Middle East Special - Innovation, disruption & strategic shifts
In this special Middle East-focused episode, Jacqui Barker sits down with Andy Barratt, former Chair of Ford UK and now a leading voice in Middle Eastern automotive trends.
Andy shares his unique journey from finance apprentice to CEO at Ford, as well as his current work across the Middle East, offering insights from his LinkedIn newsletter, Middle East Auto Insight.
The conversation explores the rapid evolution of the region’s automotive landscape, the rise of Chinese OEMs, the importance of strategic thinking, and the critical role of data and digital transformation.
Key topics include:
The…
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