Inbound marketing is about instant communications and creating content - Interview with David Meerman Scott

Punk CX: Customer Experience Insights with Adrian Swinscoe · Jan 19, 2020 · 12m

At the the Inbound Marketing UK conference that I wrote about in Inbound marketing is about content and context, I was able to catch up with a couple of the speakers for interviews for the blog. The first was with Mike Volpe, the Chief Marketing Officer of Hubspot, and you can check it out here: Inbound and content marketing may make up 80% of all marketing in the future.

Following on from the interview with Mike, I was also able to catch up with David Meerman Scott, the keynote speaker at the conference and author of several books on marketing, most notably The New Rules of Marketing and PR…