Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use the Side Project to Get Promoted
In this episode, Lucas and Luna explore how a side project—like building a personal analytics dashboard or launching a niche newsletter—can accelerate a mid-career marketer's promotion timeline. They break down the case of a brand manager at a mid-sized CPG company who built a customer segmentation model on her own time and used it to land a senior role. The hosts discuss the three rules of a promotable side project: it must solve a real business problem, be visible to decision-makers, and demonstrate a skill your current role doesn't require. They also compare the strategy to…
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