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From Bots to AI Agents: How Ecommerce Brands Can Scale Smarter · The Ecommerce Revolution Podcast

• 0:00
  SPEAKER_01: Well,
• 0:00
  SPEAKER_01: if you were to go into a store,
• 0:01
  SPEAKER_01: a brick and mortar store and talk to a sales associate,
• 0:03
  SPEAKER_01: you now have the ability to do that online with an AI assistant.
• 0:07
  So the vision of what we're building at Nobi is to really
• 0:11
  create that sales
• 0:12
  SPEAKER_01: associate,
• 0:13
  SPEAKER_01: but in your store,
• 0:14
  SPEAKER_01: in your brand,
• 0:15
  SPEAKER_01: to let your customers find what they want more easily.
• 0:18
  And hopefully you as a brand can upsell and cross sell them
• 0:22
  with products that they
• 0:22
  SPEAKER_01: actually want.
• 0:24
  Welcome to today's episode of the e-commerce revolution podcast
• 0:27
  where we dive into
• 0:28
  the dynamic world of e-commerce and uncover the tools and
• 0:31
  tactics that empower
• 0:33
  SPEAKER_00: today's emerging entrepreneurs.
• 0:35
  SPEAKER_00: Our podcast is part of our community with the same name.
• 0:38
  The community is geared to providing emerging e-commerce
• 0:41
  entrepreneurs with
• 0:42
  SPEAKER_00: courses,
• 0:43
  content and coaching to help you all launch and grow successful
• 0:47
  businesses.
• 0:48
  SPEAKER_00: Check us out at ecomrevolution.co.
• 0:51
  SPEAKER_00: Let's get things started.
• 0:56
  SPEAKER_00: Welcome to another episode of the eCommerce Revolution Podcast.
• 1:00
  SPEAKER_00: I'm Ramin, your host.
• 1:02
  SPEAKER_00: Today,
• 1:02
  we're diving into one of the most exciting and fast evolving
• 1:06
  areas of eCommerce,
• 1:09
  SPEAKER_00: AI agents and AI shopping assistants.
• 1:12
  SPEAKER_00: And we're bringing back a familiar face to help us explore this topic.
• 1:16
  SPEAKER_00: Shanif Dhanani first joined us when he was building Aptio,
• 1:20
  a predictive marketing platform helping e-commerce brands
• 1:24
  understand what their
• 1:25
  SPEAKER_00: customers would buy next.
• 1:28
  SPEAKER_00: Since then,
• 1:28
  SPEAKER_00: he's continued to push the boundaries of AI in e-commerce,
• 1:32
  SPEAKER_00: and today he's back with something even bigger.
• 1:36
  SPEAKER_00: Shaneef is now the founder of Nobi,
• 1:38
  an AI shopping assistant that helps e-commerce brands improve
• 1:42
  product discovery,
• 1:43
  SPEAKER_00: boost average order value,
• 1:45
  and uncover real-time customer insights through intelligent
• 1:49
  conversations.
• 1:51
  SPEAKER_00: His journey spans co-founding TapCommerce,
• 1:53
  SPEAKER_00: which was acquired by Twitter,
• 1:55
  working as a data scientist and now driving innovation at the
• 1:58
  intersection of AI
• 2:00
  SPEAKER_00: and e-commerce.
• 2:02
  Without any further ado,
• 2:04
  please welcome Shanif back to the e-commerce revolution
• 2:06
  podcast.
• 2:07
  SPEAKER_00: Shanif, great to have you here today.
• 2:08
  SPEAKER_01: Hey, Ramin, thank you so much for having me back.
• 2:11
  SPEAKER_01: It was a pleasure to chat last time and I'm excited to chat today.
• 2:15
  SPEAKER_00: I love it,
• 2:15
  SPEAKER_00: and as I mentioned to you,
• 2:18
  SPEAKER_00: I was scrolling through LinkedIn,
• 2:21
  SPEAKER_00: obviously reading a lot of AI,
• 2:22
  SPEAKER_00: and I came across,
• 2:23
  SPEAKER_00: I'm like,
• 2:23
  SPEAKER_00: wait,
• 2:24
  SPEAKER_00: Shaneef is doing something very different,
• 2:27
  SPEAKER_00: very exciting,
• 2:28
  SPEAKER_00: obviously playing perfectly into the world of AI and e-commerce,
• 2:32
  SPEAKER_00: that intersection that is so important.
• 2:34
  SPEAKER_00: I love it.
• 2:36
  SPEAKER_00: We leave you alone for two years,
• 2:37
  SPEAKER_00: and you go and build another business,
• 2:39
  SPEAKER_00: and I guess that's what entrepreneurs and founders do,
• 2:42
  SPEAKER_00: right?
• 2:43
  SPEAKER_01: That founder's got to found,
• 2:44
  SPEAKER_01: you know,
• 2:45
  SPEAKER_01: it's unfortunate because at some point you're kind of like,
• 2:47
  SPEAKER_01: what am I doing with my life?
• 2:49
  SPEAKER_01: Maybe I should go work, but you got to do what you got to do.
• 2:51
  SPEAKER_00: So you got to wear that t-shirt.
• 2:53
  SPEAKER_00: You got to get that t-shirt because that's a player's got to play.
• 2:55
  SPEAKER_00: Founders got to found.
• 2:56
  SPEAKER_00: I like it.
• 2:57
  SPEAKER_00: I like it.
• 2:58
  SPEAKER_00: Oh, that's what I thought.
• 2:59
  SPEAKER_01: Yeah, no, but I'm back and it's doing some interesting stuff, I think.
• 3:03
  Yeah,
• 3:03
  we'll take a moment and just tell us about the company,
• 3:06
  the business,
• 3:06
  the vision.
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  SPEAKER_00: I mean,
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  SPEAKER_00: I have a lot of questions about the specifics,
• 3:09
  SPEAKER_00: but I really,
• 3:10
  SPEAKER_00: really want to just understand,
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  SPEAKER_00: you know,
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  SPEAKER_00: just the overarching idea behind this.
• 3:14
  SPEAKER_01: Sure.
• 3:15
  SPEAKER_01: You know, for those folks, I think it all starts with AI.
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  SPEAKER_01: A couple of years ago, the way we think about AI today has changed.
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  SPEAKER_01: You know,
• 3:21
  SPEAKER_01: when we first spoke,
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  SPEAKER_01: it was less about chat and,
• 3:25
  SPEAKER_01: you know,
• 3:25
  SPEAKER_01: these conversational models.
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  SPEAKER_01: And it was a lot more about,
• 3:28
  SPEAKER_01: you know,
• 3:29
  SPEAKER_01: in my case,
• 3:29
  SPEAKER_01: predicting what people are going to do next and quantitative stuff.
• 3:32
  SPEAKER_01: Today, we're in a world where machines can reason.
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  SPEAKER_01: They can think.
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  They can essentially spit out things that make total sense,
• 3:38
  which opens up this huge world.
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  SPEAKER_01: In the world of e-commerce especially, it opens up a world where
• 3:44
  SPEAKER_01: For example,
• 3:45
  SPEAKER_01: if you were to go into a store,
• 3:46
  SPEAKER_01: a brick and mortar store and talk to a sales associate,
• 3:48
  SPEAKER_01: you now have the ability to do that online with an AI assistant.
• 3:52
  So the vision of what we're building at Nobi is to really
• 3:56
  create that sales
• 3:57
  SPEAKER_01: associate,
• 3:58
  SPEAKER_01: but in your store,
• 3:59
  SPEAKER_01: in your brand,
• 4:00
  SPEAKER_01: to let your customers find what they want more easily.
• 4:03
  And hopefully you as a brand can upsell and cross sell them
• 4:07
  with products that they
• 4:07
  SPEAKER_01: actually want.
• 4:09
  SPEAKER_00: That's great.
• 4:10
  SPEAKER_00: I love the example of the physical world because so much of what we do in
• 4:15
  SPEAKER_00: e-commerce should relate to the physical world.
• 4:17
  SPEAKER_00: How do we do that?
• 4:19
  Because that is probably the greatest connection between a
• 4:22
  customer and a brand and a store.
• 4:25
  SPEAKER_00: How do you bring that?
• 4:26
  SPEAKER_00: So I love that.
• 4:27
  SPEAKER_00: Well,
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  SPEAKER_00: maybe just let's take one step back and just explain to our audience,
• 4:30
  SPEAKER_00: you know,
• 4:31
  SPEAKER_00: this term of AI agent because we're hearing a lot of it,
• 4:35
  SPEAKER_00: right?
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  SPEAKER_00: It is everywhere.
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  SPEAKER_00: Everybody's talking about it.
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  Mark Benioff of Salesforce says they're throwing everything
• 4:42
  they have behind agents.
• 4:44
  SPEAKER_00: Everything is happening there.
• 4:45
  SPEAKER_00: Tell the audience exactly what an AI agent is.
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  SPEAKER_01: You know, I love this term and I hate this term.
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  SPEAKER_01: Everybody uses it, but nobody knows what the heck it means.
• 4:53
  SPEAKER_00: Right.
• 4:54
  SPEAKER_01: That's the crazy thing.
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  An AI agent is just a piece of software that can take some
• 4:59
  actions based on an
• 5:01
  objective and it can take those actions by itself without
• 5:04
  having to have a human in
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  SPEAKER_01: the loop.
• 5:06
  SPEAKER_01: Now we can do that today because as I mentioned earlier,
• 5:09
  SPEAKER_01: you've got these models,
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  SPEAKER_01: these LLM models like ChatGPT,
• 5:13
  SPEAKER_01: which people have used that can,
• 5:15
  SPEAKER_01: I hate to use this word as a data scientist,
• 5:17
  SPEAKER_01: but quote unquote think.
