Latest / The Growth Class with Phil Masiello
Business Acquisition: Transforming an Established Brand with Layne Mayfield
In this episode of The Growth Class, host Phil Masiello interviews Layne Mayfield, owner of BBQ Outfitters.
Layne shares how he transitioned from a 12-year career in commercial real estate to entrepreneurship through acquisition, ultimately purchasing the established Texas barbecue retailer in 2021.
They explore the advantages of acquiring an existing business rather than starting from scratch, including the value of an established brand, customer base, and market awareness, as well as the operational challenges that come with scaling an established company.
Layne discusses how BBQ Outfitters…
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