Latest / The Alex Marlow Show / 'What Is a Woman' Director Is BACK with New Documentary 'Paging Hezbollah'
Transcript
- 0:06Speaker 1: I'm really happy to talk to Justin Folk, who's been
- 0:08Speaker 1: one of the most successful filmmakers, documentary filmmakers in particular,
- 0:12Speaker 1: in recent years in not just conservative America, but really
- 0:15Speaker 1: in America in general. He's been very effective and very
- 0:18Speaker 1: popular in his entertainment that's also educational that he creates.
- 0:22Speaker 1: And his latest movie is called Paging Hezbollah.
- 0:25Speaker 2: And I learned a ton in this.
- 0:26Speaker 1: And it is the true story of one of my
- 0:28Speaker 1: favorite stories of recent years, which is the Beeper attack
- 0:31Speaker 1: from Israel on Hezbollah. And Justin, let's just start with
- 0:35Speaker 1: this premise and we'll go, we'll jump around the timeline here.
- 0:37Speaker 1: We don't need to keep a strict timeline, but this
- 0:40Speaker 1: is one of my favorite war stories ever.
- 0:43Speaker 2: And I felt like it came one from the news
- 0:45Speaker 2: way too fast.
- 0:46Speaker 1: And then Brad Parscale, who's the strategist for Salem reached
- 0:49Speaker 1: out and said, we're doing this documentary.
- 0:51Speaker 2: He's an executive producer on it.
- 0:53Speaker 1: And I thought, of course, of course, someone needed to
- 0:56Speaker 1: do this because how did this come and go from
- 0:59Speaker 1: the news as fast as it was considering how sensational
- 1:01Speaker 1: of an attack it was?
- 1:03Speaker 3: This is just the world we're living in nowadays. Alex,
- 1:06Speaker 3: I think things just come and go. Depending on their significance,
- 1:10Speaker 3: maybe they stay five minutes longer in the news. But
- 1:13Speaker 3: I agree with you. When I saw the news notification
- 1:16Speaker 3: about this story, it blew me away. I couldn't, not literally,
- 1:20Speaker 3: of course, but I was shocked by it.
- 1:24Speaker 4: It was incredible.
- 1:24Speaker 3: It's an incredible military spy story. And it really goes
- 1:29Speaker 3: down in history as one of the most incredible spy
- 1:31Speaker 3: operations and military operations.
- 1:33Speaker 4: Turnarounds in history.
- 1:36Speaker 3: And we actually have General David Petraeus saying as much
- 1:40Speaker 3: in the film, talking about this is the greatest supply
- 1:43Speaker 3: chain intelligence operation in history.
- 1:46Speaker 4: So I don't know.
- 1:46Speaker 3: I think we are distracted by many devices and many
- 1:49Speaker 3: different things in this crazy news cycle. But this is
- 1:53Speaker 3: a historic event, and we're happy to make the movie
- 1:55Speaker 3: about it.
- 1:56Speaker 1: And you've got a great resume, you worked on No
- 1:58Speaker 1: Safe Spaces with our friend Dennis Prager and Adam Carolla,
- 2:02Speaker 1: and What is a Woman, one of the most popular
- 2:03Speaker 1: documentaries of all time. You directed that with starring Matt Walsh,
- 2:06Speaker 1: Am I a Racist, his follow-up to that. So this
- 2:09Speaker 1: is a, usually the stuff you work on is pretty awesome.
- 2:12Speaker 1: So how did you come up with this idea?
- 2:15Speaker 4: Thanks.
- 2:17Speaker 3: I mean, I don't know, the idea itself, I mean,
- 2:20Speaker 3: what we're trying to do, what we're trying to accomplish
- 2:22Speaker 3: with this film is to just be simply the film
- 2:24Speaker 3: of record of what happened. So the idea itself just
- 2:26Speaker 3: came from the operation. It's like somebody had to make
- 2:29Speaker 3: this film. And I'm just very pleased that our team,
- 2:33Speaker 3: our filmmaking team, was able to essentially get the access
- 2:37Speaker 3: that we got. I think everybody asked the question when
- 2:40Speaker 3: they saw this news story, how did they pull that off? Like,
- 2:43Speaker 3: it's the most improbable thing. And so I'm just excited
- 2:48Speaker 3: we get to answer that question. And in doing so,
- 2:52Speaker 3: we were able to interview the people at the highest
- 2:54Speaker 3: level of this operation, including the prime minister himself, to
- 2:57Speaker 3: tell the story about this operation.
- 3:00Speaker 1: Yeah, the film is paging Hezbollah and is in theaters
- 3:03Speaker 1: October 30th. So here's the deal. I want to encourage
- 3:06Speaker 1: everyone in my audience to get pre-sale tickets as soon
- 3:09Speaker 1: as you're hearing this, as soon as this audio becomes
- 3:12Speaker 1: available to you.
- 3:13Speaker 2: Go get them now.
- 3:14Speaker 1: That sends a signal that this thing should be in
- 3:16Speaker 1: a billion theaters because people are going to go watch it.
- 3:18Speaker 1: And You do want to watch it. It's incredibly skillfully made.
- 3:21Speaker 1: It is brisk and you learn a ton. It's exciting.
- 3:24Speaker 1: And then the buildup to the pager attack scene is
- 3:28Speaker 1: very well done. It's very dramatic. You get your heart
- 3:31Speaker 1: racing up for that. But you're learning a lot along
- 3:33Speaker 1: the way. And I think you're learning also a lot
- 3:36Speaker 1: about some of the broader implications of the success of
- 3:39Speaker 1: this attack. Because it really wasn't just an attack on Hezbollah.
