Latest / Irish Marketing Podcast
35 - Paul Dervan: The Essential Guide to AI For Marketers
What separates the marketers who will thrive in an AI world from those who won't?
According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.
In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how…
The skinny
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