Latest / Optometrists Building Empires
The 2:15 Problem: Missed Calls, Burnout, and the Half of Optometry That Is Running on Empty
It is 2:15 on a Tuesday. A patient sits in her car with 15 minutes before her next meeting, contacts running low, finally ready to book the exam she has been putting off since April. The phone rings four times, five times, and about 30 seconds later she hangs up. Research puts the callback rate closer to 1.5 out of 10, which means roughly 85 percent of those callers never try again. Worse, the call leaves no evidence: no voicemail, no note, no report. Three weeks later the schedule looks soft and it feels like a marketing problem. This solo episode connects that missed call to the burnout…
The skinny
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