Latest / Multifamily Collective Podcast
2,118 - Katie Nelson on Storytelling, Strategy, and Standing Out in Multifamily Marketing
Ever wonder why some multifamily communities lease up faster, retain residents longer, and stand out online—even in oversaturated markets?The answer? It’s not luck. It’s marketing that feels like home.In this episode, I sit down with Katie Nelson, a multifamily marketing strategist with nearly two decades of experience. From her roots on-site to building centralized leasing teams and overseeing brand transformations, Katie knows how to marry data with human insight to build powerful narratives.We unpack:The real power of brand and story in leasing success.Why your AI tools need a human…
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