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Professional Development: THE BENEFITS OF HAVING A VIRTUAL ASSISTANT · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Let's talk about how important branding is for your virtual
• 1:03
  Speaker 3: assistant business. And the reason I say that is because
• 1:06
  Speaker 3: people will tap into my webinar on Instagram Live and
• 1:10
  Speaker 3: say Analisa, I still.
• 1:12
  Speaker 4: Don't have clients. And usually it's from a branding standpoint.
• 1:16
  Speaker 3: Some people will have virtual assistanm hairstylist, lash tech, real
• 1:21
  Speaker 3: estate investor. You have all these things in your Instagram
• 1:24
  Speaker 3: and your social media bios.
• 1:25
  Speaker 4: And we don't know exactly what you do.
• 1:28
  Speaker 3: So you don't want to tear potential clients from wanting
• 1:30
  Speaker 3: to work with you because you don't have a very
• 1:33
  Speaker 3: strong brand. And when I say have a strong brand,
• 1:35
  Speaker 3: that does not mean have a lot of followers. That
• 1:37
  Speaker 3: does not mean you have to be a virtual as
• 1:39
  Speaker 3: system for ten to twelve years.
• 1:41
  Speaker 4: That's not what I mean. I mean that you need
• 1:44
  Speaker 4: to have.
• 1:44
  Speaker 3: Some type of cohesive look where it looks like someone
• 1:47
  Speaker 3: would want to hire you. So branding is important because
• 1:51
  Speaker 3: it helps you stand out for the crowd. So for me, again,
• 1:55
  Speaker 3: I didn't actually get a website for my virtual assistant business.
• 1:58
  Speaker 4: I had already had fifteen cars.
• 2:00
  Speaker 3: I was already in the double digits of clients before
• 2:02
  Speaker 3: I even launched a website. So I rely heavily on
• 2:06
  Speaker 3: my social media platforms to give more clients. But my
• 2:10
  Speaker 3: social media page everything made sense. I talked about the
• 2:13
  Speaker 3: services I offer, I talked about why people should work with.
• 2:17
  Speaker 4: My virtual assistant agency.
• 2:18
  Speaker 3: So that's the type of content you should be putting
• 2:20
  Speaker 3: on your social media platforms. And there was some consistency
• 2:23
  Speaker 3: right with my brand colors because it promotes recognition.
• 2:27
  Speaker 4: So now that I promote my.
• 2:28
  Speaker 3: Business generally through my personal social media account, people can
• 2:32
  Speaker 3: tell the difference between my personal content versus my business content.
• 2:37
  Speaker 4: Also, it educates a customer on who you are.
• 2:40
  Speaker 3: So again, some of you all may have started your
• 2:42
  Speaker 3: virtual assistant journey and we still can't tell what you
• 2:46
  Speaker 3: do on social media. You may have virtual assistant in
• 2:49
  Speaker 3: your bio, but I see pictures of your family, I
• 2:51
  Speaker 3: see pictures of your kid. The caption has nothing to
• 2:54
  Speaker 3: do with being a virtual assistant and has nothing to
• 2:56
  Speaker 3: do with the services that you offer. So I would
• 2:59
  Speaker 3: person recommend separating your personal account and your business account
• 3:03
  Speaker 3: for your virtual system business.
• 3:05
  Speaker 4: Okay, you don't want to confuse the people.
• 3:08
  Speaker 3: You want to be the go to virtual assistant and
• 3:10
  Speaker 3: when people hear your name, they think of your successful
• 3:12
  Speaker 3: virtual system business. Right, you let customers know what to
• 3:16
  Speaker 3: expect based on how you're branding yourself. So, if you're
• 3:20
  Speaker 3: someone who wants to offer social media management and your
• 3:22
  Speaker 3: content creation, skills don't look that great on your profiles,
• 3:27
  Speaker 3: then it's not going to make sense and it's not
• 3:28
  Speaker 3: going to translate very well to the client, and it
• 3:30
  Speaker 3: made the tier them for wanting to work with you.
