Latest / Nightmare Success In and Out / He Built a $13 Billion Empire… Became a Fugitive | Steve Keller Story
Transcript
- 0:00So we had, we were having lunch in the White House discussing
- 0:02the green card for this, this woman.
- 0:04And so, yeah, we had lunch at the White House and on on Monday
- 0:08and then that coming Friday. And I get a phone call 7:00 in
- 0:12the morning from my assistant Karen.
- 0:15And she says thieves. She goes, I don't know how to
- 0:19tell you this, but our company is being raided, an armed raid
- 0:24by some 80 to 100 FBI agents. My first response was Karina, I
- 0:29was out till 3:00 in the morning at the time with three insurance
- 0:31companies and that I said, look, I I do not need these
- 0:34shenanigans this time in the morning.
- 0:35You know this, this has got to be a joke.
- 0:37So Monday I'm in the White House having lunch and Friday my
- 0:41office is getting raided. What happens when you're worse
- 0:44here becomes your reality. Hi, I'm Brent Cassidy, welcome
- 0:48to the Nightmare Success In and out podcast where we explore how
- 0:51to overcome your fears and nightmares and set yourself
- 0:54free. We're going to be exploring this
- 0:56topic with guys that was in Leavenworth with and others who
- 0:59survived their own nightmare. These stories can be inspiring,
- 1:04sometimes sad. There's some.
- 1:06Humor, but hopefully. You can come away with a nugget
- 1:09of something that'll help you knock down some of the prisons
- 1:11you built up in your own mind. All right, welcome back nine
- 1:16more success and now listeners, this is where you come for what
- 1:19happens when your worst fear becomes your reality.
- 1:20How do you adapt, survive, overcome, set yourself free,
- 1:26folks, don't forget to follow. Subscribe, share this thing out
- 1:30like it up. I really appreciate it helps the
- 1:31show. So who are we talking to today?
- 1:35We're talking to Steve Keller and Steve and I've had an
- 1:40incredible issue here in the last 30 minutes just trying to
- 1:43get both sides of this thing to to work and record.
- 1:46But I think we've got it figured out.
- 1:49So who is Steve Keller? Well, I just got done reading
- 1:51his book and I got to tell you his story is like a thriller
- 1:55that you'll put on Netflix and can't put down.
- 2:00So what did he do? Well, he was a bold entrepreneur
- 2:02who revolutionized the multi billion dollar settlement
- 2:06industry, life settlement industry, founding Calco,
- 2:10launching the first ever securitized bundles of life
- 2:13insurance policies on the New York Stock Exchange and
- 2:16capturing 65% of the global life settlement market known as
- 2:20viatical settlements. Calco's viatical settlements
- 2:23gave terminally ill patients an unprecedented way to access
- 2:26their life insurance benefits while they were still alive.
- 2:30It was groundbreaking. It was enormously profitable and
- 2:34then it collapsed with the help of insurance companies who were
- 2:39happened to be his competitors. There was an indictment.
- 2:44He went to trial. He had years of being a fugitive
- 2:48in Panama, and he was finally caught and arrested in Panama
- 2:53and spent nine years inside the federal prison system.
- 2:56This is 1 incredible story and I can't wait to jump into all
- 3:01this. It's got a story about
- 3:03decisions, consequences, entrepreneurs.
- 3:05How did they thrive and live and survive the fall?
- 3:09Before we jump into all this, I want to recognize our show
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- 4:37Steve, welcome in, finally. Thank you.
- 4:41Yeah, Family life's full of hurdles.
- 4:45It seems I said, I said to Steve, it's 2 old white collar
- 4:48guys trying to figure out technology here and and somehow
- 4:52we figured it out to get it going.
- 4:54So Steve, I like I said, I just finished your book and I don't
- 5:00think I mentioned one on the intro there that the book is
- 5:03called Pay to Play and it's available for a pre-order on
- 5:09Amazon, Barnes and Noble or wherever you get your books.
- 5:11And I think you mentioned that it's going to be arriving on
- 5:15bookshelves in May or June. So get in that pre-order.
- 5:18So Steve, wow. So I feel like I know you
- 5:23because I just I just finished your book last night.
- 5:25But yeah, I know you grew up in a little town, I think it was
- 5:29Western Kentucky. Actually, Eastern Kentucky
- 5:32Eastern. Kentucky, Eastern Kentucky,
- 5:36little town of probably 3-4 thousand people.
- 5:38Tell me a little bit about that growing up as a kid.
- 5:42Well, I mean, it was a it was a good life.
- 5:45It was very small town, rural, everybody knew everybody.
- 5:49And so, you know, it had that Mayberry ambiance, if you will,
- 5:55to it. So it was a good place to for
- 5:59kids to, to grow up. Then there was, we were without
- 6:04a lot of a lot of things they have now.
- 6:05I mean, we had one semblance of a fast food chain.
- 6:08It was not even a chain. It was a independent,
- 6:14independent store where people would go.
- 6:17I'd buy ice creams, hot dogs, whatever.
- 6:18And it's called the freezer fresh and it has, it has the
- 6:23concept of the fast food chain, but it wasn't when you go up to
- 6:26win an order. They had to, they had to produce
- 6:27it from scratch. So it, but that's, that's all we
- 6:31had. So it used to be the, the
- 6:33hangout for young people and, and people went off to drive
- 6:37through town and circle the freezer fresh and drive back
- 6:40through town and do it about 100 times a day.
- 6:42So, but there wasn't a lot going on in West Liberty at the time.
- 6:48Well, I know your dad had his own business.
- 6:52It was, was it, I remember, was it a salvage yard or something
- 6:57of that sort and that business type, Yeah.
- 7:00Yeah. So, yeah, he, he was an
- 7:02entrepreneur and he started back in the 50s, he started a salvage
- 7:06yard that's the recycle of wrecked cars, the parts and
- 7:10whatnot. And it was hugely successful.
- 7:14My brother later took that over a years later and started out
- 7:18the last couple of years and I think they were the largest
- 7:21probably in Kentucky. Wow.
- 7:24And so I know that you kind of carried a title there for maybe
- 7:29still do as you were a state champion pole vaulter.
- 7:35Did that happen your senior year?
- 7:38That's actually my junior year. So it was, it was kind of a
- 7:42crazy story. We very small town, we had no
- 7:48track. And I met a guy that moved there
- 7:53from Ohio and he had been a track star in his previous life
- 7:57there in Ohio. And he introduced me to this,
- 8:00this sport pole vaulting, which nobody had ever heard of and in
- 8:04that small town or I didn't know what it was so.
- 8:07But after I had researched it and talked with him and he
- 8:12agreed to become my private coach, we built a facility
- 8:18behind my house in this seven acre field and we piled up the
- 8:23the mounds and the behind where you land was sawdust and the
- 8:27runway was sawdust. And we built a the box where you
- 8:30plant the pole in out of wood. And we borrowed a pole from a
- 8:35neighboring university, Morgan State University.
- 8:39And the standards that hold the pole, I didn't have a pole, so
- 8:46it held a string that was tied with two Chuck Norris's on each
- 8:49end. And that's what I that's what I
- 8:51jumped over. And so I can only go so high in
- 8:54that practice facility without it hurting because you're
- 8:58landing on sawdust. So when I would go to the meats,
- 9:02I would win the meats and I would keep on jumping.
- 9:05And one day somebody came over to me and said, hey, Keller, he
- 9:08said, you already won. Why are you still jumping?
- 9:10And I say, well, it's the only place that doesn't hurt the
- 9:13land. To practice.
- 9:14Yeah. So, so that's that's where I
- 9:18really got my practice was at the beats.
- 9:20So yeah. And they continued on and I
- 9:22ended up I ended up winning the state in my junior year and I
- 9:26think I'm the first person in the history of that town to win
- 9:30a state title. There's been numerous after I
- 9:33paved the way, but I think that was that was it.
- 9:37Yeah, so you get you. You're a pole vaulting champion,
- 9:45graduate high school. Where do you go?
- 9:47What happens then? So I went to, I went to
- 9:50Georgetown College and I went there basically on a football
- 9:55scholarship for Ponte. So I, I was pretty good partner
- 9:59and I, I did do some pole vaulting there while I was there
- 10:02at that small school. That's a school in Lexington or
- 10:06outside of Lexington, KY. It's in Georgetown, KY and very,
- 10:12very small school. Coming from that small of
- 10:15hometown, I felt overwhelmed going to a larger college and
- 10:20had the opportunity to go to UK on a football scholarship.
- 10:24But I I turned it down and I knew I just wasn't at that
- 10:28level. That's interesting because that
- 10:32that would have been a lot to take in as a a young kid.
- 10:35Like we're going to University of Kentucky and, and, and being
- 10:38on the football team. And so you so you took the
- 10:40smaller route. What were you thinking in
- 10:44college, Steve? Were you thinking about finance
- 10:46and different things that you, you know, you ended up with Dean
- 10:49Witter? What was what was going through
- 10:50your mind? What am I going to do when I?
- 10:52Grow up. Yeah.
- 10:53And so I've, I've always had an entrepreneurial mindset.
- 10:58I mean, from when I was three years old on, I was always doing
- 11:01something. And in elementary school, I
- 11:07remember buying a, it's a Willy Wonka Chocolate Factory off of
- 11:12this neighborhood friend of mine.
- 11:15And I talked my mom into finance with me and, and we've, we made
- 11:18candies and I was, I was making candies to sell to students and,
- 11:23and it got really large. And that to the point where I
- 11:28was, I was selling more candy bars to these kids and they were
- 11:32buying lunches. And then, and back then we had
- 11:35government subsidized lunches. So if the students went and
- 11:39spending enough money, then the government would, would cut it
- 11:41back. And so this became such a issue
- 11:45for me or for the school that they, the principal called me
- 11:49into his office and that and shut me down and said, look,
- 11:52you're, you're not allowed to sell any more candy bars up
- 11:54here. And and that was it.
- 11:56That was the end of my business and that was the first time the
- 11:59government shut me down by. The you got some foreshadow in
- 12:02there. So yeah, that was the first,
- 12:06first episode of mine by Rennes with the government, with being
- 12:09successful. Oh my gosh, so so you graduate
- 12:14college, you, you got the background of being an
- 12:16entrepreneur. What do you, what, what, what
- 12:20happens next? What's your next step that that
- 12:22goes on in your life? But Georgetown was such a small
- 12:26school that there was a couple of level of classes that was not
- 12:33being fulfilled and they just, they cancelled them.
- 12:35It was two classes I needed to graduate.
- 12:37So my option at that time was to take those in Louisville,
- 12:42University of Louisville, which I did.
- 12:46And it just what happened? I was dating a girl up there
- 12:48that might have had a little bit to do with it, but so I went up
- 12:52there and I started, I had a lot of time in my hands.
- 12:55So I started selling computers. And it's this was when the first
- 13:01laptops were really introduced and the first Mac, or I think it
- 13:07was Lisa was back in the day. So I got exposed to that and I
- 13:15work for a retail computer store and there was a gentleman that
- 13:19came in during Derby and he was there looking for a particular
- 13:26type of printer. And I showed him a program that
- 13:30I had created to trade stocks. And he was like, how do you know
- 13:36how to do this? I said, I've been doing it for a
- 13:37while, you know, that's what I do.
- 13:39And he goes, how would you like to have a job, you know, making
- 13:43$100,000 a year doing this when you graduate?
- 13:47And I said, yeah, that sounds good to me.
- 13:48So he said, give me a call and give me his card.
- 13:51And when I graduated, I, I went to Little Rock, AR, where he
- 13:57was, and I was introduced to the bond houses there.
- 14:05Chicago's got commodities, New York's got stocks, Little Rock's
- 14:09got bonds. And they had these these these
- 14:12brokerage houses that sold bonds to credit unions and banks and
- 14:16whatnot did large people, not, not individuals, just all
- 14:20institutional. So I did that for a couple
- 14:24years, was homesick and moved back home and got a job for Dean
- 14:30Witter at that time. So then you had this situation
- 14:34with Dean Witter where, you know, you're doing, I think,
- 14:36gosh, you've got to be like, in your early 20s.
- 14:39Yeah, a guy named Chris comes up to you and he shares this idea
- 14:45with you. You guys are in cubicles kind of
- 14:47whispering back and forth and Chris is Can you share that
- 14:50story with us? Sure.
