Latest / Inside Integration / Episode 107: A Noncontroversial Episode about ISE

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Episode 107: A Noncontroversial Episode about ISE · Inside Integration

0:00
Welcome to the Inside Integration podcast.
0:02
My name is Chris. I am joined remotely from from
0:05
another from a faraway land of Maple syrup and socialism.
0:10
Jason Savage joins us. What's up everybody?
0:14
I wouldn't say it's, it's not, it's that socialist up here.
0:19
I'll say there's a lot of pure capitalism going on from the
0:22
government happening up here. So yeah, you may say, oh, I, I
0:29
laugh when people are like, oh, I'm going to run away to Canada.
0:32
And I laugh, laugh, laugh, laugh, laugh.
0:33
I'm like, oh, how do you feel about a 35% effective tax rate?
0:39
Yeah, let's let's, let's let the let's let soak in a little bit
0:43
back. Anywho, joining us from a
0:46
foreign country, we're again show prep meeting on the on the
0:51
spot here. I guess the big news this week
0:54
is ISE is going on and you know if if you liked our if you liked
1:00
our hot takes on CES last week, now it's completely.
1:03
Useless. Hang on to your hat, we're not
1:05
going to talk about tapas. Wait till wait till you hear our
1:08
thoughts on flying to Barcelona for CDA in Europe.
1:13
Barcelona, Barcelona, however, they say that, yeah, I don't, I
1:16
don't have AI mean I have a speech impediment, but it
1:18
doesn't prevent me from rolling my arms, I guess, but.
1:21
You're just Canadian. Your mouth is made like that.
1:24
I I saw the TV show I saw, yeah. It's fine.
1:26
You know how it works. You know how it works.
1:27
You got my whole head tipped up and down.
1:30
Yeah. Hey, guy.
1:31
Yeah, yeah, I see. So, you know, and, and I'm only,
1:37
this is only fresh on my mind because like my entire team is
1:40
over in Europe and I'm not, but not not that I'm mad about it at
1:45
all or anything, but you know, it's, it's it's kind of weird
1:50
because from everything I've seen, it looks like it's just
1:54
European Cydia, right? Like integrated systems Expo,
1:59
right, is what ISC stands for. And it's just kind of the
2:03
European version of this, right? Am I correct there?
2:06
Have have you ever been to an ISC?
2:08
I, I have not been to an ISC and I know that there were the, the
2:13
years I would see my friends posting, you know, that they're
2:16
in Amsterdam, you know, eating a space cake or perusing the
2:23
perusing the red light district, just the window shop just to see
2:26
what it's all about. Not to, you know, not to
2:28
participate or anything, right? No, just checking.
2:30
It out. Just seeing what it's about,
2:31
just looking, it's just like it was between there and my hotel I
2:34
had to walk through. Never, Never any debauchery
2:37
among easy guys at all. So, yeah, yeah, nobody's
2:41
nobody's ever made a million, you know, hidden blackmail
2:46
dollars from some photographs, probably some of that like that.
2:51
But yeah, I've, I've never been over there.
2:54
But now that it's in Spain, you know, it's completely different
2:59
vibe, different culture than what you'd have in Holland and,
3:01
and certainly in Amsterdam. But I I would love to check it
3:05
out at what I do see on there. And I think about what Europeans
3:09
are like and what most people's homes are like, like the the
3:14
select few customers that the some of these integrators must
3:18
be targeting have got to just be some of the wealthiest who's who
3:23
of European monies of all time. Because, you know, generally
3:28
speaking, I don't think most Europeans have got a lot of
3:32
disposable income. Maybe I'm wrong.
3:35
Yeah, I mean, I, I would, I would guess so, right.
3:37
You know, you that, that that tier exists everywhere, you
3:40
know, and you gotta kind of follow them where they go.
3:42
It's it's kind of funny to me, like everything I've seen about
3:45
ISC, it's it's more of a it, it is definitely like a, a CEDIA
3:49
and CES hybrid, right. So there's more like I'm already
3:54
I'm just perusing some of the headlines and it looks like
3:56
there's a lot more esports that is featured at ISC, right.
4:00
So like, you're not gonna see, you know you're not going to
4:02
see. Much more prevalent in over than
4:04
I think with with the racing academies and all of the E
4:09
sports just in general. Like, I don't, I don't profess
4:12
to be an expert in any of that, but I do know that there's
4:15
stadiums full of kids screaming at, you know, a bunch of kids
4:18
playing PCs. They're.
