Latest / Success Story with Scott Clary / Lessons - Legacy Education vs Real Experience | Dean Graziosi - NY Best-Selling Author, Entrepreneur, and Investor
Transcript
- 0:00In this lessons episode, discover why specialized knowledge is the new asset in an evolving
- 0:04education landscape. Learn why legacy education is losing its grip as self-education and mastermind
- 0:10groups reshape success and explore how leveraging collective experience can accelerate your path forward.
- 0:15We have all this inequality. So where do people put their confidence in education and opportunity?
- 0:32Because again, you want to at least get people on the right track, right? You want to at least get
- 0:37people moving in the right direction because if they can stack a few wins in their favor,
- 0:43I'm sure they have some win behind their back, right? So if a carpenter has a hammer in his hand,
- 0:50everything he sees is a nail. So maybe I'm a little guilty of that for what I'm about to say,
- 0:55but I've been in the industry of selling knowledge that I've learned or my own experience for 27
- 1:01years. I'm partners with Tommy Rollins. He's been selling it for 45 years. This industry of impacting
- 1:08others by our life experience has given us so many gifts. Tommy changed my life 27 years ago and
- 1:15I brought his course. And then all of a sudden, he changed my life and I said, I'm going in this
- 1:18industry. So I'm going to look through that lens for a minute. I really want to stick with me here
- 1:22on this. Think about whether you're how much money you have, where you're starting right now,
- 1:29what college degree or none do you have? What experience do you have? Think about the power of
- 1:35specialized knowledge. Think about this. You know, when I was in my 20s, there was no internet.
- 1:41There was no Wi-Fi. I didn't vlog videos. I couldn't have a great Zoom call like this with you,
- 1:45Scott. I couldn't go on YouTube and look for inspirational or entrepreneurial videos. How to
- 1:50get success? We got to find a book, right? And read a book if you're lucky. You could do that, right?
- 1:57But what is specialized knowledge? Specialized knowledge is the complete opposite of general
- 2:03knowledge. Prior to the last 20 years, if you wanted to do something, your brain would immediately
- 2:10think, I have to go to school and I have to get a master's degree in that. And then I have to go
- 2:14intern with somebody forever and then I could work my way up. We have collapsed decades into days.
- 2:20You just find somebody who's done what you've already done what they've already done what you
- 2:25want to do. And you either cut a check for speed by their course of training or workshop
- 2:29the program, go mentor with them, become an apprentice with them, and it's the fastest way to
- 2:34condense time by getting specialized knowledge. Meaning if you are an accountant and you've
- 2:43been working for a firm for 20 years, and it's time to start your own business. You can go back
- 2:49to school to get a business degree and learn how to run spreadsheets and build templates and
- 2:54business plans and KPIs and SOPs and metrics in the first hire, or you could find somebody who's
- 3:00done it and just literally wrote this condensed decades and just get the specialized knowledge
- 3:06of how to go from employee to owner. This is where the world is opened up. That's why this
- 3:12industry of providing specialized knowledge, Tony was certainly, I mean, he's the godfather of the
- 3:18whole thing. Yeah. I don't think there's anybody been in second as long as in as me. He's got 44
- 3:23years. I got almost 30 in this industry every day and watching it grow like this. It's at a
- 3:28billion a day heading throughout the trillion a year. I think it is the great equalizer Scott.
- 3:33I think it's the great equalizer because every single person watching and listening right now
- 3:37hasn't insanely valuable asset called your life experience. You have a skill that you learned
- 3:43at work. You have a life experience that you went through that you're on the other side. You have
- 3:47passion that you could share with others and in today's world knowledge is the new asset. It is
- 3:53the new currency. If you know how to package it, you know how to deliver it and I think it's the
- 3:58great equalizer. If you have a business, you should have an information product on your P&L.
- 4:02If you don't have a business, what a great job start. You don't need product in the warehouse.
- 4:07You don't have to buy it. You don't have to spend anything for it. You don't have to warehouse it.
