: Um but it's it's a uh camping solution um for uh SUVs, essentially.
- 1:16:18Evan Purcell: Um so it's a phenomenal leader product um that so many people I started myself in the back of my truck.
- 1:16:26Evan Purcell: So many people start out in Forerunners, trucks, uh, and eventually move into the van space.
- 1:16:31Evan Purcell: Um so it's awesome to be able to capture the the customers at that um you know at that early stage on that overlanding journey.
- 1:16:37Alan Mondus: I mean, this goes back to your original idea, really.
- 1:16:39Alan Mondus: I mean, Brian, who are our business power business partner, you know, he started Solid Woodworks six years ago and you know he worked uh in his wood shop up in Huntington, but it's literally a flat pack kit for any of these SUVs to build out a camping solution, sleep, store, explore.
- 1:16:55Alan Mondus: It goes as a kit to someone's driveway, and all they need is a uh you know, a screw gun impact to just put this together, you know, IKEA style, and then put it into the back of their vehicle, which yeah, it's kind of full circle because that's exactly what Evan had for ideas for obviously on the vans uh years ago.
- 1:17:12Alan Mondus: So it's it's made such a great pair and uh and having that under one roof with the CNC building that product as well as the same CNC is building all the cabinetry designed by Evan for you know the vans itself.
- 1:17:26Alan Mondus: Um just been such a good a great pairing for the product line of the business.
- 1:17:31Evan Purcell: Yeah, you actually have one in the back of your forerunner, don't you?
- 1:17:35Connor Schwab: I was literally about to say I got one and I use it all the time.
- 1:17:37Connor Schwab: It's it's freaking amazing.
- 1:17:39Connor Schwab: Best best purchase I ever made.
- 1:17:41Connor Schwab: Um but yeah, coming back to the question that you answered.
- 1:17:46Evan Purcell: So um all of that's going through Sandy Vans now.
- 1:17:49Evan Purcell: Um so our product sales that average about 150 grand a month right now.
- 1:17:53Connor Schwab: Yeah, which is I know on quite a trajectory of of growth right now from some of the board meetings, um, which I think 150 grand a month in any products business is is phenomenal and growing.
- 1:18:05Connor Schwab: So um yeah, the marketing and advertising team is is incredible.
- 1:18:10Connor Schwab: So reach out if you're interested.
- 1:18:11Connor Schwab: Uh shifting gears a little bit.
- 1:18:13Connor Schwab: What's what was maybe the the scariest moment at Sandy Man's where you thought uh the wheels might fall off?
- 1:18:20Evan Purcell: There's been a couple of those, but uh my my scariest one uh was gonna be right when we moved into this facility that we're in.
- 1:18:28Evan Purcell: It was a big stretch, a big leap, going from paying, what was it, four grand a month, $45,000?
- 1:18:34Evan Purcell: Yeah, four four grand a month in rent uh to $25,000 a month in rent.
- 1:18:40Evan Purcell: Um huge step up.
- 1:18:42Evan Purcell: We had to put $75,000 down to get into the facility.
- 1:18:46Evan Purcell: So first month's rent, last month's rent, security deposit.
- 1:18:49Evan Purcell: Um, and that was basically all the cash we had.
- 1:18:52Evan Purcell: Um, we had actually had to take out uh some loans to even be able to get that cash together.
- 1:18:57Evan Purcell: We moved into the facility and um didn't didn't have a ton of builds lined up at the time.
- 1:19:04Evan Purcell: Um, so we had a couple, uh, move into the facility, and then the uh the company that was here before us uh was a race shop that had gone bankrupt.
- 1:19:14Evan Purcell: They went out of business and just left everything in the shop.
- 1:19:18Evan Purcell: So we're excited to move into this brand new facility that we just paid $75,000 to get the keys to.
- 1:19:24Evan Purcell: And we come in day one, and the floor is just covered in oil.
- 1:19:27Evan Purcell: There are racks of just car parts and junk all over the place.
- 1:19:31Evan Purcell: Uh, there is a rolling chassis of a Porsche Boxter in the back and gin's broken down.
- 1:19:38Alan Mondus: There was uh seven lifts hoists in here.
- 1:19:41Alan Mondus: I had a customer coming that day to drop off their van.
- 1:19:44Alan Mondus: So we were full scrambling.
- 1:19:46Alan Mondus: We had just gotten back from SEMA.
