82: How to Build a Business Scoreboard

Business is Good with Chris Cooper · Apr 27, 2025 · 14m

In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers.

The problem with stories—especially the ones we tell ourselves—is that they’re often wrong.

We tell ourselves things like:

“My clients can’t afford to pay more.”

“I’m working as hard as I can.”

“I’m doing everything right, but it’s just not working.”

But those are stories, not facts.

If you’re not running your business by numbers, you’re running it by feelings—and feelings are a terrible business strategy.

In this episode, I share:

Why we…