- 3:42Speaker 1: It's really all about Iran, isn't it, Justin? Iran, their
- 3:46Speaker 1: tentacles are all throughout the Middle East. causing problems for Israel.
- 3:50Speaker 1: And I think correctly, the movie lays out that if
- 3:53Speaker 1: they're successful, we're next year in the United States.
- 3:57Speaker 4: That's right.
- 3:57Speaker 3: Ultimately, this is a fight for Western civilization. We have
- 4:00Speaker 3: this radical regime in Iran that's trying to spread their
- 4:04Speaker 3: caliphate around the world. And their radical ideology, you.
- 4:09Speaker 4: Know, it doesn't stop. It keeps going.
- 4:11Speaker 3: So Israel is just the first target here, but the
- 4:14Speaker 3: West is the next. In fact, we make a point
- 4:17Speaker 3: in the movie, and I think you're right, that one
- 4:19Speaker 3: important part of the movie is to really remind people
- 4:22Speaker 3: of who's involved and who the good guys are and
- 4:26Speaker 3: who the bad guys are. But in the case of Hezbollah,
- 4:28Speaker 3: they're an organization that was entirely funded by Iran, and
- 4:32Speaker 3: American audiences need to remember that they got their start
- 4:35Speaker 3: by killing Americans. That's basically how Hezbollah started. That's their
- 4:40Speaker 3: origin story.
- 4:41Speaker 4: And so.
- 4:42Speaker 3: To tell the story of the pager operation, you got
- 4:45Speaker 3: to go back and you got to understand the players involved.
- 4:48Speaker 3: You got to understand who the villains are. And you
- 4:50Speaker 3: have to understand how much Iran has their hand and
- 4:53Speaker 3: what's going on over there. Hezbollah is the long arm
- 4:57Speaker 3: of Iran in Lebanon. And Hezbollah is a very dangerous
- 5:02Speaker 3: or was a very dangerous organization that was international. I mean,
- 5:06Speaker 3: they're involved in all kinds of things, crime and drugs
- 5:09Speaker 3: and everything around the world. But they're also one of
- 5:11Speaker 3: the most powerful military operations in the region until the
- 5:16Speaker 3: Pager operation and the days that followed. And so it's
- 5:19Speaker 3: important for Americans to really understand all of this in context,
- 5:22Speaker 3: to really understand the significance of the Pager operation and
- 5:25Speaker 3: what a turnaround it was.
- 5:28Speaker 2: Yeah, it is.
- 5:28Speaker 1: Again, I'm just so happy you did this, because this
- 5:31Speaker 1: is one of the stories, it's just ridiculously impressive. Just objectively,
- 5:35Speaker 1: even if you hated Israel, you'd have to admit this
- 5:37Speaker 1: thing is very impressive. When you learn about the mechanics
- 5:39Speaker 1: of the operation, that they have to, Mossad has to
- 5:42Speaker 1: infiltrate all sorts of different areas within Hezbollah to be
- 5:46Speaker 1: able to deploy these things. They are able to get
- 5:49Speaker 1: salespeople who don't even know what they're selling, which is
- 5:53Speaker 1: an amazing story as well.
- 5:53Speaker 2: I don't want to give away all the details.
- 5:55Speaker 1: But what were the key details for you that you
- 5:58Speaker 1: thought maybe you could share the audience things that you
- 5:59Speaker 1: learn that you thought, wow, that's unbelievable how they pulled
- 6:02Speaker 1: this off?
- 6:03Speaker 4: Yeah, you touched on them. And we go through it
- 6:05Speaker 4: in the movie.
- 6:06Speaker 3: But what you learn is that not only is a
- 6:08Speaker 3: is a technical technological operation, the fact that they had
- 6:11Speaker 3: to try to engineer a pager that could have explosive
- 6:15Speaker 3: in it, and then be able to trigger it at
- 6:17Speaker 3: a designated time, that's impressive by itself. But even more
- 6:21Speaker 3: impressive is the fact that this was a marketing operation.
- 6:24Speaker 3: They had to get these into the hands of Hezbollah.
- 6:28Speaker 3: And so in order to do that, they had to
- 6:30Speaker 3: fire up this incredible marketing operation. They used this company
- 6:34Speaker 3: out of Taiwan that was already selling pagers and devices
- 6:38Speaker 3: to Hezbollah. They basically were able to hire the sales manager.
- 6:43Speaker 3: And of course, she unwittingly didn't know that Mossad was
- 6:47Speaker 3: behind this. And so they had to make Hezbollah want
- 6:51Speaker 3: these pagers, these kind of bigger... fatter pagers and they
- 6:55Speaker 3: gave it an excuse. They called it the rugged pager.
- 6:58Speaker 3: It was more of a fighter pager. And it became
- 7:02Speaker 3: a status symbol within Hezbollah to have one of these pagers.
- 7:05Speaker 3: And so when you learn the details of the marketing
- 7:08Speaker 3: operation and what it took to get these pagers into
- 7:11Speaker 3: Hezbollah's hands, It's an unbelievable story.
- 7:14Speaker 2: It's so good.
- 7:15Speaker 1: Arguably, my favorite part was learning the marketing strategy to
- 7:19Speaker 1: get these guys to buy it and keep.
- 7:21Speaker 2: It on them.
- 7:23Speaker 1: There's a ticking clock element that I'll tease to the
- 7:27Speaker 1: audience where it becomes essential that they got to get
- 7:29Speaker 1: the operation done before because they're on the verge of
- 7:33Speaker 1: getting found out and they're able to pull it off.
- 7:36Speaker 2: And then even I'll also, I won't give the.
- 7:38Speaker 1: Why on this, but you get into why the attacks
- 7:41Speaker 1: were specifically designed to maim and not kill, which I
- 7:45Speaker 1: also thought was pretty brilliant. And it's just a total
- 7:48Speaker 1: classic story and one that definitely deserved its own film.