- 14:52So Chris, Chris Conway, he's still in the industry and he's
- 14:59at works out of New York now and been very successful and stayed
- 15:02in the industry. At the time, though, he, he came
- 15:06to me and he was telling me something he had heard.
- 15:09I don't know where, but about the, at the, you know, at that
- 15:13time we were starting the AIDS epidemic.
- 15:17That's when we learned that this disease had had come about and
- 15:22the, and the people were, you know, struggling with it and
- 15:25the, and the, the, the country was worried to death.
- 15:27We didn't know what it was just similar to COVID, but as far as
- 15:33not the disease, but the, the panic, the pandemic.
- 15:37But so he was telling me about people were selling their life
- 15:43insurance policies as a form of healthcare to raise cash to pay
- 15:48for medications that were not FDA approved and just for
- 15:53whatever. And my, my first response was
- 15:59this. This sounds morbid, but I didn't
- 16:03look on the other side of it. I didn't look on what a great
- 16:05services is to people that desperately need cash and don't
- 16:11have anywhere else to go. It's it's, it's a lifeline.
- 16:15So about two weeks later, I had a company, a guy that I was
- 16:23dealing with with, and Dean Witter, and he called me up and
- 16:28he, he had a, he had a, a unique company he was trying to raise
- 16:32monies for and he's fallen short or oversold the stock and they
- 16:36really didn't have any more assets to, to sell and he needed
- 16:40to raise more cash. It was a water filtration system
- 16:44that you put in a grocery store and it put it into a paper
- 16:47carton, which is novel. I thought I thought that was a
- 16:50great idea. And so the idea just came to me
- 16:56about using these policies, you know, and this could be a way
- 17:00that you wouldn't have to go out and sell individuals on buying
- 17:06these policies, which I think we've been very difficult at the
- 17:08time. And, and that this was a way
- 17:12that I could go to 1 institution that they had a problem.
- 17:15You know, these people had a problem, they wanted the money.
- 17:17So marry the two together and solve the problem.
- 17:20And so when I took the idea to this water company, they, they
- 17:27were all over it. And that's, that's when I knew
- 17:30that I had something here that made sense and that people
- 17:35really wanted. And then?
- 17:38Found somebody to that would invest in buying these policies
- 17:41and that the the thing that I thought was the entrepreneur Dr.
- 17:48was that you just first went to the bank and you know the story.
- 17:53This guy ends up in your life again.
- 17:55But you know, you, you go and you, you know, you put a
- 17:58business plan together, you send it to him.
- 18:01You know, you go meet him at his corner office at the what is the
- 18:055th 3rd's bank? And, and, and he just is a
- 18:10complete asshole and says it's the most stupid ID's ever heard
- 18:15of. Thanks for wasting my time.
- 18:18And, you know, don't let the door hit you in the ass.
- 18:21And The funny thing about that story is, is that you come back
- 18:25and buy that building as the company that you built ends up,
- 18:30you know, becoming a much bigger organization that this man could
- 18:33have never imagined. So I thought the there was
- 18:39something that happened in that time period where you were
- 18:44trying to do everything, Steve. And sometimes entrepreneurs
- 18:49think that they can do a little bit of this, a little bit of
- 18:51that, a little bit of this and and somehow something it'll work
- 18:54out. And I thought it was very wise
- 18:59of your dad. You called him one day and you
- 19:02just said, you know, he said, yeah, how's it going?
- 19:05And he just told him, I'm doing this, I'm doing that, I'm doing
- 19:08this. I'm you know, like all over the
- 19:10place. He said, son, you got to focus
- 19:12on one thing. You know, it would be one place
- 19:14at one time, and. And that seemed to stick with
- 19:18you. And it seemed like from that
- 19:21point, I mean, I know that you met Grant shortly after that,
- 19:25but that that somehow registered in your head to think, no, I do
- 19:29have something good here. I should focus on that.
- 19:32Yeah. Well, I, I think a lot of
- 19:35entrepreneurs, they, they throw things on the wall and whatever
- 19:38sticks they go with. So, you know, and it's like I
- 19:44remember the CEO of the entrepreneur with FedEx, you
- 19:49know, the the first day that they spent $50 million and, and
- 19:53they shipped one package and his staff, his staff came to him and
- 19:57said, Oh my God, Fred, this is, this is a terrible deal.
- 20:01This is a disaster. And he said, what do you mean
- 20:03this is a disaster? He goes, it works.
- 20:05We just got to do it 50 million more times.
- 20:07So when you, when you got, when you got one thing.
- 20:11That that works and you can see it work.
- 20:13You just got to replicate it. So when my father advised me,
- 20:18which I, you know, thank God he did, but advised me to, to
- 20:23settle on one thing. I had to look and say what did I
- 20:26made money on? You know, what works, what's
- 20:28proven? Even though it was a minuscule
- 20:31scale, it did work. And so that's when I but
- 20:36everything I had back into Calco.
- 20:39And you had this, this young kid that walks into your office,
- 20:43he's got a Mickey Mantle card and he's, he's asking to trade,
- 20:46I think his grandparents stock or whatever that thing was.
- 20:50He sold you on the Mickey Mantle card.
- 20:52I think you guys went back and forth.
- 20:53I think you bought it for $400.00 and, and you realized it
- 20:57was really for market price was 375.
- 21:00You thought I, I need this kid, he's good.
- 21:03And you guys fly down for an appointment, meet with a guy to
- 21:08try to sell a policy, and then what happens on the way back?
- 21:14On the way back we experienced a lot which.
- 21:17By the way, you had a really good meeting.
- 21:19By the way, you had a great. Meeting, we had a good meeting.
- 21:21We got, we got the the company off the ground that we almost
- 21:26didn't get off the ground ourselves.
- 21:27So we we, we come back in this horrid storm.
- 21:31And Grant was just a young pilot.
- 21:34You know, he's a really good pilot, but he's very young.
- 21:36I mean, he's way younger than I was at that time.
- 21:38And I was young. Yeah.
- 21:40So we had found ourselves in the middle of this torrential storm,
- 21:47this rain. And I mean, it was bouncing the
- 21:50plate around so hard and so fierce that I I didn't know we
- 21:53were going to make it. So by the grace of God, we, we,
- 21:58we went through a look like a, a needle of a clearance in the sky
- 22:05that, that, that a couple clouds parted and we got through and
- 22:10got out of the storm together. But it was a very, I would say
- 22:17white knuckle experience and both of us made it through and,
- 22:22and I think it, it really bonded us from then on, you know, to,
- 22:26to what we're about to do in the future with the, the company and
- 22:28all. Well, so the company then that
- 22:32was your kind of the first big deal.
- 22:33I think it was a $40,000 policy. You know, it comes in the mail
- 22:36and, and you guys are off. This is, this is a thing and
- 22:41it's, and it soon comes to be that, you know, this is a, a
- 22:45novel idea. It's, it's a new path.
- 22:49But one of the things you've got to figure out, Steve, in this
- 22:52path is you got to get more policies to to get to be able to
- 22:57sell. So how did you, how did you
- 22:59figure that next step out? Well, at that time there was,
- 23:06there was these mom and pop brokers that were popping up and
- 23:10they were advertising, you know, to get policies in and we would,
- 23:14we would go to them and, and use them.
- 23:16And, and then there was one larger company at, at, at one
- 23:20time that we befriended and was able to get a large volume, you
- 23:26know, through this. I would, I call it back then it
- 23:29was a, the, the mega company that existed in that, that, that
- 23:33so but yeah, that's what we're looking at doing.
- 23:36And the first broker that we used was in Ohio.
- 23:42And she was just a, she didn't have, I mean she had a company,
- 23:46but she worked out of her house and that was probably our our
- 23:50first go to, to access policies through a broker.
- 23:53So the thing starts taken off, you start growing.
- 23:59I mean, it was just you and your receptionist and and Grant and
- 24:04some people you were kind of just piercing all together.
- 24:06But I mean, as it as it reads, your story reads is it happens
- 24:10pretty quickly. I mean, you're a young man.
- 24:14I mean, at that time, how old would you have been, Steve?
- 24:17I think I was around 47 years old when I started.
- 24:20And so, you know, by my early 30s is when the, the company
- 24:25really kicked in and started seeing growth.
- 24:28And, and I, I think, I think for years when this thing took off,
- 24:33I think we're experiencing like 9000% a year in growth.
- 24:37It was massive. It was hard to.
- 24:39It was hard to contain, hard to handle what?
- 24:41Was going through your mind with that type of situation.
- 24:44Your, your small town kid, you take an idea and it works and
- 24:49you're getting this incredible growth and you're becoming
- 24:53somebody that's in the industry that's making a splash.
- 24:58But the other thing that you know, that runs alongside this,
- 25:02and you and I were talking about this before we got on, when
- 25:05you're the first to do some of these things and be the
- 25:08innovator, it also causes friction in the industry because
- 25:12you're creating a, a lane that is going to affect somebody
- 25:16else. And you know, one of the things
- 25:18in this story is, is that you've got insurance companies and I
- 25:22didn't realize that the percentage was as high, but they
- 25:24count on 90% of their people lapsing their policies for one
- 25:29reason or the other. What you were doing, you were
- 25:33creating a system that didn't lapse because you had a, you
- 25:38were built, you were building in a system that you're actually
- 25:41paying out, paying somebody a little bit more for their cash
- 25:44render value and, and paying them less than they would get
- 25:48for their payout, ultimate payout.
- 25:51And then you, you know, you played that gap, but what it did
- 25:55to the insurance company was, is, is if they played that game,
- 25:58they were looking at 90% of these people not being around to
- 26:02collect. And you were closing that gap
- 26:06and all of a sudden you've got you making a huge splash and
- 26:12insurance companies not liking it.
- 26:14Right. So, yeah, I mean, I didn't wake
- 26:18up one day and say I'm going to disrupt the entire insurance
- 26:20industry, but that's that's that's what happened.
- 26:24And they at at the time, you know, because this is this was
- 26:28all new and they were fearful that this thing would just get
- 26:34out of hand volume wise and to where it would really put a dent
- 26:40in in the whole system. And.
- 26:43Well, you went after another lane too.
- 26:45I mean, the, the, the beginning of this viatical settlements
- 26:48'cause I had a, a fraternity brother that went into this and
- 26:50made a ton of money when he was in San Francisco.
- 26:54And so, yes, it did start in the AIDS, in the, the AIDS epidemic.
- 26:59But then as it came around, you started seeing, well, there's a
- 27:0265 and overcrowd and, and then you started to, to widen that
- 27:07lane to create more policies, to create more growth.
- 27:11They created even a bigger tidal wave for these insurance
- 27:15companies who were not planning on paying out.
- 27:18So when did you first realize that this was causing
- 27:26competitors and the insurance industry to see you as a threat?
- 27:33I, you know, I really didn't look at it on that angle all
- 27:38along. I mean, I was just, I was so
- 27:41busy putting this thing together and growing and we came out with
- 27:43a life settlement market in 1998.
- 27:47I'd hired Williams and Conley out of Toronto, Canada.
- 27:51They're the largest actuarial firm in the world to prove out
- 27:54this model. And we spent a year with them
- 27:56working on that and then rolled out the the the life settlement
- 28:01in 1998. And we attached it to a bottom
- 28:04of a commercial. We we ran the first national
- 28:06commercial in this industry in the history.
- 28:09Which I want to talk about. I want to talk about that 'cause
- 28:12I think that that that was big elephant ball stuff.
- 28:16You know, you, you, you decided that we got it.
- 28:21You know, we could get more business here than do they said
- 28:23what we could almost get to. Well, we'll figure that out.
- 28:26You decide you were going to do a 3 minute commercial on, on
- 28:33network TV and the only way you could do it was you had to buy
- 28:37three big markets and that was going to cost you $1,000,000.
- 28:42And, and everybody sits around the table and thinks, well, well
- 28:45I guess we can't do that. And you go in, who do you call?
- 28:47How do you get this done? So yeah, so I reached out to let
- 28:55me step back one second, but my mind said is never it, it can't
- 28:58be done. It's like, how do we get it
- 29:00done? How do we do it?
- 29:01What's the solution? There's a way and I, I got to
- 29:03tell you, Brett, I didn't have $1,000,000, so I had a lot
- 29:07riding on the line. But you know what, I was so
- 29:10perturbed at that time because I couldn't get doctors to stand
- 29:14behind us. They were seeing these patients
- 29:17that came in were terminally ill often times and you know, they
- 29:22thought, well, you know, they're able to pay their medical bills
- 29:25and all, but they didn't see that they weren't able to pay
- 29:27the, the rent, mortgage, food, you know, this stuff.