- 1:19:48Alan Mondus: Uh, you know, it was yeah, it was a scary situation.
- 1:19:52Alan Mondus: We made the best of it.
- 1:19:53Alan Mondus: We actually, thank goodness we have the best friends.
- 1:19:55Alan Mondus: We had every friend we knew come show up, and we moved everything out of the the shop floor that day.
- 1:20:02Alan Mondus: And we had a customer in the next day, and uh, and we just we just made it work, you know.
- 1:20:07Alan Mondus: Honestly, it was like like Evan said, like this was such a huge leap for us to go because we were riding this wave, this momentum that had continued to help us propel this business that we were, you know, the original 140, but we were bootstrapping from there.
- 1:20:20Alan Mondus: It was all like organic sales, growing the business and being scrappy, working, you know, all day, every day, living and breathing sandy vans, and saying, okay, this is the natural progression for this company if we want to continue to grow it.
- 1:20:32Alan Mondus: We need the space and we need to be in a the right location.
- 1:20:35Alan Mondus: And and this was it.
- 1:20:36Alan Mondus: This is an amazing place and facility.
- 1:20:39Alan Mondus: Um, but it was definitely a reach to try and you know take this leap.
- 1:20:43Evan Purcell: And we not only had that, so once we got things moved in, we had all of our friends come help clean out the space, get this van in for this customer, this one customer that we have or building their van and helping get some cash back in the bank.
- 1:20:56Evan Purcell: And uh, and then all of a sudden the bank comes and says, whoa, whoa, whoa, hold on, we own everything in here, you guys can't move in.
- 1:21:02Evan Purcell: And so we started moving all of the things from our old shop that now we have to get out of.
- 1:21:06Evan Purcell: We've moved it into this new shop that we just spent a whole week cleaning out, had all our friends come, and now we're getting kicked out by the bank uh from because they own everything that's here and um and they uh from the the company that previously had been here and had gone bankrupt.
- 1:21:21Evan Purcell: And say, well, we we have a customer van in here we have to build, we don't have a facility, we can build it over here.
- 1:21:26Evan Purcell: What are we supposed to do?
- 1:21:28Evan Purcell: Uh and it came down to where our only choice was to just buy everything that had been left here, all of this junk.
- 1:21:34Evan Purcell: Um, and there's some great stuff too.
- 1:21:36Evan Purcell: But again, we had spent all of the money we had on getting in the door.
- 1:21:40Evan Purcell: We're getting the bank is coming and telling us we can't access the facility, we need to get out.
- 1:21:44Evan Purcell: We've already started moving out, we have to be out in a in two weeks out of our old facility.
- 1:21:49Evan Purcell: We have a customer's van that we need to build.
- 1:21:51Evan Purcell: So we ended up just settling with the bank.
- 1:21:53Evan Purcell: We bought everything that was under the roof with money we didn't have.
- 1:21:57Evan Purcell: It was 55 grand to buy all of that.
- 1:22:00Evan Purcell: Uh, and so we had to dip into a business line of credit to come up with the cash to do that.
- 1:22:04Evan Purcell: So now we're taking on even more risk in the space, um, and then had to buy all this stuff that we had to figure out what to do with.
- 1:22:11Evan Purcell: But that's what allowed us to be able to operate in the facility to make the move that we needed to have, to be able to deliver this van for a customer that we had had deadlines.
- 1:22:19Evan Purcell: And it all worked out.
- 1:22:20Alan Mondus: We had to sit and right at this time, you know what my idea was?
- 1:22:24Alan Mondus: All right, so we're gonna throw a grand opening.
- 1:22:27Alan Mondus: So we literally had November 1st was our first day, and we ran into this debacle.
- 1:22:33Alan Mondus: And then I was like, all right, we need to get this place cleaned up and ready for operation.
- 1:22:36Alan Mondus: Like, there's only one way to do it.
- 1:22:37Alan Mondus: We got to throw a party.
- 1:22:39Alan Mondus: So we had this party December 14th.
- 1:22:42Alan Mondus: And so we honestly we we we lived here for 30 days, and it was like non-stop trying to one navigate this whole very complex problem with our new landlord, the bankruptcy attorney from the old company, and um the auction company who was meant to be selling it all and buying.
