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Short Form vs Long From Reach and Impact | Henry Mintzberg | 509
If fewer people are buying and reading books, why should a thought leader write one?
Today we delve into the world of authorship and publishing with Henry Mintzberg. Henry is a Cleghorn Professor of Management Studies at McGill University and the author of more than 20 books including Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development and Simply Managing: What Managers Do - and Can Do Better.
Our conversation starts by discussing where you find the value in writing a book. Whether it be the intrinsic value of codifying your thought leadership or the…
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