4:19
You know. Looking at the TV.
4:22
All right, yeah. So technical difficulties aside,
4:25
you know, this is what happens when you're doing a podcast and
4:28
somebody decides to call your phone that you're connected
4:30
with, and this shit just drops right off the map.
4:33
That's what you do. That's how we do things.
4:34
This is a professional outfit and I would expect this is but
4:38
professional phone calls while you're doing it.
4:40
I would, I would absolutely say that our, our six audience
4:43
members would definitely say that we're professional for
4:46
sure. But no.
4:48
So you know what I, what I kind of saw was like, you know, ISC
4:51
seems like it's, you know, it's, it's definitely so it's between
4:56
Avixia and Cydia, right? So Avixia is like the commercial
5:00
variant of Cydia. So there's a lot more, you know,
5:04
you don't really see any commercial stuff at Cydia Expo,
5:07
right? Like, and you, you know, you
5:09
really don't see any of that stuff at all.
5:10
So I'm sure, you know, there's video conferencing stuff,
5:14
there's stuff that's more corporate, there's a lot more,
5:16
you know, 70 Volt kind of stuff and, and that sort of thing,
5:20
which is which is kind of cool. You know, 'cause it looks like a
5:23
pretty big ass show. I would, I would imagine, right,
5:27
you know, and it's, you know, it's, it's one of these things
5:30
we said it last week, like, OK, well, this this season is here.
5:33
So, you know, you kind of go right from right from the new
5:35
year right into ISE and then right into pro source and right
5:38
into, you know, all of these other, you know, light a Palooza
5:41
and and everything else. So this is this is kind of a
5:44
kind of a gnarly time in the industry after just basically
5:48
being asleep for all of December.
5:50
Right. Well, it's the last two months
5:52
of the year, or I mean, sorry, the last, whatever it is, six
5:55
weeks of the year, nobody wants to talk to you.
5:57
And then the first, we'll call it, month of the year.
6:00
Everybody's sort of crawling back out of their shells to
6:04
like, come back to the universe and figure out, you know, what
6:07
we're going to do from here. And then, you know, show season
6:11
kicks off in the spring because everybody's got to either be the
6:15
first in line or you're going to be, you know, if you're not
6:19
first or last kind of thing. I think as far as that goes.
6:21
So it's, you know, it's just part and parcel of all of this.
6:27
But yeah, I think about, I'm sorry, my mind when I think
6:30
about ISEI think more. It's like Infocom is my, is my
6:35
mental correlation because Infocom has all the pro stuff,
6:40
has the 70 Volt stuff, has the burglar alarm, has the door
6:44
locks and the cameras and all that stuff.
6:47
And then has, you know, some kind of layers of residential,
6:51
but not really, you know, I think CEDIA is actually really
6:55
specialized and, you know, hyper focused.
6:58
I mean, that's why we see international travel 2 CD at
7:02
least in in my my view, my read. Sure, yeah.
7:06
And and you do, you do get a lot of, you get a lot of, you know,
7:10
foreign visitors to CDA because yeah, probably it is more
7:14
directed right. And you know, Denver's really
7:16
easy to get to from no matter where you are on Earth.
7:18
It's. Such a fun country to fly to
7:20
from other places in the world right now.
7:22
I don't know why. Well, you know, depends on.
7:26
Challenges. What are you talking about?
7:30
I don't know. I don't know what I'm talking
7:32
about because watch. What you say, people?
7:34
Could be listening to this podcast years from now and be
7:36
like, what are they talking about?
7:37
Things are fine. It's great.
7:40
If anything, years from now, they're listening to this
7:42
podcast somehow in the ruins of a nuclear apocalypse, and I'm
7:47
trying to figure out how we're listening to iTunes.
7:49
Some cyber skull monkey is perusing a hard drive somewhere,
7:53
finds a find your computer. It's going to, it's going to
7:58
track down, it's going to listen to this and track down my
7:59
children or my children's children and probably enslave
8:03
them, enslave them even harder. What are you?
8:06
What are you doing to us here? But yeah, I mean, what do you do
8:10
at IOC in Spain versus what are you doing in Amsterdam?