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  SPEAKER_01: And so now that you have software that can think,
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  SPEAKER_01: you can also get that software to make intelligent decisions.
• 5:26
  SPEAKER_01: by using things like tools or actions,
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  SPEAKER_01: looking up products in a catalog,
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  SPEAKER_01: for example,
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  or looking up your order number in a database to help you
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  figure out when are you
• 5:36
  SPEAKER_01: going to get your package.
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  So long story short,
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  an agent is software that can take actions on its own.
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  SPEAKER_00: That's great.
• 5:43
  SPEAKER_00: All right, perfect.
• 5:44
  SPEAKER_00: I love that.
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  You simplified it because I do think it's being overused and I
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  think a lot of
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  SPEAKER_00: people just don't understand.
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  SPEAKER_00: And how does it differ,
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  SPEAKER_00: let's just say from a bot,
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  SPEAKER_00: what we'll think of as a chat bot back in the day,
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  SPEAKER_00: which was only two years ago.
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  SPEAKER_00: How does it differ from a bot?
• 6:02
  SPEAKER_01: That's a great question.
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  Bots are really,
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  really the stupidest version of an agent if you can think about
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  them.
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  SPEAKER_01: Bots can't essentially take actions on their own.
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  SPEAKER_01: What happens in a bot is they essentially just follow a script.
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  SPEAKER_01: If you're a software developer,
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  SPEAKER_01: you make this bot,
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  SPEAKER_01: you tell it,
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  SPEAKER_01: first go to,
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  SPEAKER_01: if somebody mentions this phrase and it has this keyword,
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  SPEAKER_01: then do this.
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  SPEAKER_01: Big if then tree, big decision tree.
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  SPEAKER_01: and it just follows the decision tree all the way down.
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  SPEAKER_01: With an agent, you are not necessarily doing if-then rules.
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  You're essentially looking at the meaning and the intention
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  behind what someone is
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  SPEAKER_01: saying,
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  SPEAKER_01: and you are responding to them intelligently.
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  SPEAKER_01: So bots are essentially just scripts that follow a lot of if-then rules.
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  SPEAKER_01: Really, really stupid, and maybe not even agents really.
• 6:54
  SPEAKER_00: Nice, nice.
• 6:55
  SPEAKER_00: Okay.
• 6:55
  SPEAKER_00: Well,
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  SPEAKER_00: if I'm a small e-commerce brand,
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  SPEAKER_00: you know,
• 6:58
  SPEAKER_00: why,
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  SPEAKER_00: you know,
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  SPEAKER_00: other than it's the cool thing to do,
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  SPEAKER_00: which I think a lot of people jump into,
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  SPEAKER_00: right?
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  SPEAKER_00: Why should I be paying attention right now to AI agents?
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  SPEAKER_00: Is this going to save my business?
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  SPEAKER_00: Is it going to be able to take my business to the next level?
• 7:13
  SPEAKER_00: We talked about,
• 7:13
  SPEAKER_00: you know,
• 7:13
  SPEAKER_00: as far as being able to average order value,
• 7:16
  SPEAKER_00: being able to create that shopping assistant,
• 7:18
  SPEAKER_00: but just in general,
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  SPEAKER_00: AI agents,
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  SPEAKER_00: why should I be paying attention to it right now?
• 7:24
  SPEAKER_01: You know,
• 7:24
  SPEAKER_01: outside of the fact that everybody's using the word AI 100 times a day,
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  SPEAKER_01: AI agents have a lot of benefits for your store.
• 7:31
  SPEAKER_01: I will be super transparent, though.
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  If your brand is struggling or maybe you haven't figured out
• 7:36
  quite who your
• 7:36
  SPEAKER_01: customer is,
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  SPEAKER_01: AI agents won't help.
• 7:39
  SPEAKER_01: You need to have the fundamentals in place.
• 7:42
  SPEAKER_01: But if you've got a good brand and you've got a good product,
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  where we are seeing AI agents really help is in the ability for
• 7:50
  the customers who
• 7:51
  SPEAKER_01: come to your store online...
• 7:53
  or even your salespeople in store who are using the agent to
• 7:56
  really figure out
• 7:57
  SPEAKER_01: what's the best thing to show to one particular customer.
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  SPEAKER_01: And how do you do that quickly?
• 8:02
  SPEAKER_01: How do you do it effectively?
• 8:03
  SPEAKER_01: And then once they actually say,
• 8:05
  SPEAKER_01: yeah,
• 8:05
  SPEAKER_01: I like this product,
• 8:06
  SPEAKER_01: maybe they add it to their cart,
• 8:08
  SPEAKER_01: then what are other products that you can show them as well?
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  AI agents are great at improving your conversion rates and
• 8:15
  improving your average order values.
• 8:17
  But like I said,
• 8:18
  you kind of have to have the fundamentals in place first.
• 8:21
  SPEAKER_01: Mm-hmm.
• 8:21
  SPEAKER_00: And I start to think, you know, about agent.
• 8:23
  SPEAKER_00: I mean, I'm always thinking about how do I save more time, right?
• 8:25
  SPEAKER_00: How do I, you know, how do I do more with less?
• 8:28
  And maybe I'm not even a position as an emerging e-commerce
• 8:31
  entrepreneur to hire a
• 8:33
  SPEAKER_00: huge staff,
• 8:33
  SPEAKER_00: right?
• 8:34
  SPEAKER_00: I want to,
• 8:34
  SPEAKER_00: you know,
• 8:34
  SPEAKER_00: build this million dollar business,
• 8:36
  SPEAKER_00: you know,
• 8:37
  SPEAKER_00: million plus with a small crew.
• 8:40
  SPEAKER_00: You know, are these areas where an AI agent can come in handy?
• 8:44
  SPEAKER_00: Customer service, you know, order processing.
• 8:47
  SPEAKER_00: you know, those types of areas.
• 8:49
  SPEAKER_00: Are there specific categories right now where people are leaning in,
• 8:53
  SPEAKER_00: you know,
• 8:54
  SPEAKER_00: in terms of building software?
• 8:57
  SPEAKER_01: Yeah, yeah, absolutely.
• 8:58
  SPEAKER_01: You know,
• 8:59
  SPEAKER_01: when we first came into this world of AI hype a couple of years ago,
• 9:02
  the first place that people applied these AI agents was to
• 9:05
  customer support and
• 9:06
  SPEAKER_01: service.
• 9:07
  SPEAKER_01: Being able to
• 9:09
  SPEAKER_01: have something that's on 24-7,
• 9:11
  it knows about your entire business or at least everything
• 9:14
  that's on your website
• 9:16
  SPEAKER_01: as well as everything that's in your back end,
• 9:18
  SPEAKER_01: allows customer service and customer success to be a lot more seamless.
• 9:23
  SPEAKER_01: So now you as a brand may not need to spend as much.
• 9:26
  SPEAKER_01: We have done a lot of this,
• 9:28
  SPEAKER_01: but really where we are seeing a lot of applications for AA agents,
• 9:31
  SPEAKER_01: which is kind of new,
• 9:33
  SPEAKER_01: is in the front-end experience where you as the customer,
• 9:36
  SPEAKER_01: as the shopper on a store,
• 9:38
  SPEAKER_01: are really interacting with the AI agent.
• 9:40
  SPEAKER_01: That's a little bit newer.
• 9:41
  SPEAKER_01: So again,
• 9:42
  SPEAKER_01: you know,
• 9:42
  long way of saying the customer support stuff is just an
• 9:47
  obvious application of AI
• 9:48
  SPEAKER_01: agents.
• 9:49
  SPEAKER_01: It allows you as a brand to hire fewer support reps.
• 9:52
  It allows you as a brand to have something that's 24-7 online
• 9:55
  that can answer all
• 9:55
  SPEAKER_01: your users' questions.
• 9:57
  SPEAKER_01: Now,
• 9:57
  SPEAKER_01: once you've got one of those up and running,
• 9:59
  maybe you can start to apply the same sort of technology to
• 10:02
  improving your
• 10:03
  SPEAKER_01: customers' experience on the front end,
• 10:05
  SPEAKER_01: having them buy more or having them find more products.
• 10:07
  SPEAKER_01: And that's sort of a newer area that we're playing in today.
• 10:10
  SPEAKER_00: Nice, nice.
• 10:11
  SPEAKER_00: Well,
• 10:11
  SPEAKER_00: all right,
• 10:11
  let's dive into the shopping assistant because I really do
• 10:14
  think that this is a
• 10:15
  SPEAKER_00: great area.
• 10:16
  SPEAKER_00: I mean, I can think back to 2003 or 2004.
• 10:19
  SPEAKER_00: You know,
• 10:19
  SPEAKER_00: the idea of coming up with a,
• 10:22
  SPEAKER_00: you know,
• 10:22
  SPEAKER_00: a quiz that would eventually lead to products,
• 10:25
  SPEAKER_00: right?
• 10:26
  SPEAKER_00: You know,
• 10:26
  SPEAKER_00: you ask people a bunch of questions and,
• 10:28
  SPEAKER_00: you know,
• 10:28
  SPEAKER_00: then the product recommender,
• 10:30
  SPEAKER_00: right?
• 10:30
  SPEAKER_00: And,
• 10:31
  SPEAKER_00: you know,
• 10:31
  SPEAKER_00: the world of quizzes has obviously expanded,
• 10:33
  SPEAKER_00: you know,
• 10:34
  SPEAKER_00: dramatically in the world of e-commerce.
• 10:35
  SPEAKER_00: But I look at this a little bit like that, too.
• 10:37
  SPEAKER_00: Somebody's going to come in, you know, I don't know what I want, right?
• 10:40
  SPEAKER_00: I land on a brand.
• 10:41
  SPEAKER_00: I land on a store.
• 10:43
  SPEAKER_00: There was maybe...
• 10:44
  SPEAKER_00: 500 products or plus in a catalog.