- 1:22:58Alan Mondus: It was wild because you could just originally, like, yeah, we lumped some, purchased it, but you couldn't do that because you had to go through the the the right the right process, which basically said we couldn't actually move anything until a month, which would happen happened to be December 10th, four days before the party.
- 1:23:15Alan Mondus: So I had everything.
- 1:23:17Alan Mondus: I I I became my job for that month was well, one, of course, sell vans, two, sell the $55,000 worth of products, hoists, lifts, engines, you know, all these different be become an expert in Porsche parts.
- 1:23:30Alan Mondus: And uh we ended up selling it all for you know above the 55.
- 1:23:34Alan Mondus: So we made our money back and it all moved out literally the day that we were cleared to move it, which was the 10th.
- 1:23:40Alan Mondus: Had an amazing party where 300 people showed up and we did an awesome grand opening to uh unveil Sandy Man's new shop.
- 1:23:48Alan Mondus: Uh and uh yeah, it all worked out, but there were a lot of blood, sweat, and tears in that month, that's for sure.
- 1:23:53Alan Mondus: Yeah.
- 1:23:54Evan Purcell: So that was definitely my scariest moment.
- 1:23:56Evan Purcell: It was like watching us throw all of our cash into this big unknown and then not knowing if we're gonna be able to operate.
- 1:24:01Evan Purcell: It was it was a wild, wild month.
- 1:24:03Evan Purcell: But yeah, one of the most fun we've had too.
- 1:24:05Evan Purcell: Yeah.
- 1:24:06Alan Mondus: Yeah, it's I mean, there's there's so many scary moments.
- 1:24:08Alan Mondus: And that's you know, the roller coaster of entrepreneurship and being a business owner, it's you never know what's around that next Ben.
- 1:24:15Alan Mondus: And uh, and honestly, you think the the bigger you get, you know, ah, I read, you know, the more stats you read, the more scared you get, right?
- 1:24:23Alan Mondus: With not many businesses make it past the five-year mark, not many businesses make it past the million dollar mark, not many, you know, it's like it's very difficult.
- 1:24:31Alan Mondus: And um, and my thought always was okay, the bigger you are, the more established, and obviously the uh the more secure and and stable a business is.
- 1:24:39Alan Mondus: And uh, and to be honest, you know, in some businesses that's true, but uh our business has tons of inventory.
- 1:24:45Alan Mondus: We went through today and walked around the shop and realized how much inventory is in our on our balance sheet.
- 1:24:50Alan Mondus: And it's just uh it's it's constant challenges as well as the expenses don't ever go away.
- 1:24:56Alan Mondus: So the bigger you get, you know, that payroll expense and the $25,000 rent, those ones don't uh go away.
- 1:25:02Alan Mondus: But sales you got to continue to fight for.
- 1:25:04Alan Mondus: So it's uh the the scariest moment is always waiting for you around the bed and keeps you on your toes and uh also keeps you alive.
- 1:25:11Alan Mondus: You know, that's part of being an entrepreneur and a business owner.
- 1:25:14Alan Mondus: Uh so it's there's been many, and I'm sure there'll be many more, but it's uh it's a ride that's worth it, you know, when you're having great customers and and and really awesome employees and the team here at Sandy Vans, you know, it inspires me, inspires, you know, our customers, and uh, and really creates amazing products.
- 1:25:32Alan Mondus: So uh it's worth it, but yeah, it's it it keeps you up at night sometimes.
- 1:25:36Connor Schwab: So that's a uh that's certainly a frightening moment.
- 1:25:39Connor Schwab: I remember when you guys were were going through the van space move with everything going on, and I just felt for you.
- 1:25:45Connor Schwab: My my heart ached for for how much work that you guys were doing at that moment in time.
- 1:25:50Connor Schwab: And um it was scary.
- 1:25:52Connor Schwab: Yeah, I remember when you guys came to us and were like, hey, we found this incredible facility, it's kind of the dream facility in Mirabar.
- 1:25:58Connor Schwab: It's uh gonna take all of our cash off, basically.
- 1:26:02Connor Schwab: Um but it's gonna be awesome.
- 1:26:04Connor Schwab: Uh-huh.
- 1:26:04Connor Schwab: And yeah, it's that uh that super scary moment where you know entrepreneurs take big bets or big risks, and uh and I think like uh it paid off huge.
- 1:26:14Connor Schwab: I remember when you guys came to us to raise the money originally, you guys had a photo in the presentation of the dream factory.