8:14
Like, I understand like what the show's about, but I when you
8:18
travel to cities like that, you're always going to take in
8:20
the culture. Like, what is the thing if you
8:24
were at, if you had the choice between these two places, what
8:27
do you think that you're choosing to do in your off
8:30
hours? But yeah, I can pick it up from
8:43
where I was at. Yeah, let's go.
8:46
Let's do that. OK.
8:46
We're ready, we're good. Absolutely.
8:48
All right. So to my earlier point, before I
8:52
was so rudely interrupted by multiple phone calls to my.
8:55
Technology I. Got to love it.
8:58
Between the two cities, what are you spending your time doing in
9:01
the after hours like Spain versus Amsterdam?
9:05
Like in your mind, what is the thing that you're like, oh, I'm
9:09
going to go ride a bicycle over a bridge.
9:11
I'm going to take like a boat through a canal.
9:15
I'm going to go eat a bunch of tapas and drink some red wine.
9:19
Or is that just too reductive? Like, I don't know.
9:22
I think about kind of some of the simplest pleasures are some
9:26
of the simplest joys in places like that and kind of wonder
9:30
like like, is Amsterdam better? Is Spain better?
9:33
I mean, Spain certainly warmer, but maybe not.
9:36
It's kind of, it's kind of chilly over there in in January
9:38
and February still. Yeah, I, I don't know.
9:41
I mean, I, I would imagine, you know, these are two like world
9:44
class cities, right? Like this is this is a lot like,
9:46
like, you know, oh man, you know, what are you going to do
9:49
in New York versus wow, man, what are you going to do in LA?
9:51
It's like you're going to find. I mean, there's, you know,
9:54
there's a whole cottage, there's a whole cottage industry around
9:58
the Convention Center. There's.
9:59
Nothing good in LA though. Like I can tell you, I've been
10:02
there. You need a car.
10:05
You know, if you've got a car, you got wheels or you got, you
10:08
know, the means to pay to Uber yourself around, you're good to
10:12
go. But New York, Oh, yeah, New
10:14
York, you're in. You're in good shape anywhere
10:16
you go. New.
10:17
York's the best. There's nothing, I mean, there's
10:18
nothing comes close. That was, that was a bad
10:20
example. That was a.
10:21
Terrible example, Chris. Try try.
10:23
Again, you know, if you're well, yes, especially 'cause my, my
10:27
modus operandi out here is to just tell people how much better
10:29
the West, the East Coast was. Hell, especially.
10:33
Oh yeah, Nah. You know, the weather's great,
10:35
but everything else sucks when I.
10:37
Tell. Them everything's terrible yeah.
10:42
All the people are totally hollow and then you know, oh, I
10:45
forgot I was talking to 8 people from here right, Sorry any who.
10:50
So, but yeah, it's, you know, and there are, there's, there's
10:54
a bunch of it's, it's funny, 'cause I'm looking at the, you
10:56
know, I'm looking at the news and looking at whatever.
10:58
And, you know, this is, this is Sony's kind of first public show
11:02
after the whole TCL news and stuff.
11:04
So I'm sure that's going to be, you know, I'm sure those folks
11:08
are fielding all kinds of questions and, and whatnot.
11:10
But, you know, other than that, it's like all the announcements
11:13
are like, oh, Extron has a new Switcher and, oh, Kramer has
11:16
this new adapter piece. Like we don't use any of that
11:18
stuff. Rezi, you know, and I mean,
11:22
guaranteed, you know, 'cause I, I would say most of you know,
11:26
most of the custom integration friendly companies, you know,
11:28
your, your, your Crestron and Savants and, and that kind of
11:31
thing. They're all, you know, US
11:33
centric and CEDIA is, is what they do.
11:37
You know, like that's, that's where the news comes out.
11:39
That's where the show is. And they're kind of over here in
11:42
Europe like, well, yeah, I guess we'll send some people over
11:46
there to, to do something. You know, it's, it does seem
11:49
like a lot more commercial news coming out of coming out of this
11:53
because I think, you know, that commercial market is is probably
11:56
pretty, pretty strong over there and they don't really have, you
12:00
know, didn't really have anything comparable I would
12:02
imagine. Oh, yeah.