• 3:32
  Speaker 3: So again I will say that my social media was
• 3:36
  Speaker 3: not perfect. Okay, my social media was definitely not perfect perfect.
• 3:39
  Speaker 3: When I started managing clients accounts, I will say, you
• 3:42
  Speaker 3: just need to be able to do the work better
• 3:44
  Speaker 3: than your client. There are a lot of people who
• 3:46
  Speaker 3: don't understand social media. You can learn as you go.
• 3:49
  Speaker 3: Definitely utilize Canva. Definitely utilize Canva, and it allows you
• 3:54
  Speaker 3: to connect with.
• 3:54
  Speaker 4: Your potential buyers as well.
• 3:56
  Speaker 3: So when you think about creating content and branding for
• 4:00
  Speaker 3: your social media profile, you can also put your personality
• 4:03
  Speaker 3: in there and be creative. It doesn't have to be
• 4:05
  Speaker 3: so robotic. You want to find your ideal clients, someone
• 4:10
  Speaker 3: that messes with your vibe, right, it makes sense. There's
• 4:13
  Speaker 3: perfect alignment. So when we think of from a branding standpoint,
• 4:17
  Speaker 3: there are certain businesses out there based on the way
• 4:20
  Speaker 3: that their structure, based on their colors, we know who
• 4:22
  Speaker 3: they are, like Starbucks, like Target. You can see their
• 4:25
  Speaker 3: logos and you know what they represent and know what
• 4:27
  Speaker 3: they offered. It should be the same thing for your
• 4:30
  Speaker 3: virtual assistant business, right because a lot of you all
• 4:33
  Speaker 3: may have started another business in the past and you're
• 4:37
  Speaker 3: listening to me and think it may make sense for
• 4:39
  Speaker 3: me to start a virtual assistant business because it's a
• 4:41
  Speaker 3: business where.
• 4:42
  Speaker 4: You already have the skill set.
• 4:43
  Speaker 3: It's all about monetizing what you're able to do and
• 4:47
  Speaker 3: putting a price tag on there. Okay, So steps to
• 4:50
  Speaker 3: branding your business. So I like to say, define your
• 4:53
  Speaker 3: branding goals, what's your business expertise, and create a strong
• 4:57
  Speaker 3: branding statement.
• 4:58
  Speaker 4: Right.
• 4:58
  Speaker 3: So for me, coming up with an that makes sense
• 5:00
  Speaker 3: for your virtual as system is important. When I start
• 5:03
  Speaker 3: your name on social media platforms.
• 5:05
  Speaker 4: Is it too long? Is it easy to spell? Right?
• 5:09
  Speaker 3: And I know you all know because I know that
• 5:10
  Speaker 3: there's some entrepreneurs in the room. Sometimes coming up with
• 5:12
  Speaker 3: the business name is not the easiest thing. The name
• 5:15
  Speaker 3: may already be taken, right, So you want a name
• 5:19
  Speaker 3: that you enjoy, but it also needs to make sense
• 5:22
  Speaker 3: for your mission statement for elevated assistance.
• 5:25
  Speaker 5: This episode is brought to you by P and C Bank.
• 5:28
  Speaker 5: A lot of people think podcasts about work are boring,
• 5:31
  Speaker 5: and sure they definitely can be, but understanding a professionals
• 5:35
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• 6:04
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• 6:08
  Speaker 3: Erners.
• 6:09
  Speaker 2: What's up?
• 6:09
  Speaker 5: You ever walk into a small business and everything just
• 6:12
  Speaker 5: works like The checkout is fast, the receipts are digital,
• 6:16
  Speaker 5: tipping is a breeze, and you're out the door before
• 6:19
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• 6:23
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• 6:35
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• 7:08
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• 7:11
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• 7:16
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:19
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:23
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 7:27
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:31
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:35
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 7:39
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:44
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:47
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:51
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:55
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 7:59
  Speaker 1: never return. But if you register using our CBP home
• 8:02
  Speaker 1: app and leave now, you could be allowed to return legally.
