Latest / Business Class: The Global Tourism Leadership Conversation
Beyond Heads in Beds: High Point Is Redefines Destination Leadership
What happens when a destination stops measuring success only by hotel stays—and starts measuring community impact?
In this episode of Business Class, Stephen sits down with Melody Burnett, President of Visit High Point, to explore how one North Carolina destination is transforming tourism into a powerful force for inclusion, economic development, and community pride.
From becoming one of the first Certified Autism Destinations in the U.S. to launching bold public art initiatives that draw tens of thousands of visitors, Melody shares how High Point is embracing calculated risk, building…
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