• 10:47
  SPEAKER_00: I just don't know.
• 10:48
  SPEAKER_00: Talk to me about the assistant.
• 10:50
  SPEAKER_00: How does the assistant start to interact with the customer?
• 10:55
  Do I have to engage with the assistant first or does the
• 10:57
  assistant kind of look to
• 10:58
  SPEAKER_00: see that I'm staring at a page for half an hour,
• 11:01
  SPEAKER_00: no idea what I'm doing?
• 11:03
  SPEAKER_00: What happens?
• 11:05
  SPEAKER_01: I really like, by the way, great analogy, great intro with the quiz.
• 11:10
  SPEAKER_01: A lot of people talk to us about quizzes.
• 11:13
  SPEAKER_01: I like to use the analogy of the salesperson.
• 11:15
  SPEAKER_01: You go into a store,
• 11:17
  SPEAKER_01: generally,
• 11:18
  SPEAKER_01: they'll let you walk around,
• 11:19
  SPEAKER_01: they'll watch you as you pick something up,
• 11:21
  SPEAKER_01: and then they'll come over maybe when you take something off the quiz.
• 11:23
  off the rack and say,
• 11:24
  hey,
• 11:25
  are you looking for buying for some specific occasion?
• 11:29
  SPEAKER_01: Or, hey, do you have any questions about this product?
• 11:32
  SPEAKER_01: We tend to take a similar approach with Nobi.
• 11:34
  SPEAKER_01: With Nobi, you can engage with us in a few different ways.
• 11:37
  SPEAKER_01: Many of them are like what you would do with a sales assistant.
• 11:40
  SPEAKER_01: So for example...
• 11:41
  SPEAKER_01: If you add something to your cart,
• 11:43
  SPEAKER_01: Nobi might show up with a little message inside the cart that says,
• 11:46
  SPEAKER_01: hey,
• 11:47
  SPEAKER_01: great choice.
• 11:48
  SPEAKER_01: You know, are you shopping for a beach occasion?
• 11:50
  Maybe you bought some swimmer or are you shopping for a day out
• 11:53
  for camping based
• 11:54
  SPEAKER_01: on what you're buying?
• 11:55
  SPEAKER_01: It only shows up in that case when the shopper actually does something.
• 12:00
  In other cases,
• 12:01
  maybe you as a shopper have a question,
• 12:03
  you're looking at a product
• 12:04
  SPEAKER_01: One of our customers has machine washable cashmere and,
• 12:07
  SPEAKER_01: you know,
• 12:07
  SPEAKER_01: on the product page you might say,
• 12:09
  SPEAKER_01: hey,
• 12:09
  SPEAKER_01: is this actually machine washable?
• 12:11
  So you type that in to a little assistant text box and it comes
• 12:14
  up with the answer.
• 12:16
  Some other customers of ours are actually using us for
• 12:19
  replacing their search boxes entirely.
• 12:21
  So the cool thing about AI is you can actually have better
• 12:24
  search results than what
• 12:25
  SPEAKER_01: the default Shopify is.
• 12:26
  SPEAKER_01: So you could just plug the assistant into your search bar.
• 12:29
  SPEAKER_01: You click the little search icon and it says search with AI.
• 12:32
  And then you've got an assistant that comes up that says,
• 12:34
  hey,
• 12:34
  I saw you were looking for this.
• 12:35
  Here's my top,
• 12:36
  you know,
• 12:36
  five,
• 12:37
  10 outfits or five,
• 12:39
  10 items based on your search result.
• 12:42
  SPEAKER_01: Can I show you anything else?
• 12:43
  The cool thing about what we're doing is we don't force it down
• 12:46
  the user's throat.
• 12:47
  My co-founder and I are not fans of the little chat bubble that
• 12:50
  sits in the bottom right.
• 12:52
  SPEAKER_01: We think it should be helpful and responsive to the user.
• 12:55
  And so we've built it in a way that it can be engaged in lots
• 12:58
  of different ways.
• 12:59
  SPEAKER_00: Nice.
• 13:00
  SPEAKER_00: So just,
• 13:01
  SPEAKER_00: you know,
• 13:02
  SPEAKER_00: in terms of,
• 13:03
  SPEAKER_00: you know,
• 13:05
  SPEAKER_00: the data that's in there,
• 13:07
  SPEAKER_00: is it just,
• 13:07
  SPEAKER_00: you know,
• 13:08
  SPEAKER_00: is it essentially scraping the data in the store,
• 13:11
  SPEAKER_00: you know,
• 13:11
  SPEAKER_00: or is it because it's connected into your platform,
• 13:14
  SPEAKER_00: it can see all the products,
• 13:16
  SPEAKER_00: it understands,
• 13:17
  SPEAKER_00: like the point you brought up about cashmere,
• 13:19
  does it know that because you fed it that or is it tapping into
• 13:23
  the LLMs out there
• 13:24
  and understands what the concept of cashmere is and how to care
• 13:27
  for cashmere?
• 13:29
  SPEAKER_01: Yeah, I love this question.
• 13:30
  SPEAKER_01: So I'm a data scientist, so I might geek out for a little bit.
• 13:33
  SPEAKER_01: But,
• 13:34
  SPEAKER_01: you know,
• 13:34
  SPEAKER_01: when when these things are when when someone trains an LLM,
• 13:38
  SPEAKER_01: they come up with a model from scratch,
• 13:39
  SPEAKER_01: like the guys who created ChatGPT,
• 13:41
  they're taking the world's data and they're using it to
• 13:44
  essentially teach the
• 13:45
  SPEAKER_01: system about the basics of living,
• 13:47
  SPEAKER_01: the basics of everything in day to day life.
• 13:50
  SPEAKER_01: So these LLMs have a background knowledge in sort of everything.
• 13:53
  SPEAKER_01: But,
• 13:53
  SPEAKER_01: you know,
• 13:54
  what you're looking for as a brand or an e-commerce site is to
• 13:58
  make it specific to
• 13:59
  SPEAKER_01: your store.
• 14:00
  SPEAKER_01: So what we do is we will read in your product catalog.
• 14:04
  SPEAKER_01: We'll read in your knowledge base,
• 14:05
  SPEAKER_01: privacy policy,
• 14:06
  SPEAKER_01: terms of service,
• 14:07
  SPEAKER_01: anything you've got on your page.
• 14:09
  And we will essentially instruct the system to make its
• 14:15
  responses based on the
• 14:16
  SPEAKER_01: context that we have given it.
• 14:18
  only make its responses based on the product catalog or the
• 14:23
  items in your privacy
• 14:24
  SPEAKER_01: policy or refund policy.
• 14:25
  So what that does is it allows the system to take what's on
• 14:29
  your privacy policy or
• 14:30
  SPEAKER_01: knowledge base or your product page and combine it with its
• 14:34
  essentially like it's a foundational elementary school level
• 14:37
  understanding of the
• 14:38
  world maybe high school level understanding of the world and
• 14:40
  give you a response
• 14:42
  that's basically relevant to what your store has so again it's
• 14:47
  a long way of me
• 14:47
  saying it's specific to what's on your store it's specific to
• 14:51
  your product catalog
• 14:52
  it's specific to basically any knowledge or context you've
• 14:55
  given the llm but the
• 14:56
  llm is able to make a smart response and put together a series
• 14:59
  of words and
• 15:00
  SPEAKER_01: sentences based on its background knowledge
• 15:03
  SPEAKER_00: Well, you made that point at the top of the show.
• 15:05
  SPEAKER_00: You have to have your fundamentals or your foundation in place,
• 15:10
  SPEAKER_00: such as your privacy policy,
• 15:11
  SPEAKER_00: your return policy,
• 15:12
  SPEAKER_00: all these things that are important because otherwise,
• 15:14
  SPEAKER_00: yes,
• 15:14
  SPEAKER_00: then it has nothing to pull from.
• 15:18
  SPEAKER_00: Yes, it has its own – I'm going to hesitate to say the word – knowledge.
• 15:22
  SPEAKER_00: It has its own understanding,
• 15:24
  SPEAKER_00: I guess,
• 15:24
  SPEAKER_00: of information out there,
• 15:25
  SPEAKER_00: but it needs to understand all aspects of your brand,
• 15:29
  SPEAKER_00: your store,
• 15:30
  SPEAKER_00: how you operate,
• 15:31
  SPEAKER_00: right?
• 15:31
  SPEAKER_00: Right.
• 15:32
  yeah absolutely i mean if you are a brand and you're trying to
• 15:35
  sell more products
• 15:36
  or even just get an insight into how your customers are
• 15:39
  shopping or what they're
• 15:40
  searching for you need to give your customers something to work
• 15:44
  off of you need to
• 15:44
  give the the system the ai something to work off of because
• 15:47
  it's not going to know
• 15:48
  anything about your business unless you have something that it
• 15:51
  can learn from and
• 15:52
  you have documentation at the very least you know just put
• 15:56
  descriptions on your
• 15:56
  SPEAKER_01: products and maybe add a couple of categories and tags
• 16:00
  SPEAKER_01: Even that's going to be enough.
• 16:01
  SPEAKER_01: But yeah,
• 16:01
  SPEAKER_01: you as the back end,
• 16:03
  you as the e-com owner need to provide some level of back end
• 16:08
  descriptions and
• 16:09
  SPEAKER_01: product cataloging and tagging to make this thing work.
• 16:12
  SPEAKER_00: Does it,
• 16:13
  SPEAKER_00: you know,
• 16:13
  SPEAKER_00: in terms of types of products or brands,
• 16:17
  SPEAKER_00: I mean,
• 16:18
  SPEAKER_00: if somebody has a very complex product that they're trying to sell,
• 16:21
  SPEAKER_00: is this a good option?
• 16:23
  SPEAKER_00: I feel like it would be.
