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Custom Jewelry with Chalmers Jewelers · Ask The Experts

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  A jail selp in a boat on a river with tangerine trees. Alon It
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  Guys thirteen ten Wiba Madison in the Morning, joined in studio this morning by
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  the one and only Scott Chalmers of Chalmers Jewelers. Scott, how you been?
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  You know, life is good, sir, how are you? I'm
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  very happy. It's it's great to see you. It's great to hear and
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  boy, you and I could just talk about stories. Yeah, yeah,
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  I got it. You could. You could do your own radio show,
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  Scott. That's for sure. That fun. Maybe in May of my next
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  life. Maybe it's very very well. We've got got really exciting stuff to
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  talk about going on. Chalmers. You guys have been what thirty one years,
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  got Middleton and then of course the newest location I was. I was
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  telling you before it came on there, I said, your new location.
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  It's been six years now, the location on East Washington as well. Lies,
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  Yes, it is. It's it's it's great to see and it it's
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  great to see the success that you have had and it's got to be rewarding
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  for you. And you know, we talk about the industry of you know,
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  being a jeweler and working with people in generational experiences. You know,
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  people's parents buying their engagement wedding rings and now they're buying their engagement wedding rings
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  and going through a present. I mean it's really you know, a credit
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  to what you guys do, the longevity and just the stories that you get
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  to experience day in and day out at Chalmers Jewelers. Well, you know,
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  we've been very blessed. We decided to go to be an American Gym
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  Society registered jeweler, and we're one of the only two percent in the country.
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  Reason being, you have to be ethical. You can't play the sale
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  game. You have to actually employ GIA graduate gymologists, which ninety percent of
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  the stores out there don't even have one, So how do you know what
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  you're even buying. It's we've gone a whole different level. We're definitely not
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  chain store level. We don't buy from China, we don't buy from l
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  we don't just we're not merchandisers. We don't buy it for everyone like everyone
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  else does market up and sell to you. We actually make it in house.
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  That is amazing, yes, and that I think that goes to when
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  we talk about you know, parents and then other folks, you know,
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  generational stuff. Why they one of the big reasons why they choose Chalmers Jewelers
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  is for that reason is you're not going to get cookie cutter, You're actually
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  going to get it an expert helping you select the right gem, helping you
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  with the design, working through that process. And I was thinking about generational
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  things. Chalmer's Jewelers. Same thing. On the inside. You've been blessed
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  at your children are growing up and they are. They are involved in the
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  business as well, aren't they. Yeah, they're both in their thirties and
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  what's nice is they're both GIA graduate tremologists, so that's phenomenal. They got
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  better education than I do, so they know what they're doing. My daughter,
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  I'm very blessed, just came back after being gone for almost ten years
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  in California where the GEM school is. So she went to school, graduated,
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  and they've worked for a jewelry store there for the last over eight years
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  now. So she's got a lot of experience. She knows what she's doing.
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  And my son's the same way. He went to the same school and
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  he got the same education, and he's been downtown. I mean, he's
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  been with me over eleven years, and garrett'st got a design line as well.
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  Does We have our own line now called the Garrett Scott Collection, and
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  it's doing extremely well. What's nice about it is you can't go to every
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  jewelry store or go online and find these pieces. And the whole idea of
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  having a unique engagement ring or a unique piece of jewelry is having something no
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  one else has, having something you're not going to see on everyone's finger,
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  you know, or in every jewelry store or every online site. You know.
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  We don't do that, but our prices are amazing because when you really
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  think about it, when these jewelry stores are buying from a manufacturer, the
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  manufacturer is marking it up over one hundred percent to the jeweler. Now the
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  jeweler has to do the same thing to you. Wouldn't you like to eliminate
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  the manufacturer and go right to the jeweler. Jeweler, who's actually the manufacturer?
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  Is that a question you experienced a lot if folks wonder how are you
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  able to be priced so well and be competitive with such personalized crafts? And
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  I mean that's to me. I think a lot of people until they hear
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  you kind of explain what goes on, and you know, you think of
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  the mall places and those kind of things. When you start thinking about how
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  that back end works, you quickly realize, wow, that's there's a lot
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  of there's a lot of stuff that goes into it for a cut you know,
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  cookie cutter ring, Whereas what you guys are able to do at Chalmers
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  is you're literally doing that custom ring and you're cutting out all those different layers.
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  It's it's one on one, it's personal, and that that not only
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  do you get that that unique, one of a kind piece, but you
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  also get financially it's it's it's savings. You're you're actually getting a better,
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  a better everything at a fair price. Well that's what happens, Sean,
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  is not only do you get a better price, but the quality is higher.
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  So you go to these jeweish stores and nobody asked what the quality of
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  the side diamonds are in the ring, and they're like as low as you
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  can go, okay, and they're only fourteen carrot, no eighteen, no
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  platinum. So we're able to give hot, brighter, whiter diamonds for your
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  side stones, cleaner, diamonds for your side stones, same with your center.
