Latest / Frap Rap with GDogggggggg / Ep 15: Jen Brady (JBradyWXYZ)
Transcript
- The Mediaocean Podcast Network: Welcome to Frap Rap. I'm your host, Aaron Goldman, aka G, and the artist formerly known on AOL Instant Messenger as G-Dog with 8Gs. Yes, one through seven were taken. Twenty-five years ago, I was an AE in an ad network called L90, and my biggest client was StarCom IP. Every Thursday, I'd invite everyone at 35 West Wacker to join me at the cozy down the streets for coffee. And for each person that came, I'd do a freestyle rap about them. Hence the name, Frap Rap. Each episode, I track down another OGI peer to reminisce about the good old days and see what they're up to now. My guest today is Jen Brady. Freddie, welcome to Frap Rap. Thanks, G Dog. So fun to be here. Awesome to have you. Great to see you. It's been a minute, but I look forward to catching up. Let's start. ⁓ where are you at the moment, Lice? At the moment, I am in Ann Arbor, Michigan. Go Blue, right, ⁓ two blocks from the football stadium. All right. And it's a ⁓ big game this weekend. I'll say Iowa, is that right? Yeah, Big Ten opener. Big or I don't think we're the Big Ten anymore. I think we're the Big Thirty or something. ⁓ so this we we're usually about like a week delayed on airing. So we record on Fridays and release the following Thursday. Thursday, of course, is when we would do our Frap Raps back in the day. So by the time this airs, everyone's gonna know the score and who'll have won. But do you do you have any predictions you want to throw out there? Well, Michigan better win because it's gonna be on national television on CBS because the ⁓ media trucks are right out there. ⁓ in terms of a score, I have no idea. This beginning of this season's been a hot mess. So we'll see what Hopefully the the regular way. But I also heard my neighbors just told me that Yo Yo Ma is playing at halftime. ⁓ Okay, cool. All right. So so that sets the stage for what's definitely gonna be a throwback ⁓ teleporting back to the day conversation. Seriously. And so let's do that. Let's go back ⁓ in the Wayback Machine. And ⁓ when did you start at Starcom? How did you get in the door and kinda what was your role ⁓ when you started? Yeah, well it apologies. I'm playing with my ⁓ black lab in the background, so she's part of this too. ⁓ I started cause I came ⁓ Came to Chicago from San Francisco after the dot bomb. So I started in January 2001. And I had applied for a job on this website called monster.com. Got in the door. I remember reading the job description. I'm like, ⁓ I so want to do that. Kind of helps that I had my experience from pets.com that brought me into ⁓ StarCom IP. Says there for about four years. Down out pets.com. I remember you had one of these. The question is, do you still have it? No, but I do have a lot of ⁓ memorabilia from there. The pets dot com magazine, all the coupons. I actually worked to ⁓ with Macy's to have a sock puppet in the Macy's Thanksgiving Day parade. So cool. ⁓ so do you think now that th is the like appropriately vintage, is this worth any money? Could I like sell it on eBay or what do you think? ⁓ you could, but I don't think you get that much money. Yeah. And I have more fun being able to like pop it up on call. ⁓ yeah. For sure. ⁓ more of like a triumph the insult ⁓ comic situation. Maybe I'll I'll bring ⁓ I'll bring ⁓ did this mascot have a name? ⁓ well it was internal. Yes. It did have a name. But do you want to share it? I it feels like statue of limitations of number here. But the pets dot com did have a lawsuit against Triumph. ⁓ well yeah. How funny. All right. Well ⁓ I'll put Stocky, we'll call we'll call you now. We'll put Saki away and maybe make a a reappearance during the ⁓ Frap Rap freestyle round. I love it. ⁓ all right. So ⁓ monster dot com, ⁓ interviewed. You obviously got the job. ⁓ what was the job? I was the ⁓ what was my title? I think I was a a media ⁓ digital media manager. I was hired for the Hallmark account. So I was working on Shelby Seville's team and working with Winkler and ⁓ Jason Taylor. They didn't have a ⁓ cubicle for me. So Alison Latimer and I sat ⁓ and ⁓ Allison Latimer and Angela Steele and I all got hired around the same time and sat around a