- 29:30So it, it just infuriated me. So when I made this commercial,
- 29:35I did it in the hospital and had a doctor staff to recommend it.
- 29:40That, that that's why. But so, you know, we, we were,
- 29:47we were running low on volume and I thought, you know, what a
- 29:51great way to reach out to masses here and get the policies in
- 29:54direct. So we did this on started out
- 29:57with the viaticals, which is the terminally ill side.
- 30:00And and then let me explain that that's that's policies that are
- 30:04listed as with a life expectancy of five years or less.
- 30:08OK, So that's how it started out.
- 30:11And so I called a buyer of our policies and because he had a
- 30:18lot of monies in escrow and he wanted more policies to buy and
- 30:22we didn't have them. It's not like, you know, we're
- 30:24manufacturing widgets or something like that.
- 30:26So our, our, our business relied upon our marketing efforts.
- 30:32So I call him and I say, look, I think I've got an answer to the
- 30:35problem. And I told him about the concept
- 30:39of doing this major commercial on national TV and prime time.
- 30:45And he said that sounds awesome. What's it going to cost?
- 30:50And I said, well, it's $1,000,000 and he's like
- 30:52$1,000,000. Are you kidding me?
- 30:54And I said no, I said I've got some policies I can put up and
- 30:58pledge against it, you know, but I think it's, I think it's going
- 31:02to work. And he goes, well, how soon do
- 31:04you need it? And I said like 3 days and he
- 31:06got come and glued. And so I said no, I just have to
- 31:11commit to it in three days. I said, you know, you don't have
- 31:14to have the money then. But so he, he, he came up with
- 31:17the money and we ended up producing the commercial and in
- 31:23the middle of the commercial, the middle of the run.
- 31:26So I did, I did one month in New York and one month in Las Vegas
- 31:30and, and Arizona, then one in, in California.
- 31:36And I think we were down in Vegas area, that's when the life
- 31:41settlement that I created came about and I didn't have another
- 31:46$1,000,000 to do a separate commercial.
- 31:47So I called the ad firm and I said, look, can you put a
- 31:51tagline on this thing that says if you are a 65 years or older
- 31:54non terminal and want to sell your policy, you can and you
- 31:59know call our company. So they said OK, yeah, we can do
- 32:02that. So when I did that, I had a
- 32:07massive amount of calls hit the phone banks.
- 32:10It it actually blew up our phone banks.
- 32:12And back then Oprah was on and when, you know, everybody and
- 32:15their mother watched Oprah. So when this ad hit on Oprah, it
- 32:19it jammed up the, the backup systems, the phone banks,
- 32:22everything just completely blacked us out.
- 32:26And we had such a huge response on this thing.
- 32:31And it wasn't necessarily just from people wanting to sell
- 32:35their policies. It was a lot of insurance agents
- 32:38that they were calling us to sign up as agents for Kelco and
- 32:42saying that we've got a whole book of business like this.
- 32:44We, we would like to, you know, send to you.
- 32:47And in, in within two months of coming out with that product, we
- 32:52had $9 billion hit our door. Good Lord.
- 32:56And, and we, we couldn't begin the whole industry couldn't
- 32:59begin to buy all this. I think the whole entire size of
- 33:02the attical market was 2 billion.
- 33:05And so my staff came to me and said, he said, Keller, we got a
- 33:10problem. And I said, what is the problem?
- 33:12And they said we've got $9 billion of policy.
- 33:15So we can't, we can't afford them.
- 33:16I said, what are we going to do? You know, this is another form
- 33:19of failure. And I said there's only one
- 33:23thing to do, it is Wall Street. And that's that's where I went
- 33:27next. So walk us through the Wall
- 33:30Street thing, because nobody had done this.
- 33:33No, no, nobody had. Nobody had reached out to Wall
- 33:37Street to. Which is brilliant, by the way.
- 33:39When I'm reading this, I'm thinking, wow.
- 33:40It's one of those things you slap yourself on the head and
- 33:42think, wow, OK. But you know, it was a situation
- 33:47where the path just led me. I, I, I didn't, I didn't
- 33:52necessarily lead it, but I was, I was trying to overcome these
- 33:56obstacles kind of like our, our phone conversations started out
- 34:01earlier. But exactly how are we going to
- 34:02get this solved? Yeah.
- 34:03How are we going to get this solved?
- 34:05But I went to went to Wall Street and I met with Lehman
- 34:09Brothers. They were, you know, one of the
- 34:12older investment banks at the in the world at the time and
- 34:17they're no longer in business after the meltdown of 19.
- 34:21What was that? 2008. 2008 I mean, yeah, so but
- 34:28anyway, they were alive and well, one of the largest ones
- 34:30back then. And I met with them and they
- 34:34basically said that, you know, we're we're not going to do this
- 34:38deal with you and and unless you have some kind of reinsurance on
- 34:42these policies, I say, what do you mean?
- 34:45They said, well, we can't just buy policies and expect and wait
- 34:48for somebody to die. You know, the bond holders, what
- 34:50I guarantee and all. So I said, well, how do I do
- 34:55that? And they say, well, we want you
- 34:56to insure the insurance. So I called Lloyd's of London at
- 35:02the time and had them come down to Lexington, KY, and we spent
- 35:07three days with Lloyd's developing his first reinsurance
- 35:13product that reinsured the policy.
- 35:16So the way this worked is if the actuaries were wrong and the
- 35:21person left lived two years above the time that he was
- 35:24supposed to expire, Louisa London would would pay the banks
- 35:28off, pay the interest, pay everything and take over the
- 35:30policies. And then they would sit and wait
- 35:33on the person to expire so and also get your money back.
- 35:38So I went back to the banks for that.
- 35:40And you know, what happened next was not what I intended.
- 35:46I was just trying to get a deal done, but the banks no longer
- 35:50looked at Kelco, this little company from Kentucky, as having
- 35:54the the asset base, the wherewithal to support the
- 35:59funding that we were asking for. They looked for Lloyd's and
- 36:03Lloyd's had deep pockets and Lloyd's extended a credit line
- 36:08to us. That was mind blowing to me at
- 36:11the time. 5 million. Dollars, wasn't it?
- 36:15Yeah, they, they extended a $5 billion line of credit to us.
- 36:17So, so then that's, that's how Calco grew so big so quick is
- 36:23because we wasn't basing our assets any longer or, or small,
- 36:29you know, $1,000,000 assets. We were looking at the $5
- 36:32billion line of assets. And so this took me to deal with
- 36:38a, a lot of different banks of Wall Street because I, I told
- 36:40each one, I said, you know, there's not one bank large
- 36:44enough to, to make a deal and the volume we're getting and
- 36:48it's going to take several. And it did.
- 36:52Well, you know, and it reads like, you know, something that
- 36:55you read about. It's one of these, it's, it's
- 36:59almost like one of those things you read like about Google or
- 37:02something how it just explodes. But this was a industry that is,
- 37:08you know, not a sexy industry, but you guys were exploding it,
- 37:13you know, like my family was in the funeral business, you know,
- 37:16but there's there's opportunities where people don't
- 37:18see those opportunities. But you kept taking this and
- 37:22getting it bigger and bigger and bigger, where you get to the
- 37:26point where somebody says, Hey, I want to buy you.
- 37:29And I think the guy was Jerry from Atlas.
- 37:31And. And how'd that all go Well?
- 37:38Let let me, let me back up one second and I'll, I'll get there.
- 37:42How, how, why this thing became such a ravishing the company or
- 37:49growing company and Wall Street. So when I was dealing with
- 37:53Lehman, one of the first meetings, we got back together
- 37:56and, and had the Louise of London's behind us.
- 37:59And we were in this cramped little office and there was
- 38:04like, you know, 6 or 8 suits in there.
- 38:07And I get a nudge from the director for Lehman Brothers.
- 38:13And he said, Steve, can I see you out in the hallway?
- 38:15And I said sure. And I had no idea what was going
- 38:18on. And, and it was definitely not
- 38:22protocol. So I went out there and I talked
- 38:24to him and he said, who's the guy sitting beside your vice
- 38:30president? And I said, I had no idea.
- 38:33I thought he was with you. And he goes, no, he's not with
- 38:36me. He goes, we're going to go back
- 38:37in here and find out what's going on.
- 38:39So we went down. We, we, we got back in the room,
- 38:43sit down. And he said, without any further
- 38:46ado, we're going to go around this table and we're going to
- 38:49introduce ourselves. So, you know, I introduced
- 38:52myself and my vice president introduced himself, my CFO Keith
- 38:56Trash, you know, with Coco. And then this guy beside him, he
- 39:00started laughing and closing these books up and they and that
- 39:04he was at a very British accent. He said, OK, gentlemen, he gigs
- 39:09up. He said Mike Lomax with a on
- 39:12capital. And so he was from another firm.
- 39:17I don't remember yeah, if we talked to at that time or not.
- 39:20But so, you know, his corporate espionage at at its best.
- 39:24And and I was like, wow, did this this really, you know,
- 39:27happened up here in this law. St.
- 39:29Lehman Brothers City goes on a lot, you know, but, but, but
- 39:33that incident, I could have not have planned any better because
- 39:37what that did is it created a feeding, feeding frenzy for
- 39:41Calco and for this deal. Everybody wanted it.
- 39:44And, and, and because, you know, often the human nature is you
- 39:48want what you can't have. And, and I think Aeon saw this
- 39:51happening through the Lehman Brothers wasn't going to happen
- 39:53through them and they wanted it. But and and and this, the same
- 39:58mentality started to happen all over Wall Street.
- 40:02And, and, and then, you know, one of the things I did early on
- 40:07growing up in the 80s, I grew up with the Steve Jobs with Apple
- 40:12and, you know, with Bill Gates, with Microsoft.
- 40:14And I read their blocks and they know I looked up to these guys
- 40:18as the pillars of entrepreneurs at the time.
- 40:21And one of the things Bill Gates did was he signed on competes
- 40:26with IBM, so he locked the hardware industry out of the
- 40:30software and look who won. So I thought if it works for me,
- 40:37it would work for me. So everywhere I went, I would
- 40:40slide and non compete over to whoever I was dealing with.
- 40:44And in two years, we had met with some 230 banks and have 80
- 40:50banks committed to us for funding and we raised $13
- 40:54billion for this product. What were you thinking?
- 40:59What were you thinking, Steve? I was.
- 41:02Because I still think you're a guy in your 30s, right?
- 41:06Yeah, I was. And you know, I had promised by
- 41:12my employees, I said, you know, help help build this thing, help
- 41:15help, you know, achieve the dream.
- 41:18And you guys were all winning. And that's, that's that's what I
- 41:22wanted to do. I had, you know, high
- 41:24aspirations, even taking the company public at some point in
- 41:26time, which made made a lot of sense to do that.
- 41:28When I had met with this, this this company that you mentioned
- 41:35along this way, they they had also a non compete with Calco
- 41:39and then they had investment bankers that were trying to
- 41:41raise bodies for a deal and they approached me on three different
- 41:46occasions to buy me out. I wouldn't even I wouldn't even
- 41:51listen to him. I wouldn't even hear it because,
- 41:53you know, I promised my employees that I was going to
- 41:55take this public and they were going to win.
- 41:57So I couldn't sell them out. And I really wasn't.
- 42:02I was too young at that time. And I mean you, you talk about
- 42:06when I'm reading your book, you talk about your this kind of
- 42:08just starts flashing through your mind.
- 42:10What am I going to do this 30 something guy selling out for
- 42:14three or $400 million or whatever?
- 42:17What what do I, what would I do now?
- 42:18I like doing this. This is I love, I love growing
- 42:21this. I want to be on Forbes and I
- 42:23want to, you know, have these big articles and all these other
- 42:26things. I thought, why would I sell it
- 42:28out? Plus, I think that you really
- 42:30felt like what I got the feeling of when I'm reading this is that
- 42:35I'm making an impact. I'm doing good things.
- 42:38I'm really affecting. You didn't care for the way that
- 42:42these insurance companies were paying out and this was a way
- 42:45that you were reshaping things more of the way they should be.
- 42:50And in the end, everybody was winning as they should be in a
- 42:53good situation or a good deal. So I could see why you thought
- 42:57that why? And, and I think you even said
- 43:00you don't have enough money to buy me out.
- 43:02You know you, I don't know what's this?