- 7:51Speaker 1: And the film is called Paging Hezbollah. Justin Folk, the director,
- 7:54Speaker 1: is on with me now. And everyone should be pre-ordering tickets.
- 7:57Speaker 1: It comes out on the 30th in theaters. and you
- 8:00Speaker 1: guys should all check it out. It is a very,
- 8:02Speaker 1: very important piece of filmmaking, and I think a piece
- 8:05Speaker 1: of history.
- 8:06Speaker 2: And you do get the best names in the game.
- 8:09Speaker 1: Netanyahu's featured Petraeus, Michael Oren, who I've interviewed on the
- 8:14Speaker 1: show as well. You get even one of the top
- 8:17Speaker 1: guys from Mossad, who they don't give a lot of interviews,
- 8:20Speaker 1: and that's on purpose.
- 8:21Speaker 2: So that's a pretty good get. Tell us what that
- 8:24Speaker 2: was like.
- 8:25Speaker 1: Sitting down with the people who were really in charge
- 8:27Speaker 1: of the most power for power, the most sophisticated intelligence
- 8:30Speaker 1: operation in the world.
- 8:32Speaker 4: Well, you're right.
- 8:33Speaker 3: Mossad isn't in the business of making movies. So that
- 8:37Speaker 3: was our first challenge is how could we get them
- 8:38Speaker 3: to tell their story? And in the past, they would
- 8:40Speaker 3: not comment on any of their operations.
- 8:42Speaker 4: But I think they realized that we're in a new era.
- 8:46Speaker 3: You know, listen, Israel has been very, very good at
- 8:48Speaker 3: fighting kinetic wars since the founding of their country because
- 8:51Speaker 3: they had to. It's essential for their survival to be
- 8:55Speaker 3: able to defend themselves. And so they've They've been very
- 8:57Speaker 3: good at just fighting their enemies. But the thing that
- 9:00Speaker 3: they're not good at is the PR game, the public
- 9:02Speaker 3: relations game. And we can see how the media has
- 9:05Speaker 3: been very, very, very tough on them. And they have
- 9:08Speaker 3: not done well when it comes to telling their story.
- 9:12Speaker 3: And so our approach was just to tell them, hey, guys,
- 9:15Speaker 3: this is one of the most incredible spy operations in history.
- 9:20Speaker 3: You guys need to tell this story because if you
- 9:22Speaker 3: don't tell it, somebody else will. And they probably won't
- 9:24Speaker 3: tell it well. So we were able to kind of
- 9:27Speaker 3: relationally kind of win their trust as being the team
- 9:30Speaker 3: that could tell their story for them.
- 9:31Speaker 4: And they opened up.
- 9:32Speaker 3: It took several meetings, and they had to really, you know,
- 9:35Speaker 3: realize that we were a competent enough team to do so.
- 9:40Speaker 3: But I was really proud of the fact that we
- 9:42Speaker 3: were able to get the inside story from the top guy.
- 9:45Speaker 3: David Barnea is the one that ran the massage.
- 9:48Speaker 1: Right. And the Barnea interviews as well as the Nyong'o interviews,
- 9:51Speaker 1: I thought it was very important for... people who are
- 9:54Speaker 1: even pretty sharp observers of Middle Eastern relations because you
- 10:01Speaker 1: see some of the holes where even if you don't
- 10:03Speaker 1: necessarily agree with all of it, and I, of course,
- 10:06Speaker 1: as a pro-Israel guy, found myself agreeing with just about everything,
- 10:08Speaker 1: but even if you find yourself not agreeing, they really
- 10:11Speaker 1: give you the perspective of how Hamas and Hezbollah are
- 10:14Speaker 1: connected and how it's all basically traced back to Iran
- 10:17Speaker 1: and how they really did see the October 7th attack
- 10:20Speaker 1: not just as a Hamas attack, but this is the
- 10:22Speaker 1: entire region of people trying to create a ring of
- 10:25Speaker 1: fire around Israel to destroy Israel. And I think that
- 10:28Speaker 1: fills in a lot of the gaps on why post-October 7th,
- 10:32Speaker 1: you saw Israel really escalate attacks on Hezbollah and all that.
- 10:35Speaker 1: That's a very valid perspective that has not really been
- 10:39Speaker 1: shared in a mainstream way, I don't think, even though
- 10:41Speaker 1: we're three years since the attack.
- 10:44Speaker 4: Well, this is what I mean.
- 10:45Speaker 3: I think it's been tough for them to tell their
- 10:47Speaker 3: story for a number of reasons. But one thing I'm
- 10:50Speaker 3: proud about is like when you watch the film, when
- 10:52Speaker 3: you watch Paging Hezbollah, you really do get the human
- 10:54Speaker 3: side of this. It kind of makes you kind of
- 10:57Speaker 3: question yourself, what would I do in this situation? I
- 11:01Speaker 3: will say that the interviews with even for the prime minister,
- 11:04Speaker 3: this is Benjamin Netanyahu like you've never seen him before.
- 11:09Speaker 3: You know, in the media, this is a very different Netanyahu.
- 11:11Speaker 3: He's just basically telling you the story. The incredible thing
- 11:15Speaker 3: about making this, Alex, is they never pressured us in
- 11:19Speaker 3: any way about how to tell the story. Really? Wow.
- 11:22Speaker 2: That's amazing.
- 11:23Speaker 3: They never weighed in on any of that. They just said, Hey,
- 11:25Speaker 3: we're going to tell you what happened. And you guys
- 11:28Speaker 3: are the filmmakers.
- 11:29Speaker 4: We are not.
