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Seattle Strong vs Nestle | Seattle News
Seattle Strong, a local Seattle coffee shop, is locked in a fierce legal battle with global giant Nestlé over trademark and logo rights. Nestlé first tried to force Seattle Strong to abandon its name in 2025, citing similarity to their “Seattle’s Best” brand, then escalated with a second lawsuit in March 2026. Owner Oeflein refuses to back down, arguing that Nestlé’s actions threaten small businesses’ right to use their city’s name—and that a multinational shouldn’t dictate local identity. He’s rallying support via GoFundMe, framing this as a David vs. Goliath fight for local autonomy. Nestlé…
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