Production is Getting Cheaper. Judgement Isn’t

Uphoff on Media Podcast · Nov 2, 2026 · 15m · transcript

Nine months after launching Uphoff Advisory and Uphoff on Media, I had a discovery problem. Seventy-four posts, a growing framework library and a suite of client tools, and not enough of it was being found in search or recommended by AI.

Here’s the admission: I’d spent 20-plus years running companies with teams who did this work. I knew what good looked like. I didn’t know how to do it.

So I handed it to my agents. This was my own back office, not client work. They built or rebuilt 27 framework pages, re-rendered about 30 charts and audited all 74 posts for broken links.

Working alone, a…