• 8:06
  Speaker 1: Do what's right, leave now. Under President Trump America's laws,
• 8:11
  Speaker 1: border and families will be protected.
• 8:13
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:16
  Speaker 3: This our goal is take to take businesses to the
• 8:18
  Speaker 3: next level by offering admin and social media social media
• 8:21
  Speaker 3: related services. We are very confirmed on this on what
• 8:25
  Speaker 3: we do for businesses and what we don't do for businesses. Right,
• 8:28
  Speaker 3: and you're the services that you have and offer for
• 8:31
  Speaker 3: your virtual assistant business.
• 8:32
  Speaker 4: It can evolve.
• 8:33
  Speaker 3: For example, we used to create logos for businesses. We
• 8:36
  Speaker 3: don't create logos anymore. We used to We used to
• 8:39
  Speaker 3: create websites for businesses. We don't create websites anymore. So
• 8:43
  Speaker 3: it can kind of evolve depending on the demand of
• 8:46
  Speaker 3: services for potential clients.
• 8:48
  Speaker 4: Okay, and like I.
• 8:50
  Speaker 3: Talked about before, just consistency from a branding standpoint, consistent colors,
• 8:54
  Speaker 3: consistent funds, hosting templates. Be consistent with how how often
• 8:59
  Speaker 3: you're speaking to your audience. Right, Some people, some of
• 9:02
  Speaker 3: my students that i've worked with in the virtual assistant community.
• 9:04
  Speaker 3: I will write on some of their social media posts.
• 9:07
  Speaker 3: If they haven't posted recently, I would say where you've
• 9:10
  Speaker 3: been at, Your clients are looking for you. Right. Consistency
• 9:13
  Speaker 3: will always win. Okay, Consistency will always win. You don't
• 9:17
  Speaker 3: have to be the smartest in the room. You don't
• 9:18
  Speaker 3: have to have the most degrees. I will tell you.
• 9:21
  Speaker 3: Consistency will win every single time.
• 9:24
  Speaker 4: Okay.
• 9:24
  Speaker 3: Also, do your research on your do your research on
• 9:27
  Speaker 3: your audience. I was just on Live talking about this.
• 9:29
  Speaker 3: Don't slide in people's DMS and send them emails if
• 9:33
  Speaker 3: you haven't done research on them beforehand. Right, Start engaging
• 9:37
  Speaker 3: with the clients that you want to work with your
• 9:39
  Speaker 3: virtual assistant business.
• 9:41
  Speaker 4: Right.
• 9:41
  Speaker 3: Start following them on social media platforms. Start understanding their business,
• 9:45
  Speaker 3: the services that they offer. So at some point when
• 9:48
  Speaker 3: they post about a virtual assistant opportunity.
• 9:50
  Speaker 4: You're knowledgeable about their business.
• 9:52
  Speaker 3: Or when you decide to reach out to them, you
• 9:54
  Speaker 3: already known the pain points of their business.
• 9:57
  Speaker 4: Because you're following them, you know what they need. Right.
• 10:00
  Speaker 3: One thing that annoys me is when people reach out
• 10:02
  Speaker 3: to me and they haven't done research.
• 10:04
  Speaker 4: On my business. They spell my name wrong.