- 1:26:20Connor Schwab: I think it was Rob Deirdre's Dream Factory.
- 1:26:22Connor Schwab: And I think what you have behind you, yeah, and and what you guys have now behind you, I would say, is you know, the Sandy Van's Dream Factory where you guys can, you know, build, fabricate, create uh anything that you could imagine and a place that like brings people in to make their wildest dreams come true.
- 1:26:39Connor Schwab: So it's uh it's quite a special thing that you guys have uh been able to create with no lack of uh blood, sweat, tears, and sleepless nights, I'm sure.
- 1:26:47Connor Schwab: Yeah.
- 1:26:48Alan Mondus: Um every once in a while we still have a have a party you can see right here.
- 1:26:52Alan Mondus: There there is a giant disco ball in the shop, you know, just to keep it fun around here.
- 1:26:57Connor Schwab: Where where do you see Sandy Vans three to five years from now?
- 1:27:00Connor Schwab: What's the what's the vision for the future?
- 1:27:03Connor Schwab: Great question.
- 1:27:05Evan Purcell: Yeah, that's when we gotta we gotta just get on the same page as us.
- 1:27:08Evan Purcell: Um it's um yeah, it's it's it's funny asking this, and yeah, I I think we need to have some more discussion.
- 1:27:17Evan Purcell: And so there's there's alignment.
- 1:27:19Evan Purcell: So much uh of the business, it's so easy to get sucked into the day-to-day.
- 1:27:24Evan Purcell: And we try to have that line of sight um and make sure that we have that that direction that we're striving towards.
- 1:27:30Evan Purcell: Um, but it's been a it's it's been a little challenging lately because so much of that direction we wanted to get to and where we're striving to is to max out this facility.
- 1:27:40Evan Purcell: Like since the day we moved into it, we said, you know, we got a five-year lease here, we're locked in.
- 1:27:45Evan Purcell: How do we maximize the production that we could do here?
- 1:27:48Evan Purcell: And we are getting to the point where we're bursting at the seams.
- 1:27:51Evan Purcell: And so that now opens the door for us having that next line of sight of where are we gonna go?
- 1:27:56Evan Purcell: What are we gonna do?
- 1:27:57Evan Purcell: Um, but I think that, yeah, it's just been we've been working towards this goal and we're getting really, really close to that goal at this point.
- 1:28:03Evan Purcell: Um, so we need to have that next alignment.
- 1:28:06Evan Purcell: Um and I also I just I had a uh had a new employee that I had an interview with um uh a couple weeks ago.
- 1:28:15Evan Purcell: And at the end of the interview, I was like, You got any questions for me?
- 1:28:17Evan Purcell: And he uh he asked a great great question, and it's one I want to ask both of you guys.
- 1:28:21Evan Purcell: Um he said, in five years from now, what decision do you want to look back on and hope that you made this year?
- 1:28:29Evan Purcell: Um and I sat and reflected on that, and he was asking in in terms of the business, and my answer to that question, um, and it also answers yours a little bit, um it was to uh to take that next leap and that next step.
- 1:28:44Evan Purcell: Um and what I mean by that is we took this massive step to be able to move into this facility, and it was terrifying at the time.
- 1:28:52Evan Purcell: Um but we look at it and it's like, man, it worked out.
- 1:28:56Evan Purcell: It's uh it's everything that the business needed to grow to that next point.
- 1:29:00Evan Purcell: And now we're getting really close to where there's the next bigger step that we need to take.
- 1:29:05Evan Purcell: And guess what?
- 1:29:06Evan Purcell: This one is far scarier than that last one was, it's far bigger and comes with more risks.
- 1:29:12Evan Purcell: Um but the thing that I want to be able to look back on five years from now, uh, and the decision I hope that I make this year is to be able to take that next step and that it works out.
- 1:29:25Alan Mondus: Yeah, yeah.
- 1:29:26Alan Mondus: Each of each time it's um that appetite for risk uh you know shifts.
- 1:29:31Alan Mondus: And that's what I mentioned at the beginning of this podcast is it's interesting.
- 1:29:34Alan Mondus: That's the you know, difficulty when I talk to mentors and other uh entrepreneurs and business owners is that partnerships uh have different paths or partners within business.
- 1:29:46Alan Mondus: And there's always these different decision points where uh people might be on different paths within their appetite for risk.
