Monday Morning Drive: Customers vs. Clients: The Difference and Why It Matters

Intentional Success with Tom Stimson · Dec 29, 2025 · 9m

You need to understand the difference between a customer and a client and never treat one like the other.

I was working with a large organization making the transition to being more client-focused. Business development was doing its job, bringing in opportunities. Then came a chance to add a major university to their portfolio through a small event.

They walked away from it because they felt they were too busy.

I came unglued on them.

https://www.trstimson.com/customer-vs-client/