- 11:30Speaker 3: And, um, and that's the incredible thing here is there
- 11:32Speaker 3: was no, they never, they never questioned anything that we
- 11:35Speaker 3: were doing in terms of, um, you know, how we
- 11:37Speaker 3: were going to tell the story. They just told us
- 11:38Speaker 3: the facts. And so when you watch the movie, it
- 11:41Speaker 3: really is the film of record of what happened.
- 11:43Speaker 1: Yeah. Yeah.
- 11:44Speaker 2: I think so.
- 11:44Speaker 1: And it's necessary. It's overdue even, but better late than never.
- 11:48Speaker 1: I know these things are really hard and time-consuming to
- 11:50Speaker 1: put together. Credit to Justin Folk for doing it, as
- 11:52Speaker 1: well as your team. And a couple other items that
- 11:56Speaker 1: are sort of film-related that I'm just curious about the shoot,
- 12:00Speaker 1: because it seems like it would be a stressful thing
- 12:02Speaker 1: to shoot.
- 12:03Speaker 2: Do you use recreations in it?
- 12:05Speaker 1: You've also got to get some of this footage, some
- 12:07Speaker 1: of the October 7th footage is just It's heartbreaking.
- 12:10Speaker 2: You got to edit that all in an effective way.
- 12:13Speaker 1: I mean, it seems like a difficult, I'm guessing some
- 12:14Speaker 1: of the Matt Walsh documentaries would have been more fun.
- 12:17Speaker 4: That's, that's probably the best way to put it, Alex.
- 12:20Speaker 4: I think you nailed it. There was a, there was
- 12:22Speaker 4: a tremendous burden.
- 12:24Speaker 3: I think of, you know, when we made this movie,
- 12:25Speaker 3: I felt it like you're telling the story of a
- 12:28Speaker 3: people that is going through historic times and very difficult,
- 12:33Speaker 3: hard times. We're interviewing people that saw horrors that you
- 12:39Speaker 3: cannot imagine. And they're opening up to us and telling
- 12:42Speaker 3: the story. And so there's a burden that comes with that.
- 12:44Speaker 3: You have to get it right. You can't have somebody
- 12:47Speaker 3: tell you the story about how their family member was
- 12:50Speaker 3: murdered and treat that lightly. You have to do it right.
- 12:54Speaker 3: And so We're telling the story of a whole country,
- 12:57Speaker 3: the resilience of a whole country here. And yeah, it
- 13:00Speaker 3: comes with a bit of a burden. And it's not
- 13:02Speaker 3: the same as some of the fun things that we
- 13:04Speaker 3: did with Matt Walsh, where we would get people in
- 13:06Speaker 3: the room and have Matt work his magic. And I
- 13:09Speaker 3: would sit behind the camera and basically try to keep
- 13:11Speaker 3: from laughing. This was a very different process when it
- 13:16Speaker 3: came to filmmaking, for sure.
- 13:19Speaker 1: There's a, there's one thing I think we must be
- 13:21Speaker 1: thinking about the same section where you footage of a
- 13:23Speaker 1: family of a hero father who killed a bunch of
- 13:26Speaker 1: a boss during a attack on a kibbutz. And there
- 13:30Speaker 1: you got the whole family sitting down and talking about their,
- 13:33Speaker 1: what they lost and what it means to them. And
- 13:35Speaker 1: it just, and how they barely survived themselves. And it's just, it's, it's,
- 13:39Speaker 1: it's heart rendering.
- 13:40Speaker 4: It really is. Especially the young girls.
- 13:43Speaker 3: We had two daughters who basically told the story about
- 13:46Speaker 3: how they lost their dad. The mother was probably one
- 13:50Speaker 3: of the strongest people I've ever met in my life,
- 13:52Speaker 3: the way she was holding it together and basically moving
- 13:55Speaker 3: her family forward in the aftermath of this horrific thing.
- 14:00Speaker 3: But their dad was a hero, and I really commend
- 14:03Speaker 3: them for having the strength to tell us the story,
- 14:06Speaker 3: to sit down and talk through it.
- 14:08Speaker 4: And I'll be honest, I was humbled.
- 14:11Speaker 3: Just to sit there and try to ask them what
- 14:14Speaker 3: this was like is a very humbling experience. And it's
- 14:19Speaker 3: so tragic. It's so horrific. And I don't know, maybe hopefully,
- 14:23Speaker 3: I would hope that it's therapeutic in some ways. I
- 14:25Speaker 3: know that they want their story to be told because
- 14:27Speaker 3: they want the world to know what happened. And in
- 14:30Speaker 3: the process of the world knowing what happened, you really
- 14:32Speaker 3: do understand, okay, who shares our values over there in
- 14:36Speaker 3: the Middle East? Who can you relate to? And when
- 14:39Speaker 3: you see these families, your heart breaks for them and
- 14:41Speaker 3: you understand what they've been through. And I think it
- 14:45Speaker 3: really is powerful.
- 14:48Speaker 2: It is powerful.
- 14:49Speaker 1: And again, there's a lot of balance here. You guys
- 14:51Speaker 1: are hearing it from just my line of questioning. You
- 14:54Speaker 1: get interviews with really sophisticated thinkers on a global level.
- 14:58Speaker 2: You get the family. You get real footage.
- 15:01Speaker 1: You get some dramatization as well, I think illustrates some
- 15:04Speaker 1: important points. So there really is a ton of, there's
- 15:07Speaker 1: a lot in it.
- 15:08Speaker 2: It's very tight.
- 15:08Speaker 1: I think it's just under 90 minutes, which I highly recommend.