- 43:03You don't want to pay me what this company's worth in three
- 43:05years. You want to pay me what this
- 43:06company's in 10 years. So anyway, it, it pissed off
- 43:10Jerry and you know, Jerry basically said you didn't know
- 43:13better, young young guy. Just you know, you've never been
- 43:17up this high and you know, you could get pushed off the Cliff.
- 43:19Basically what happens? What's the next big thing that
- 43:25happens 'cause you guys are rolling?
- 43:29Yeah. So we were in the process of
- 43:32buying our largest competitor, which was owned by CNA Insurance
- 43:37and it was a company called the Atticus.
- 43:40And the Atticus owned a lot of insurance policies.
- 43:42And we had a contact with a French bank, Societe Generale.
- 43:49And they were the 4th largest bank in maybe the world at the
- 43:52time. I, I don't remember, but they
- 43:57loved Kelco, loved the products and I had a good rapport with
- 44:01the president of that bank in New York.
- 44:06And they were fully going to fund us.
- 44:09I mean, to, to buy this company out and, and not only that, but
- 44:13they extend monies to Calco and, and, and that company because I
- 44:17was going to keep it separate and run both companies in
- 44:20unison. Their company had brokers that
- 44:24we didn't use and they didn't want to use us and ours, our
- 44:28brokers didn't want to use them. So I thought, let's do it to
- 44:31baskin-robbins way. Let's have two different flavors
- 44:34and just run them both. But in doing that, I needed more
- 44:37capital for both companies on this acquisition.
- 44:41So, so cetacean around extended $800 million to me to do this
- 44:48transaction and that was going on.
- 44:52I had massive amounts of attorneys and we had Arthur
- 44:59Anderson at the time. I think also on that case, New
- 45:02York attorneys. And so that was two weeks of
- 45:07going through due diligence, getting that done.
- 45:10And you know, my, my driving force Sprint was stem back from
- 45:15my pole often days. I, I was a competitor and I, I
- 45:19wanted to be #1 it wasn't greed of money.
- 45:23The money was a barometer how we're doing it all so.
- 45:26Right, right. I never really, it never really
- 45:29stopped and said, wow, you know, we're doing all this or we're
- 45:32making this all this money or whatever.
- 45:33It just wasn't another day for me.
- 45:36Yeah, but I knew that I wanted to beat my nemesis, which was
- 45:41the Atticus. That was the largest out there.
- 45:43So if we had that, we, we would have 70 to 80% of the market.
- 45:49And that's where we were headed. So two weeks into that, that
- 45:57banker that was financing me from Societe Generale, he kept
- 46:02taking off on on Thursday would be the last day I would hear
- 46:07from you. I wouldn't hear him to him from
- 46:08him to Monday. So and it got to be a problem
- 46:11for this deal because we were under a time frame to get this
- 46:14thing closed. So I called him up one day and,
- 46:18and I said, look, I hate to be Percival with you, but you know,
- 46:24you're, you're like disappearing on Fridays and, and I can't see
- 46:26it on Monday. And I said, we got to get this
- 46:28deal done. You know, there's a lot of
- 46:30driving on this thing. And you know, what, do you mind
- 46:33me asking where, where are you going?
- 46:36And he said, well, he said he kind of laughed and he said, I,
- 46:41I've got to be honest with you. He goes, I've got a fiance that
- 46:44lost her visa here and we're meeting in Canada on the
- 46:48weekends. She lives in Australia now.
- 46:51And I said, well, that's a problem.
- 46:53I said, meet me in DC in two weeks and we'll we'll try to get
- 46:58this resolved. So he did, he met me in DC and I
- 47:05had contacted a woman that was the chief of staff for Tipper
- 47:09and Al Gore from Kentucky. And she got us in the White
- 47:14House. So we had we were having lunch
- 47:15in the White House discussing the green card for this this
- 47:18woman or you know, Lisa working visa.
- 47:22And so, yeah, we had lunch at the White House in the on on
- 47:25Monday. And then that coming Friday, I
- 47:30get a phone call 7:00 in the morning from my assistant Karen.
- 47:36And she says, Steve, she goes, I don't know how to tell you this,
- 47:41but our company is being raided, an armed raid by some 80 to 100
- 47:48FBI agents. And, and, and my first response
- 47:52was Karen, I was out till 3:00 in the morning at the time with
- 47:56three insurance companies and that I said, look, I, I do not
- 47:59need these shenanigans this time of the morning.
- 48:00You know this, this has got to be a joke.
- 48:03So Monday I'm in the White House having lunch and and Friday my
- 48:07office is getting raided. It's an unbelievable story.
- 48:10I want to take a break there because when we come back, I
- 48:12want to This is the beginning of your nightmare and how this all
- 48:16transpires and and what you find out how this happened is is
- 48:21nothing short of it reads like fiction, but it's a real story.
- 48:25You know, we talk a lot about the rebuilding after
- 48:28incarceration on this show, Finding a job, contributing to
- 48:30community, finding purpose. But I recently came across a
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- 48:36haven't considered. It's called Second Chance
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- 48:42release on Amazon. This isn't a book about criminal
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- 50:27prison prisonistprisonist.org. prisonist.org.
- 50:32So, Steve, this is where this gets really wild.
- 50:37You wake up, you get this phone call at 7:00 in the morning and
- 50:42it's your executive assistant and she's telling you that the
- 50:45place is being raided, armed raid with the FBI, and you're
- 50:51out of town. Walk us through this crazy
- 50:54nightmare. Yeah.
- 50:56So, you know, I didn't know what to think when I got that phone
- 51:00call. And, you know, the company had
- 51:01grown so much during this time. We we were up to 100 employees.
- 51:05We had 15,000 agents in this country.
- 51:07We had an office in France. We hired a lobbyist in state of
- 51:11Kentucky and got a senator to sponsor a bill that we helped
- 51:17draft. So we drafted the first
- 51:19legislation for our industry in the state.
- 51:23So, you know, we know this was going on.
- 51:24All that's running through my head about, you know, I know we
- 51:27didn't break the law and we wrote, we wrote it.
- 51:30So I, I just couldn't even imagine what was going on.
- 51:35And more than sitting back worrying about it, I was more
- 51:39concerned about getting back to Lexington and doing damage
- 51:42control or whatever I could do. I just felt like I needed to be
- 51:46there. So, and, and by the grace of
- 51:50God, we had our own plane at that time, but it was in the
- 51:53shop. So I was scurrying trying to get
- 51:56another flight back there as soon as I could.
- 51:59And there was all kinds of obstacles stopping me.
- 52:03There was traffic, bad traffic in the New York that there was a
- 52:08wreck or something that was traffic was stopped.
- 52:11And there was all kinds of delays I had to overcome to try
- 52:14to get back. And it was probably a godsend
- 52:17that I wasn't back sooner, to be honest with you.
- 52:20I don't know how it reacted to seeing all that.
- 52:23It was very difficult. But I did make it back on a
- 52:28private plane. It was some ride going back, but
- 52:32I was thankful that I was able to find a ride to get back.
- 52:38So you get back. I mean, this had to be, I mean,
- 52:44I'm, I'm assuming that this had to be an, just an incredible
- 52:47shock that you're having lunch in the White House on Monday and
- 52:52your place is raided on Friday. What happens next?
- 52:58You know it, it's a funny story. I mean, one thing I was thinking
- 53:01about when, when all this was going on with the White House
- 53:05and all these, I took a, a book of matches out of the ashtray
- 53:10that was laying on the table. It's stuck in my pocket as a
- 53:12souvenir. And I was, I was thinking this
- 53:15is the only thing I could think of that I did inappropriate to
- 53:18cause all this, you know? Kind of boxing matches, yeah,
- 53:21Come after my box. I'll put them back.
- 53:23Yeah, I'll put them back. But so, yeah, I mean, it was
- 53:27serious. So when I, when I hit Lexington,
- 53:30I met with my my assistant and she like basically threw me in
- 53:36the floorboard of the back seat of her car and off we went.
- 53:39I mean, she did not want anybody to see me.
- 53:41And so she smuggled me into the attorney's office.
- 53:45It was in a high rise across the street from Calco.
- 53:49And, you know, I didn't have any answers.
- 53:53I had as many questions as the employees did.
- 53:56There was nothing I can say that would have any kind of type of
- 54:01resolve because I hadn't a clue how this could happen or why
- 54:05this happened. Well, you have a couple of
- 54:09different things to drop into your lap.
- 54:12I know you, you hire a lobbyist. I think the lobbyist, it was the
- 54:18son of the senator and and he sets you up to go meet with the
- 54:24senator. What does that senator have to
- 54:27say to you on your visit with the senator?
- 54:31So, yeah, so I did have interactions with the the
- 54:37senator a lot. He was a very high-ranking
- 54:39senator. His name has been changed to for
- 54:43protection purposes, but he's extremely high-ranking senator.
- 54:50I had met with him several times after that and and I get a call
- 54:57one year after the raid. They they said on me for two
- 55:02years before they could come up with some onerous charge to
- 55:07charge me anything for. But one year after the raid, I
- 55:12was called to DC and then taken to a private room in the
- 55:15capital. And I was there with my CFO and
- 55:18one of my attorneys and the Senator's son.
- 55:21And it was the chief of staff for this senator's organization.
- 55:25And he walked in the room grinning from ear to ear like
- 55:28he'd won the lottery. And he said, so, Steve, have you
- 55:31learned your lesson yet? And I said, what lesson might
- 55:34that be? And he said, up here, you got to
- 55:37pay to play, which is the name of the book.
- 55:41So they wanted me to hire the senator's son.
- 55:44He was starting a lobbying firm at the time.
- 55:47And get this, there's no insurance laws federally.
- 55:50It's Allstate. There's there's even a McCarron
- 55:54Ferguson Act that states if you are the business insurance and
- 55:58you know, any trouble breaks out with the other, you know, with
- 56:03the federal government or whatever, they have to remain
- 56:05you back to the state court where the insurance laws are
- 56:08found. So there's that.
- 56:12But we did hire the the senator's son was paying him an
- 56:17exorbitant amount a month plus expenses.
- 56:21And you ask, you know, why are you hiring this this lobby and
- 56:25this federal lobbyist? You know, when your insurance
- 56:28laws were found in the state? And it's simply because we were
- 56:32trying to fight this pay to play system that we found ourselves
- 56:36in. So.
- 56:36You get a phone call and I don't know if I'm jumping ahead of you
- 56:40from a guy that was at this conference and he's a consultant
- 56:45on his, he was in the government and now is out and he says that
- 56:49he's got a whole lot of information that happened at
- 56:52this conference. It was all about trying to take
- 56:56down Calco. And can you shed some light on
- 57:02that? Yes, so I, I did get a call.
- 57:06Actually, I, I got tipped off from the she's like a consumer
- 57:12protection advocate for the industry.
- 57:15And she calls me up and she says, I have somebody wants to
- 57:19talk to you and here's his number and you're going to want
- 57:22to talk to me calling now. I was like, this is strange, but
- 57:26everything was strange at that point.
- 57:27So I was grasping to anything I could find, you know, answers
- 57:34what's happening, who's behind this?
- 57:36I had had no clue for like 6 months.
- 57:39We had no clue what was going on and so this I called this guy
- 57:45and he proceeds to tell me that he is a retired attorney, had
- 57:51worked for the Department of Texas White Collar Fraud
- 57:55Division, and he had since started his own practice.
- 58:00He'd moved from the Texas Department and he said I would
- 58:06have called him. It is very Texas Southern drawl,
- 58:10he said. So Steve Keller, he goes, you
- 58:15must have a lot of questions. You can say that.
- 58:19And he said, I have all your answers.
- 58:22And he said for $10,000 you can have a book tomorrow.
- 58:26It has all this laid out all, all the answers to to every
- 58:30question you have. And so I did and I said it to
- 58:36him and, and I got the book the next day, called him back and I
- 58:43said, this is incredible. This this was a manual about 3
- 58:46or 4 inches thick. And it looked like a hit list
- 58:50for our industry. It had numerous companies in
- 58:52there, all the brokers, each company use pictures of Calco's
- 58:57building, everything about our company, our owners.
- 59:01So I called him back and I said, no, I don't even know what to
- 59:04make of all this. So what, what's the deal?
- 59:06And I said, how, how did you come about this?
- 59:09How do you know about this? And he said, well, he said there
- 59:14was 2 meetings held. There was one meeting with 50
- 59:17insurance companies got together to create this scheme to
- 59:21eradicate your industry and particularly you.
