Could The Next Olipop Be A Kid's Drink? Functional & Fun Takes On CPG.
What if the next billion-dollar brand is hiding in a powder stick, a functional cookie, or a kid's lunchbox?
In this episode, the Taste Radio crew breaks down the meteoric rise of hydration brand DryWater, which has expanded from startup to 41,000 retail locations in just over two years. They also spotlight Fields Good, the modern cookie brand launched by Ashley Fields, daughter of the founder of Mrs. Fields, and examine the growing opportunity – and unique challenges – of marketing beverages to kids and families.
Show notes:
0:20: Do It Live. Of Myce & Mike. Oxymagic. Oatmeal Raisin, But No…
The skinny
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