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From Excitement to Execution: A Brand’s Journey with Rich Messaging
In this episode of MEF Future of Mobile USA 2025, you will hear from Matt Ekram (MEF), David Fernandez (Messaging Advisory), and Cheryl Sanders (Listrak).
As mobile messaging becomes a powerful new “digital billboard” for brands, unlocking its potential comes with very real challenges. In this 20-minute discussion, David Fernandez and Cheryl Sanders share first-hand lessons from helping brands adopt rich messaging channels—from educating consumers and avoiding the “spammy” perception to proving ROI and managing uneven experiences across Android and iOS.
Discover what it really takes to make a…
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