- 4:10You don't have to ship it on a truck. You don't have to worry about inflation because you're not
- 4:14paying for the product. Your product lives here and that's the business we've been in and I
- 4:19truly believe it's the great equalizer. So I have opinions about traditional MBA and traditional
- 4:26school and when I went to university or college called university in Canada, they taught you
- 4:34how to learn and how to engage in new ideas and that was great but it didn't really give me a
- 4:42lot of practical and that's my issue with MBAs and that's my issue with sort of legacy education.
- 4:49I have a very strong feeling about legacy education but why do more people still subscribe to
- 4:56legacy education where not all professors but say I pick a number 80, 90 percent of professors
- 5:02haven't built a business in their entire life versus learning from people who have literally
- 5:09built a business own a PNL have hired somebody last week. Why is there that disconnect?
- 5:16I think it's just a habit. I think it's way been programmed. I think it but it's changing and it's
- 5:24changing really fast and you see it. One of the reasons Tony and I built a company called mastermind.com
- 5:30is nine years ago. Nine years ago we talked about it. Seven years ago we were on a golf course.
- 5:34I golfed twice a year. It's with Tony. He golfed twice a year. So two years times a year just
- 5:37gives time to talk. We're on a golf course and we said it's time. It's time to make self-education
- 5:42the new norm. That was our exact words God. So you and I when next time I come to Florida and
- 5:46we're together you and I'll have a lot of conversation around that. How do we make self-education
- 5:51the new norm and collapse time from start to results? Go to school for eight years, get an
- 5:56internship or go work for something. We was freaking doing it today. Like you said they hired
- 6:00somebody an hour ago. They fired somebody a day ago. They have a PNL. They're reading. They have
- 6:04SOPs. They have keep keep performing indicators like they have KPIs at one start.
- 6:10So I think it is a hangover of an ancient time. I believe the school system I have
- 6:17my own opinions has been growing very linear and the world is growing exponentially.
- 6:23I had a friend of mine. He's got a couple hundred million dollar your business. He said,
- 6:26if you took somebody from 50 years ago and you brought him into today and you showed him the
- 6:32phone and he's like, oh, they'd be blown away at everything. He said, and then if you brought him
- 6:36in the classroom they'd go, oh, the blackboards now are whitewood. And I was like, wow, how's it?
- 6:43That's a pretty right. It doesn't mean it's all just all people. But here's here's some things
- 6:48that'll blow your mind. Did you know that only 72% of everybody who gets a degree right now doesn't
- 6:56use it. They don't get a career in that field. And 57% of the people that do use it dislike the
- 7:03job they're in. So you're 22%. Maybe 10 people out of a hundred that get a degree actually use it
- 7:10and like it. It is it is exponentially going to shift. And I see it. And that's why I think this
- 7:18industry is being fueled. I think my daughter, when she's 18 years old, when she wants to do
- 7:23something, she doesn't think in any other terms except going online, going online and finding somebody
- 7:29who's already done what she wants to do and either watch their videos by their course or ask
- 7:32me if you can get coaching by my it is shifting. And why I think it's the it's the great equalizer.
- 7:38So it's interesting because it's shifting. But then it brings with it a new set of problems as well
- 7:44because if somebody is going to be a self-taught individual, somebody's going to be that that
- 7:49auto-died act right. They want to go out into the world and start to explore all the sudden
- 7:55there's no more regulation. There's no more third party that audits the content. And there's no more
- 8:02you know, it's just like the wild west of learning. And that's what scares people shitless. So
- 8:09how do you when you start to become a self-taught individual go out into the world figure out
- 8:14who's legitimate who's actually done it. I mean Tony operates at another level like it's not even
- 8:20it's not even in the realm of most people that post stuff online right and teach online. But
- 8:26you have all these different opportunities. So where do you go? How do you understand what's
- 8:30but what's not? I think that's a great question that I what I believe is
- 8:37looking at the experience they had. Now could someone y'all be great about teaching you something
- 8:42they've never done before? Probably. I'm sure it's in some instances. But I think we have the
- 8:48opportunity the way things are going there are going to be self-regulated. People who don't
- 8:52deliver actual value will last long. I think word of mouth was spreading so much that there is
- 8:57message boards everywhere talking about good online education not so good online education.