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  Heavier metal, made better, made to last the years you're going to
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  be married, not six months down the road when your diamonds start popping out
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  because you bought it from overseas or you bought it online. That doesn't happen.
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  We actually just the other day, I was just noticing a piece that
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  we bought. We have a couple manufacturers, and we were able to make
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  the same piece okay, because we had to retweak it and stuff. So
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  we made a custom for actually one hundred dollars less than the manufacturer was selling
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  it for. Really. Yeah, so, and of course it's made better.
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  It's one of a kind. The diamonds are higher grade. So the
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  illusion of custom being more expensive some in some cases a little, but it's
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  worth it in the long run because it lasts ten times longer. You don't
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  have issues with it. Talking this morning with Scott Chalmers of Chalmers Jewelers,
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  of course thirty one years in Middleton at sixty two oh two University, have
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  over five years now at the second location right at five twenty four East Washington
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  Avenue. Online Chalmers Jewelers dot com. That's Chalmers Jewelers dot Com. Let's
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  walk through the process. I know this is the time of year where you
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  know what a great gift to get somebody, Get something for your spouse or
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  the special person in your life or pop the question. Let's talk about how
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  the process works at Chalmers Jewelers get that engagement ring for example, I come
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  in. How do we kind of walk through that process? Well, both
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  stores. We've got probably the largest inventory in Madison. I mean, I
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  have to say, because I've just been doing it so long and I've been
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  in the business forty some years in Madison, so I know what everybody carries.
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  We go with. We have a couple lines that we do carry.
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  Of course they're exclusive only to us because of the volume we do do.
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  What we also do is you just come on in and pick what kind of
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  diamond, and preferably a natural diamond, because at least long term, that
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  diamond's going to be worth something. That diamond you'll be able to trade up
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  if you're in a certain economic state. Right now where you go, I
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  can only afford this size when you can bring back that natural diamond and will
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  upgrade it for you. Now you can either put it in a beautiful ring
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  that we have in the case that you're not going to see in all the
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  jewelry stores, that you're not going to see online. Okay, to give
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  you something special, or we just come up with a CAD designed for you,
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  because we do. We're the only jeweler that does totally start to finish,
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  meaning we will design it on CAD. We will at the same time,
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  we will grow you a three dimensional wax in both stores. We do
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  it in both stores, and then you can get literally see them mold that
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  we're going to use to make the engagement ring for you or whatever piece of
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  jewery it is. Now you say, okay, Scott, I wanted in
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  platinum, I wanted in eighteen care whatever. Well, we could show you
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  this on the CAD design in all different colors in three D so you can
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  get an idea. Okay, I want it in platinum. Okay, why
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  not? Platinum is the lowest that's been in my entire career right now.
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  Oh yeah, Gold's like over two thousand and ounce okay, and platinum's half
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  of that. Now, guys, everybody, Grandma's ring. Everybody knows Grandma's
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  ring was made of platinum, and it's still around today, right, So
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  that's kind of a real plus for people. So we'll make nobody cast platinum
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  in town. It's it's the pressure and the heat is so intense, Okay,
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  that you don't most people don't have the thirty thousand dollars machine that I
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  do to cast platinum in house. So we will cast the platinum in house
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  and make it from stretch. Go on, everybody, go on YouTube,
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  put in Chalmers Jewelers. We just created a whole start to finish process on
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  our custom process, from doing the design all the way. See showing you
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  all the steps to finishing a product. I know what I'm doing right and
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  it's really a cool video. And then our new commercial you'll see on Channel
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  fifteen and some other stations is awesome too. On how we do it.
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  It's an exciting time a year. Great time to get into Chalmers Jewelers again
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  right at sixty two oh two University Avenue of course as well five point twenty
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  four East Washington Avenue. Real quick, before we wrap Scott, I know
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  interest rates right now. Anybody that's looked at him, they're going up there.
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  Let's talk about financing at Chalmers Jewelers. Well, actually we have some
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  long term financing. We have a oh I don't know if it's twenty four
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  months or more than that. It's like nine point nine percent, which isn't
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  so bad now. And we have some interest free programs, so we still
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  have all that going on. So just come on in to apply. You
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  can apply online, all right, and we can get you through and get
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  you some kind of it and we can go from there. It's amazing what
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  you're able to do. I saw one of the specials, no interest in
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  paid fold in twelve months, which you're not gonna You're not gonna find that
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  anywhere. No, I mean I would for car. I go for Carl
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  on eight and a half percent right now, right, You've got amazing stuff.
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  Yeah, on top of our low prices. Every day it's a win
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  win. It's a great day to get in to see them and see the
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  team at Scott Chalmers and Chalmers Jewelers again. They are right at sixty two
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  oh two University Avenue and of course their second location twenty five twenty four East
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  Washington Avenue and online Chalmers Jewelers dot Com. Scott, it's always great to
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  see you. You have a fantastic day. Thank you, Sean, thanks
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  for having me on. I appreciate it having a merry merry Christmas you the
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  same. Dan o'donald comes your way next right here thirteen ten Wiba