Innovation or Imitation? Inside Zoomark 2025
Get ready to go behind the scenes of Zoomark 2025—Europe’s largest pet industry trade show—and uncover what really separates European and American approaches to pet nutrition. From ingredient innovation to marketing tactics, this conversation explores why European pet owners demand proof on product claims, while those in the U.S. are often driven by emotion and storytelling. We’ll share insights from a six-week tour across the continent, revealing cultural differences that shape how we feed and care for our pets. Whether you’re a pet parent or industry professional, this episode provides an…
The skinny
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