Stop Living in Overdraft: RiseUp CEO Yuval Samet on Cash Flow & AI
Yuval Samet helped scale Klarna from ~150 to ~2,000 people—then came back to Israel to tackle the most “quietly painful” problem in daily life: money stress. As CEO of RiseUp, he’s building financial wellbeing at scale by turning messy bank + card data into one clear picture of disposable income, plus step-by-step actions people actually follow.
Yuval grew up with discussions about bank debt “as a guest at the dinner table”. That personal story became the company’s mission—and led to one of the most unconventional go-to-markets you’ll hear: sushi-and-wine house parties with customers about…
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