- 1:29:53Alan Mondus: Uh and and I find that you know fluctuating within myself, uh, you know, sometimes daily.
- 1:29:58Alan Mondus: No.
- 1:29:59Alan Mondus: But It does, you know, when the business is going well and we're on an upswing and and things are firing in all cylinders, it's easy to say yes, it's easy to take on more risk, and it's easy to to feel like we're gonna, you know, uh go around the bend and and be able to face whatever whatever um comes up.
- 1:30:16Alan Mondus: But when you're going through the lows, it's uh it's like, man, woof, you know, uh a remote job that pays six figures and it lets me surf every day sounds pretty good, right?
- 1:30:25Alan Mondus: So, you know, it's it's uh yeah, it takes a certain person uh and and a certain amount of willpower to really go for move forward with each of these risks.
- 1:30:37Alan Mondus: And uh, and I agree, it's it's one of those, hey, you have a cup and we're trying to fill it up.
- 1:30:41Alan Mondus: And as you start to see it fill, it's like, okay, are we ready to you know go for that, the next size, the next uh say amount of scale that uh it takes to really grow a business to become a household name and a national brand.
- 1:30:54Alan Mondus: And um and yeah, I think there's different ways that we're we're looking at right now of how the business can uh focus on these different segments and spending more time looking at each business unit and what's doing, what's working well, what's not, uh, and and knowing that you know we're we're betting on the right horse and and we're trying to look into that crystal ball as much as we can because there's uh there's a lot of unknowns.
- 1:31:18Alan Mondus: And in the end, this is a really, really cool toy that you know people want to have.
- 1:31:23Alan Mondus: Uh, but there's other you know factors involved in the industry as a whole, and we got to be wary of that and making sure that we're doing the best we can within the industry, right?
- 1:31:33Alan Mondus: So um, so man, I don't know.
- 1:31:35Alan Mondus: Those those are some good questions and and you got us thinking, and and this is great because these aren't things we're doing on a daily basis because we're you know fighting the daily battles and uh you know taking care of the fires that need to be put out.
- 1:31:46Alan Mondus: But um, yeah, these are the the big things that you know are fun to talk about and dream about.
- 1:31:51Connor Schwab: Any any advice you would have for entrepreneurs in the trenches?
- 1:31:55Connor Schwab: Maybe it's something that you'd tell yourself, you know, and you if you're in your first two years of just in the trenches and trying to get the business you know profitable.
- 1:32:03Connor Schwab: And uh like if if you were gonna give advice to other folks out there, what might that be?
- 1:32:07Evan Purcell: I think for me, the biggest thing um is finding the right people to do it with.
- 1:32:13Evan Purcell: You know, some people are able to go on the solo entrepreneur journey, but for the most part, you're not gonna do it alone.
- 1:32:20Evan Purcell: You're gonna be finding other people, um, and whether that's through people that you employ or through business partners.
- 1:32:26Evan Purcell: Um but I think that the the thing that's been the most important for me is having somebody by my side going through feeling the exact same stressors.
- 1:32:36Evan Purcell: Um and being able to do this all with friends has been really incredible.
- 1:32:40Evan Purcell: Um but so much of it, honestly, has been been you, Alan, is there's there's times that that you know the business gets stressful, uh, but it always feels like we're able to find a bit of balance between one another.
- 1:32:52Evan Purcell: When one of us is having a low, the other one could be there to lift lift you up.
- 1:32:56Evan Purcell: Um, and there's been so many lows I've had where Alan's just been able to be my rock and and support me.
- 1:33:01Evan Purcell: And I hope that I'm able to do that for you.
- 1:33:04Evan Purcell: Um, and that's I couldn't imagine doing this journey without that.
- 1:33:08Evan Purcell: Um, that has been the only way that I've been able to continue at this for as long as we have.
- 1:33:14Evan Purcell: Um, so that would be my my biggest advice is find that that person or those people that can be by your side doing it together and uh yeah, and help support you through it all.
- 1:33:25Evan Purcell: Because it's not easy.
- 1:33:26Evan Purcell: Yeah, it's you can see by the emotion.
- 1:33:29Alan Mondus: It's it's really it's tough.
- 1:33:30Alan Mondus: Uh it's yeah, it's it's going to battle every day.
- 1:33:33Alan Mondus: And if you're doing it alone, like, yeah, there's so many times you're like, oh man, throwing in the towel.