conference room table. And that was our office. Yeah, look at where those ladies are nowadays. It's awesome to see their trajectory and success. What a crew. Yeah, definitely gonna have to ha have them on. ⁓ and so all right, and yes, my org charts don't go back that far. I'm stuck at two thousand five and I have one for March, June, and August of 2005. I do think, yeah. When okay, so we're kind of cutting to the end, but we'll fill in the middle. When when did you end up leaving? I think it was January or February of 2005. ⁓ I just missed this. Okay. Yeah. All right. So you started as like manager level on Shelby's team. Hallmark was the main account. ⁓ what was the Well, do you remember like any like what was state of the art for you know digital media ⁓ back at the time? Are we still, you know, we were talking a bunch of banners? Were you doing some like site sponsorships, microsites? What was do you remember any of that? Yeah, I have a couple stories. I still have PTSD about ⁓ an eighty-eight by thirty one button that ⁓ the creators at Leo Burnett had to design. And bless her soul, Barbara Gorder and I had to debate over why we bought an eighty eight by thirty one. But that was because it was on Microsoft. That was a sponsorship that they sold and we had to do it. And she we got back and forth over her head, darn little butt. Yeah, and like you're talking logo, maybe, and that's it, right? Yeah. And it was for ⁓ R.I.P. It was for their product line Hallmark Flowers. ⁓ right. Mm-hmm. Mm-hmm. And yeah and was this before was was eight one eight hundred flowers out by then? Was that a competitor? Yes. I believe they were because that's why so Hallmark was competing against them but didn't have enough of the the legacy to ⁓ to get over the the hump. So it was a it was a shot to success, but then it they closed it down after you remember Lori Graham? Yeah. Yeah, yep. So worked with her at Hallmark. Wow. ⁓ the I'm trying to imagine what the click rate on an eighty eight by seventy one much. Not much, but it cost a lot of money because that was the main sponsorship. ⁓ sponsorship. So it's probably a branding deal. Yeah. So we were really trying to optimize for clicks. Right, right. ⁓ all right. So so worked on Hallmark. ⁓ and then what from there? Where did you what did you take on that? It's funny 'cause I I was thinking about these knowing that we were gonna chat, but now it it they all just rush some key moments just rush back. So then I worked on Allstate. If you remember Scott Orton and Pete Stoutenberg, love those guys. ⁓ Allstate was great because that was when ⁓ our StarCom STARCOM offline counterparts, we just did that ⁓ sponsorship deal with the ⁓ with NC2A. So when you see ⁓ Allstate's logo on the ⁓ football field, ⁓ that was from 25 years ago when we launched that. That was with ⁓ Judy Franks when she was working with CBS Sports Line, Edwise, and with ESPN and Craig Schumacher. All of that good stuff. In fact, one time with Allstate, ⁓ we bought ⁓ God, this again, this is rushing back. Jan Eric Anderson. we were this is when we were doing the upfronts for ⁓ streaming video. And we were one of Allstate was one of the first. There was no inventory to buy because streaming video hadn't really launched, but we had to be the first out there, and there was really no upfront because there was no demand and no supply. But So you said, all right, we'll take the logo on the field. ⁓ they've ⁓ put put our logo in the middle of the brackets ⁓ for NCA madness. That was always ATT, right? Well, do you remember we there was a lawsuit. We had to cease and desist because you cannot put a logo on the N C two A brackets. Wild. Okay on the digital brackets and we bought that. And we're like, how could you sell it to us if we're not allowed to do it? So that was a thing. ⁓ my God, that was a thing. I can already tell ⁓ you're gonna have a hard time in the ⁓ apartment crawl round when I ask you for favorite client and and favorite vendor because you've already shouted out some awesome ones. I know, I know. All right, so you went from eighty eight by thirty one buttons to like massive logos on the field. That was with Allstate. ⁓ what else did you work on? Then I worked on Disney and I remember g going