Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Marketplaces Solve the Hidden Liquidity Trap
Most platform operators obsess over acquiring users, but the real moat is liquidity — the immediate availability of supply when demand arrives. We break down why Uber and Airbnb succeeded not by marketing, but by engineering surplus. Lucas and Luna examine how Airbnb’s host onboarding teams physically drove supply in low-density markets to solve the chicken-and-egg problem, creating a sticky network effect that competitors couldn't replicate. The episode explores the specific operational levers companies use to maintain this balance, from geographic clustering strategies to algorithmic…
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