• 16:24
  SPEAKER_00: I mean,
• 16:26
  SPEAKER_00: I want a huge,
• 16:27
  SPEAKER_00: in a physical world,
• 16:27
  SPEAKER_00: I want a big staff of people who are very knowledgeable,
• 16:31
  SPEAKER_00: who can help answer questions around a complex product.
• 16:34
  SPEAKER_00: Does this work the same way?
• 16:36
  SPEAKER_00: I mean, can it take care of that?
• 16:37
  SPEAKER_01: Yeah.
• 16:38
  Like the,
• 16:39
  you know,
• 16:39
  the answer that I hate to give,
• 16:40
  but I have to give is it depends.
• 16:42
  SPEAKER_01: You know, I used to be a consultant at Booz Allen.
• 16:45
  SPEAKER_01: So for example,
• 16:45
  we're working with a company that creates tools and they create
• 16:49
  like these
• 16:49
  SPEAKER_01: industrial parts.
• 16:51
  SPEAKER_01: Like that stuff is, is very technical, highly complicated.
• 16:55
  One,
• 16:56
  you know,
• 16:56
  one inch drill bit might be different than a one and a quarter
• 16:59
  inch drill bit.
• 17:00
  But if you have done the work of properly setting up your
• 17:04
  product names and
• 17:05
  SPEAKER_01: the categories,
• 17:06
  SPEAKER_01: the descriptions,
• 17:07
  SPEAKER_01: then yes,
• 17:07
  SPEAKER_01: it will be able to say,
• 17:09
  SPEAKER_01: okay,
• 17:09
  SPEAKER_01: this is the tool that you need,
• 17:10
  SPEAKER_01: or if not here,
• 17:11
  SPEAKER_01: the top five selections that we found,
• 17:13
  you now can go through and look at each one and ask us
• 17:16
  additional questions.
• 17:17
  SPEAKER_01: So it really kind of depends.
• 17:19
  SPEAKER_01: There are some areas where it may not work really well.
• 17:22
  Maybe the different products you have are just so abstract and
• 17:27
  you haven't provided
• 17:27
  a lot of descriptions that it's just not going to know what to
• 17:30
  do with them.
• 17:31
  SPEAKER_01: But in general,
• 17:32
  it will be able to come up with enough context that it can
• 17:37
  provide you a smart
• 17:37
  SPEAKER_01: response.
• 17:38
  SPEAKER_01: And that's what we're seeing with a lot of our customers,
• 17:41
  SPEAKER_01: particularly those customers who are using us for product discovery.
• 17:44
  We are able to surface and rank the top products better than
• 17:48
  their default search engines.
• 17:50
  SPEAKER_00: That's amazing.
• 17:51
  SPEAKER_00: And search,
• 17:53
  SPEAKER_00: we know,
• 17:54
  SPEAKER_00: we just pop onto Amazon and we see search right in your face,
• 17:59
  SPEAKER_00: one of the biggest pieces of real estate on there.
• 18:03
  But when you go to a lot of smaller sites,
• 18:05
  the search doesn't work so well.
• 18:06
  SPEAKER_00: And I know that Shopify is trying to address this.
• 18:10
  SPEAKER_00: They acquired,
• 18:11
  SPEAKER_00: I think,
• 18:11
  Vantage recently to start to address one of the biggest
• 18:17
  problems that smaller
• 18:18
  SPEAKER_00: businesses have.
• 18:18
  SPEAKER_00: But I love that
• 18:19
  SPEAKER_00: You're looking at it from that angle as well.
• 18:23
  I would say probably 90% of our audience and community members
• 18:30
  use Shopify.
• 18:32
  It's probably safe to say that's probably true for the rest of
• 18:35
  the world as well.
• 18:38
  SPEAKER_00: Most entrepreneurs are used to one-click marketing.
• 18:42
  SPEAKER_00: drop an app in ready to go, right?
• 18:44
  SPEAKER_00: Maybe that app starts doing tell me about the setup process for,
• 18:47
  SPEAKER_00: you know,
• 18:48
  SPEAKER_00: for your shopping system?
• 18:49
  SPEAKER_00: How?
• 18:49
  SPEAKER_00: Like, what do I do?
• 18:51
  SPEAKER_00: Do I click a few buttons?
• 18:52
  SPEAKER_00: You know, I see there's a demo opportunity on the site, which I love.
• 18:56
  SPEAKER_00: I think everybody should see a demo of this seed in action.
• 18:59
  SPEAKER_00: But what does that work?
• 19:01
  SPEAKER_00: How does that work?
• 19:02
  SPEAKER_01: Yeah,
• 19:03
  SPEAKER_01: it's not quite one click,
• 19:04
  SPEAKER_01: but it's two small pieces of code that you need to put on your site.
• 19:07
  So piece of code number one essentially sets up how you want
• 19:11
  the agent or the assistant to work.
• 19:13
  SPEAKER_01: Do you want it to be tied into your search bar?
• 19:16
  So if someone searches something,
• 19:17
  the agent comes up,
• 19:18
  or do you want it to be a button?
• 19:19
  SPEAKER_01: Or do you just want it to show up in your cart?
• 19:21
  SPEAKER_01: That piece of JavaScript will set that up for you.
• 19:25
  SPEAKER_01: You just should throw that into your Shopify theme dot liquid file.
• 19:28
  SPEAKER_01: And then the second piece actually helps us track
• 19:31
  SPEAKER_01: how well we're doing.
• 19:32
  SPEAKER_01: It uses Shopify's custom pixels to help us run A-B tests for you.
• 19:37
  SPEAKER_01: So we actually want to make sure we're adding value.
• 19:40
  So what we do with all of our customers is we run an A-B test
• 19:44
  where we show no B,
• 19:45
  SPEAKER_01: sometimes to 50% of people,
• 19:46
  SPEAKER_01: and we hide it from 50%.
• 19:48
  And then we were able to see how much of an incremental value
• 19:51
  we have delivered.
• 19:52
  SPEAKER_01: And for stores that have a lot of SKUs,
• 19:55
  SPEAKER_01: a lot of visitors,
• 19:56
  SPEAKER_01: in one case,
• 19:57
  SPEAKER_01: we're working with a boots manufacturing company in the Southwest.
• 20:00
  We drove something like 68% incremental revenue for people who
• 20:05
  engage with Novi.
• 20:06
  SPEAKER_01: And so two small pieces of code,
• 20:08
  SPEAKER_01: unfortunately no button clicks,
• 20:10
  but we will either do the installation for you or we'll give
• 20:13
  you a one-page PDF
• 20:14
  SPEAKER_01: that shows you how to do it yourself.
• 20:16
  SPEAKER_00: That's great.
• 20:17
  SPEAKER_00: That's great.
• 20:18
  SPEAKER_00: And do you see this at some point,
• 20:19
  SPEAKER_00: you know,
• 20:21
  moving into the app world or is it better to be done the way
• 20:24
  you're doing it
• 20:25
  SPEAKER_00: because it's a little more control?
• 20:27
  SPEAKER_00: You need to place the pixels in specific areas.
• 20:30
  SPEAKER_01: It's a great question.
• 20:31
  SPEAKER_01: You know,
• 20:32
  SPEAKER_01: when people,
• 20:33
  SPEAKER_01: as you know,
• 20:33
  SPEAKER_01: I mean,
• 20:33
  SPEAKER_01: everybody cares about their brand,
• 20:35
  SPEAKER_01: the look,
• 20:35
  SPEAKER_01: the feel,
• 20:36
  SPEAKER_01: how it all works.
• 20:37
  SPEAKER_01: And when it comes to Shopify,
• 20:40
  everyone's got a theme and it's probably a custom theme if
• 20:43
  you're a really big
• 20:44
  SPEAKER_01: store.
• 20:44
  SPEAKER_01: which makes it pretty difficult to put a single app.
• 20:48
  So what we try to do is work closely with you to add this
• 20:53
  custom code and make sure
• 20:54
  SPEAKER_01: it's all set up perfectly for your theme and your brand.
• 20:57
  My hope is we will automate this down the line so that you can
• 21:00
  click a button.
• 21:01
  SPEAKER_01: But for now,
• 21:02
  SPEAKER_01: what we're really focused on is once the thing is in your store,
• 21:05
  SPEAKER_01: making sure it works,
• 21:06
  SPEAKER_01: making sure it's delivering on sale.
• 21:07
  So the short answer is probably we'll stay with how we've done
• 21:11
  this for now.
• 21:12
  SPEAKER_01: Especially because we do also support stores that are not on Shopify.
• 21:16
  We're working with a couple of large national retailers who
• 21:18
  have their own backend
• 21:19
  SPEAKER_01: systems,
• 21:20
  SPEAKER_01: headless systems.
• 21:21
  SPEAKER_01: And so this allows us to surface Nobi for more people as well.
• 21:25
  SPEAKER_00: So I guess one of the questions that'll pop up,
• 21:27
  SPEAKER_00: and I know when you download a Shopify app,
• 21:30
  Shopify will tell you exactly what it's looking at and what
• 21:33
  type of information.
• 21:34
  SPEAKER_00: One thing that always comes up with community members, is this safe?
• 21:39
  SPEAKER_00: I mean, is my customer data safe?
• 21:42
  SPEAKER_00: If I'm passing all this information back and forth,
• 21:46
  SPEAKER_00: What's it learning off of?
• 21:49
  SPEAKER_00: I think it's a fear that people have on ChatGPT as well.
• 21:52
  Like,
• 21:53
  oh,
• 21:53
  maybe I shouldn't put that piece of information about me on
• 21:57
  there.
• 21:58
  SPEAKER_01: This is a big thing.
• 21:59
  SPEAKER_01: Before we did Nobi,
• 22:00
  SPEAKER_01: we were doing a little bit of custom consulting,
• 22:03
  SPEAKER_01: and there's a lot of confusion.