- 1:33:37Alan Mondus: Like, what does that look, what does that path look like?
- 1:33:39Alan Mondus: And you're kind of like, wait a minute.
- 1:33:41Alan Mondus: Um, am I sure the juice is worth the squeeze?
- 1:33:44Alan Mondus: You know, is this um is this a battle I want to continue taking?
- 1:33:47Alan Mondus: Because it's gonna take uh it's gonna take different impact on you know your your personal health, your relationships, you know, uh just how much how much time you get to sleep at night, it it's it's a hard path to choose.
- 1:34:02Alan Mondus: Um, so I I couldn't agree more.
- 1:34:04Alan Mondus: Yeah.
- 1:34:04Alan Mondus: I mean, relying on, you know, having good, yeah, good people around you in general, like relying on your network asking for help.
- 1:34:11Alan Mondus: I think that's been uh impactful for for Sandy Vans is is having such a a great like support system uh in general.
- 1:34:19Alan Mondus: Like within the business, 100% I agree with everything you know Evan said.
- 1:34:23Alan Mondus: And and that's uh I've you know, we both have to had to check out at times and be like, all right, you're too interesting.
- 1:34:29unknown: You watch the kid.
- 1:34:31Alan Mondus: And so that is huge in having that.
- 1:34:33Alan Mondus: I think that's why I believe so much in partnerships.
- 1:34:35Alan Mondus: And I'm I'm in these different, you know, like um entrepreneurship like groups now or mentorship groups, and and uh hear like the others' ends of it and people not believing because they've gone through partnerships and has seen seen uh maybe you know what happens on the other side or could happen.
- 1:34:50Alan Mondus: Um, but yeah, I'm a I'm a huge believer in that.
- 1:34:53Alan Mondus: So an advocate.
- 1:34:54Alan Mondus: So completely agree with what Ev's saying.
- 1:34:56Alan Mondus: And then, but then if you are a solo entrepreneur or you're starting something and yeah, you're within those first two years and you're hitting all these roadblocks, and um yeah, it's honestly like you you don't know how much support you gotta have this um you know delusional optimism yourself for sure, and just keep it going and just fake it till you make it.
- 1:35:16Alan Mondus: And hey, we're moving into this giant shop and we don't have a line of you know vans ready to be built, but we know build it and they will come.
- 1:35:24Alan Mondus: We know that once we're here, it's all gonna work out.
- 1:35:26Alan Mondus: We know that we don't know, but you gotta believe that you know.
- 1:35:30Alan Mondus: So that optimism and that has to come.
- 1:35:32Alan Mondus: That's part of being an entrepreneur.
- 1:35:34Alan Mondus: If you're not an optimist, then you know, you should stay having a you should get a job.
- 1:35:38Alan Mondus: So it's just like having optimism and then it's rely, you know, leaning on your network, honestly, um, reaching out, don't not being afraid to knock on doors, ask for support, ask for help.
- 1:35:49Alan Mondus: Um, you know, the different questions and conversations I've had, and it's led to, you know, new banking relationships, new customers, Sandy Ban's TV director.
- 1:35:58Alan Mondus: You know, you never know these different um worlds can collide and start to help you in different unique ways.
- 1:36:04Alan Mondus: So uh I know Connor, you're really good at that.
- 1:36:06Alan Mondus: You stay in touch with people so well, you're so well connected, you really value relationship.
- 1:36:11Alan Mondus: And so um I think that goes a long way when you're an entrepreneur struggling and and you um you need some some help from your circle, uh, lean on them and ask for it.
- 1:36:21Alan Mondus: And and so I think I would say, you know, that would be uh a number one when it's you know comes to advice and uh and going through the trenches, yeah.
- 1:36:29Alan Mondus: Thanks, guys.
- 1:36:31Evan Purcell: Yeah, it's and and just having transparency with that.
- 1:36:33Evan Purcell: I think that's that's something that a lot of businesses, I mean, you know, we in this podcast, we've talked a lot about our financial numbers.
- 1:36:40Evan Purcell: Um, and just being willing to be open about that stuff, the more open you are with people, the more uh open they'll be with you, the more vulnerable they'll be with you.
- 1:36:48Evan Purcell: And then the the more they'll be able to understand your needs, your hurts, and be able to step in and help out where they can.
- 1:36:55Evan Purcell: Um, I come from a product design background, and there's so many people that are like, I've got this million-dollar product idea, but I won't tell you anything about it.