- 59:25And, and then there was another meeting.
- 59:28He said there was another meeting and several weeks later
- 59:31to cover up the first meeting with some 50 Postal Service
- 59:35workers, one from each state. And they, they met in this
- 59:40insurance company's headquarters and they sold them a bill of
- 59:43goods that we're in this giant conspiracy with all these
- 59:46thousands of brokers, you know, which is just ludicrous to even
- 59:49think about. But anyway, these people bought
- 59:55it, either bought it or was told to do that or whatever, but.
- 1:00:01Anyway, that's, that's how this got started.
- 1:00:02Then the insurance companies drafted the indictments, not the
- 1:00:06federal government. So the the agents are being the
- 1:00:10the attorneys for the insurance companies drafted it, gave it to
- 1:00:12the Postal Service and and off they off they.
- 1:00:16Went so how was the company after after that raid and the
- 1:00:20and the time period after that? How?
- 1:00:24Because I had that happen to my company.
- 1:00:25How did your company survive those days and weeks and months
- 1:00:29after that? It was a it was extremely
- 1:00:33difficult and I still had hope in the justice system and they
- 1:00:38all, I was like most Americans out here that have not gone
- 1:00:41through this. I believed in the government and
- 1:00:44I believed in the Justice Department.
- 1:00:46I believe that justice would, would rain the day.
- 1:00:50And I, I kept employees on as as much as I could, which was, you
- 1:00:55know, very costly because I, I thought at a point in time that
- 1:00:59we're going to get this thing turned over.
- 1:01:00And they can see that we didn't break the law.
- 1:01:02And things were going to go back to the way the war, which did
- 1:01:06not play out that way. But we had amassed a huge amount
- 1:01:12of insurance policies that we owned.
- 1:01:15And thank God that we had those policies because we were able to
- 1:01:18sell those back in the marketplace and generate cash
- 1:01:21to, you know, pay the freight for, for a while.
- 1:01:25And that's the way we did it. So when the indictment came down
- 1:01:29and then I mean, it was, you know, as they always are, that
- 1:01:34there was, you know, huge accusations, things that
- 1:01:39shocking to you and all the other things.
- 1:01:41And you you already know how this started with this
- 1:01:45information that you had. Did you as as people who listen
- 1:01:49to this show, I sound like a broken record, but you know of
- 1:01:52people who get indicted 97% or more plea you didn't what right?
- 1:02:00What were you what were you thinking Steve at that time?
- 1:02:03Well. Again, I, I knew we didn't break
- 1:02:05the, the laws that we wrote and there wasn't any insurance laws
- 1:02:08broken. There was no complaints on Coco.
- 1:02:10There's nothing. So, and we had a ratings from
- 1:02:15standards and Poor's and Moody's from, you know, Wall Street.
- 1:02:18I mean, they, they've been through the entire company for
- 1:02:20months and they checked everything about the company and
- 1:02:24all of our practices and all and there, there's nothing there.
- 1:02:28Highly regulated business highly.
- 1:02:30Regulated and, you know, there were some Gray areas.
- 1:02:34I mean, we explored them and we exploited the, the, the Gray
- 1:02:39areas and just like the rest of the industry did and, and there
- 1:02:41was different things we would try on this particular case, the
- 1:02:47government made a point of policies we bought that were
- 1:02:50less than two years old. The contestable policies we'd,
- 1:02:56we got in that market because we wanted to be the Walmart of this
- 1:03:00industry. We wanted to buy everything that
- 1:03:03the brokers were submitting to us.
- 1:03:06And because you know what, what, what would happen if you didn't?
- 1:03:09If everybody else is buying those types of policies, you're
- 1:03:12not the brokers are going to go to them, you're going to lose
- 1:03:14business. So you, you had to be
- 1:03:18accommodating for all, all different types of the, the
- 1:03:21policies that were tender down the marketplace at that time.
- 1:03:25And this was a dead loser for us.
- 1:03:27This the contestability market. We lost a lot of money.
- 1:03:30We had to pay back investors because the insurance companies
- 1:03:33did contest those policies. But it was a, it was a, it was a
- 1:03:37loophole basically. And we stopped it two years
- 1:03:42before the government even came to us because we honestly had so
- 1:03:46much, we had so much volume coming from the last settlement
- 1:03:49industry. We strictly focused on that.
- 1:03:53I mean, even in viatical market, we shut down, we shut down
- 1:03:56everything. We just couldn't do it all and
- 1:03:59we decided to focus on the senior market.
- 1:04:02So you end up, I know you're the attorney that you'd had for a
- 1:04:07long time. He, he allows you guys to plead
- 1:04:11not guilty and then just tells you, hey, I'm out after you've
- 1:04:14paid their firm over $1,000,000 and you get a new attorney.
- 1:04:20What did you think as as you were getting ready to prepare
- 1:04:23for a trial against the federal government?
- 1:04:25Well, it was, it was stressful trying to get the team together
- 1:04:29because we had to have five attorneys and they indicted two
- 1:04:32companies and three officers. So each one had to have their
- 1:04:36own attorney and it was difficult to find because we
- 1:04:40were running out of money at that time.
- 1:04:42So that that's that was the disconnect from my priority.
- 1:04:47Yeah, it's like Chapter 4, you know in in the book of how you,
- 1:04:50how you take over control and and squash somebody before you
- 1:04:56take him to trial. Right, right.
- 1:04:58So, you know, and it was difficult to find somebody that
- 1:05:03would take it on a just a cost basis and not, you know, by the
- 1:05:08hour. And that was a disconnect I had
- 1:05:10with my prior attorney because he would not give me that.
- 1:05:13So, and we couldn't, we couldn't just pay him an open book
- 1:05:19because, you know, we were no longer making money.
- 1:05:21Well, as the trial, as you get into the trial, because it was a
- 1:05:24long trial, do you think you had a shot?
- 1:05:27The trial going into it was a little strange.
- 1:05:32And I had these very high-powered, high paid
- 1:05:36attorneys and I, I gave them more credit than, than I should
- 1:05:40have at the time. At times I was 2020.
- 1:05:42And you know, here's the thing on this case.
- 1:05:47This was an insurance case and typically doesn't go to federal
- 1:05:52jurisdiction. So the attorneys didn't know
- 1:05:55what they were looking at. The prosecutors, they had to
- 1:05:58hire somebody from the insurance department to even interpret
- 1:06:01what they were looking at. So none of this should have been
- 1:06:03going on in, in, in that space. But you know, my, my attorneys,
- 1:06:08I, I don't know, I have no explanations for them to this
- 1:06:11day. But you know, looking back, if I
- 1:06:15had to do it over again, I would have called every bank I had in
- 1:06:18Wall Street. I would have called definitely
- 1:06:21these insurance companies and spent specifically, we had all
- 1:06:25the information on who did this and, and why.
- 1:06:27I would have brought all them in.
- 1:06:28I would have, you know, deposed them and do whatever I could
- 1:06:32have. I mean it would have been
- 1:06:34totally different game and none of that happened and the
- 1:06:38attorneys only called 3 defendants 1 was credible.
- 1:06:43It was the ex insurance commissioner of Kentucky, deputy
- 1:06:49insurance commissioner of Kentucky and he was our in house
- 1:06:53anti fraud person and they called another lady that worked
- 1:06:57on his floor and and the third person they called was the
- 1:07:00maintenance man. So it was absolutely a joke.
- 1:07:07And you know, we had an outside attorney firm in Pittsburgh that
- 1:07:10handled all of our stuff, advised this, even handled the
- 1:07:13transactions. And, you know, they never called
- 1:07:15him. There's just so much that they
- 1:07:18could have done, I think. And here's the other thing, I
- 1:07:20think, Steve, is that you get into a complicated case because
- 1:07:27they can make it complicated. I think there were 12 million
- 1:07:29documents in our case. So the the the discovery of
- 1:07:32trying to read through all this stuff was just, I don't know how
- 1:07:35you do it. But the problem with the with
- 1:07:40the situation of coming in with jurors you were talking about,
- 1:07:46yeah, the US attorney doesn't know anything about insurance.
- 1:07:50I think at one point they said to Arturo, what if everybody
- 1:07:52dies on one day? Well, if everybody dies on one
- 1:07:54day, then something really bad happened and, and actuarially
- 1:07:58that didn't work. So that's not possible.
- 1:08:00But that, that they can come at it from that then you don't have
- 1:08:02enough reserves. So there's they can go
- 1:08:05irrational and it doesn't make any difference because they're
- 1:08:07not in that industry. They don't even talk.
- 1:08:09It doesn't make any difference. So you've got the you've got the
- 1:08:12prosecutors that don't understand it.
- 1:08:14I'm not sure that the attorneys totally get it, but the jurors
- 1:08:18definitely don't. So what they see is a person who
- 1:08:21makes a lot of money, flies around, lives in big houses, has
- 1:08:26vacation homes, neat. Is that then back that in to
- 1:08:32there's something that had to have been wrong because all this
- 1:08:35other stuff's really confusing. The easy stuff is is the person
- 1:08:38was successful and and they can make a villain out of somebody
- 1:08:42by just being successful. And that's an unfortunate part
- 1:08:46of you could almost, if you go to trial, go on murder because
- 1:08:53you only have to prove 11. Count.
- 1:08:55And say, OK, did he or did he? Did he not murder that person?
- 1:09:00And you can. Bring in reasonable doubt.
- 1:09:02You can bring all that. You got 48 counts.
- 1:09:05They can believe that. Hey, you know what?
- 1:09:07Steve's a good guy, but he had to do something wrong.
- 1:09:09They wouldn't be here. You know, this is the United
- 1:09:11States of America. They wouldn't bring him here
- 1:09:12unless he did something. We'll just get him on Tier 3
- 1:09:14counts. Well, two or three counts can be
- 1:09:1530-40 years because those count at 1020 years of time.
- 1:09:20So I think that's one of the things that's really gets to be
- 1:09:22very confusing when you enter a courtroom and daunting and
- 1:09:29overwhelmingness is that, yes, United States of America versus
- 1:09:33Your Name is very overwhelming in itself.
- 1:09:38But they can complicate a case in so many different ways
- 1:09:43without even bringing up the actual evidence and facts of the
- 1:09:45case. And that's where, you know, our
- 1:09:48system's just so broken. Because I was telling you before
- 1:09:52we got on, a lot of people talk about justice.
- 1:09:57And I've had a very successful defense attorney on here a few
- 1:10:03weeks ago. He's won some big cases over the
- 1:10:06course of his 40 years. And he said that's all bullshit,
- 1:10:10Brent. He said the only way justice
- 1:10:13happens and it's almost, you know, taking a lottery ticket is
- 1:10:17if you get a fair judge. He said then you got a shot at
- 1:10:21justice. Otherwise, it's all stacked.
- 1:10:25It is and and that's what you were going up against walking
- 1:10:29into that courtroom. Yeah, You know, I had a meeting
- 1:10:32with the high-ranking senator in my office.
- 1:10:36They actually came to the Coco after the raid, which was not
- 1:10:42taken well with his staff. But there he was.
- 1:10:44He was sitting across my desk. He's third highest ranking
- 1:10:48officer in the United States in the world.
- 1:10:51And and he he said, you know, we know where their problem.
- 1:10:55We don't know what to do about it.
- 1:10:56And I said I do. I said, did you think that our
- 1:11:01forefathers ever set out to have an incentivized law enforcement?
- 1:11:06And he said, what do you mean? I said it starts with the lowest
- 1:11:09run all the way up. You got local cops end of the
- 1:11:12month trying to hit quotas for speeding tickets.
- 1:11:15And I said, you get up to the federal level and I said, you
- 1:11:18guys give them points, you give them monies for forfeitures,
- 1:11:22convictions, you give them promotions.
- 1:11:25I said, you're, you're, you're feeding on this system.
- 1:11:27And they get a percent of the monies that they take from these
- 1:11:29companies and the Americans. And then what did, what did they
- 1:11:33do with that money? They, they, they hire more
- 1:11:36prosecutors. They hire more people to go
- 1:11:37after more people. It just feeds, you know, we got
- 1:11:40the greatest system in the world.
- 1:11:42It's just broken. It's corrupted and it needs to
- 1:11:45be. It needs to be cleansed it it
- 1:11:47needs. Well, I mean, there's so many
- 1:11:48things that could just be an easy check box to fix.
- 1:11:51FBI interviews? Somebody record it.
- 1:11:55Record it. Yeah.