to a meeting up at thirty one West Whacker, ⁓ at Leo Burnett. And ⁓ Michael Mendenhall was the client and I had to ⁓ lightly educate him on digital media and how it worked. And now I think he's like the CMO of a digital company. So I would hope that I had some influence on some of his success back in the day. So it was working on Disney vacations and ⁓ getting people to go to the resorts. So worked with that and then ⁓ The other favorite client was US Army. Suzanne Meekoff was the original OG, she was the OGM US Army, and then she transitioned off. And so Allison Latimer and I and Lily Jacobardi, we were on the US Army account. And one of ⁓ a highlight of my career was when we did boot camp. We physically all got into the bomber planes. The Air Force flew us down and we did boot camp with your closest coworkers for like three days. Fatigues, everything. We were all sleeping in the ⁓ bunker. We all had to take showers together. We had to eat at the mess halls. The poor ⁓ the poor recruits were like, Who are these people eating with us? But we had to get to learn who our audience was. Who were we advertising to to recruit? And sadly though, this was during ⁓ the war. And my God, again, I just had PTSD. We bought streaming video, free rolls. For the US Army. And this is before we learned about exclusions about where not to run and how we could learn where not to run our ads, because ⁓ that was sadly we had a pre roll video advertising right before the news of the beheading of that ⁓ of the journalist that was beheaded over. Yes. That was not that was not a brand safe. Place. No, no. And so we learned quite a How could we even account for that? I remember like so so on the rep side we would have like T's and C's, you know, that would say like ⁓ in the depending on the account, if it was like an airlines, you know, we'd say it would be adjacent to any like news about like an airplane crash or things like that. But like, how could you possibly imagine all the scenarios that would not be appropriate for the army to be running? Well, exactly. But also think streaming video, there wasn't much content that would you were able to buy right. And so news W news and sports. Right. Yeah. Yeah. Good point. ⁓ and speaking of boot camp, it sounds like ⁓ your dog's going through it there. We're hearing on some some crunching. No, it's okay. I just want to know ⁓ I bring my whole self. I bring my whole self, which means my dog. It's just too bad ⁓ pets.com isn't still around and you could have the employee discount and all this. For real. For real. ⁓ all right. So our so you worked on You know, everything from like big brand sp and Army I remember too, ⁓ very focused demo, of course. and was it always about like recruiting or were there other aspects then? I don't know how much ⁓ Yeah, it was it was mainly recruiting. ⁓ because there's n there's no seasonality with recruitment. ⁓ you have folks that are graduating, but you also have folks that are looking for structure in their life and they are they're needing something and that happens three hundred and sixty five days of the year. Yeah. Wow. Okay. and you're also influencing parents because you needed the parents to support their child signing up for the army. Right. Okay. And so that's probably a whole different media plan, different set of sites that you wanted to be on, very different creative, I'm guessing. Yep, definitely. I do remember Army would run so you know, it was almost like and I'm sure this was partly because you were targeting that crowd, but you know, some of the spots almost felt like vi you know, video gamey and and ⁓ you know, it's like ⁓ you, you know, k key off of that that kind of intensity. But the state of the art when it came to like graphics and other like now, like, you know, you've got like Grand Theft Auto six, you know, about to come out. Some of it's been leaked. Like it's the most realistic stuff you can imagine. Like now would be a d a a very interesting and challenging time, I think, to be working on that type of account. For real, yes. And ⁓ I do just had another memory of a ⁓ three-star general we had to explain what a pop up was in a in a homepage takeover. He didn't understand what it was. So actually Lily and I had