- 15:11Speaker 1: Who's the target audience, do you think, here? I know
- 15:14Speaker 1: it's always everyone, but who do you think is the
- 15:17Speaker 1: most important group? I was thinking about this to see this.
- 15:20Speaker 3: Well, that's a great question, Alex. Obviously, we do aim
- 15:24Speaker 3: for everybody. This is made for an American audience. This
- 15:27Speaker 3: is an American movie made by Americans. I'm not even Jewish.
- 15:31Speaker 4: I'm Christian. Uh, but I think this is such an
- 15:33Speaker 4: important story.
- 15:34Speaker 3: Um, I think one of the most important audiences is,
- 15:37Speaker 3: is people, people like me, a Christian audience that are
- 15:40Speaker 3: people that are sort of, uh, questioning what's going on
- 15:43Speaker 3: over there. This really, we really aim to make a
- 15:46Speaker 3: movie to remind people who our friends are and, and
- 15:50Speaker 3: who are not our friends over there.
- 15:52Speaker 4: And I think that's very important.
- 15:54Speaker 3: Um, and so, yeah, there's this, a lot of bad
- 15:57Speaker 3: information and lies and things that swirl around the nation
- 16:00Speaker 3: of Israel by, other podcast hosts.
- 16:03Speaker 4: I won't name them.
- 16:05Speaker 3: Um, but, uh, I think it's, it's for the, you know,
- 16:07Speaker 3: people that are wondering, okay, what is going on over there?
- 16:10Speaker 3: It really does, uh, show you how Israel has handled
- 16:13Speaker 3: these operations. And you really can kind of relate to
- 16:17Speaker 3: these tough decisions that they had, they've had to make
- 16:19Speaker 3: over the course of the last two years, simply to
- 16:22Speaker 3: survive and protect their people. And so in terms of audience, listen,
- 16:26Speaker 3: I mean, anybody that's, Um, I think there's people that
- 16:29Speaker 3: know a lot about that area and it's, it's going
- 16:31Speaker 3: to be for them because it's just, it's, it's deep.
- 16:34Speaker 3: It has a lot of inside information, but also people
- 16:37Speaker 3: that know very little about the situation over there. I
- 16:40Speaker 3: think this movie is for them too, because it gives
- 16:42Speaker 3: them a really good basis for what's happening. And again,
- 16:46Speaker 3: who our friends are, and who our enemies are over there.
- 16:49Speaker 2: I agree.
- 16:49Speaker 1: I think it's a good entree to someone who is
- 16:52Speaker 1: not familiar with the, you do provide a lot of,
- 16:55Speaker 1: you hold people's hand at the beginning, walking through some
- 16:57Speaker 1: of the background, which I think is good. But even
- 16:59Speaker 1: for me, I've been thinking critically about this stuff for
- 17:01Speaker 1: 20 years, and I certainly learned a few things as well.
- 17:04Speaker 1: And again, it's tight, it's entertaining, and you do see
- 17:06Speaker 1: the real authority. And it's pro-Israel, but I don't have
- 17:09Speaker 1: a problem with that, because it's the, Israel's getting beat
- 17:12Speaker 1: up all the time over nothing. I mean, I spent
- 17:15Speaker 1: my whole live show today, the day we're recording, going
- 17:17Speaker 1: through example after example of all of these criticisms of
- 17:20Speaker 1: israel that are getting mainstream attention simply because of october
- 17:23Speaker 1: the 7th if they had been victimized by this massive
- 17:26Speaker 1: terror attack we wouldn't be having any of these discussions
- 17:28Speaker 1: at all and then you got your mainstream normative democrat
- 17:32Speaker 1: politicians who are out there now being overwhelmingly critical of
- 17:36Speaker 1: israel and we know it came from this terror attack
- 17:38Speaker 1: and it's so crazy to me.
- 17:40Speaker 3: It is crazy um one thing that we really want
- 17:43Speaker 3: to make sure when you, when you learn about the
- 17:45Speaker 3: details of the operation, you, you really learn about how
- 17:48Speaker 3: sort of, um, moral their decisions were when, when, when, uh,
- 17:52Speaker 3: you mentioned it earlier about how they wanted these pager
- 17:54Speaker 3: devices not to kill, uh, the victim, but to just
- 17:58Speaker 3: take them off the battlefield. Yeah. Um, these pages were
- 18:02Speaker 3: only given to the top, top Hezbollah fighters. These are
- 18:06Speaker 3: like the, the best of the best. And they didn't
- 18:08Speaker 3: want to make them martyrs because they know that, like,
- 18:10Speaker 3: because of this radical ideology that, you know, these people
- 18:14Speaker 3: get buried and then two weeks later there's a new
- 18:16Speaker 3: guy that pops up. And what they really intended to
- 18:18Speaker 3: do with this operation was is to have these guys injured,
- 18:22Speaker 3: but around, like in their, you know, medical facilities, reminding
- 18:25Speaker 3: the young men, hey, don't take this path, you know,
- 18:29Speaker 3: stop attacking Israel. And I think when you learn about
- 18:32Speaker 3: some of that decision-making, you really do understand, you know,
- 18:36Speaker 3: what Israel's.
- 18:37Speaker 4: Mindset is right now.
- 18:38Speaker 3: And I think that's very helpful for us Americans who
- 18:41Speaker 3: are trying to kind of sort out what's going on
- 18:43Speaker 3: over there with all the And by the way, there's
- 18:46Speaker 3: so much just bad information. You mentioned this is a
- 18:49Speaker 3: pro-Israel movie, and I think it is only because it's
- 18:53Speaker 3: told by the people that did this thing and they
- 18:55Speaker 3: happen to be Israelis. So when they're telling their story
- 18:58Speaker 3: about what they did and why they did it, yeah,
- 19:02Speaker 3: you really get to understand, you know, the decisions they
- 19:05Speaker 3: made and why they made them.