- 1:11:57The three O 2's, they write it down.
- 1:11:59And so that can end up to be a charge all on its own.
- 1:12:01They could just say you lied to the FBI.
- 1:12:03Well, there's nothing to back that up because they don't
- 1:12:05record it. If if you just mandated that
- 1:12:07their interview, the three O 2 to be recorded, that could
- 1:12:10change a lot of things too, because both sides have to
- 1:12:12really pay a lot of better attention than somebody just
- 1:12:15writing it down. Why don't they?
- 1:12:16Why don't they record it? Well, you tell me.
- 1:12:19There's certainly ways to record conversations, that's for sure,
- 1:12:22because they know how to wire stuff and everything else.
- 1:12:25But there's just so many different thing, Steve, that you
- 1:12:27could, you could pick and choose and, and they would be easy
- 1:12:31fixes, but for whatever reason, those easy ones don't get fixed
- 1:12:36either. So Steve, we you get to the end,
- 1:12:41the jury comes back out, you stand up and what's the verdict?
- 1:12:49The verdict was guilty across the board.
- 1:12:51I mean 11 count was exactly like the other count.
- 1:12:56So if you got convicted of 1, you got to convict the ball.
- 1:12:58I stack them, yeah. So that was it.
- 1:13:02And then so then, you know, then the the next step is the
- 1:13:07arraignment. And that one was it was just
- 1:13:14unbelievable. But you know, even getting
- 1:13:17sentenced at that time, I still thought felt like we were going
- 1:13:21to prevail on appeal or whatever.
- 1:13:25But the the sentencing was horrendous.
- 1:13:28I mean they were giving me 14 years and my Vice President, I
- 1:13:35think he is getting 12 and then the CFO somewhere around 6 or 7.
- 1:13:40You walk out of there, you go home with your wife, You've got,
- 1:13:43I think, two kids. Yeah, two small kids.
- 1:13:48Well, I mean, that's part. Of this is part of the that you
- 1:13:51become somebody that all of it crosses everybody's mind when
- 1:13:56you get into these type of situations.
- 1:13:57But you decided that you were going to become a fugitive.
- 1:14:03But how did that arrive to you? My mindset changed during the
- 1:14:10middle of my trial as far as losing hope and knowing that the
- 1:14:15cards were stacked against this. We were in recess at my office,
- 1:14:20this whole entourage of people, attorneys and our family and
- 1:14:25whatnot. So we would go to lunch in my
- 1:14:26office and then walk back to the courthouse.
- 1:14:29And on our way back on this particular day, we were stopped
- 1:14:33in our tracks with this motor brigade and that we had we saw
- 1:14:38people on the steps of the courthouse with the the ear
- 1:14:41pieces in Secret Service, you know, no doubt black suits, no
- 1:14:46deal. And and the attorney general at
- 1:14:49the time goes in to speak to our judge and comes out and they
- 1:14:53drive away. And after that, the demeanor of
- 1:14:57the judge dramatically changed. There was no consideration for
- 1:15:02anything the attorneys would bring up.
- 1:15:04And I pretty much knew the fix was the end of that time.
- 1:15:09And, you know, knowing where this came from, I knew there was
- 1:15:12a lot of money behind it. And, you know, we're we're in in
- 1:15:17the middle of the the pay to play.
- 1:15:19And so I think that meeting would flashback from time to
- 1:15:27time with me when I was out and having been sentenced and there
- 1:15:33was no body at this time. And then, you know, the
- 1:15:37realization that everything we tried had had not going well or
- 1:15:42not going at all. So it was a futile effort to
- 1:15:47think that anything else was going to work at this point, so.
- 1:15:53How does how does someone figure out how to leave the country?
- 1:15:58You are a convicted felon. I had hired a Ghost Rider before
- 1:16:07the raid and he was there to write a financial book that I
- 1:16:11was going to put my name on and use it for marketing purposes.
- 1:16:15And when the raid hit, I told him I said, no longer need a
- 1:16:21financial book. I need you to run around and
- 1:16:24start interviewing all my employees, you know, and, and
- 1:16:26let's, let's create another book and let's document this before
- 1:16:30we lose sight of it. So that's what I did and I had
- 1:16:34him run around without me and interview everybody you know
- 1:16:37about the company and about what's going on and the raid and
- 1:16:40everything. Later I used all those notes to
- 1:16:44write my book pay to Play. But in doing this, I became good
- 1:16:50friends with this guy and we had left my family had left
- 1:16:56Lexington, KY. I took my, my ex-wife and two
- 1:16:59kids back to near her, her family because I knew if this
- 1:17:04did go well, she needed support and she would have it there to
- 1:17:08handle, take care of the kids and all.
- 1:17:11So we're out in this, this living in this small cabin.
- 1:17:17We, we went through my 12,000 square foot house in Lexington
- 1:17:20to like a 1400 foot square foot house in the, in Michigan, but
- 1:17:24it was out in the middle of a cornfield.
- 1:17:25There was it was totally isolation, which was a good
- 1:17:29thing at that time. But so I had met the ghost Rider
- 1:17:36there and we were sitting around a campfire one night and he
- 1:17:41said, look, if you ever want to leave the country or disappear,
- 1:17:46I've got a guy that I have Co written a book with, they can
- 1:17:51make make this happen. And I said, you know, I said
- 1:17:54that's the furthest thing from my mind.
- 1:17:56I said, I don't, I don't want to do that.
- 1:17:57I don't even want to think about it, you know?
- 1:17:59And I just shoved it away. Wasn't even a thought.
- 1:18:04So like 2 weeks later after that conversation I get a call from
- 1:18:08my lead attorney who sounded like he was coming off a three
- 1:18:11day drunk. He didn't even say hi or
- 1:18:14anything to me. He just, I answered the phone.
- 1:18:16He goes in a very gruff voice. He says my greatest nightmare is
- 1:18:24now a reality. They want to lock you up.
- 1:18:28And I said, well, how can this happen?
- 1:18:29And he said, I don't know. He just hung up.
- 1:18:31So the same feeling that I felt when I saw the attorney general
- 1:18:38approach our judge going walking back from Calco, you know, that
- 1:18:42the heart dropped just down to the feet and almost faint
- 1:18:46feeling came about. And I, I thought about Ron, the,
- 1:18:53the, the, the ghost Rider. And I thought about what he said
- 1:18:56and, you know, it started becoming a possibility for me.
- 1:19:01You know, I was facing 14 years. I was not going to be a father
- 1:19:04to my kids. And my, my son was five years
- 1:19:08old. My daughter was 2 at the time.
- 1:19:10And I'd really weighed that option at that time.
- 1:19:17And I had an out. And it was the only out that I,
- 1:19:21I had and not having due process or, you know, trying every
- 1:19:28appeal that got denied. It was my only option at that
- 1:19:34time. I felt.
- 1:19:35And so I talked to my wife about it and I said, look, you know,
- 1:19:41I've been exposed to this option and here it is.
- 1:19:45And you know, what do you think? And she goes, it's a big move.
- 1:19:52And she goes, but I don't know if we have any other option.
- 1:19:56And so after that, you know, there was not an easy answer to
- 1:20:01this whole deal. We met with our families at that
- 1:20:05cabin and we, we told them what we're going to do, you know,
- 1:20:10what we're thinking about doing and what, what was their
- 1:20:12response? And they all concurred it, it
- 1:20:16was probably their only option at that time.
- 1:20:19And they were, you know, they were with us if we wanted to do
- 1:20:24that. And it was a hard beating.
- 1:20:27I mean, it was like, you know, you're leaving your entire
- 1:20:32family forever maybe. And then you don't know when
- 1:20:35you're going to see him, if you're ever going to see him
- 1:20:36again. So he was so, so almost like a
- 1:20:41funeral, you know, with this decision that night.
- 1:20:45And but we, we chose to do this. And after that we started
- 1:20:50making, started making means to to securing this out.
- 1:20:58When you get, I mean, I know in the book you got you and your
- 1:21:03wife and the kids are taking with her parents to the to the
- 1:21:07private plan and there's a you think there's a hiccup because
- 1:21:11the guy who made the arrangements, they said, you
- 1:21:13know, where is he? And he said, well, he's, he said
- 1:21:15he's not going to make he's going to meet us down there,
- 1:21:17right. You thought that that was going
- 1:21:18to change the whole thing, that maybe this was a hurdle too big.
- 1:21:25And you whipped out your Mickey Mantle card and said we really
- 1:21:30need to take off now. And I guess the guy just saw it
- 1:21:35in your eyes and he took that card, put it in his pocket, and
- 1:21:42you guys flew away. Yeah, yeah, that's, that's
- 1:21:48exactly what happened. So and, you know, we showed up
- 1:21:51to the airport. I didn't necessarily want the
- 1:21:54halls to take us there, but they they insisted.
- 1:21:57And under the circumstances, how was I going to to deny that?
- 1:22:00You know, but there was a heartbreak departure and, you
- 1:22:06know, unusual tears for just a a trip that, you know, most people
- 1:22:13would come back and into pilots. I don't know if they really
- 1:22:19noticed that or not, but if they had, if they probably would have
- 1:22:22thinking or thought something that was peculiar about it.
- 1:22:26Yeah. But, and I know on the way down,
- 1:22:29Steve, you had you freaked out because they, they, they
- 1:22:33refueled earlier than they were supposed to.
- 1:22:36Yeah. You're scanning the place for
- 1:22:38cars that look like they're unmarked cars and it it doesn't
- 1:22:41end up being that. And you finally make it down to
- 1:22:43Panama and tell us what happens in your life now with that when
- 1:22:48you're in Panama. Well, I had no idea how did you
- 1:22:55how was go to make it. Like what?
- 1:22:57What is it? How does a fugitive have money
- 1:22:59to do whatever you need to do? We had amassed some cash along
- 1:23:06this way. I don't remember how, but we
- 1:23:09ended up with $300,000 to take with us in cash.
- 1:23:13I had that stuffed in diapers and kids toys and mostly there's
- 1:23:18stuff to to take with us. So, and we were trying to get a
- 1:23:22large tax refund check because we paid a lot of taxes and over
- 1:23:26the years in Calco and we had a large refund check coming back
- 1:23:32because we were losing money at the time.
- 1:23:34So when we filed our taxes, they were rebating us the monies we
- 1:23:37paid. And so we tried to get that out
- 1:23:41of the country and the, the, the feds had intercepted it.
- 1:23:46And so we were left with the $300,000 cash, which you know,
- 1:23:51back in that day was enough to survive on for a little while,
- 1:23:56but not, not not long term. I mean, I had to do something
- 1:24:00so, and so, you know, I, I tried, I had to try to figure
- 1:24:04out what I was going to do there, how I was going to
- 1:24:06reinvent myself. And I got to tell you without
- 1:24:11having a history, a personal work history, anything and going
- 1:24:15out and trying to get stuff done scratch, you can forget it.
- 1:24:19So you know, people would ask, you know, who are you?
- 1:24:21You know, what have you done? What's your background?
- 1:24:23And you can't tell them. And you're, you're using an
- 1:24:27alias name. And so it just wasn't working.
- 1:24:31And, you know, when we first went to Panama, it was kind of
- 1:24:34funny because we didn't have a car.
- 1:24:37We didn't know anything about the country.
- 1:24:40We had went to Cancun at first, Cancun, Mexico, and stayed there
- 1:24:46with this guy. That turned out to be something
- 1:24:48other than what he purported to help us leave.
- 1:24:52And so we were escaping him and we went to Panama, which was not
- 1:24:58my first choice. We, we had had, we got that
- 1:25:00large check, we were going to Brazil, but we ended up in
- 1:25:04Panama and there was no preparation for this thing.
- 1:25:09We were winging it as we went. We were, I, I, I tell people I
- 1:25:13was a terrible criminal. So I just, I really failed at
- 1:25:18that. I was a great CEO, but I, I, I
- 1:25:20was a terrible criminal, right? And I think I should be proud of
- 1:25:23that though. But yes, I would.
- 1:25:26So when we went to Panama, there was this little carnival is on
- 1:25:32top of this parking structure and they had a Ferris wheel
- 1:25:35there. And so we actually jumped on
- 1:25:38this Ferris wheel with the kids, which kids loved it.
