Latest / Found in AI: AI Search Visibility, SEO, & GEO
Is Your Best Content Invisible to AI Search?
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Daniel Horowitz has spent more than a decade in SEO and now works as an enterprise SEO strategist at Salesforce, where he continues to lead AI search work for Informatica.
One of the projects his team is testing challenges a pretty fundamental piece of the traditional B2B content funnel: gated content. Instead of locking valuable research, customer stories, and insights entirely inside PDFs, they're experimenting with a hybrid approach that makes the main ideas accessible as…
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