• 10:06
  Speaker 3: I'm gonna let you know right now, if you reach
• 10:07
  Speaker 3: out to me for a business opportunity, you spell my
• 10:10
  Speaker 3: name wrong, it will likely be getting looked over. And
• 10:14
  Speaker 3: then also, people don't know the proper research, right. They
• 10:17
  Speaker 3: don't know anything about my business. They just want to
• 10:19
  Speaker 3: know how we can partner and work together. Do your
• 10:22
  Speaker 3: research on your clients before you sign on their dms,
• 10:24
  Speaker 3: before you sign on their emails. And even if you're
• 10:27
  Speaker 3: at a networking event, if you can quickly do some
• 10:30
  Speaker 3: research on someone that you know their name, just so
• 10:33
  Speaker 3: you can leave a memorable experience, I would recommend that
• 10:36
  Speaker 3: as well. And also create great content that is unique
• 10:39
  Speaker 3: for your business and attract ideal clients. So if you're
• 10:41
  Speaker 3: not running to go get a website, I'm gonna always
• 10:44
  Speaker 3: push video content and video content and video content. I
• 10:47
  Speaker 3: had a real get over a million views on Instagram,
• 10:50
  Speaker 3: which is crazy to me because two years ago I
• 10:53
  Speaker 3: was so anti social media. But social media has done
• 10:56
  Speaker 3: amazing things for my business. Okay, social media has done
• 11:00
  Speaker 3: amazing things for my business. So there are some of
• 11:02
  Speaker 3: you out there who want to start that virtual as
• 11:04
  Speaker 3: system business and you're thinking, do I have to be
• 11:07
  Speaker 3: perfect at social media. You don't have to be perfect,
• 11:09
  Speaker 3: but you do need to be consistent. You do need
• 11:12
  Speaker 3: to be consistent. I need you to show up and
• 11:14
  Speaker 3: be present. And I always tell people position yourself so
• 11:18
  Speaker 3: opportunities can come to you right and position yourself correctly.
• 11:21
  Speaker 3: And what that means is your branding looks. You're branding
• 11:25
  Speaker 3: from a virtual assistant standpoint, looks good. Right, we can
• 11:27
  Speaker 3: tell what services you offer. The colors look good, the
• 11:31
  Speaker 3: content is educational, and you have everything. You have what
• 11:35
  Speaker 3: you need to start your virtual as system. Business life
• 11:37
  Speaker 3: of a virtual assistant, because I know people follow me
• 11:39
  Speaker 3: on social media and they're like, you know, I wonder
• 11:42
  Speaker 3: what she does. I wonder what she does. So this
• 11:45
  Speaker 3: is a picture of me and Toulum, Mexico. Maybe not
• 11:49
  Speaker 3: last year, but the year before last, and I actually
• 11:52
  Speaker 3: was still working on things with Andre. I didn't take
• 11:54
  Speaker 3: my laptop, I didn't take my iPad. I was still
• 11:57
  Speaker 3: doing work from myself on and getting things done even
• 12:00
  Speaker 3: though Andre told me, don't do anything. But I wanted
• 12:03
  Speaker 3: to make sure my client was taken care of while
• 12:06
  Speaker 3: I was on vacation so I wouldn't come back to
• 12:08
  Speaker 3: any type of chaos.
• 12:09
  Speaker 4: When I got back.
• 12:10
  Speaker 3: So when you think about the life of a virtual system,
• 12:12
  Speaker 3: I need you all to visualize what you want your
• 12:15
  Speaker 3: life to look like. And now that I'm on this
• 12:17
  Speaker 3: platform and you are in my community, now I need
• 12:20
  Speaker 3: you all to literally, if you have a notebook in inkbin,
• 12:23
  Speaker 3: write down what you want your life to look like.
• 12:25
  Speaker 4: Because for me, I always said I want to make it.
• 12:27
  Speaker 3: I want to make I want to make enough money
• 12:30
  Speaker 3: where I can travel, right, I want to make enough
• 12:32
  Speaker 3: money where.
• 12:33
  Speaker 4: I can travel.
• 12:33
  Speaker 3: And I've been able to create that life for me
• 12:35
  Speaker 3: by having the flexibility and make an additional stream of
• 12:38
  Speaker 3: income by being a virtual assistant.
• 12:40
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:44
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 12:48
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:52
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:56
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:00
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 13:03
  Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
• 13:08
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:12
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:15
  Speaker 1: are here illegally, your next you will be fine nearly
• 13:19
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 13:23
  Speaker 1: never return. But if you register using our CBP home
• 13:27
  Speaker 1: app and leave now, you could be allowed to return legally.
• 13:30
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 13:35
  Speaker 1: border and families will be protected.
• 13:38
  Speaker 2: Sponsored by the United States Department of Homeland Security,