Latest / How to Sell Your Stuff on Etsy
Ep 224 | She Succeeded FAST in Etsy's "Saturated" Candle Niche
This week I'm chatting with Lauren Aldous, founder of Heart Mountain Candle Co., about how she built a thriving Etsy brand in the notoriously saturated candle niche. We dive into how her background in psychology shaped her approach to scent, emotion, branding, and customer experience—plus why non-toxic ingredients and intentional design have been key differentiators. Lauren also shares practical tips on shipping, listing photos, and what new sellers can learn from her transition from real estate to ecommerce.
**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com…
The skinny
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