- 1:37:04Evan Purcell: You gotta sign NDAs, you gotta go through all this process.
- 1:37:06Evan Purcell: And if you have that fear to share with people, you're never gonna get in the right circle or in the conversations with the people that can actually help and do something because those people aren't gonna sign NDAs, right?
- 1:37:17Evan Purcell: They've got way too many things coming to them.
- 1:37:19Evan Purcell: Um, and so just by having full transparency, full open openness about whatever it is in in your business will uh will lead to much, much more beneficial um conversations with X.
- 1:37:31Connor Schwab: I couldn't agree more.
- 1:37:32Connor Schwab: It's not the person who has the idea, it's the person who executes and you like you can't do it alone takes a village.
- 1:37:37Connor Schwab: Yeah, exactly.
- 1:37:37Connor Schwab: Um wise words, all right.
- 1:37:39Connor Schwab: Last question.
- 1:37:40Connor Schwab: Uh what's either you know your your favorite moment that you've had in a Sandy van or maybe a customer shared, you know, shared something that they did in a van that was just really uh special or inspiring or crazy.
- 1:37:55unknown: Oh man.
- 1:37:56Connor Schwab: Oh, I can go first to let you guys think.
- 1:37:59unknown: Yeah, yeah, yeah.
- 1:38:00Connor Schwab: I I always love the video.
- 1:38:01Connor Schwab: You guys gave the um the vans to a bunch of uh like super high dive cliff jumpers and uh they they parked a sandy van on this crazy high bridge and then they they jumped off off the wall of the bridge and then kicked the wall of the sandy vans and did a like these like a triple backflip off this huge bridge.
- 1:38:20Connor Schwab: And I was like, this is this is insane.
- 1:38:22Connor Schwab: And that was I I just loved that one, it was so unique.
- 1:38:25Connor Schwab: So cool.
- 1:38:27Connor Schwab: Just high diving off a sandy van.
- 1:38:30Evan Purcell: Yeah, yeah.
- 1:38:31Evan Purcell: And then we immediately messaged him, don't do that again.
- 1:38:33Evan Purcell: Yeah, but it was really cool.
- 1:38:38Evan Purcell: It was a cool shot.
- 1:38:39Evan Purcell: Um Travis.
- 1:38:41Evan Purcell: Uh I think I don't know if this particular moment in the van, because there have been so many.
- 1:38:45Evan Purcell: I mean, that's what's amazing about the van is the the experiences you get from it.
- 1:38:48Evan Purcell: Um, but I think the most unexpected one that's come from Sandy Vans as a whole has been who it's connected us with.
- 1:38:56Evan Purcell: Uh, it's opened a lot of really incredible doors and gotten us in a bunch of other rooms with people that there's no other way that I could ever see myself getting into uh because it is a cool product.
- 1:39:08Evan Purcell: It's something that uh that a lot of people are interested in.
- 1:39:12Evan Purcell: Um so we've got to connect with big time influencers and heroes we've had.
- 1:39:17Evan Purcell: We've gotten to sell to pop stars, we've gotten to sell to billionaires and actually have conversations with these people and uh people like I never could imagine connecting with.
- 1:39:27Evan Purcell: Um and yeah, we've had a pop star where we're talking about doing a Baja surf trip to uh to go um take the vans down and she wants to write some music in the van and do some content with it.
- 1:39:37Evan Purcell: And it's like to get to go have that experience with her.
- 1:39:39Evan Purcell: There's no other way we get get in those doors.
- 1:39:42Evan Purcell: Um, and so it's been really, really neat where it's put us.
- 1:39:46Alan Mondus: Yeah.
- 1:39:46Alan Mondus: Yeah, yeah, just the access.
- 1:39:48Alan Mondus: Access has been really cool.
- 1:39:50Alan Mondus: I think this product captures like the imagination of uh so many people of that dream, you know.
- 1:39:55Alan Mondus: It's like, oh, what would you do with this?
- 1:39:57Alan Mondus: Like this dream has become you know so common.
- 1:39:59Alan Mondus: And um, I remember like that, yeah, going back to that Hugh Jack van selling.
- 1:40:04Alan Mondus: It was one of those vans we finished, and the next day this guy came and he's like, This is the van, this is my van.