to work on a presentation to educate ⁓ a very senior level general in the army about why are we having this creative that's flying over a page, but to your point, that's the demographic. Yeah. This is I I can't imagine how you explained a power ad. ⁓ but that's probably a a a whole different story. ⁓ all right. So wet at what point? So you said early ⁓ five is when you ended up leaving. Yes. ⁓ what what brought that about? What was what was the move? ⁓ well I had ⁓ an entrepreneurship bug in me, and that's when I opened up ⁓ Fred and Associates. I opened up my own ⁓ marketing consulting firm and ran that for about twelve years before I got married. So I loved it. I remember that fondly and I remember calling you Freddy f ⁓ like as a nickname. ⁓ Fred and Associates was the name of your firm. Was it also your AOL handle or no? I don't think so. I think I was ⁓ I was in my mid twenties when I went to Starcom, so I was an idiot and I think I used like Jay Brady and the year I was born. So that was dumb. Yeah, well ⁓ yeah. We've we've had others ⁓ who went that route. ⁓ you know, it would either been that or like, you know. Jay Brady like nine D's. So Right. For real. You gotta do what you gotta do. ⁓ all right. So that's actually ⁓ what we'll end up calling the episode, of course. ⁓ I don't know if you want to give the birth year, we could just do Jay Brady XXXX. ⁓ that sounds worse. Okay, yeah. Four X's, not three. Four X's, not two. all right. So ⁓ friend associates. So what kind of ⁓ work did you take on? Clients you worked with? ⁓ were you yeah, I I remember ⁓ being able to still you know, ⁓ call on you and and ⁓ you know, bring you to for swaggles ⁓ and answer your RFPs. But ⁓ remind us all ⁓ of what that business was about. Definitely. So it was ⁓ mainly digital marketing consulting and I would work directly with brands or I would work with agencies who didn't have a digital arm. So they did more ⁓ traditional media and marketing and they would bring me in as a consultant to interact with their teams and to pitch new businesses. So one of ⁓ one of my proudest moments was able to pitch and earn the Tootsie Roll business. And that was such a fun client to work on, such lovely people too. ⁓ and how do you advertise Tootsie Roll when it's has such a legacy all on its own? But ⁓ did some very fun things, worked with ⁓ well what's her last name now? But worked with Allie, ⁓ Allie Johnson and ⁓ had such a fun time Gosh, what was ⁓ what was that woman's website, not woman's forum. ⁓ Daily Candy. Daily Candy. Yep. Worked with them. ⁓ and I remember Allie getting a call. We had just done a sponsorship for Avery product. We're ready to launch it and d Daily Candy calls Allie and says, We're going out of business. Thanks, but ⁓ so we need to talk make it right. She's like, Jen. Like Holly. So ⁓ so some fun things like that. So ⁓ Avery products, Tootsie Roll, ⁓ worked on education clients, ⁓ actually worked at 900 shops North Michigan Avenue, advertised for them, worked with an agency called Space Time that's no longer in business. But yeah, yep. ⁓ no, that ⁓ that was just down on Wacker. They were in the business for many years. Actually, they were one of my first clients because OG Kit Simon had known the owner of Space Time and Space Time didn't have a digital arm, so Kit put me in touch with them and we had a great relationship. That's wild. I ⁓ I'm gonna have to fact check myself. I feel like my brother David worked at Space Time for a hot minute. ⁓ he may have. ⁓ but that's what made me think ⁓ Twin Cities because he moved there well probably probably would have been maybe around this time anyway I'm gonna have to check check that on my end. the and at what so at what point did you leave Chicago? I left it was I got married in twenty sixteen because it's gonna be ten years this year and I left in April of 17. Okay. Got it. and the ⁓ w when did you wind down? Is friend and associate still like something on in the background that you sometimes throw some business through or have you completely wound it down? I wound it down because I I was in my forties when I got married and when, as you know in your role, how much you're working, when you're an owner of a company, that's your spouse, that's