• 22:05
  about how these ai models use your data but the first thing
• 22:08
  i'll say just to make
• 22:09
  sure everybody's on the same page what if you're using chat gpt
• 22:13
  for free and you're
• 22:14
  just typing it onto their website then they are allowed to use
• 22:18
  your data and what
• 22:19
  they do is they might go through at some point and use it to
• 22:23
  train the model it's
• 22:24
  not learning on the fly a lot of people think as soon as i type
• 22:26
  something in it's
• 22:27
  SPEAKER_01: going to know about me that's not the case
• 22:29
  the next version right the next version is yes okay but that's
• 22:32
  only if you're using
• 22:33
  the free model or you have used one of their versions of their
• 22:36
  product that uses
• 22:37
  their data if you're like us and you're plugging into an api
• 22:40
  and for what it's
• 22:41
  worth we don't actually use only chat gpt the world of ai has
• 22:45
  gotten so big there's
• 22:45
  SPEAKER_01: a lot of great competitors
• 22:47
  that if you're using these APIs,
• 22:49
  they don't actually retain your data for more than 30 days.
• 22:52
  SPEAKER_01: And most of them will not train on your data.
• 22:56
  SPEAKER_01: And then on top of that,
• 22:57
  SPEAKER_01: if you are using Nobi,
• 22:59
  SPEAKER_01: most of the time you're entering things like,
• 23:02
  SPEAKER_01: hey,
• 23:03
  SPEAKER_01: I'm going to Mexico for a wedding.
• 23:05
  SPEAKER_01: Can you show me summer outfits?
• 23:06
  SPEAKER_01: That's the only sort of data that gets sent out of your store,
• 23:10
  SPEAKER_01: along with the analytics that we track.
• 23:12
  You're not sending things like your email or your address or
• 23:16
  things like that.
• 23:17
  SPEAKER_01: So the long answer is what I just gave you.
• 23:20
  Short answer that brands need to worry about is anything that
• 23:22
  your customers type
• 23:23
  SPEAKER_01: into the assistant will be essentially sent out of your store.
• 23:28
  SPEAKER_01: But we make sure it's not retained.
• 23:29
  SPEAKER_01: We make sure it's not used to train.
• 23:31
  SPEAKER_01: And what we find is most folks are generally OK with that.
• 23:35
  SPEAKER_00: Okay.
• 23:36
  SPEAKER_00: And you mentioned using multiple platforms.
• 23:40
  SPEAKER_00: You're tapping into OpenAI.
• 23:41
  I assume you're probably tapping into Anthropic as well to
• 23:46
  leverage cloud.
• 23:47
  SPEAKER_00: Is there one that's better than the other right now,
• 23:50
  SPEAKER_00: in your opinion,
• 23:50
  SPEAKER_00: in terms of delivering data back and working with?
• 23:56
  SPEAKER_01: Yeah,
• 23:56
  SPEAKER_01: you know,
• 23:56
  SPEAKER_01: these things are all,
• 23:58
  this is an interesting field because some models are meant to
• 24:02
  be really smart,
• 24:03
  SPEAKER_01: but they might be a little bit slower.
• 24:05
  SPEAKER_01: Some are meant to be really fast.
• 24:06
  SPEAKER_01: So, you know, maybe they're a little bit less intelligent.
• 24:08
  SPEAKER_01: What we have found is,
• 24:10
  SPEAKER_01: believe it or not,
• 24:11
  the best model we found that combines both intelligence and
• 24:13
  speed is an open source
• 24:16
  SPEAKER_01: model called Llama.
• 24:17
  SPEAKER_01: Facebook, I guess, developed it.
• 24:20
  SPEAKER_01: They have pushed out this open source model.
• 24:22
  SPEAKER_01: And there's another company called Grok,
• 24:25
  which has developed their own CPU chips to make these things
• 24:28
  run super fast.
• 24:29
  SPEAKER_01: So in our case,
• 24:30
  we use the Lama model on a Grok instance to make sure we're
• 24:34
  delivering smart
• 24:35
  SPEAKER_01: answers,
• 24:36
  SPEAKER_01: but quick answers.
• 24:37
  SPEAKER_00: Fascinating.
• 24:38
  SPEAKER_00: Wow, that's great.
• 24:40
  I was just looking at a pie chart in terms of who's leading in
• 24:45
  this space and
• 24:46
  SPEAKER_00: definitely Grok XAI's platform.
• 24:50
  SPEAKER_00: It's growing rapidly.
• 24:52
  SPEAKER_00: It's catching.
• 24:53
  SPEAKER_00: I think each time a new version of something comes out,
• 24:56
  SPEAKER_00: somebody jumps in there and says,
• 24:57
  SPEAKER_00: oh my God,
• 24:58
  SPEAKER_00: this is amazing.
• 25:00
  SPEAKER_00: That's the whole point, right?
• 25:01
  SPEAKER_00: The whole point in there.
• 25:03
  SPEAKER_00: Talk to me about...
• 25:06
  This is the important part,
• 25:08
  in my opinion,
• 25:08
  is what it does for your brand.
• 25:12
  Growing your conversion rates,
• 25:14
  driving upsells,
• 25:15
  reducing card abandonment.
• 25:16
  Are there any stats you can point to right now that you're
• 25:19
  seeing with other brands
• 25:20
  SPEAKER_00: that are just like,
• 25:21
  SPEAKER_00: wow,
• 25:21
  SPEAKER_00: this is really amazing?
• 25:23
  SPEAKER_01: Yeah,
• 25:24
  SPEAKER_01: I'm really excited because,
• 25:25
  SPEAKER_01: you know,
• 25:26
  SPEAKER_01: as we spoke about earlier,
• 25:27
  SPEAKER_01: I used to run a company called Aptio and we would see decent results.
• 25:31
  SPEAKER_01: The results we're seeing now are impressive.
• 25:35
  SPEAKER_01: So if you think of the funnel,
• 25:37
  SPEAKER_01: when it comes to customers who visit your site,
• 25:40
  SPEAKER_01: then maybe either search or click on a product,
• 25:43
  SPEAKER_01: view a product,
• 25:43
  SPEAKER_01: add to cart and purchase.
• 25:45
  SPEAKER_01: That funnel, we are seeing Nobi make strides across every step.
• 25:49
  SPEAKER_01: So for example, I'm just looking at some stats now.
• 25:51
  We have about a 25% improvement in people who engage with Nobi
• 25:56
  versus those who
• 25:57
  SPEAKER_01: just look at a product and then leave.
• 26:00
  SPEAKER_01: We're seeing about 12% improvement in terms of product viewed.
• 26:04
  SPEAKER_01: We're seeing about 12% improvement in add to carts.
• 26:07
  SPEAKER_01: And then we're seeing about a 9% improvement in checkout completions.
• 26:11
  And then super interesting,
• 26:13
  about a 60% improvement in average order values.
• 26:15
  SPEAKER_01: So the concept here is when you can find a product more quickly,
• 26:19
  SPEAKER_01: you add it to the cart more quickly,
• 26:21
  SPEAKER_01: you find other things that you like more quickly,
• 26:23
  SPEAKER_01: and then you check out more quickly,
• 26:24
  SPEAKER_01: and that affects everything across all metrics.
• 26:27
  SPEAKER_01: And so we're psyched, we're excited.
• 26:30
  SPEAKER_01: This tends to work better for brands who have a lot of SKUs.
• 26:33
  SPEAKER_01: Maybe if you've only got 10 or 15,
• 26:35
  SPEAKER_01: maybe you're not using us for product discovery,
• 26:37
  SPEAKER_01: maybe you're only using us for support and Q&A,
• 26:40
  SPEAKER_01: and in that case,
• 26:40
  SPEAKER_01: the metrics won't be as great.
• 26:42
  SPEAKER_01: But from the brands that we've worked with that have a lot of SKUs,
• 26:46
  SPEAKER_01: we're really excited because these numbers are really encouraging.
• 26:49
  SPEAKER_00: Yeah, very impressive.
• 26:50
  SPEAKER_00: Do you see a day,
• 26:51
  SPEAKER_00: you know,
• 26:51
  SPEAKER_00: I mean,
• 26:52
  SPEAKER_00: I was playing around,
• 26:52
  SPEAKER_00: I'm sure,
• 26:53
  SPEAKER_00: like everybody in the last couple of weeks with chat GPTs rendering,
• 26:59
  SPEAKER_00: image rendering,
• 27:01
  SPEAKER_00: that ability.
• 27:01
  SPEAKER_00: Do you ever see a scenario down the road where,
• 27:05
  SPEAKER_00: you know,
• 27:05
  SPEAKER_00: if I want to see myself in that outfit,
• 27:07
  SPEAKER_00: for example...
• 27:10
  SPEAKER_00: That's,
• 27:11
  SPEAKER_00: to me,
• 27:11
  SPEAKER_00: a shopping assistant,
• 27:13
  SPEAKER_00: I guess a clerk in a store would say,
• 27:15
  SPEAKER_00: here you go,
• 27:15
  SPEAKER_00: try it on,
• 27:16
  SPEAKER_00: go into the dressing room.
• 27:17
  Do you see that as being something that starts getting
• 27:19
  incorporated into Nobi?
• 27:21
  SPEAKER_01: Yeah, I think so.
• 27:23
  SPEAKER_01: A lot of folks have said, we do a lot of customer interviews.
• 27:27
  SPEAKER_01: So we'll talk to folks and say, hey, how would you use this thing?
• 27:29
  SPEAKER_01: What are you interested in?
• 27:31
  SPEAKER_01: A lot of folks want to use the ability for AI to process images.
• 27:34
  SPEAKER_01: So one way is what you just mentioned.
• 27:36
  SPEAKER_01: Hey, I've seen like a couple of shirts and a couple of jeans.
