Latest / OCCUPY!: An Unfinished Uprising
Winning Messages: Anat Shenker-Osorio
Anat Shenker-Osorio is a renowned communications researcher and campaign advisor, the host of Words to Win By, and the Principal of ASO Communications. We discuss how to empower voters, the impact of repetition, and the importance of being clear on what you stand for. Social Proof Is Real
The most telling sign that a message is reaching the masses effectively is if the public acts on it. For example, the last national election cycles in 2018 and 2020 saw a large increase in voter turnout. It is not productive to narrate the problems with voter turnout. Instead, we should encourage non-voters…
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