- 19:06Speaker 1: Yeah, I think that a lot of people, though, I
- 19:08Speaker 1: think it's okay, because if it finds a pro-Israel audience,
- 19:11Speaker 1: the people get new, fresh arguments to make with friends
- 19:14Speaker 1: and family. And we're in an environment now where you
- 19:17Speaker 1: got Abdul El-Sayed comparing Israel and Iran, basically acting like
- 19:22Speaker 1: they're on the same world plane. Earlier this month, you
- 19:25Speaker 1: had Mamdani using October the 7th to attack Israel. I mean,
- 19:28Speaker 1: it's just It's coming here. It is coming here. It
- 19:31Speaker 1: will be here before we know it. The film is
- 19:33Speaker 1: paging Hezbollah. It's in theaters October 30th. Justin Folk, again,
- 19:36Speaker 1: is with me. He's the director. It's an important piece
- 19:39Speaker 1: of work. It really is, and I hope everyone sees it.
- 19:42Speaker 1: Get the pre-tickets now. Bring the family. I'd say maybe
- 19:45Speaker 1: 13 and up. What's our target age group here? Maybe
- 19:48Speaker 1: 13 and up.
- 19:48Speaker 2: There's some violence in it.
- 19:49Speaker 4: Yeah, it's going to be. It's a 13. Obviously, there's war.
- 19:52Speaker 3: There's terrorism and things like that. Use your discretion. But
- 19:56Speaker 3: it's important stuff. It's historical stuff. It really is. It's
- 19:58Speaker 3: stuff that people need to know. And so I would
- 20:00Speaker 3: encourage taking your teenagers to watch the film. First and foremost,
- 20:04Speaker 3: it's a history lesson.
- 20:06Speaker 2: Absolutely.
- 20:07Speaker 3: And it might not be a history that they learn
- 20:08Speaker 3: in their schools, depending where they go to school, let's
- 20:10Speaker 3: be honest.
- 20:12Speaker 4: But yeah, it's for people.
- 20:13Speaker 3: And I will mention, just on the sales of the tickets,
- 20:17Speaker 3: the box office is very important for a movie like this,
- 20:20Speaker 3: because it really does determine the legitimacy of a movie
- 20:24Speaker 3: and how it gets out there. And so getting out
- 20:26Speaker 3: and just supporting the film by simply going to see
- 20:28Speaker 3: it in the theaters.
- 20:29Speaker 4: is a big deal. It's a very big deal for
- 20:31Speaker 4: the movie. It helps get it out.
- 20:33Speaker 3: Buying your tickets early is even better because it tells
- 20:36Speaker 3: the theater chains, hey, there's demand, and they open up
- 20:39Speaker 3: more theaters for people to go see it.
- 20:40Speaker 4: So, it's important to go see it in the theaters.
- 20:42Speaker 3: By the way, it is a spy thriller, and we
- 20:46Speaker 3: meant to make a piece of cinema that you could
- 20:48Speaker 3: sit in that movie theater and be just surrounded by
- 20:51Speaker 3: the sounds and the impact, and it's every bit of
- 20:54Speaker 3: an exciting movie that you could watch in the theater. So,
- 20:59Speaker 3: I encourage people to get out, go see it with
- 21:00Speaker 3: the family, get people to come and be there and
- 21:03Speaker 3: buy tickets.
- 21:05Speaker 1: Totally, skillfully done, and a big credit to you. I
- 21:07Speaker 1: want to talk a little bit over the remaining time
- 21:09Speaker 1: we have, Justin, with just the conservative filmmaking process. So
- 21:13Speaker 1: I was the first employee of Breitbart News, and my
- 21:16Speaker 1: boss and mentor, Andrew Breitbart, he had this vision of
- 21:19Speaker 1: conservatives taking back the culture. And I think we've done
- 21:23Speaker 1: incredibly well in the media front. I think we've pretty
- 21:25Speaker 1: much neutralized the establishment media, and there's all these great
- 21:28Speaker 1: new conservative media outlets that have popped up. And I
- 21:31Speaker 1: think we've done a worse job in the other two fields,
- 21:35Speaker 1: which is entertainment and academia. We'll skip over academia for now,
- 21:38Speaker 1: but I will say, I do think we've neutralized the
- 21:41Speaker 1: education system to a degree, but we haven't stood up
- 21:44Speaker 1: enough of our own alternatives as of yet. But the
- 21:46Speaker 1: entertainment space, I think we need to do a better job.
- 21:49Speaker 1: And you're a notable exception to this because you've made
- 21:52Speaker 1: commercially successful art that is accessible to wide audiences. Appraise
- 21:59Speaker 1: my thought that we're not doing well enough as a movement.
- 22:02Speaker 2: I don't even know your politics exactly.
- 22:04Speaker 1: I would imagine you're not on the left, though, based
- 22:06Speaker 1: off of your body of work. But I feel like
- 22:08Speaker 1: we need to do better. And evaluate that, and then
- 22:11Speaker 1: you know what my follow-up's going to be. How do
- 22:13Speaker 1: we do better? I....
- 22:15Speaker 3: Agree mostly with that assessment. I think we, we absolutely
- 22:19Speaker 3: need to do better. Uh, I do think we are
- 22:21Speaker 3: doing better than, than we were a little while ago.