- 1:25:41But I was really excited when we would stop at on top because we
- 1:25:46could see around the territory and see what the good part of
- 1:25:48tennis were and what what was bad in Panama, where to stay
- 1:25:52away from because some parts were very Slummish and the other
- 1:25:56parts were very ritzy. So we knew what parts did not
- 1:26:02walk to or stay away from. And we use that as a barometer
- 1:26:06of where to go to find a hotel. So but anyway, I was there for a
- 1:26:14little while. I had explored certain
- 1:26:17businesses there. One was in the teak industry and
- 1:26:23there was some stuff happened to this company that I was, I had
- 1:26:27befriended they, they had a helicopter wreck and they were
- 1:26:32being sued by Americans that were part of the helicopter
- 1:26:36wreck. And it was just stuff happening
- 1:26:38there that I couldn't be around having my background.
- 1:26:42So one day I went to buy ex-wife and I said, look, I, I, I can't,
- 1:26:48I can't do this on my own anymore.
- 1:26:50I got to get some help and she goes, what are you going to do?
- 1:26:54I said, I'm going to go to an attorney and just lay it on the
- 1:26:58line and see, you know, if I can get something going.
- 1:27:02So I ended up going to this attorney that was a referral
- 1:27:07from the the teak industry guy that I had befriended.
- 1:27:11And it just so happened this guy's dad was a federal judge
- 1:27:16there, I guess in that in that country.
- 1:27:18And so I went and then just told him the whole story and I got
- 1:27:25done and he's shook my hand. He said didn't get back in touch
- 1:27:29with me. I went back to my ex-wife and
- 1:27:32she said that how did it go? I said he didn't believe a damn
- 1:27:37thing I said. So I went back with my ex-wife
- 1:27:45and the two kids the next day in his office and he came in and it
- 1:27:49looked like he'd seen a ghost. He just backpedaled his frozen
- 1:27:52his tracks and he said, gringo, you are telling the truth.
- 1:27:56I said, Yep, it's it's all true. So luckily this guy took me in.
- 1:28:04He set up corporations for us to put everything in to keep
- 1:28:07everything out of our names and and really helped us get housing
- 1:28:10there. We got an apartment and he had
- 1:28:13two kids the same age as our kids.
- 1:28:15So he would even take us on family outings with him because
- 1:28:18we had nowhere, nowhere, no idea where to go.
- 1:28:21So it was a great fit for us and I ended up working for his firm.
- 1:28:27I was the business consultant guru guy for him.
- 1:28:32I would figured out deals it would brought to him, you know,
- 1:28:34to from local people there to to do to get into.
- 1:28:38And we had a lot going on and it was, you know, we're making the
- 1:28:43most of it still homesick for our family and, and missing our,
- 1:28:47our family and, and just trying to make the best of it for the
- 1:28:50kids at the time. How long did it last?
- 1:28:57It it only lasted a total of about six months before they
- 1:29:01they got me so. That's not very long.
- 1:29:05No, it's really not. Can you lead us through how it
- 1:29:08happened? Yeah, so I had enrolled my son,
- 1:29:15who was five years old at the time, into a karate class at his
- 1:29:19International School. And so they had a really nice
- 1:29:23school there. And on this particular day, my
- 1:29:28ex-wife got deathly ill and she had called the office where I
- 1:29:33was working then by attorney, friend and boss, I guess
- 1:29:39Rodrigo. He took me back home to see
- 1:29:42about her and dropped me off and and when I approached her, she
- 1:29:47looked definitely ill. And I said, what's wrong is she
- 1:29:50had the flu or something. I don't something bad.
- 1:29:52But she said, look, we're supposed to take coal to the
- 1:29:55karate class that there's no way I can do it.
- 1:29:58Will you taking and I made a point not to drive there because
- 1:30:02I didn't want a small traffic infraction to bring down the
- 1:30:05house. And and so I guess my better
- 1:30:11wishes, I agreed to do it and to take him to his to his karate
- 1:30:15class. So we did.
- 1:30:17And I tell people that the greatest invention for me is GPS
- 1:30:21because I wouldn't get lost in a paper sack.
- 1:30:24So I used to hate Rd. maps. And so this was before GPS
- 1:30:31though. And so off I went and I went to
- 1:30:34the karate class with them loading back up in the car and
- 1:30:39went out of this place and took a wrong turn.
- 1:30:43And so I will back around to the front of the building
- 1:30:48eventually. And I got pulled over by a local
- 1:30:52policeman that was on a motorcycle.
- 1:30:55And it's, it was typical back then.
- 1:30:57I don't know if they still do it or not, but they had AK47
- 1:31:01strapped to their back and which was intimidating for anybody, I
- 1:31:07guess, mostly Americans, but definitely made.
- 1:31:11So the guy pulled me over and I thought there was something
- 1:31:14wrong with the car. I thought I made the wrong turn.
- 1:31:17And I knew very little Spanish at that time.
- 1:31:22And he was of course talking in his Navy language.
- 1:31:26And I said no ABBA Espanol. And he motioned for me to pull
- 1:31:30over into this giant parking lot that looked like it at one time
- 1:31:35it had been a parking lot for like a Walmart or some big store
- 1:31:38that had been torn down. And so I pulled in there and
- 1:31:43these cars started coming in from nowhere just in 1/2 moon
- 1:31:47shaped around the car. And when they would, they would
- 1:31:50come to a screeching halt. They would throw their doors
- 1:31:53open and they would lay their guns over top of the door and
- 1:31:58that there must have been some 30 cars there and it would then
- 1:32:02have me at gunpoint at that time.
- 1:32:05With coal. Yeah, with my son.
- 1:32:08Yeah, wow. What were you?
- 1:32:12What? What were the thoughts going
- 1:32:13through your head then? You know, I, I don't know, I
- 1:32:21mean, looking back, I, I had this incredible amount of
- 1:32:24strength at that time because I think if I've been by myself, I
- 1:32:28don't know what I would have done.
- 1:32:29I would probably just checked out.
- 1:32:30But because I had my son there, I think I had this, this
- 1:32:36fatherly instinct of being strong for him and, and trying
- 1:32:40to get through this and, and not really showing him that I was
- 1:32:45nervous or scared, you know, which I was.
- 1:32:48And so, you know, and he, he asked me, he said daddy said,
- 1:32:54what's going on? And I said, well, it's not good,
- 1:32:57son, I said, but you'll have to. You'll talk to your mom later
- 1:33:00and she'll explain everything to you.
- 1:33:01Right now, I'll just need you to, you know, stay by my side.
- 1:33:04And if anybody asks you to get out of the car, tell them you're
- 1:33:06good where you are. And I said, do not leave me.
- 1:33:10And so he said, he said, OK, daddy, he said, I will.
- 1:33:15And so we sat there for a long time and finally these guys came
- 1:33:20up to the car with pictures of holding them up of me.
- 1:33:25And it was a former picture of me.
- 1:33:28I'd grown out of goatee and I, I wasn't wearing glasses at the
- 1:33:31time. And I looked at this guy that
- 1:33:35they were reflecting back at, you know, at, at me asking if it
- 1:33:38was me. I was, you know, I was looking
- 1:33:41at this guy that was, had been a former image of me.
- 1:33:45It was, it was not me any longer.
- 1:33:47You know, I didn't feel like I was this CEO at that time.
- 1:33:51I totally just detached, detached away from that person
- 1:33:55by leaving the country and who I was now.
- 1:33:58So I said no, it's not me. And he looked at the picture,
- 1:34:04looked at me, did a double take and then they showed a picture
- 1:34:07of my ex-wife. And I said, look, I don't know
- 1:34:11what's going on here, but I need my attorney.
- 1:34:15And so at that time, some guy reached over my lap and grabbed
- 1:34:19the car keys out like I was going to run with 30 some cars
- 1:34:23around me pulling guns on me. But they were elated about that
- 1:34:27and they cheered about it. And and then shortly after that
- 1:34:31the embassy guy came and said, look, I think you know why we're
- 1:34:34both here. And I said that he said, you
- 1:34:37need to come with us. So they took me and my five year
- 1:34:41old son to 1/3 whale world shell and they put they put handcuffs
- 1:34:47on me. And then he said in my lap, you
- 1:34:49know? Riding.
- 1:34:50Making this trip. Wow, so how how does your wife
- 1:34:58get notified? When I got to the the Panamanian
- 1:35:04holding facility, they, I guess, I think I gave them the phone
- 1:35:11number to call her and come down and, and get her and you know,
- 1:35:19as a matter. Of sick at the time as I.
- 1:35:21Remember now? Yeah, Yeah.
- 1:35:24And I think, I think the guy did let me use his cell phone at the
- 1:35:28time after he caught her. And I did get to talk to her
- 1:35:31briefly. And I said, look, something
- 1:35:33horrible's happened. And I said, you know, they,
- 1:35:35they've, they've got me and I'm down to this place and I've got
- 1:35:38to go with me and you need to come down here.
- 1:35:44So how does this how how does a transition from the Panama to
- 1:35:47the United States happen? And then how do you get entered
- 1:35:50into the prison system? So the that night, Brent, it
- 1:35:57was, it was bizarre. They kept me in this holding
- 1:36:00facility that looked like more of a storage room in their jail
- 1:36:04for furniture. They had like piled up chairs in
- 1:36:08one corner and you know, rolled up carpets and just stuff there
- 1:36:14and the actual jail cells were were horrible.
- 1:36:18They looked like something on Gunsmoke.
- 1:36:19They had dirt floors, bars nasty.
- 1:36:22They had a through outside of those where they were like
- 1:36:25people go and just use the bathroom and it's this through
- 1:36:28with water running thread and I'd never seen any like it.
- 1:36:34So I was thankful they left me in that room.
- 1:36:38But it, it had a tile floor on it and they, they had a, a
- 1:36:43little wooden 4 legged table in the room.
- 1:36:48And so they did have this old mattress.
- 1:36:51It was thrown in this one corner of the room and I drug it out
- 1:36:56and it was something that you would not even want to touch
- 1:37:00these days. And it was so nasty, had massive
- 1:37:02stains on it and just, it's disgusting.
- 1:37:05But I drug that out and put my coat over and I laid on that
- 1:37:10underneath that table that shed the light for my eyes.
- 1:37:15And I just tried to get some sleep to face the next day.
- 1:37:20And about 3:00 in the morning, some guy entered the room and he
- 1:37:25woke me up and he said, Mr. Keller, he says we're going to
- 1:37:29have to put leg irons on you. And I said, OK, and so he put a
- 1:37:36leg iron on me and around this 4 legged table, this little, I
- 1:37:40mean, I'm talking, it looks like a small coffee table that you
- 1:37:44can just simply lift up and off you go.
- 1:37:47And he, he, he secured the other leg iron around the table.
- 1:37:51Like they were wanting me to go or, you know, I don't know,
- 1:37:54encouraged me to go, never locked the door, had it wide
- 1:37:57open. So I, I never understood what
- 1:38:01that was all about, but I, I truly believe that they wanted
- 1:38:04me to leave, probably because they they would have an excuse
- 1:38:09to shoot me. At that time you get sent back
- 1:38:12and I guess you travel back and I'm assuming that your wife and
- 1:38:18kids then travel back to the United States.
- 1:38:24And then when, when that, when all this, I mean, obviously
- 1:38:28you're in custody now. So how long did it take you,
- 1:38:33Steve, to get to the prison you were supposed to go to?
- 1:38:36I think was in Lexington, right? Yeah.
- 1:38:39So. The, the, the next day at the
- 1:38:43jail cell after the leg iron incident that next morning, my
- 1:38:48ex-wife and the attorney I worked for had it hired another
- 1:38:52attorney. And they were in the front of
- 1:38:54the jail and these guys come busting through my door and
- 1:39:00there was like 5 or 6 guys who were dressed it all in black and
- 1:39:03they were weaponed up. They had guns and rifles and
- 1:39:06AK-40 sevens whatnot. And they, they said, let's go.
- 1:39:14And so I watched out with them, went into the back of the jail.
- 1:39:18They ushered me in this SUV and they were all surrounding me and
- 1:39:23they were looking at the articles from the the, the paper
- 1:39:26of the apprehension of me. I saw a picture of me in the
- 1:39:29front page and I couldn't read the words because they were in
- 1:39:33Spanish, but they were going on about this article and I can you
- 1:39:38know, I knew there was some concern that they had in that
- 1:39:43possibly maybe because they've been photographed.
- 1:39:46I wasn't sure and I didn't know who these people were, but I was
- 1:39:52still handcuffed at that time in between this that these guys and
- 1:39:57I kept asking them where we're going and I literally thought
- 1:40:00they were going to Take Me Out to execute me.