• 27:38
  SPEAKER_01: I kind of want to see how they would look on me.
• 27:41
  SPEAKER_01: So let's go ahead and upload those.
• 27:42
  Let's maybe upload an image of myself or take a generic model
• 27:45
  and then put the
• 27:46
  SPEAKER_01: clothes on her and see what they look like.
• 27:47
  SPEAKER_01: Absolutely something that will come down the line.
• 27:51
  Other folks want to say,
• 27:51
  hey,
• 27:52
  look,
• 27:52
  I like this shirt,
• 27:53
  but I want something in another color.
• 27:55
  SPEAKER_01: Or can you show me more like it?
• 27:56
  SPEAKER_01: So then they might just say, can you show me more like this?
• 27:59
  SPEAKER_01: And we'll use image analysis to find similar products.
• 28:02
  SPEAKER_01: So there's a lot of stuff we can do here.
• 28:04
  What we are hyper-focused on is building a product that the
• 28:09
  brands find a lot of value in.
• 28:11
  SPEAKER_01: And that makes the customer journeys and experiences a lot easier.
• 28:14
  So as you can imagine,
• 28:15
  we've got a huge backlog of things that we want to work on and
• 28:18
  build.
• 28:18
  So it's just a matter of how pressing is it for us to build
• 28:23
  these outfit creation,
• 28:25
  like the images that can show you how an outfit looks on you
• 28:28
  compared to all the
• 28:28
  SPEAKER_01: other stuff.
• 28:29
  SPEAKER_01: My hope is we get to it later this year, maybe next year.
• 28:32
  SPEAKER_01: We'll see.
• 28:33
  SPEAKER_00: Yeah, no, that's fascinating.
• 28:34
  SPEAKER_00: And if I'm a brand and I've installed NoBean,
• 28:40
  SPEAKER_00: or you guys have installed it for me,
• 28:42
  SPEAKER_00: where should I focus right away?
• 28:44
  SPEAKER_00: How should I leverage it immediately?
• 28:47
  SPEAKER_00: Maybe a couple of ways.
• 28:48
  SPEAKER_00: I mean, it sounds like the sky's the limit at some point.
• 28:52
  SPEAKER_00: It can do so many things, but what couple of things, day one?
• 28:56
  SPEAKER_01: Yeah.
• 28:57
  SPEAKER_01: Yeah,
• 28:57
  SPEAKER_01: you know,
• 28:57
  SPEAKER_01: we like to say,
• 28:58
  SPEAKER_01: look,
• 28:58
  SPEAKER_01: we've got a lot of capabilities,
• 29:00
  SPEAKER_01: primarily three search,
• 29:02
  SPEAKER_01: suggest,
• 29:03
  SPEAKER_01: and answer.
• 29:04
  SPEAKER_01: But we would recommend starting small.
• 29:06
  SPEAKER_01: Pick one area that you think your site needs a little bit more help with.
• 29:11
  If you don't have a great search experience or if you think
• 29:14
  that your searches are
• 29:15
  SPEAKER_01: lacking,
• 29:16
  let's put it into your search bar and let's see how people are
• 29:19
  using it to search
• 29:20
  SPEAKER_01: for products.
• 29:21
  And then let's run an A-B test to see how people who use the
• 29:24
  default Shopify search
• 29:25
  SPEAKER_01: compare to people who use Nobi Search.
• 29:27
  SPEAKER_01: Maybe you've already got a search engine you like,
• 29:29
  SPEAKER_01: but you are spending a lot of money on customer support.
• 29:32
  SPEAKER_01: Let's put it on your product page.
• 29:35
  We can show it as either a static text bar that's at the bottom
• 29:38
  or embed it
• 29:39
  SPEAKER_01: directly into your page so that it scrolls.
• 29:42
  SPEAKER_01: But you can type in a quick question and get an answer back.
• 29:45
  And then you can start to see how many questions and answers
• 29:48
  compared to your support staff.
• 29:50
  SPEAKER_01: So long answer being start small.
• 29:53
  My recommendation to folks who are looking to start with
• 29:56
  something generic with AI
• 29:58
  SPEAKER_01: is probably use it on the product page for recommendations.
• 30:03
  People are already familiar with apps that provide a lot of
• 30:05
  recommendations.
• 30:06
  SPEAKER_01: That's what Appdio did.
• 30:08
  SPEAKER_01: Start small and see how it does for you.
• 30:11
  And then if it starts to look good,
• 30:13
  you can subtly place it in other places on your store.
• 30:16
  SPEAKER_01: Hmm.
• 30:17
  okay well and then tell me about uh integrations whether
• 30:21
  they're in place now or
• 30:23
  down the road you know if i if the shop you know if nobody pops
• 30:27
  up and you know
• 30:28
  gives me a recommendation on the product detail page but i
• 30:30
  don't take action i
• 30:32
  don't make that purchase happen uh is there an opportunity to
• 30:35
  pass that data into
• 30:36
  klaviyo and trigger an automated email to go out to them or
• 30:41
  automated sms message
• 30:42
  SPEAKER_00: hey you know
• 30:43
  you were you were engaging with what happened you know
• 30:45
  basically you know the old
• 30:46
  browse abandonment people leave all the time what what does
• 30:49
  that world look like
• 30:51
  yeah we love i love klaviyo i mean we built a lot of stuff on
• 30:55
  aptio my last company
• 30:56
  SPEAKER_01: to integrate with that to integrate with facebook ads
• 30:59
  So the short answer is not right now,
• 31:01
  but definitely coming down the line.
• 31:03
  SPEAKER_01: Folks have said,
• 31:03
  SPEAKER_01: hey,
• 31:03
  SPEAKER_01: look,
• 31:04
  like if someone talks about a couple of boots and then they see
• 31:08
  those boots in your
• 31:09
  SPEAKER_01: search,
• 31:10
  SPEAKER_01: in Nobi search,
• 31:10
  SPEAKER_01: for example,
• 31:11
  SPEAKER_01: we'd love to maybe retarget them with a Klaviyo email.
• 31:14
  SPEAKER_01: And so what we are doing right now,
• 31:17
  SPEAKER_01: it's still relatively early,
• 31:18
  SPEAKER_01: so I want to make sure,
• 31:19
  SPEAKER_01: you know,
• 31:19
  SPEAKER_01: I'm not tooting my own horn here.
• 31:21
  We are working really closely with our first early set of
• 31:25
  customers to understand
• 31:27
  SPEAKER_01: really what they want and essentially work with them to build it out.
• 31:30
  So if you're looking for something that's a little bit more
• 31:33
  plug and play,
• 31:34
  SPEAKER_01: sure,
• 31:34
  SPEAKER_01: you can use us,
• 31:35
  SPEAKER_01: but that's not going to benefit you nor will it benefit us.
• 31:37
  SPEAKER_01: Best way to use us is to work closely with us to build out what you need.
• 31:41
  And so that does mean we tend to work a little bit more with
• 31:43
  larger stores,
• 31:44
  SPEAKER_01: stores who've got the budget.
• 31:45
  But what we tend to see is that return on value for them
• 31:50
  becomes 20x or 30x by them
• 31:52
  SPEAKER_01: working more closely with us.
• 31:53
  SPEAKER_01: So it's sort of worth the time and the effort.
• 31:56
  SPEAKER_01: But it's a long way of me saying integrations are coming.
• 31:59
  SPEAKER_01: If our biggest customers want it, they're coming more quickly.
• 32:01
  SPEAKER_01: And if not, then we'll build them later.
• 32:03
  SPEAKER_00: Yeah,
• 32:04
  SPEAKER_00: no,
• 32:04
  SPEAKER_00: I feel that,
• 32:05
  SPEAKER_00: you know,
• 32:06
  SPEAKER_00: just if something can trigger like an action,
• 32:09
  SPEAKER_00: you know,
• 32:09
  SPEAKER_00: if the agent couldn't deliver,
• 32:12
  SPEAKER_00: you know,
• 32:13
  SPEAKER_00: or couldn't close the deal,
• 32:14
  that then there needs to be that backup down the road or
• 32:18
  somewhere in that field.
• 32:20
  SPEAKER_00: that process that jumps back in and says,
• 32:22
  SPEAKER_00: hey,
• 32:23
  SPEAKER_00: don't forget,
• 32:24
  SPEAKER_00: you were doing something over here.
• 32:25
  SPEAKER_00: Let's finish the job in there.
• 32:28
  SPEAKER_00: So that's good.
• 32:28
  SPEAKER_00: That's good.
• 32:29
  SPEAKER_00: All right.
• 32:29
  SPEAKER_00: Well, just talk to me about the future.
• 32:31
  SPEAKER_00: Maybe in general about AI agents,
• 32:35
  you're probably plugged in very tightly into reading and
• 32:40
  watching everything that's
• 32:41
  SPEAKER_00: happening.
• 32:41
  Where do you see this going just in terms of an AI agent and
• 32:47
  what it can do?
• 32:48
  SPEAKER_01: Yeah,
• 32:50
  SPEAKER_01: I like to think about it again as that sales associate,
• 32:52
  but maybe it's a sales associate who has been working with you
• 32:55
  and building a
• 32:56
  SPEAKER_01: relationship with you for years.
• 32:57
  SPEAKER_01: So maybe AI is, maybe Nobi is on your site.
• 33:00
  And then as you start to look at more products and you browse
• 33:03
  more products and you
• 33:04
  SPEAKER_01: start to build up a profile about someone,
• 33:06
  SPEAKER_01: you are using that information to reach out to them more proactively,
• 33:09
  SPEAKER_01: maybe on WhatsApp,
• 33:10
  SPEAKER_01: maybe on email and saying,
• 33:11
  SPEAKER_01: hey,
• 33:12
  SPEAKER_01: we actually found these.
