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HBR Asks: What Are NFTs, and Why Should They Matter?
HBR Asks: What Are NFTs, and Why Do They Matter?
19 Mar 2021
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NFTs are all over the news. We decided to take a closer look and figure out just what this bitcoin-adjacent technology is — and whether it's worth the hype. 0:00 -- Intro 0:27 -- What are NFTs? 1:14 -- How are they related to bitcoin and blockchain? 2:29 -- Why are they in the news? 3:32 -- Why are people spending real money on NFTs? 4:25 -- The thing driving this: the idea of scarcity 5:24 -- What’s the future of NFTs, especially for business? 6:20 -- NFTs might (eventually) have practical business applications 6:45 -- Ok, do I…
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