12:03
It's, I think, you know, I don't think the residential custom
12:06
installation channel is nearly as developed in Europe as it is
12:10
in North America. I think that's a pretty easy
12:13
statement to make, right. So it would make sense that the
12:16
show over there is more focused on on commercial type products,
12:20
but there's an awful lot of people from North America headed
12:23
over over the Straits of Gibraltar to go see what the
12:28
heck is going on over there in Barcelona and see what's
12:31
happening in Spain. So, yeah, I can see that there's
12:34
got to be there's got to be more happening than I mean, maybe we
12:38
need to maybe we need to check in with some of our friends that
12:40
are going to the show and just like find out really like, OK,
12:43
what what is it about that show? What makes it so special?
12:46
What, what, you know, why would somebody from North America want
12:50
to make that trip other than just to go to Spain or just to
12:52
go to Amsterdam or wherever they're they're hosting it?
12:56
I think you nailed it. I think, I think at the end of
12:58
the day, it's like, oh, OK, this is, you know, I can, I could use
13:01
this as a, as an excuse for a, for a junket and I could, I
13:05
could go right off. Oh.
13:07
Yeah, absolutely. We.
13:07
Solved our own mystery here. Completely now, you know, and I
13:12
understand, you know, I'm going to talk about our friends here,
13:14
but you know, I could kind of understand why, you know,
13:17
Sonnan's is over there because Blaze is a big, it's a huge
13:20
deal. And Pascal's made in Denmark,
13:23
right? So.
13:24
Exactly and that and that's that makes sense there.
13:27
But you know, for for all for all of the normies.
13:31
I don't know. I, I don't think so.
13:34
It it just doesn't as much as I would love to go to Barcelona,
13:37
it's just very much like, yeah, you know what CD is kind of
13:40
more. What would you focus?
13:42
I mean, that's. Paella.
13:44
I mean, obviously it's just you just inject paella straight into
13:47
my veins. If if I'm going to be over
13:48
there. You kidding me?
13:51
Yeah, I mean, I mean, I'm thinking it's for sure lots of
13:55
tacos, like lots of tapas, lots of, you know, like open plates,
14:00
small plates. I mean, come on, just keep the
14:02
red wine coming. Let's go and.
14:03
You're and you're not allowed to eat until what, like 9:30 at
14:06
night? Is that, is that how that works
14:07
in Spain? Right.
14:08
It's it's a late, it's a later shift because there's that two
14:12
hours. I mean, it's like.
14:14
Miami or something and the same same thing.
14:16
Like the restaurants aren't doing anything until first
14:19
reservations at 9:00. Like what are you talking about?
14:23
Like Sir, we're open till 2:00 AM.
14:25
It's like, oh, OK, usually. Yeah, I'm sleeping by the time
14:29
dinner time. No, no thanks.
14:30
Yeah, thanks. Well, I mean, I got to get up in
14:32
the morning regardless of what time I went to sleep.
14:35
That's the problem. So, yeah, so, so absent any, any
14:41
kind of CI related news coming out of out of CDA or out of
14:45
sorry ISC, you know what, what, what else is what else is going
14:50
on in the world that we touched briefly on the on the Sonos
14:53
multi room thing last time. Confirmed.
14:57
That's not just a regular product for, you know, the, the
15:01
regular, you know, regular users, like you have to be a pro
15:05
to get that thing. And, and if you're interested in
15:08
one, you have to buy it from a pro, which I don't know.
15:10
I think, you know, say what you will about Sonos, that's a
15:12
pretty, that's a pretty strong commitment to to the CDA
15:16
channel. I would say I.
15:18
I would agree that the partnership that they have with
15:20
Sonans as well on the speaker side of things.
15:23
And I don't think it's a trade industry secret or anything like
15:27
that. But if you buy the Sonos in
15:30
ceiling speakers, they are a version of a entry level in
15:36
ceiling speaker from Sonance, right?
15:38
So they've got, you know, a EQ pedigree built in, some
15:42
performance built in and for, for a lot of customers and for a
15:47
lot of integrators out there, I think that's a really strong
15:50
opportunity for the, we'll just call it the sub $25,000.
15:58
Yeah, integration project, which I think has largely dried up for
16:03
a lot of people. But there's, I know there's
16:06
certainly customers out there that have an appetite for this
16:08
stuff and still have the means to be able to go.
16:10
Yeah, you know, for 10 grand or 7 grand or 8 grand or whatever
16:15
it is. I want to get a couple of zones
16:16
of speakers going and, and run it off this amplifier thing.
16:20
That's a that's a nice opportunity for anybody.
16:23
Sure. And it gets, you know, that is,
16:26
you know, as much as as much as you know, a lot of integrators,
16:31
you know, crap on on Sonos because it's OK, you know, see.
