Forget newspaper ads, DKS takes govt messaging into Kannada serials
A father who works as an autorickshaw driver walks into his home carrying a box of sweets. His daughter asks what the occasion is. The answer is not a birthday, a festival or a family celebration. It is that the Karnataka government has completed 100 days in office.What follows in the popular Kannada television serial Shri Gandhadha Gudi is a roughly three-minute conversation about the DK Shivakumar government’s achievements — from jobs and an AI university to healthcare, farmers, and investments outside Bengaluru.“What is the occasion?” Vaibhavi, the female lead, asks.“Our government has…
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