Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Companies Use Friction To Protect Margins
In this episode of Pricing Power, we explore how businesses intentionally design friction into their pricing models to defend margins. Lucas and Luna examine the strategic use of cancellation fees, complex subscription tiers, and hidden service charges that deter price-sensitive customers while preserving revenue stability. Using examples from streaming services, cloud infrastructure providers, and utility companies, they break down why making it harder to leave or compare prices is often more profitable than competing on cost alone. The discussion covers the economics of churn reduction, the…
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