Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The B2B Buyer Journey Touchpoint Most Maps Miss
In this episode of Customer Journey with Fexingo, Lucas and Luna explore a touchpoint that almost every journey map overlooks: the internal champion's meeting inside a B2B buying committee. Drawing on the story of a mid-sized software company's six-month sales cycle, they break down how the champion's private pitch to their CFO and IT director shapes the deal more than any marketing email. They discuss how to map this invisible touchpoint, what kind of content supports it, and why a 'champion enablement' asset is different from a typical sales one-pager. Lucas shares…
The skinny
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