- 1:40:10Alan Mondus: And it just was one of those sales that are those you know, customer journeys that was so uh like serendipitous, and he wanted to you know live this nomadic lifestyle.
- 1:40:18Alan Mondus: And he his first year, he was full-time in at Starlink.
- 1:40:22Alan Mondus: He is a project manager and and could work anywhere, and he put Starlink, it was early days of Starlink, it was like three years ago, and he went to Alaskan back 25,000 miles on the van, and he was sending pictures every month.
- 1:40:33Alan Mondus: And it was there was a moose in front of the van, and there was him on this mountain, you know, in Alaska, and it was just uh it was so cool to see uh this this this customer just living out their dream, you know, and being so connected to to us and the brand.
- 1:40:48Alan Mondus: And um, you know, we we did this, you know, I I love to get people together and build community and and have events.
- 1:40:55Alan Mondus: And and we started uh burning vans we ran for three years in a row out in the desert down here in San Diego, and that customer came to Burning Vans, multiple of our customers came to that, and it was uh, you know, these people, there's some people who flew from all over and uh led to a pop star buying one of our vans and led led to all these unique experiences.
- 1:41:16Alan Mondus: Uh, and and it was uh just our community and and seeing all of our vans um with customers, with have become friends, uh uh grow the Sandy Man's community, just you know, that's what puts a smile on my face.
- 1:41:29Alan Mondus: And uh and and every time I do get those texts, you know, sometimes they're you know, a question about, hey, how does this work again?
- 1:41:35Alan Mondus: Or shoot, my van, you know, something broke.
- 1:41:38Alan Mondus: Uh, but and sometimes they're they're just pictures of, you know, hey, I'm out here with my family and can't thank you enough.
- 1:41:44Alan Mondus: This this is a this is what brings us you know joy to my life and and this moment right here.
- 1:41:48Alan Mondus: And it has to do with you know the van that got them there, and and that's that's special.
- 1:41:55Connor Schwab: Oh amazing, guys.
- 1:41:56Connor Schwab: All right.
- 1:41:57Connor Schwab: Um all right, actual last question.
- 1:41:59Connor Schwab: Evan, what's the name of your van?
- 1:42:00Connor Schwab: We haven't got that yet.
- 1:42:02Connor Schwab: Oh, the name of my van?
- 1:42:04Connor Schwab: Yeah.
- 1:42:05Evan Purcell: The latest one?
- 1:42:05Evan Purcell: Indivana Jones.
- 1:42:07Connor Schwab: Ah, there we go.
- 1:42:07Connor Schwab: That hadn't come up yet.
- 1:42:08Connor Schwab: All right, gents.
- 1:42:10Connor Schwab: Um, do you have any asks of the audience and if people wanted to get in touch with you about vans, about partnership, um, anything like that?
- 1:42:19Connor Schwab: What's the what's the best way?
- 1:42:21Alan Mondus: Well, first of all, if you're in San Diego, come see us.
- 1:42:23Alan Mondus: Our doors are open Monday through Friday, 9 to 6, and we'd love to give you a tour of the facility, show, show off our latest show band is named Gordon Vansy.
- 1:42:31Alan Mondus: You know, he'll be here for it for a tour as well as Concrete Oasis and uh and the whole shop.
- 1:42:36Alan Mondus: So we're here in Miramar, sandyvans.com.
- 1:42:39Alan Mondus: Uh, spelt like it sounds, uh, you can call the main line during business hours, 619-812-1903, get in touch with us.
- 1:42:48Alan Mondus: Uh, and of course, yeah, the YouTube Sandy Vans uh Sandy Vans TV now on our YouTube.
- 1:42:55Alan Mondus: Um and you know, if you type in Sandy Vans, we hit we that we better be number one there.
- 1:43:00Alan Mondus: So you should be able to find us no problems.
- 1:43:03Connor Schwab: Perfect.
- 1:43:03Connor Schwab: All right.
- 1:43:04Connor Schwab: Well, this was so much fun and really special for me to get this colliding of worlds to get to have you know my Sandy Vans friends on our glamping podcast.
- 1:43:14Connor Schwab: So thanks, guys.
- 1:43:15Connor Schwab: Thanks for coming on.
- 1:43:16Connor Schwab: Thanks for making it happen.
- 1:43:17Evan Purcell: Thank you so much for having us, Connor.
- 1:43:18Alan Mondus: Appreciate you, Connor.