16:35
Nobody's happy about. Making less money.
16:37
On a project where I would say that about like.
16:39
Right. Exactly, lower cost shades or
16:41
lower cost lighting, but. Right.
16:43
So maybe this is the entree, you know, maybe this is somebody's
16:46
entree into in wall speakers and in ceiling speakers.
16:49
And you know how, you know, maybe we're getting more of, you
16:54
know, the normies into, into that sort of thing, which is
16:58
it's just good. It's it's good for everybody.
17:00
You know, like, oh, yeah, here's an option.
17:02
I didn't even know that you could put speakers in walls.
17:05
Believe it or not, there's people in this world who, you
17:07
know, that's the case. Like, there's people who have
17:10
gone through their entire lives and said cabinet speakers are
17:12
the only kind of speakers there are, or, you know, Bose
17:15
lifestyle cubes or whatever, or. Bluetooth speaker that they're
17:18
dragging around with them in their pocket.
17:20
Like, listen how great this is. I'm like, no, it just sounds
17:22
better than no music in here. Like if that's the only
17:27
reference, you go, oh, yeah, OK, that sounds OK.
17:29
And then you actually hear something that sounds good and
17:32
you go back to that and you're like, oh, turn that.
17:34
Turn that off. Like what?
17:36
I think I don't understand that. That's not what I want.
17:39
Absolutely no. That's I, I think that's an
17:42
important thing to remember too, is that we need, what we need
17:44
more than anything in this industry is awareness that we
17:46
even exist, right? Like, so, you know, all that's
17:49
going to do is grow the pie. All that's going to do is, you
17:52
know, make this bigger and, and, and keep it going.
17:55
And, you know, it's, it's getting, you know, we're, we're,
18:01
we're at a point where, OK, we're probably going to see a
18:04
lot of what people think is luxury spending, you know, maybe
18:07
go by the wayside or whatever. And a bigger pie kind of
18:10
insulates us from that a little bit, you know, being able to
18:12
show that, you know, it's not just, it's not just corny stuff,
18:17
you know, it's, it's actual like, you know.
18:23
Something that's substantive? Yeah.
18:24
Something that improves your lifestyle or exactly right or
18:28
experience. I agree.
18:31
I think we're going to see more people kind of cocooning as
18:35
maybe some of the luxury spend for travel and those kinds of
18:40
things gets eaten up. I, I do see people still having
18:44
the the want to have some improvements or, or do something
18:48
to make their lives easier, more enjoyable or yeah, sure we're
18:51
going to be sticking around the house.
18:52
Let's make sure we got some tunes and a nice TV to.
18:56
Well, I mean, if you go by, you know, if you go by what we're
18:59
starting to hear in the news, it's like if you're locked into
19:00
your house for a 50 year mortgage, maybe you want to
19:05
spend that 50 years making it nice. 50 year mortgage.
19:09
Man, that was like I almost drove off the road when I heard
19:12
that. I remember hearing when I was a
19:14
kid, people were like, yeah, people never pay off their
19:16
mortgages. 30 years, that's what?
19:18
Are you crazy? I'm not going to live that long.
19:23
That's my angle. I was thinking, Oh well, I went
19:26
in in my 20s, you know, now shit.
19:28
I mean, I'd be AI, don't that thing outright.
19:30
I mean, I'd be in Central Florida still, but that's a
19:32
whole other still. You know.
19:34
Could be worse. Could.
19:36
Be worse. You you could do a lot worse.
19:37
You could do a lot worse. But yeah, you know, I mean,
19:40
maybe, you know, maybe this is the thing, right?
19:42
Like, so it's funny because there was a there was a big boom
19:46
when everybody was stuck at home during a pandemic and there
19:48
weren't enough, you know, you couldn't find enough, you know,
19:52
qualified people to do it. And there was a ton of work and
19:54
basically the opposite of what everybody thought it was going
19:57
to be, right? Like every, everybody nested,
20:00
everybody did home improvement projects.
20:01
You couldn't find a contractor to save your life.
20:03
It was, you know, it was a total, total disaster and nobody
20:06
could, you know, people couldn't do it fast enough.
20:08
And now we're dragging everybody back into the office.
20:11
So we're starting to see this, you know, at least one of the
20:14
things that that that I'm seeing is you're starting to see a lot
20:17
more commercial, right? Like, you know, a lot of
20:19
commercial stuffs going in. And now it's like, all right,
20:21
well, every company's got a most.