- 1:40:04And then that's the most terrified I was throughout the
- 1:40:08whole event. And I kept persistently bugging
- 1:40:13him and just begging him to tell me where we're going.
- 1:40:15And after what seemed like 20 minutes, finally one guy turned
- 1:40:19around and he just muttered airport and so after about. 10
- 1:40:25or 15 minutes I did see an airport sign and my anxiety went
- 1:40:30down from, you know, 2000 to back to 100 and and then loan to
- 1:40:38hold. We did pull up to an airport.
- 1:40:40So I no longer thought that they were going to kill me at that
- 1:40:43point. Wow, Steve.
- 1:40:47Unbelievable. So you finally get to fly back
- 1:40:53to the United States? Yeah, you are.
- 1:40:57No, yes, You, you, you finally get to the United States, right.
- 1:41:03Yes, Yes, Sir. OK, so they, they don't take you
- 1:41:05anywhere else. You go from Panama to the United
- 1:41:08States. And so I'm, I'm thinking now
- 1:41:13you're looking at a 14 year sentence.
- 1:41:17Did they add any time to that sentence because of the fugitive
- 1:41:20situation? They did, but they they ran it
- 1:41:23concurrent with the previous one, but I got another charge
- 1:41:26out of that. OK, You end up in Lexington, KY,
- 1:41:30and what do you, what's your mindset going in knowing that
- 1:41:33you're serving all of these years and you've just come in
- 1:41:36from Panama? It's got to be crazy.
- 1:41:39What you're thinking in your world is now this.
- 1:41:43Yeah. I mean, I went on a little tour
- 1:41:46when I got back. So I went from my, I went to
- 1:41:49Miami. Yeah, I went went to Atlanta.
- 1:41:53I went to Oklahoma. Oklahoma.
- 1:41:56Yeah, and back to Lexington. Therapy and con.
- 1:42:00Air Yeah. So that all happened and I went
- 1:42:04back to Lexington at a county jail at that time before I went
- 1:42:09to the federal. So once you got into the
- 1:42:11federal, what what, what was your, what was your time like?
- 1:42:15How did you do your time? Because you know, everybody eats
- 1:42:18up their prison time differently.
- 1:42:19How did you do yours? I got involved with a lot of
- 1:42:26religious organizations there, a lot of, a lot of groups and
- 1:42:29really honed in on studying the Bible and, you know, religious
- 1:42:35aspects and, and not only just Christianity, but I, I wanted to
- 1:42:38learn what makes people tick from all religions.
- 1:42:42So I studied, you know, you know, everything from Hinduism
- 1:42:46to like Muslims, whatever, you know, to better understand the
- 1:42:53people better. But I really got gravitated into
- 1:42:56Christianity and Bible studies and, and then I wrote, I learned
- 1:43:01to write when I started out, it was, it was horrible.
- 1:43:06So I wrote 7000 pages by pink in pen and ink and you know, I'd
- 1:43:14write for a while and say look, read this and say this is
- 1:43:17terrible. You know, I got to start over.
- 1:43:18So I had to scrap it and start over.
- 1:43:20But literally it's about 7000 pages before I perfected pay to
- 1:43:26play Wow. And I know, I know you stayed
- 1:43:30plugged in with your kids. I know a couple of years into
- 1:43:34this, your wife is then your ex-wife.
- 1:43:39You get a divorce and obviously you talk about in the book, you
- 1:43:42don't. It just that's how things
- 1:43:46happened. But I had to be man, that had to
- 1:43:49be a big. I feel like when anything
- 1:43:52happens in prison from the outside, it just feels so
- 1:43:55overwhelming and you feel so emasculated that you can't do
- 1:43:58anything. How'd you get yourself through
- 1:44:01that? Lot of prayer.
- 1:44:07Yeah. A lot of faith and, and just,
- 1:44:11you know, being there for the kids, my family, they were
- 1:44:17turned back on her. And I said, look, you know,
- 1:44:22she's not in my shoes. I'm not in hers.
- 1:44:24And I said, you can't really judge people because you don't
- 1:44:29know what you're going through personally.
- 1:44:30You know, you can see what you're going through and
- 1:44:32expecting to react a certain way, but that's not life.
- 1:44:36And I said the most important thing for me is to retain a
- 1:44:40relationship with my kids because I didn't know if I was
- 1:44:45ever going to get out, you know, if I had to do the whole
- 1:44:47sentence or, or what. But, and back then we didn't
- 1:44:49have all the programs they do now.
- 1:44:51Thank God they're there for people.
- 1:44:54We had to do 85% and that's it. You know, there's no, there's no
- 1:44:58loopholes, there's no good time, there's no nothing.
- 1:45:01So you're just there trying to make the most of it.
- 1:45:05And you know, I studied law, I got my paralegal certificate
- 1:45:11just to study or to process my case.
- 1:45:16And you know, there's no saying about you can tell who's actual
- 1:45:23innocent or not in prison by the amount of appeals that they
- 1:45:28file, because a guy that's a guy that's guilty of a crime usually
- 1:45:35eventually runs out of appeals. And in our case, we never ran
- 1:45:39out because we didn't break the law.
- 1:45:43So I I I appealed all the way up to I walked out the door.
- 1:45:48So when you when you started thinking about, you know,
- 1:45:51getting out cuz was it a was it a total of nine years?
- 1:45:54So what do? Yeah, I did 8 1/2 years in
- 1:45:57there, then eight years, the half a year in the halfway.
- 1:46:00House. So yeah.
- 1:46:00So basically, yeah, yeah. What were you thinking, Steve?
- 1:46:04Like what? How am I going to re enter
- 1:46:06society? What was going through your
- 1:46:08mind? What was your plan?
- 1:46:09What was your thought process? You know, I I didn't have, I
- 1:46:17didn't have a good plan when I got out of there.
- 1:46:22I just I was so I was so gun hold just to get out.
- 1:46:27I figured I'd, I'd figure it out once I got out and see, you know
- 1:46:30what the lay of the land because everything changed so much.
- 1:46:32Sure. And so, you know, technology
- 1:46:37just passed me by. I remember my brother and sister
- 1:46:40came to get me the day that I got out of prison.
- 1:46:44And I was sitting in the back seat and my brother and sister
- 1:46:47were sitting in the front seat. And my sister turned around and
- 1:46:50handed me an Apple phone. It was black on black and the
- 1:46:54screen had gone blank. And so she handed me this and
- 1:46:58she goes, here you go. She said, your kids are there
- 1:47:02are on there. And I was like, where, you know,
- 1:47:06and I didn't know how to operate this phone.
- 1:47:09So, you know, so just the search engines and everything that we
- 1:47:16take for granted was totally foreign to me.
- 1:47:18It's just a totally different world than when I left.
- 1:47:22But I I knew that I had to figure it out.
- 1:47:24Since that how many years has it been since that time that you
- 1:47:27got picked up by your? 2012.
- 1:47:30Dive 2012. Yeah.
- 1:47:32So tell tell us about what you're doing today.
- 1:47:36So, yeah, I got involved with early on, I got involved with
- 1:47:41the Airbnb when it first started out.
- 1:47:42And my current wife and I, we started a business doing that
- 1:47:48and started, I started rehabbing those projects, renting those
- 1:47:53out, managing those flipping homes and just doing what I
- 1:47:57could to get by, you know, there and then.
- 1:48:03You know, I, I basically came, I recluse for several years and
- 1:48:07just grounded myself into that. And I was fearful.
- 1:48:13Pay to play was on on my mind. I actually reached out to two
- 1:48:16other publishers and pulled it back because I was scared.
- 1:48:20I was scared to come out with this story for my own safety and
- 1:48:24my kids and, and then, you know, I just didn't feel like it's the
- 1:48:29right time politically. It wasn't the right time
- 1:48:33personally, it wasn't the right time.
- 1:48:36And then that all changed and I reached the point where I just
- 1:48:41felt it was more important to stand on the box of truth at all
- 1:48:45cost. If it helps other people out and
- 1:48:47then I'm going to do it. Love it.
- 1:48:49And the one thing about all of that, I think, Steve, you and I
- 1:48:52talked about this when we were on the phone, you got to own
- 1:48:57your own story because if you don't, somebody else does.
- 1:49:00And you, you deserve to own your own story.
- 1:49:03And, and I love, you know that you've, you know, you did
- 1:49:08unbelievably incredible things. You basically revolutionized an
- 1:49:13industry that obviously doesn't change that much.
- 1:49:16So it's pretty incredible that you were able to go in there and
- 1:49:20do what you did and, and, and then get out and be able to make
- 1:49:25it. You know, the, you know, we call
- 1:49:28this show nightmare success. It's not that you become a
- 1:49:31billionaire after you get through this, It's that you
- 1:49:33survive it and you move in a direction that you still feel
- 1:49:37like you're making an impact. And I think that's what you've
- 1:49:39done. And I think this book is going
- 1:49:40to be that if you take all this in, Steve, I mean, we've your
- 1:49:48your story is just, you know, can't make it up.
- 1:49:53It's it's all real. It's crazy.
- 1:49:55What do you think's your biggest take away through all of it that
- 1:49:58you've lived through? Well, I, I think, I think the
- 1:50:03story is a story that shows The Dirty, dirty underbelly of the
- 1:50:12pay to play system. And, and I hope that this can be
- 1:50:16used as an example of what can happen to anybody, any business
- 1:50:19person out here. And I really want to further
- 1:50:24what happened to me to try to rid the corruption out of the
- 1:50:29Justice Department. And I would like nothing more
- 1:50:32than to see a movement, possibly called Stop Pay to play that
- 1:50:37offers an oversight committee, you know, separate from the DOJ,
- 1:50:42but part of the government that would ferret out where the
- 1:50:46complaints come from to the DOJ. So if they're outside of a
- 1:50:50victim, like a competitor in my case, where a political opponent
- 1:50:53and and President Trump's case or, you know, whistleblowers
- 1:50:58just trying to pat his own pocket, then then, then those
- 1:51:02would be stopped before the lynch mob, you know, is, is a
- 1:51:06champion to take off. Yeah.
- 1:51:10But yeah, So you know, I've, I've, I've come back full circle
- 1:51:13now. I'm actually affiliated with a,
- 1:51:17a life settlement company now. It's been around for 30 years.
- 1:51:20It used to be one of my brokers and it's called the Arden Group.
- 1:51:24So I'm now senior director for that firm.
- 1:51:26And I would love to talk to anybody that wants to know how
- 1:51:31to sell policy or or the possibility of of of that that
- 1:51:35they can. Yeah, well, you definitely know
- 1:51:37that game. You know that world?
- 1:51:40Well, it's it's fascinating, Steve, and I'm I'm so glad you
- 1:51:43made time to come on the show. And I want to also give a shout
- 1:51:46out to the Homestead financial home mortgage.
- 1:51:49Let's me use this podcast studio with all the fancy lights and
- 1:51:53stuff. If you've got home mortgage
- 1:51:55needs out there, Greg Gaftev is your guy.
- 1:51:57He knows all that stuff. So check out and pre-order, pay
- 1:52:01to play Amazon, Barnes and Noble, wherever you get your
- 1:52:04books. Should be coming out in May or
- 1:52:07June. And I've got my book out, so go
- 1:52:10ahead and get mine. It's at Amazon or Barnes and
- 1:52:12Noble or wherever you get your books.
- 1:52:14Nightmare success, loyalty, betrayal, light behind bars,
- 1:52:17adapting, finally breaking free. And if you got time, leave me a
- 1:52:21review on Apple. Those are great.
- 1:52:23You wonder what I'm doing? brettcassidy.com.
- 1:52:25I spell it wrong. I spell it with Ty, Not a DY go
- 1:52:29to Nightmare success. That's an easy place to see all
- 1:52:31the interviews with a little bit more stuff about the background
- 1:52:34of it, of the stories, as I used to say to my people when I was
- 1:52:39writing my emails back and forth from Leavenworth.
- 1:52:41Stay strong. I'll do the same.
- 1:52:43Steve Keller, man, I wish you the best and the luck of
- 1:52:47everything that you're doing. What a story.
- 1:52:50What Aceo entrepreneurial story. It's crazy or good.
- 1:52:53Well, thanks for. Having me Brent, I appreciate
- 1:52:55you and and definitely I read your book and I highly recommend
- 1:52:59it for anybody. I really appreciate that, really
- 1:53:03appreciate that from two guys that wrote books.
- 1:53:05Nightmare success in and out.