• 33:13
  SPEAKER_01: We think they're going to work for you.
• 33:14
  Or maybe you're on the site and it looks at what you're
• 33:16
  browsing and it says,
• 33:17
  SPEAKER_01: hey,
• 33:17
  SPEAKER_01: I know that you have looked for beach outfits in the past.
• 33:21
  SPEAKER_01: We think you're going to like these as well.
• 33:23
  SPEAKER_01: So the first and most obvious step is kind of what we did at Aptio,
• 33:26
  SPEAKER_01: which is understand who this person is,
• 33:29
  SPEAKER_01: understand who the user is,
• 33:30
  SPEAKER_01: what they like,
• 33:30
  SPEAKER_01: what they want,
• 33:31
  SPEAKER_01: and basically figure out how to get them what they want more quickly.
• 33:35
  SPEAKER_01: The second can be we have started to debate a lot about this.
• 33:39
  SPEAKER_01: Do we go more into customer support?
• 33:41
  Do we start building back-end integrations into your orders
• 33:44
  processing system,
• 33:45
  SPEAKER_01: your return system?
• 33:46
  SPEAKER_01: Do we help more with your inventory management system?
• 33:49
  Where we think we're going to focus more is probably more on
• 33:52
  the customer discovery
• 33:53
  SPEAKER_01: and sales associate side,
• 33:54
  SPEAKER_01: so it's probably going to be less of what I just mentioned.
• 33:57
  SPEAKER_01: and more of the recommendations,
• 34:00
  SPEAKER_01: more of the integrations,
• 34:01
  SPEAKER_01: like you mentioned with Klaviyo,
• 34:03
  SPEAKER_01: more of that sales associate who just knows you.
• 34:07
  SPEAKER_01: One of the things, so just to, you know, there's so much you can do here.
• 34:09
  The way that we're focusing our backlog is taking a look at
• 34:12
  what our clients are asking for.
• 34:14
  For example,
• 34:15
  one customer just wanted to replicate what he lost when Shopify
• 34:18
  Plus
• 34:20
  SPEAKER_01: So just for reference,
• 34:21
  Shopify Plus created the ability for you to have product
• 34:25
  recommendations on the
• 34:26
  SPEAKER_01: thank you cart,
• 34:27
  SPEAKER_01: which means that if you're not on Shopify Plus,
• 34:29
  SPEAKER_01: you lost that ability.
• 34:30
  So what he wants is the ability for our assistant to show
• 34:33
  recommendations when
• 34:34
  SPEAKER_01: someone adds something to the cart.
• 34:36
  SPEAKER_01: So we just finished that off.
• 34:37
  Other folks are asking us for more integrations with their
• 34:40
  knowledge base so that
• 34:41
  SPEAKER_01: maybe they don't have to hire as many customer support folks.
• 34:44
  SPEAKER_01: That's where the short term is right now.
• 34:45
  SPEAKER_01: Long term, you know, it could be anywhere.
• 34:47
  SPEAKER_01: It could be the image processing stuff that we talked about earlier.
• 34:50
  SPEAKER_01: It could be complete the look.
• 34:51
  SPEAKER_01: Maybe at some point we're plugged into so many stores.
• 34:54
  We even create a shopping app for consumers where we bring in
• 34:56
  all of the items from
• 34:57
  SPEAKER_01: all of our stores and we make it really easy for you to find.
• 35:01
  Hard part about being a founder is you kind of don't know and
• 35:04
  your vision.
• 35:04
  SPEAKER_01: Sometimes your reach is longer than your grasp.
• 35:08
  SPEAKER_00: But well, but also the technology is changing so rapidly.
• 35:13
  faster than anything else that we've ever known to try to also
• 35:16
  keep up with that
• 35:17
  SPEAKER_00: and what's possible.
• 35:20
  SPEAKER_00: One thing you mentioned,
• 35:21
  SPEAKER_00: it takes me back thinking about how Nordstrom,
• 35:24
  SPEAKER_00: for example,
• 35:25
  SPEAKER_00: the sales associates,
• 35:27
  SPEAKER_00: they knew their customers or they probably still do really well.
• 35:31
  SPEAKER_00: They know what kind of ties that guy likes and the shirts.
• 35:34
  SPEAKER_00: And if it's not in stock and it comes back and it's like,
• 35:37
  they're getting on the phone or maybe now they're just texting
• 35:39
  and they're letting
• 35:39
  SPEAKER_00: them know
• 35:41
  SPEAKER_00: I think some sort of CRM-ish approach, because that is discovery, right?
• 35:46
  SPEAKER_00: I came into the store,
• 35:48
  SPEAKER_00: the online store,
• 35:49
  SPEAKER_00: and I tried to find something,
• 35:50
  SPEAKER_00: and it maybe was out of stock or not available,
• 35:54
  SPEAKER_00: or it's something on their list to find,
• 35:55
  SPEAKER_00: and the AI agent finds it.
• 35:59
  SPEAKER_00: Notifies the customer, hey, it's back in stock.
• 36:01
  SPEAKER_00: Come on back, ready to make that purchase.
• 36:05
  SPEAKER_00: Again,
• 36:05
  SPEAKER_00: that physical world is,
• 36:07
  we could just stare at the physical world forever and figure
• 36:09
  out all these things
• 36:11
  SPEAKER_00: that have always worked really well.
• 36:15
  SPEAKER_01: That's so true.
• 36:16
  It makes my life a lot easier because now all we have to say is
• 36:20
  we're not trying to
• 36:20
  SPEAKER_01: reinvent the wheel.
• 36:21
  SPEAKER_01: You guys already know about sales associates that live in your store.
• 36:24
  We're just automating a lot of that and bringing it into the
• 36:26
  world of digital.
• 36:27
  SPEAKER_01: And so that makes the pitch that we have a lot easier.
• 36:31
  SPEAKER_00: Absolutely.
• 36:32
  SPEAKER_00: Tell me about the name.
• 36:33
  SPEAKER_00: How did you come up with the name and what's around it?
• 36:37
  SPEAKER_01: So a little bit of background.
• 36:39
  SPEAKER_01: Noby,
• 36:40
  SPEAKER_01: I have started with a co-founder of mine,
• 36:42
  but this is actually our second attempt to see if we could
• 36:44
  build a business.
• 36:45
  SPEAKER_01: The first one was a totally different company,
• 36:48
  SPEAKER_01: different name,
• 36:48
  SPEAKER_01: and nobody knew how to pronounce the name.
• 36:51
  SPEAKER_01: For reference, it was Locusive.
• 36:53
  So my co-founder,
• 36:53
  awesome dude,
• 36:54
  he was like,
• 36:55
  dude,
• 36:55
  we got to find a new name.
• 36:56
  And so he started reading the Wright Brothers book about how
• 36:59
  they started building planes.
• 37:01
  SPEAKER_01: And he came across this saying,
• 37:03
  SPEAKER_01: and I'm hoping I'm not going to butcher it,
• 37:04
  SPEAKER_01: but it said,
• 37:06
  SPEAKER_01: no bird soars in a storm.
• 37:08
  SPEAKER_01: The concept is anything that, any great achievement requires work.
• 37:14
  Birds are not sitting back and soaring when there's a lot of
• 37:18
  crazy weather out
• 37:19
  SPEAKER_01: there making an effort.
• 37:21
  SPEAKER_01: So he was like, well, no bird soars in a storm, no bird, no bee.
• 37:25
  SPEAKER_01: Let's go with Nobee.
• 37:27
  SPEAKER_01: And he was like, it's easy, quick, and fast.
• 37:29
  SPEAKER_01: And there's the AI domain that's available.
• 37:30
  SPEAKER_01: We had to pay some money for it.
• 37:33
  SPEAKER_01: Some domain squatter had bought it, but it was not too expensive.
• 37:36
  SPEAKER_01: So we went with Nobee.
• 37:38
  SPEAKER_00: Hats off to your co-founder.
• 37:39
  SPEAKER_00: I mean,
• 37:39
  that's a fascinating process to come up with a name after just
• 37:42
  reading a passage
• 37:43
  SPEAKER_00: and putting pieces together.
• 37:45
  SPEAKER_00: I love that idea.
• 37:47
  SPEAKER_00: Boy.
• 37:47
  SPEAKER_00: He's a smart dude.
• 37:49
  SPEAKER_00: Yeah.
• 37:49
  SPEAKER_00: He's a smart guy.
• 37:50
  SPEAKER_01: Maybe you can have him on your show at some point.
• 37:53
  SPEAKER_00: Yeah, yeah, love to chat with them as well.
• 37:56
  SPEAKER_00: That's amazing.
• 37:57
  SPEAKER_00: Well, this has been great.
• 37:59
  So listen,
• 38:00
  I always like to ask this one question as we get to the end of
• 38:04
  the podcast.
• 38:04
  And especially this rings true here because you are ingrained
• 38:08
  in the AI world.
• 38:09
  I'm sure you're just digesting 90 miles an hour trying to pull
• 38:14
  all this stuff in,
• 38:15
  SPEAKER_00: but you're also a heavy user.
• 38:17
  And it's funny because a lot of what entrepreneurs these days
• 38:22
  know AI for is the
• 38:24
  SPEAKER_00: generative AI,
• 38:25
  SPEAKER_00: right?
• 38:25
  Actually getting in there and typing and asking,
• 38:27
  writing a blog,
• 38:28
  writing email marketing text.
• 38:30
  SPEAKER_00: You must use that regularly, I assume.
• 38:33
  SPEAKER_00: Tell me something,
• 38:34
  SPEAKER_00: and it maybe doesn't have to be just that,
• 38:36
  SPEAKER_00: but something that you've used recently,
• 38:38
  SPEAKER_00: you've used AI for,
• 38:40
  SPEAKER_00: that even made you stop in your tracks and say,
• 38:43
  SPEAKER_00: wow,
• 38:44
  SPEAKER_00: I can't believe that did that.
