How Jen Zeszut Built a Mac and Cheese Brand by Out-Weirding Industry Giants
What if your biggest competitive advantage wasn't outspending your CPG rivals, but out-weirding them?
In this episode of Adspeak by ADWEEK, host Rebecca Stewart sits down with Jen Zeszut, CEO and founder of Goodles, to explore how a bootstrapped startup transformed one of the most established categories in grocery retail. Jen shares why taste, not health claims, became the foundation of the brand, how bold creativity helped Goodles compete against industry giants, and why taking calculated risks often delivers bigger rewards than playing it safe.
The conversation covers building a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.