347. Stephen Ellsworth, Founder of poppi

Fitt Insider · Jul 13, 2026 · 39m

Today, I'm joined by Stephen Ellsworth, founder of poppi.

Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.

In this episode, we discuss cultivating consumer obsession.

We also cover:

How 2.5 years at farmers markets became the ultimate R&D

Why the $50M revenue milestone matters

Landing a deal on Shark Tank

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