- 22:26Speaker 3: I think, um, for, for a while there, our side
- 22:29Speaker 3: would just, um, well, I can diagnose the problem is this, uh, we,
- 22:34Speaker 3: we had a message to get out. We have all
- 22:36Speaker 3: the right ideas, but it's just a matter of like
- 22:39Speaker 3: getting those ideas out to people. But we were putting
- 22:41Speaker 3: the message first and, and entertainment, uh, uh, second, uh,
- 22:46Speaker 3: and the story second. And the left has always been
- 22:49Speaker 3: great at telling stories and they would always hide their messages. They're, uh,
- 22:53Speaker 3: the thing that they, the takeaway within a story, a
- 22:56Speaker 3: good story. And we all know that stories are what
- 22:59Speaker 3: persuade people. It's why Jesus told parables. Um, and so
- 23:03Speaker 3: I think that the thing that we need to get
- 23:05Speaker 3: better at is not lead with the message. You have
- 23:08Speaker 3: to tell a great story. You have to entertain first,
- 23:11Speaker 3: and then people are open up to the ideas. And
- 23:14Speaker 3: for whatever reason, conservatives through the years, they want to
- 23:16Speaker 3: kick the door in with the message itself. They want
- 23:19Speaker 3: to say, hey, here's the facts.
- 23:21Speaker 4: Get on board.
- 23:22Speaker 3: And people are like, no, they're not ready for that.
- 23:25Speaker 3: And I think there's an art to entertainment. And I
- 23:28Speaker 3: think we have people out there. I'm inspired by some
- 23:31Speaker 3: of the work being done. It's getting better. But the
- 23:34Speaker 3: more great storytellers we can have on our side that
- 23:37Speaker 3: are doing great work, it's going to help get the
- 23:39Speaker 3: message out on a number of different issues.
- 23:42Speaker 1: So what do you see as the barriers to building
- 23:44Speaker 1: up more of a stable of conservative creators who are
- 23:47Speaker 1: creating stuff? Because I completely agree with your point that
- 23:50Speaker 1: we need to lead with the entertainment and then incorporate
- 23:54Speaker 1: the politics at a subtle level or even not at all.
- 23:57Speaker 1: Sometimes it's as much as you make a great movie
- 24:01Speaker 1: and then you say, I support the troops when you're
- 24:03Speaker 1: on the press tour.
- 24:04Speaker 2: Like even that is.
- 24:05Speaker 1: is enact the politics and stay in age. But this
- 24:08Speaker 1: is a thing that we're not getting. And Andrew identified
- 24:11Speaker 1: this 20 years ago. He would say to me that
- 24:14Speaker 1: it's the, we would make, if we got an infinite budget,
- 24:17Speaker 1: we would just immediately make a movie about the Federalist Papers.
- 24:20Speaker 1: And it's like, he likes the Federalist Papers, but it's like,
- 24:23Speaker 1: we'd spend $ 100 million making a Federalist Papers movie.
- 24:26Speaker 2: We need to make a movie. We need to make things.
- 24:29Speaker 1: That are about things where there's a general interest first,
- 24:32Speaker 1: and then the politics gets incorporated.
- 24:34Speaker 3: Right. Yeah, I think it just comes down to what
- 24:36Speaker 3: do we value as conservatives. On the left, they always
- 24:39Speaker 3: valued their artists. They always valued their storytellers. They promoted them.
- 24:42Speaker 3: They gave them opportunity. They said, go make things, go
- 24:46Speaker 3: do things. And as a result, after doing that decade
- 24:49Speaker 3: after decade, now, of course, they had some flops along
- 24:52Speaker 3: the way, but every once in a while, something would
- 24:54Speaker 3: come out that would be incredible. And it's because they
- 24:56Speaker 3: have this farm team, this system of artists that are
- 24:59Speaker 3: ready to pop up on any issue to make movies
- 25:01Speaker 3: and tell stories. And I think as conservatives, we've been
- 25:05Speaker 3: behind on that. We value a lot of our thinkers.
- 25:08Speaker 3: And as we should, we have some of the best ones.
- 25:11Speaker 3: We have the greatest thinkers. We have people like Thomas Sowell.
- 25:14Speaker 3: But who's going to take Thomas Sowell's message... And boil
- 25:17Speaker 3: it down into an entertaining movie for people to digest.
- 25:20Speaker 3: That's what we need. And so I think this is changing.
- 25:24Speaker 3: I think the conservative movement is starting to realize, hey,
- 25:27Speaker 3: we need to value and promote our storytellers. We need
- 25:30Speaker 3: to put money behind things. We need to give the
- 25:33Speaker 3: resources so this stuff can get made. For a while,
- 25:38Speaker 3: an investor would come along and invest in one movie
- 25:39Speaker 3: and it wouldn't do well.
- 25:40Speaker 4: And they're like, I'm out. I'm out. Well, that's not
- 25:42Speaker 4: how this works. You have to play the long game
- 25:45Speaker 4: when it comes to culture. As your mentor and to
- 25:49Speaker 4: a certain degree, mine too, Andrew Breitbart. I mean, Breitbart
- 25:52Speaker 4: kind of showed the way he kind of created the template.
- 25:55Speaker 4: He showed how we fight and how we fight isn't
- 25:59Speaker 4: all that much different than how they've been fighting us
- 26:01Speaker 4: for years.
- 26:02Speaker 2: So true.
- 26:04Speaker 3: And so this is our opportunity and this really comes
- 26:05Speaker 3: down to what do we value? How can we push
- 26:09Speaker 3: great artists out there?
- 26:10Speaker 2: Yeah, totally.
- 26:11Speaker 1: And that's where you look at what was successful, the
- 26:13Speaker 1: Hollywood studio system, they'd invest in people and it wasn't just,
- 26:16Speaker 1: you only get one shot. And if it doesn't go
- 26:18Speaker 1: perfect and doesn't come in under budget, then, then you're out.
- 26:21Speaker 1: And then you're, you know, panhandling on sub stack or whatever.
- 26:24Speaker 1: It wasn't like that.