20:25
You know, the worst companies have a return to office mandate
20:28
and that's a pretty, pretty standard thing, you know, across
20:31
the world. So people are coming back and
20:34
it's like, well, you know, I haven't really been in an office
20:35
for the last three years and like this is all kind of out of
20:38
date. Like I had a better set up at
20:39
home. So now you're seeing more
20:42
commercial stuff like, all right, well, hey, maybe we need
20:45
some more collaborative stuff. And you know, maybe we need, you
20:47
know, if we're, if we're dragging people into, you know,
20:50
if we're dragging people into offices for useless Zoom calls
20:53
that they can take at their dining room table, but now we're
20:55
making them take it in a conference room.
20:57
Maybe we should have a good set up in the conference room,
20:59
right? That's.
21:00
Yeah, I, I, I agree. I think there's opportunities
21:04
out there and it's been perennially kind of proven that.
21:08
I mean, when 2008 happened in the residential market started
21:12
to turn into a big old goose egg, commercial market started
21:16
to expand wildly for some reason.
21:18
And it's just because that's still where the money was.
21:22
It's still where the projects are and, and those timelines
21:24
don't end or you know, they, they don't have hard stops.
21:26
So those budgets are a lot more secure.
21:30
Yeah. And you know, I mean, that's
21:32
that's an Ave. too, you know, for for all you integrators out
21:35
there, you know, resumercial is a terrible word, but it is a
21:39
very descriptive and and pretty sound process.
21:43
It's. It's an appropriate.
21:45
It's appropriately named for for many reasons.
21:48
Well. And, and it could start with
21:50
something as simple as like, you know, if you've got a builder
21:52
that you do work with pretty constantly and you're in his
21:55
office and, you know, he's got a space that could, you know,
21:58
maybe you suggest like, hey, you need better, you know, you need
22:01
a better network in here or you need better Wi-Fi in here.
22:03
Or, you know, what if we, what if we put a big ass display up
22:07
on here so that you can show, you know, clients digital
22:10
blueprints without them having to squint and get it right up on
22:13
it. Like, you know, there's, there's
22:14
opportunities out there. If you know that are that are
22:18
related to Rezi, you know let's do a get your lawyer.
22:21
'S office in your office so we can look at these plans.
22:24
Absolutely, you know, and you know, set up a set up a pretty
22:28
decent like, you know, some music throughout the space,
22:32
right, like contribute to the vibe at work.
22:34
Why not? We're we're available for hire
22:37
and consulting. Just give it a out there.
22:41
Something tells me like as I scroll through and and and I
22:44
listen. I'm not, don't, don't take this
22:46
as me just totally shitting on consultants, but I have a
22:49
feeling that sometimes when I scroll through LinkedIn where,
22:52
you know, I'm seeing all these like, you know, consultants who
22:56
sold their AV business and now are consulting or whatever.
22:59
It's just all shit like that. It's like, hey, well, maybe you
23:02
should take on more jobs. Like, thanks.
23:03
That's a great, you know, insight that you've just
23:05
provided. Oh, you know, maybe maybe
23:07
instead of just doing, you know, maybe instead of just doing
23:10
residential jobs, maybe you do a little bit of commercial.
23:13
It's like, oh, thanks. Yeah, That's, that's this has
23:16
been helpful. Don't you go.
23:17
Mow some yards while you're out there and do some landscape
23:20
jobs. I just got a feeling that
23:22
there's a lot of, I don't know, there's a lot of, there's a lot
23:25
of recycled information that kind of goes out there, there.
23:29
Might be you know. People, people are, people seem
23:33
to feel like they're entitled to, to make a living based on
23:36
the knowledge that they and everybody else has acquired over
23:40
over time. It's like, all right.
23:42
Well, yeah. I will say, I think that there's
23:46
yeah, there's, there's some, there are some value to share
23:49
experience. And I would certainly say that,
23:53
you know, you, you should go in with your eyes open into any
23:57
sort of consultancy agreement just because the person that's
24:01
consulting with you has a vested interest in, in profiting from
24:04
sharing information with you. What whatever that happens to
24:07
be, doesn't, doesn't necessarily make it bad or skew it or, you
24:11
know, evaluate. But, you know, I also think that
24:15
some people go into consultancy thinking like this people, these
24:19
people are going to solve all my problems.