- 9:02And we have the opportunity to do a little research right. You find somebody that's in a lane
- 9:06that you're open to do. You can see they've been in it for three months. Are they the teacher
- 9:10or something they've never done? Or are they somebody who did it for 20 years and now they're
- 9:14serving by delivering the faster path because they can they can give the blueprint how to get there
- 9:18and what to avoid? And I think it just I think as we evolve we will create new regulatory ways
- 9:26and intuition that you can decide good, bad or otherwise. Because this is where it's going.
- 9:33There's no question about it. This is where it's going. And you're right. I don't want to knock
- 9:40professors but 80% 90% have never done the thing you're teaching. I'd rather run from the person's
- 9:45actions. That's another issue too. I guess traditional education also has this problem.
- 9:51Yeah, dad, you know, when you think about it. So at first of all, that is such a wild domain mastermind.com.
- 9:58I love it. I can't it can't even imagine what that cost you. But I was just pretty can't
- 10:03but it was worth. I have no doubt. So masterminds are a very specific way of learning and a very
- 10:12specific way of of teaching and consuming knowledge. I'd actually notice that masterminds are a
- 10:18little bit more prevalent in certain industries. So I came from software where masterminds are not
- 10:23as prevalent whereas in real estate, they're a lot of masterminds. So the mastermind format from
- 10:29somebody that owns the domain itself, what is so special about this particular format? Like maybe
- 10:35just layout. This mastermind is a tailor to a certain kind of person that learns a certain kind
- 10:40of way versus any other kind of learning or whatever networking group. When Tony and I we co-founded
- 10:47the company and we just said, what is move the needle for us more than any other thing in the world?
- 10:51And we said masterminds. And when we say masterminds, we think of it more collective. It could be
- 10:58a workshop. It could be a community. It could be the collaboration of likeminds. I think
- 11:04early in the old calling to mastermind of two people with the same outcome get together in
- 11:10collaborate and it creates a third mind that's smarter. Why is it? I mean, we have all solved.
- 11:15Big of problems. When we're in a room with likeminded people with likeminded goals, there's
- 11:20zero chance that it has exponentially grown your life. And if you haven't had that opportunity,
- 11:24maybe that's the unfair advantage you're missing. So the reason that we bought that domain and
- 11:29decided six years ago, like let's, you know, we've been in this business 74 years between the two
- 11:34of us. And we're still not like we used to do it, right? We're still doing the biggest events in
- 11:37history. We'll do one next couple weeks with, you know, a million people registered. It's insane.
- 11:42It's amazing. But we said, why don't we pull back the curtain show people the power of learning
- 11:47specialized knowledge or the collaboration of getting in a room or getting a course or getting
- 11:52a workshop or getting, you know, a community of likeminded people that can help you solve your
- 11:57problems, anchoring confidence and courage and give you past the go faster. So for me, we have a
- 12:04master. We have a Tony and I are, you know, we have a super high end mastermind small group that
- 12:10that we do. But our company has one along the way at each level of likeminded people. We have
- 12:16beginners that group together. We help them get into their first sales, next sales, right? Then we
- 12:21have people that are in the business looking to go from 100 grand a month to a million months. So
- 12:25we have a master line of people that are a hundred grand a month going to a million so they can
- 12:29collaborate and all share. And we have a group. We're probably the average person's worth $50 million.
- 12:34But they're the same group looking for the same things, looking for more contribution and
- 12:39wealth preservation and family and things like that. So it's likeminded people who come together
- 12:44that have collaborative ideas but also have wisdom and skills to allow you to go faster. I hope
- 12:50that described it. Thanks for tuning in. If you found this valuable, don't forget to hit that
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- 12:59check out the links in the description to watch the full episode. See you in the next one.