• 38:47
  Well,
• 38:47
  I'm a coder and a techie,
• 38:49
  and so I hope this doesn't bore your users,
• 38:52
  but your listeners.
• 38:54
  SPEAKER_01: When you write code, it can be kind of tedious.
• 38:56
  SPEAKER_01: It's like solving a puzzle,
• 38:58
  SPEAKER_01: and sometimes the puzzle is really,
• 38:59
  SPEAKER_01: really complicated,
• 39:00
  SPEAKER_01: and you're missing maybe five pieces,
• 39:02
  SPEAKER_01: and you've tried to put the pieces together yourself.
• 39:05
  So there was a recent issue I was having where I asked ChatGPT
• 39:09
  to solve some code
• 39:10
  SPEAKER_01: problems for me,
• 39:11
  SPEAKER_01: and it did it.
• 39:12
  SPEAKER_01: And it worked.
• 39:12
  SPEAKER_01: And I was just like, oh my, oh my goodness.
• 39:15
  SPEAKER_01: This just saved me five hours of work.
• 39:17
  SPEAKER_01: I've been sort of struggling with this for the past day.
• 39:20
  SPEAKER_01: That was something that made me go, holy cow.
• 39:23
  And on the flip side,
• 39:24
  as an entrepreneur,
• 39:25
  I like to do a little bit of SEO.
• 39:27
  And I have found that Claude is an amazing tool for creating
• 39:31
  high quality SEO content.
• 39:33
  SPEAKER_01: As long as you give it an outline that it can work off of.
• 39:37
  SPEAKER_01: But I have written like thousand word blogs on
• 39:41
  SPEAKER_01: on Claude,
• 39:42
  maybe giving it some guidance and it comes out with some
• 39:44
  fascinating content and
• 39:45
  SPEAKER_01: it's quite good.
• 39:47
  SPEAKER_01: Then finally,
• 39:48
  SPEAKER_01: I used to use and I still do,
• 39:52
  I use AI to essentially look at our database where we keep
• 39:56
  track of all the users,
• 39:57
  SPEAKER_01: all the events that we have,
• 39:58
  SPEAKER_01: tens or hundreds of thousands of search queries.
• 40:01
  SPEAKER_01: and answer highly specific questions about,
• 40:03
  SPEAKER_01: you know,
• 40:03
  SPEAKER_01: what was the most popular query today for this customer?
• 40:06
  And it's able to come up with a way to query the database and
• 40:11
  then take the results
• 40:12
  SPEAKER_01: and summarize them for me.
• 40:13
  SPEAKER_01: So those are sort of three examples where I use AI personally.
• 40:16
  SPEAKER_00: That's amazing.
• 40:16
  SPEAKER_00: And you just literally summed up perfect examples.
• 40:20
  You know,
• 40:20
  the blog writing,
• 40:21
  you know,
• 40:21
  I've played around with tools like hypertext.
• 40:24
  SPEAKER_00: ChatGPT, not amazing at long form blog writing.
• 40:28
  SPEAKER_00: Too much repeating.
• 40:30
  SPEAKER_00: I have not tried Claude for that, and I'll absolutely do that.
• 40:34
  SPEAKER_00: I like Claude a lot.
• 40:35
  SPEAKER_00: I mean,
• 40:35
  SPEAKER_00: at some point,
• 40:36
  we're looking at the credit card bill of all these AI tools
• 40:39
  that we're paying for.
• 40:40
  SPEAKER_00: We're like, what happened here?
• 40:42
  But I love taking analytics because I try to teach that a lot
• 40:47
  with entrepreneurs.
• 40:48
  SPEAKER_00: I know when you go into Shopify analytics,
• 40:50
  sometimes it's like looking at a deer in a headlight or you go
• 40:53
  into Google.
• 40:54
  SPEAKER_00: Just export that information out.
• 40:55
  SPEAKER_00: Load it up into ChatGPT.
• 40:58
  SPEAKER_00: and give it a command that you need an executive summary.
• 41:00
  SPEAKER_00: And then you also need actionable steps that you can take.
• 41:03
  SPEAKER_00: And I'm sure that's a lot of what you're doing.
• 41:06
  SPEAKER_00: I almost think, how did we make it this far without these tools?
• 41:09
  SPEAKER_00: I mean, honestly, it's crazy.
• 41:12
  SPEAKER_00: It's been a struggle.
• 41:13
  SPEAKER_00: Yeah.
• 41:13
  SPEAKER_01: Now that we have them, we're all spoiled.
• 41:15
  SPEAKER_01: So we're not going to remember before that.
• 41:19
  SPEAKER_00: Yesterday,
• 41:19
  SPEAKER_00: I was talking to Apple,
• 41:22
  SPEAKER_00: to Siri,
• 41:22
  SPEAKER_00: and Siri's gotten much smarter,
• 41:24
  SPEAKER_00: and now it's tapping chat GPT.
• 41:27
  SPEAKER_00: I needed cooking directions for some potatoes that I was making.
• 41:33
  SPEAKER_00: Boom, done.
• 41:34
  SPEAKER_00: It was beautiful.
• 41:35
  SPEAKER_00: I mean, it's so fast.
• 41:36
  SPEAKER_00: Hands-free.
• 41:38
  SPEAKER_00: So many different examples out there.
• 41:39
  SPEAKER_00: So I appreciate you sharing yours.
• 41:43
  This topic is going to be talked about,
• 41:46
  and we'd love to have you come back in a while.
• 41:49
  I'm sure it's going to be very different very quickly as we
• 41:53
  continue to go down this road.
• 41:55
  SPEAKER_00: But I think it's important for entrepreneurs around this AI agent world
• 42:00
  looking at it just as you know solving problems and always as
• 42:04
  an e-commerce
• 42:05
  entrepreneur look at the physical world what has happened in
• 42:08
  the physical world how
• 42:09
  do you bring technology into place and that is what a lot of
• 42:12
  what you are doing at
• 42:13
  noby so i i'm i'm thoroughly impressed i love this direction
• 42:17
  you're going who knows
• 42:18
  maybe shopify buys you one day and uh you know your full full
• 42:21
  integration into you
• 42:22
  SPEAKER_00: know standard shopify and plus who knows it's the sky's the limit i think
• 42:27
  I will say,
• 42:28
  you know,
• 42:28
  if Shopify wants an AI assistant,
• 42:30
  we've done something pretty cool.
• 42:32
  SPEAKER_01: So I talked to the Shopify guys at Appdio quite a bit.
• 42:35
  SPEAKER_01: So we'll see.
• 42:35
  SPEAKER_00: I don't know.
• 42:36
  SPEAKER_00: I'm excited.
• 42:37
  SPEAKER_01: You know, it's been pretty fun ride so far.
• 42:39
  SPEAKER_01: And I appreciate you talking to me about it.
• 42:41
  SPEAKER_00: Yeah, absolutely.
• 42:43
  SPEAKER_00: Well, tell everybody one where they can learn about Nobi.
• 42:49
  SPEAKER_00: I saw a demo link on there.
• 42:51
  If this is something they want to learn more about,
• 42:54
  tell them where they can find you.
• 42:56
  SPEAKER_01: Feel free to check out our website, nobi.ai.
• 43:00
  SPEAKER_01: We actually do personalized demos.
• 43:02
  SPEAKER_01: If you're on Shopify,
• 43:03
  we can actually read your product catalog and show you how it
• 43:05
  might look like on
• 43:06
  SPEAKER_01: your store.
• 43:07
  SPEAKER_01: Feel free to reach out, nobi.ai.
• 43:09
  And if you need to get in touch with me,
• 43:11
  I'm Shanif,
• 43:12
  S-H-A-N-I-F,
• 43:13
  at nobi.ai.
• 43:15
  SPEAKER_01: Always happy to chat with folks.
• 43:16
  SPEAKER_01: E-com is a tough industry, but it's a fun industry.
• 43:19
  SPEAKER_01: So I love meeting folks in it.
• 43:21
  SPEAKER_00: Well said.
• 43:22
  SPEAKER_00: Tough but fun.
• 43:23
  SPEAKER_00: I love that.
• 43:24
  Well,
• 43:24
  thank you very much for coming back on to the e-commerce
• 43:27
  revolution podcast.
• 43:28
  SPEAKER_00: Great to have you here.
• 43:29
  SPEAKER_00: It's a wealth of knowledge.
• 43:32
  Thoroughly enjoyed this conversation and we will get the word
• 43:35
  out because I think
• 43:36
  this is a area that e-commerce entrepreneurs and founders
• 43:40
  absolutely need help in,
• 43:41
  SPEAKER_00: you know,
• 43:42
  SPEAKER_00: converting more product,
• 43:43
  SPEAKER_00: you know,
• 43:43
  selling more product at the end of the day and learning about
• 43:46
  their customer base.
• 43:46
  SPEAKER_00: So thank you very much.
• 43:48
  SPEAKER_00: Have a wonderful rest of your day.
• 43:49
  SPEAKER_00: Yeah, absolutely.
• 43:51
  SPEAKER_00: Take care.
• 43:52
  All right,
• 43:53
  that brings us to the end of another episode of the e-commerce
• 43:56
  revolution podcast.
• 43:58
  SPEAKER_00: Don't forget to check out past episodes,
• 44:00
  which are all available on demand on YouTube and wherever you
• 44:04
  listen to your
• 44:04
  SPEAKER_00: podcast.
• 44:06
  SPEAKER_00: Ready to join the revolution?
• 44:07
  SPEAKER_00: Become an exclusive part of our growing community of emerging e-commerce
• 44:11
  SPEAKER_00: entrepreneurs at ecomrevolution.co.
• 44:15
  SPEAKER_00: Until next time, see ya.