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Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at.

Time-Stamped Show Notes:

[00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach

[01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools.

[01:54] These tools are ok to use with Twitter.

[02:19] They ultimately recommend to avoid using tools and post manually.

[02:20] That’s it for today!

[02:22]…

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