your family, that's your life. And I was a newlywed and I w I needed to commit to one or the other. I couldn't do both at that time. So Wound it down, moved to Michigan where my husband was living, ⁓ was there for a little bit, and then I got bored. So I opened up another consulting firm, ⁓ called Big Adventure, and that's still in business. ⁓ and brought Tootsie Roll over to Big Adventure, worked with them for a bit, worked with some other brands, and then was recruited by Liz Ross from it was Periscope back in the day that Quad bought. ⁓ She recruited me out to Minneapolis to spearhead transformation of the media department at Periscope. And so worked with ⁓ United Healthcare, Optim, Toro, ⁓ Trolley, great team members ⁓ over there at Periscope. And then Quad brought bought up Periscope and the the vibe just everything kind of changed and there was downsizing, so my role was eliminated. So Aaron, my husband and I moved back to Michigan. And then ⁓ I was working ⁓ at Consumers Energy, which is a utility company here in Michigan. I was working brand strategy there. we had a life incident in July of twenty nineteen where a tree fell on our house and on my head, nearly killed us, ruined our house, rebuilt our house, life changes. ⁓ I was most recently at a talent acquisition technology recruiting. company called Radency working remotely because of COVID and ⁓ worked on ⁓ ironically Disney helped them do digital marketing for recruiting talent at the parks and their professional roles. And then lovely AI came about and their redundancies in work. And so my role dog requirements, my role was eliminated in December of last year. And I decided to pivot And kind of changed things in life and ⁓ started working at a high-end market, grocery store here in Ann Arbor that opened up. I don't know if you would actually know it. You may, because they were in Champaign in Springfield, Illinois, called Harvest Market. Well, they opened up here in Ann Arbor. And I was like, you know what? I'm just gonna get a cashier job part-time, be still be able to walk my dog and do my runs. And then I was promoted to assistant manager, and then for the past six months I was I was ⁓ Customer success or customer service manager heading up the entire front end at the market and wow, what a difference in pace and lifestyle and people and everything. So it's been a it's been a wild ride and fun. You've gone from ⁓ explaining pop ups to three star generals to ⁓ you know, helping people ⁓ understand the ⁓ the gluten content of whenever ⁓ yes. Totally. My favorite is ⁓ No, go ahead. I was just gonna say clean up in aisle nine. I was able to say that at one point. Clean up. ⁓ well back in back in boot camp ⁓ in in your own ⁓ sort of way, I suppose. so yeah, so harvest so my exper I I my time in Champaign ⁓ as as a student, like I you know, it was like ramen noodles from the gas station. There was no ⁓ market shopping for me. ⁓ but yeah, no, it's it's so so ⁓ and All of and of course we just sort of glossed over and and I don't know how much you know you're you're game for talking about it, but you know, talk yes, life incident is putting it mildly. Like how you know what so so you've you've ⁓ ha ha had opportunities to sort of ⁓ pivot, change in your career, sort of reinvent yourself. I'm sure to some degree that's gonna give you some perspective on like just, you know, priorities and what matters, but I don't want to put words in your mouth. Like how what was, you know. To to ⁓ to the extent you're comfortable sharing, like what what what what what was that like and and how did that change your outlook ⁓ on the other side of it? ⁓ well, you know, I I would say ⁓ most recently a a larger life-changing incident that just made me realize difference in priorities. My mom was ⁓ diagnosed with with cancer and ⁓ pretty th yeah, that she's she's in remission, so we're we're we made it around. ⁓ but pretty it was rectal cancer. And so PSA, get your colonoscopy. Okay. Absolutely. and it was bad for her. She had ⁓ massive reactions to chemotherapy. She was in the hospital. She was my priority. I was working remotely at the time and I was able to be with the rest of my family, caretaking my mother, and that really pivoted my perspective