- 26:25Speaker 2: It's, Okay. So this is a fun one.
- 26:27Speaker 1: I always ask people who have created a cultural phenomenon,
- 26:31Speaker 1: which you did with Matt Walsh with What is a Woman?
- 26:34Speaker 2: Did you have a moment.
- 26:35Speaker 1: Where you knew this thing is going to be absolutely gigantic?
- 26:38Speaker 2: Because I always like this.
- 26:40Speaker 1: During the process where you realize, oh, this is a
- 26:44Speaker 1: real thing here. This is going to totally break through
- 26:47Speaker 1: and it's going to be a staple. Did you know,
- 26:49Speaker 1: when did that moment hit that you were able to
- 26:51Speaker 1: accomplish that?
- 26:53Speaker 3: Well, you never know if it's going to be a
- 26:55Speaker 3: big success. But there are moments in every film when
- 26:58Speaker 3: you're making one, when you shoot a scene and you
- 27:01Speaker 3: realize we have ourselves a movie here. And so you
- 27:05Speaker 3: don't ultimately, you never know if the movie is going
- 27:08Speaker 3: to be accepted or celebrated. And, you know, you go
- 27:12Speaker 3: into a dark room for months at a time and
- 27:14Speaker 3: you come out the other side and you hope people
- 27:16Speaker 3: even watch it. But there is in the process, there's
- 27:19Speaker 3: always a scene that you walk away from. And you're like, wow,
- 27:23Speaker 3: I think we have something here. There was a couple
- 27:26Speaker 3: of those moments in What is a Woman, a couple
- 27:29Speaker 3: of the interviews. I think when the congressman walked out
- 27:31Speaker 3: on us was one of those moments where Matt just
- 27:35Speaker 3: simply asked him a couple of questions. And also when
- 27:38Speaker 3: we interviewed the professor at the University of Tennessee who
- 27:41Speaker 3: didn't want to, Matt asked him about truth and the
- 27:44Speaker 3: guy basically had a conniption fit. And I think it's
- 27:47Speaker 3: those moments that we realized, okay, we have something here.
- 27:50Speaker 3: When it came to the movie, Am I a Racist?
- 27:53Speaker 3: And Matt interviews Robin DiAngelo, who is the author of
- 27:56Speaker 3: White Fragility. And somehow Matt convinces her to pay reparations
- 28:02Speaker 3: to our producer, Ben, Benyam Capel. That was the moment
- 28:06Speaker 3: that I think we all realized we got ourselves a
- 28:08Speaker 3: movie here.
- 28:09Speaker 2: Sensational.
- 28:10Speaker 1: Yeah, it's so fun. It's so good. And it's such
- 28:13Speaker 1: a grind to get to that point. All that stuff
- 28:14Speaker 1: is based off of It takes just months and years
- 28:17Speaker 1: of thought and work to create those opportunities. So last one,
- 28:21Speaker 1: you know there's some people in the audience who are
- 28:23Speaker 1: going to be younger and who want to do this
- 28:24Speaker 1: sort of thing. They want to play culture wars, but
- 28:29Speaker 1: also by creating something that is going to entertain people
- 28:33Speaker 1: and people will enjoy.
- 28:34Speaker 2: Where do they start? What's your recommendation?
- 28:38Speaker 3: Get started. My, my, where they start is they have
- 28:41Speaker 3: to just get started. There's a lot of, there's a
- 28:42Speaker 3: paralysis that artists have and they think that their first
- 28:46Speaker 3: thing has to be perfect. They think that like they, they,
- 28:49Speaker 3: they just agonize over what it is they're creating. Well,
- 28:51Speaker 3: they just need to go out and create. Um, the
- 28:54Speaker 3: way that I got to where I am is I
- 28:55Speaker 3: had to just make things. I had to do it
- 28:56Speaker 3: for a living. I had to earn a living. So
- 28:58Speaker 3: I had to just make things and do things and make,
- 29:00Speaker 3: make things. And this is a, it's a craftsman job. Uh,
- 29:04Speaker 3: People may have individual talent that they start with, but ultimately,
- 29:09Speaker 3: you have to develop that craft over time. The only
- 29:11Speaker 3: way to do that is to have reps. For young people,
- 29:14Speaker 3: I just say, go make things. Go start making things.
- 29:18Speaker 3: If you want to be a filmmaker, go make a film.
- 29:20Speaker 3: If you want to have a podcast, go start a podcast.
- 29:23Speaker 3: You just have to go through the ups and downs
- 29:27Speaker 3: of making something to get better and better. Then one day, maybe,
- 29:31Speaker 3: There comes a time when you do the one thing
- 29:34Speaker 3: that is like, okay, I'm officially, you know, this. I'm
- 29:38Speaker 3: officially a podcast, a filmmaker i'm officially a director a
- 29:41Speaker 3: producer a writer um but you just got to get started.
- 29:46Speaker 1: Beautiful just invoke the movie again is paging hezbollah in
- 29:50Speaker 1: theaters october 30th go pre-order now do you know your
- 29:52Speaker 1: next project yet have you decided are you on.
- 29:54Speaker 3: It yet I can't speak to it just yet, but
- 30:00Speaker 3: I think people will be excited about it when we
- 30:02Speaker 3: announce it. Good, good.
- 30:03Speaker 2: I hope so.
- 30:04Speaker 1: Well, credit to your accomplishments so far. This movie's fantastic.
- 30:07Speaker 1: Everyone should go check it out right away. And thanks
- 30:10Speaker 1: again for joining me on The Marlowe Show today.
- 30:12Speaker 4: Thank you, Alex. It's a privilege and a pleasure.
- 30:15Speaker 2: Thank you, sir.