24:21
And chances are, you know, they, it's like bar rescue or
24:25
something. They're the problem.
24:28
Well, and I think, I think that's why that segment exists
24:31
in a large part is that, you know, when you're when you, you
24:34
know, most people can kind of identify just based on vibes
24:36
that hey, there's a problem, you know, and maybe they're not
24:40
willing to be introspective and, and see that the problem is them
24:44
and they need to change. So, you know, it's the old saw
24:49
of like, I'm just going to throw money at this thing and figure
24:52
out, you know, OK, that's at least now I feel like I've done
24:55
something. So I don't, I don't know.
24:58
It's don't, don't let me make you think that I'm.
25:02
I'm against all consultants. Are you?
25:03
Making veiled threats at consultants in our industry,
25:06
Chris not. Not even at all like if.
25:08
I mean if. I ever just where.
25:10
Do you think I'm going that's? The first place we need to call
25:12
and make some apologies, like what's going on?
25:15
No, absolutely. Maybe it's what was that?
25:20
What was that show from? It was on Showtime that Don
25:24
Cheadle was in it. What is it?
25:25
House of Lies? You ever watch that show?
25:27
It's about, it's about a group of consultants and basically,
25:32
you know, maybe maybe that's where I've gotten my ideas of
25:35
what consultancy is all about because it's just basically,
25:38
yeah, we just go in and, you know, fire everybody, you know,
25:43
make, make that line go back up because we've, you know, reduced
25:46
our, our head count and salary count and, and, and go from
25:49
there. Found profit.
25:51
Look at all that found money. That's, I mean, it kind of feels
25:54
that way, right? Yeah.
25:55
But yeah, House of Lies, I highly suggest it.
25:56
It's fantastic. Don Cheadle is amazing.
25:59
I'll have to. Put that on the list as always.
26:01
It's it's a good one and Ben Schwartz is in it too.
26:04
If you're, if you know who Ben Schwartz is.
26:07
But yeah, fan fantastic. But yeah, maybe not, you know,
26:11
maybe don't take that as, you know, what consultancy is all
26:14
about, because there are definitely people who are, you
26:16
know, helpful and, and, and well-intentioned and everything
26:19
else. But there's a lot of people out
26:21
there who I look at this and I'm like, yeah, I who's taking
26:27
advice from this guy. Like, what the fuck?
26:30
Like, come on, Jesus, man. Like, what are you going to do
26:34
anyway? But yeah, hey, maybe that's just
26:37
my my well. Maybe they'll all be at ISC and
26:40
you know you can. You could go and get consulted
26:45
with in Europe over some tapas and red wine and some BBQ.
26:49
What are you? Doing market research, All
26:52
right, yeah, let's. Write off So let's try the
26:54
Barolo. We go to Delicious.
26:57
Fair enough. So I I you know, I mean that
26:59
might be that might be enough time whining about us not going
27:02
to ISC because this is very this is a very sour grapes.
27:05
I was. Going to say it sounds like
27:07
somebody's a little miffed that their dance they didn't get a
27:10
little stamp on their passport. I'm not miffed at all.
27:13
I, I could, I mean, it would be, it would be dope to go, but I, I
27:16
did not want to go. But yeah, man, it's yeah, you
27:21
know, stay, stay here, stay in your own country, make it better
27:24
here. But well, I think that's, I
27:29
mean, I think that's good with all the, all the with.
27:31
All the technical difficulties and some obviously deep planning
27:37
on our part for this episode. We should probably just cut our
27:41
losses, but. It's been, it's been super busy
27:44
this week. I don't have anything prepared,
27:46
you know, so it'll. Be it'll be more exciting next
27:49
week, so buckle up, buttercup. Is that is that when the tell
27:52
all is is going to Yeah, I. Think I think so I'll be able to
27:55
do it. I'll be able to do it actually
27:57
from, not to find a time to do it from from sight, but.
28:03
OK, we'll. We'll, we'll work that out.
28:05
We'll make it work. I'll I'll come up with a nice
28:07
list of leading questions that you know, we'll get in there and
28:13
it's gonna be great. Anywho, yeah.
28:16
So again, thanks as always for joining us.
28:19
Hit us up inside.integration@gmail.com.
28:22
Hit us up on Instagram at Inside integration.
28:26
Absolutely. Thanks for joining us, Take.
28:29
Care everybody. Bye bye.