on what is a priority. Is it work or is it at actually taking care of human beings in this world? So that was And that's customer service. That's what we had done at the at the agency, working with clients, working with ⁓ working with our our our vendors, working with our team members. And ⁓ that's just kind of what I have continued to do even in my career, even though it's not corporate. It's working with the customers at the ⁓ grocery store, knowing that Roberta comes in every Tuesday morning. So I'm gonna be at the door saying hi to her. It's that human human touch. And that's also what marketing and an advertising is too, even beyond an eighty-eight by thirty-one. Amen. Yeah. And as we move into a world increasingly AI driven, like having that human touch, that human connection becomes so much more ⁓ important. So so great lesson there. And yeah, and and talk about just, you know, perspective for sure. Like you go, you know, back in the day, ⁓ you know, when we were working together, ⁓ you know, it w w whether it was like the Daily Candy shutting down or maybe, you know, one of the ads you trafficked ⁓ to L ninety, you know, had a broken click tag or something and we were in panic and, you know, freak out, but like Alright, in the grand scheme of things, you know, there's problems and then there's problems. ⁓ absolutely. Yeah. I remember and and I know you know my wife Lisa and and ⁓ so so back ⁓ when I was ⁓ at L ninety Max ⁓ working with you and ⁓ we would hang out and stuff and and I'm sure you heard some of these same stories, but but ⁓ you know, Lisa was ⁓ working at Northwestern Hospital. And so if you'd come kind of come home, hey, you know, all right, look you know, wanna meet out at at the bar. ⁓ catching up with, you know, some people from SNARCOM come, you know, c come hang out with us. And she would always be a trooper and come. ⁓ how was your day? You know, well, it was rough. You know, this pay, you know, I had a you know this challenge and this patient and this, you know, and and we're just like, ⁓ yeah, like we had a rough day too. ⁓ you know, the ⁓ the clip-through rate dropped ⁓ from from one to point five. It was like bless her soul, man. But then thankfully, hopefully someone like Vogel or Shanil would come up with the shot card and say, nope, no talking about work. No talking about words. ⁓ my god. Vogel used to take a stack of my ⁓ business cards and drop them off at the bar. Just like literally sprinkle them on the yes. And did did you get any ⁓ conversions off of the What was what was the clicker on that ⁓ on that move? Well, it's certain terms and conditions. Well played. ⁓ all right. So ⁓ before we get into the apartment crawl, ⁓ I you know, we we we've covered a lot and I'm just you know, what what's kind of your like takeaway from the time at Starcom and IP? What you think was kind of unique about that group and and that time ⁓ that that stands out to you? Rashad trusted twenty some year olds with a million dollars. But You know, he had a great ⁓ approach to his management style. He's like, try it, see it. You're not gonna break it. He empowered us and that's really it's so awesome to see how all of us have yourself included, Carlson, how everybody has succeeded in their careers and what they're doing now. And it's it's just fun to watch everybody's success, I would say. And just That seems like the point to raise ⁓ the cup. I don't know if you have a solo cup or something for our apartment crawl round. That's my moonshine. ⁓ all right. Well this this is gonna be a fun ⁓ closing part of the episode here. Why don't you take a nice wig ⁓ there too? I actually have I put ⁓ sesame sticks in my cupboard. ⁓ of I've I snack on these all day. ⁓ I don't know if ⁓ I I don't know how much they are at Har Harvest Market, but ⁓ at the Jewel Osco ⁓ here here near me, I get a huge bag of these for like five ninety-nine. I think the serving size is like, you know, eight of them to sprinkle on your salad, but I just like house them by the by the cup full. I love it. I love it. Good for you. ⁓ all right. So ⁓ apartment crawl rounds, ⁓ lightning, quick answers, first thing that comes to your mind. We actually I asked you the first one ⁓ already, and that was your aim