TBT: The New Rules of Building a Music Career
TBT to one of our most popular episodes of the past two months:
This week on Music Business, Morgan Perry explores why it may be the best (and most confusing) time ever to build a music career. From AI and music copyrights to Wall Street investing in catalogs, the episode reveals where real opportunities and ownership stakes are emerging. Morgan breaks down why strong branding, touring, and unforgettable fan experiences can matter more than chasing viral moments. She also examines the streaming attention war and how artists can become part of fans’ daily lives instead of simply competing for…
The skinny
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