handle, and we decided it was gonna be Well, what we would share is Jay Brady with some X's. Maybe we'll change the characters ⁓ to make it less ⁓ sili salacious. ⁓ I think you mentioned this too, ⁓ first boss at IP. Did you say that was Shelby? Yep. Mm-hmm. Okay. Now you mentioned a bunch of clients, ⁓ but now I have to ask you which one was your favorite? ⁓ campaign wise or people wise? You can say both. Well, ⁓ Scott and Pete at Allstate were definitely ⁓ some true characters. Enjoyed them. Scott and I would have a Friday morning chat every every week. Right on. ⁓ if you could have worked on any account at IP other than the ones you worked on, what would it have been? ⁓ I was always jealous of ⁓ Starkov. Rest in peace. ⁓ working on Kellogg's. Kellogg's, yeah, for sure. ⁓ present company excluded, favorite vendor. ⁓ I would have to say the folks well, Yahoo was fun, ESPN was fun, CBS Sports Line was fun. We had some fun tr we had some fun trips. I'm just remembering when Art and I went down to ⁓ New Orleans and some of the antics we had with CBS Sports Line and ESPN. Art now in Mexico. ⁓ I remember ⁓ a Milwaukee trip ⁓ with a little L ninety duck ⁓ that I still have. ⁓ that one ⁓ remember the riot? ⁓ yeah, ⁓ well it was summer fest, right? And and literally like a mob broke out and we had like run for our lives. It was crazy. And Carlson No, no, Carlson was was out, he was protecting us, right? He was he he was running ahead just to clear a path for us. That's what was happening. ⁓ all right, shout out. ⁓ so we mentioned family mentioned husband Aaron. ⁓ we've seen the dog now's made an appearance. ⁓ so we've ⁓ covered off I think on that front. How about the thing you're most looking forward to in the coming year? ⁓ man. ⁓ hopefully getting another trip. I went to Italy ⁓ my sister a couple years ago, so I'm looking forward to more travel. All right. ⁓ let's make it happen. And now it's time for the Frap Rap. ⁓ God's name Lottie. Lottie. Can Lottie keep a consistent bark ⁓ that I can use as my beatbox? All right. ⁓ yeah we got a shaker. Okay. ⁓ so for the rap, of course, this was ⁓ like we would do back in the day, cozy and I'd just go off the top of the dome inspired by whatever you were wearing or whatever account you were working on or whatever was going wrong with the ads we were trafficking. but now, you know, doing this ⁓ remote, we gotta we work a little harder. So I don't know if you have some props you wanna hold up or some keywords you wanna throw out that I can incorporate into the wrapper. There's my Tom Brady jersey from Michigan. All right. Love that. Can definitely work that in. ⁓ I had some pets.com stuff here somewhere. So definitely have to pepper it up. Are you gonna give me the the name yet? Or no? I I saw anything. There's a a hat up there of the net of of ⁓ I almost said it, the sock puppet. So I have a hat. Okay. All right, that'll do. What else? ⁓ My Chicago signs. ⁓ Yeah. Okay. Let's let it rip. All right, Lottie, give me give me that beat, Lottie. Yo yo yo AG in the place to be rocking the show with Jen Brady. She used to go by Fred and now she is right there, back where she started. Instead, Fred again is the man. He does the scene, he's the DJ, and I'm the dancing queen. When Lottie gets up, she's a great old pet. Sometimes she likes to hop on a jet, and Jen's gonna get some travel right here. Pets.com, ain't it clear? Hold that sock puppet up in the air. Put it up next to the L90 duck ear, holding it back at you. What you gonna do? Shot town in the 3-1-2. Cause the sign tells me that I see it. Three, one, two, back and reverse and flip it. Brady going back in the pocket. You know he's got the docket. He's gonna fire like a rocket all down to the zone. ATT on the field, and you know it is a steal. I think I said I'm all, so I'm gonna drop it out. Shot call. Ball, young thank you, Jen Brady, Freddie. So great catching up. ⁓ Glad you're doing well. Lots of love. Say hi to Aaron. Thank you. Yeah, good name, right? Go Blue. Good luck in the game. Thank you all for tuning in, and we'll see you next week on another edition of Prop Rap. Thanks, G-Dog. You're listening to the Media Ocean Podcast Network. For more of our shows. Visit www.mediocean dot com slash podcasts.